colorblind branding
TRANSCRIPT
V I V I D
V I V I D
V I V I D
Pantone P 48-16 U
Pantone P 14-7 U
Pantone P 146-14 U
Pantone P 120-8 U
Final Logo- Large
Final Logo- Medium
Final Logo- Small
Final Logo- Color Aspects
Futura StdA Clear Vision of Colorblind Awareness
Final Logo- Black & White
Final Logo- Grayscale Final Logo- Black Background
V I V I D
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Design Option-1 Design Option-2 Design Option-3
V I V I DV I V I D V I V I D
V I V I D
X
X
4 1/3 X
1/13 X
1/12 X 1/12 X
V I V I D
J A N E D O E
( 1 2 3 ) - 4 5 6 - 7 8 9 0
V i c e P r e s i d e n t
e m a i l @ v i v i d . c o m
V I V I D
J A N E D O E
( 1 2 3 ) - 4 5 6 - 7 8 9 0V i c e P r e s i d e n t
e m a i l @ v i v i d . c o m
V I V I D
V I V I D
Business Card Design
V I V I D
V I V I DV I V I D V I V I DRed-Blind/Protanopia Blue-Blind/TritanopiaGreen-Blind/Deuteranopia
Logo Colorblind Options
VIVID
Inside Folder Design
V I V I D
V I V I D
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Envelope Design
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Outside Folder Design
Case Study
Color Blindness is a common retinal disorder that creates an inability to determine color differences or the ability to see color in certain light. Color blindness is mostly caused by a mutation on the X chromosome when it comes to genetics, while other cases are from retinal damage. With the research done, the word vivid was chosen as the brand identity logo name due to the relation with brightness and a clear vision to the mind. After reading about the different types of colorblind de�ciencies, my logo was put to test and the results showed that Protanopia (Red-Blind) and Deuteranopia (Green-Blind) show very similar color shades while Tritanopia (Blue-Blind) has a completely different look. Even though people affected by color blindness are unable to see the true color prism look with the logo, it will attract the people in the world who are unaware and think casually about this disorder. Vivid is a rebrand that is aimed towards people unaware of the conditions of being color-blind and to produce a clear vision about colorblind awareness.