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Dave ByronCommunity Services Director

Claudia PizarroOffice Manager

Joanne MagleyCI Manager

B i W dl d

Jeff CrumbleyPhotographer

Pat KuehnCI SpecialistBernice Wendland

Information Desk

Photographer

Tyler WehmeierWebmaster

Andrew CardonaVideographer

CI Specialist

Kendra LeeCI Specialist

Brian BellGraphic Designer

Paul RadetskyGraphic Designer

Media relations Media relations Crisis communicationsCrisis communicationsPublic records requests Public records requests Websites Websites

Publications and graphic designPublications and graphic designPublications and graphic designPublications and graphic designSpecial events Special events MultimediaMultimedia

Public information campaiPublic information campaignsgnsMarketing and advertising Marketing and advertising

Centralized source Centralized source

N lN lNews releasesNews releases

Respond to requestsRespond to requestsfor information for information

News releases, which News releases, which adhere to AP style, adhere to AP style, disseminate emergency disseminate emergency information and announce information and announce public programs, public programs, meetings and initiatives.meetings and initiatives.

Staff sent 1,000 releases Staff sent 1,000 releases in 2014.in 2014.

Staff responds 24/7 Staff responds 24/7 to hurricanes, to hurricanes, t d fl dt d fl dtornadoes, floods, tornadoes, floods, wildfires and wildfires and airport airport emergencies.emergencies.

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PIOs from public agencies PIOs from public agencies in Volusia and Flaglerin Volusia and Flaglerin Volusia and Flagler in Volusia and Flagler counties coordinate counties coordinate information by having information by having a focused message . a focused message .

CI staff provides CI staff provides updated emergencyupdated emergencyupdated emergency updated emergency information during information during EOC activations. EOC activations.

CI assists visitors, CI assists visitors, compiles the county compiles the county meeting calendar, meeting calendar, answers webmail, answers webmail, and catalogs daily and catalogs daily newspaper clips.newspaper clips.

All state, county and All state, county and municipal recordsmunicipal records

f lf lare open for personal are open for personal inspection and copying inspection and copying by any person. by any person.

Individuals do not need Individuals do not need to provide name, address, to provide name, address,

h b ffili ih b ffili iphone number, affiliation phone number, affiliation or show a special purpose or show a special purpose or legitimate interest toor legitimate interest toaccess public records. access public records.

Community Information Community Information

processed 200 publicprocessed 200 publicprocessed 200 public processed 200 public

records requests records requests

in FY 2014. in FY 2014.

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FlyDaytonaFirst.comFlyDaytonaFirst.com

MarineScienceCenter.comMarineScienceCenter.comV l i Hi tV l i Hi t

Volusia.orgVolusia.org

Votran.orgVotran.orgVolusiaHistory.com VolusiaHistory.com

DeBaryHall.comDeBaryHall.comLyoniaPreserve.comLyoniaPreserve.comSports Volusia.comSports Volusia.com

OceanCenter.comOceanCenter.com

ECHOtourism.comECHOtourism.com

FloridaBusiness.orgFloridaBusiness.org

GreenVolusia.orgGreenVolusia.org

VolusiaSheriff.orgVolusiaSheriff.org

Volusia.org had 6 million Volusia.org had 6 million unique visitors in 2014.unique visitors in 2014.Webmaster handlesWebmaster handlesWebmaster handles Webmaster handles design and content.design and content.

Staff answers 500 Staff answers 500 webmailswebmails a month.a month.

Most visited pages:Most visited pages:

•• Property AppraiserProperty Appraiser•• Sheriff’s OfficeSheriff’s Office•• LibrariesLibraries•• County CouncilCounty Council

The website was The website was redesigned to redesigned to present information present information ppin a modern, in a modern, useruser--friendly friendly format. format.

Home pageHome pageincludes includes extensive extensive calendar calendar of events.of events.

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This new website This new website catalogs all catalogs all

sporting events sporting events in Volusia County.in Volusia County.

BrochuresBrochuresNewslettersNewsletters

AdvertisementsAdvertisementsInvitationsInvitations

Signs, postersSigns, posters

The county’s The county’s graphic designers graphic designers handled 200 projects handled 200 projects in FY 2014.in FY 2014.

