com546 leading discussion[1].ppt 5
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Principles of New MediaLev Manovich (2001)
New Media VS Old Media
CO
M546, Y
UN
LI
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"New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century."
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Numerical Representation (media becomes programmable)
Modularity (fractal structure of new media)
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Automation Variability Transcoding
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"Not every new media object obeys these principles. They should be considered not as absolute laws but rather as general tendencies of a culture undergoing computerization."
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discussion questions:
What is your definition of new media?
What are the key distinctions between the old media and the new media?
Is there a dividing line existed between old media and new media?