GroundbreakingsGroundbreakingsRibbon cuttingsRibbon cuttingsRibbon cuttingsRibbon cuttingsDedicationsDedicationsProclamationsProclamations

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Audio broadcasts of Audio broadcasts of County Council meetingsCounty Council meetings

Informational andInformational andInformational and Informational and promotional videospromotional videos

TV and radio PSAsTV and radio PSAsStill photography Still photography

This weekly TV show This weekly TV show airs on WDSCairs on WDSC--TV 15 TV 15 at 5 p.m. Sunday and at 5 p.m. Sunday and 7:30 p.m. Monday7:30 p.m. Monday30 p o day30 p o day

View it on volusia.org View it on volusia.org too! too!

This weekly radio show airs This weekly radio show airs on WNDB, WKRO, WVYB, on WNDB, WKRO, WVYB, WHOG and WSBB. WHOG and WSBB.

Campaigns have Campaigns have measurable objectives measurable objectives and follow the RPIE and follow the RPIE formula formula –– Research, Research, planning, planning, implementation implementation and evaluation.and evaluation.

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Research:Research:In 2000, only 66% of county In 2000, only 66% of county

residents respondedresidents respondedresidents responded. residents responded.

Lowest rates were in Pierson Lowest rates were in Pierson and Daytona Beach. and Daytona Beach.

Numbers are used to determine federal funding. Numbers are used to determine federal funding.

Planning:Planning:EyeEye--catching graphicscatching graphics

Simple call to actionSimple call to actionUse locals as models Use locals as models

Target hardTarget hard--toto--reach groups (minorities, migrant reach groups (minorities, migrant workers, lowworkers, low--income residents and renters) income residents and renters)

Implementation:Implementation:$75,000 budget$75,000 budget

Print radio and TV adsPrint radio and TV adsPrint, radio and TV adsPrint, radio and TV adsBillboards, movie theaters, transit ads Billboards, movie theaters, transit ads

Speakers bureau, news releases, direct mailSpeakers bureau, news releases, direct mailSigns in public buildingsSigns in public buildings

Evaluation:Evaluation:7% increase in7% increase in7% increase in 7% increase in

mail participation!mail participation!

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Research:Research:People are allowed to drive on portions People are allowed to drive on portions

of Volusia County’s beaches.of Volusia County’s beaches.yyTrafficTraffic--free zones and limited free zones and limited

offoff--beach parking are available.beach parking are available.Two children were killed on Two children were killed on

Volusia County beaches in 2010.Volusia County beaches in 2010.

Key messages:Key messages:Drive safe. Play safe.Drive safe. Play safe.

Obey traffic regulations.Obey traffic regulations.Take children by the hand. Take children by the hand.

Consider trafficConsider traffic--free zones.free zones.

Implementation:Implementation:Brochures at toll boothsBrochures at toll booths

Additional caution signsAdditional caution signs

News releasesNews releases

Website Website Radio Radio TV TV

Ocean Center Ocean Center Votran Votran DBIA DBIA DeBary Hall DeBary Hall

M i S i C tM i S i C tMarine Science Center Marine Science Center Lyonia Environmental Center Lyonia Environmental Center

LibrariesLibraries

The countyThe county--owned owned convention center convention center

underwent an underwent an $80 million$80 millionexpansionexpansion

in 2009.in 2009.

Marketing is focused on Marketing is focused on attracting conventions.attracting conventions.

ConventionConvention goers fill hotelgoers fill hotelConventionConvention--goers fill hotel goers fill hotel rooms and visit businesses.rooms and visit businesses.

Target market: Target market: Meeting plannersMeeting planners

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General awareness General awareness marketingmarketing

Inexpensive Inexpensive and convenient and convenient

bliblipublic public transportationtransportation

Small marketing Small marketing budgetbudget

Target markets: Target markets: Tourists and Tourists and

localslocals

Small budgets: News releases, fliers, Small budgets: News releases, fliers, schools, word of mouth schools, word of mouth

News releasesNews releases

Website presence Website presence

This This publication publication ppincludes feature includes feature

stories, news stories, news briefs and photos.briefs and photos.

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Public informationPublic information

Media relationsMedia relationsMedia relationsMedia relations

Disaster preparednessDisaster preparedness

SunRailSunRail promotionspromotions