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Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org

Introduction Colorado Gives Day is an initiative of Community First Foundation to

increase philanthropy in Colorado through online giving. Launched in 2010

with remarkable success, the second annual Colorado Gives Day did not

disappoint. In fact, the number of donations through the GivingFirst.org

website increased by 160% with a 73% increase in the number of

participating nonprofits. Total dollars distributed to 928 nonprofits reached

$12.8 million, a 46% increase over 2010.

Corporate partner FirstBank, seven media partners (see last page) and

hundreds of nonprofits joined together to ask Coloradans to “give where you

live” on December 6, 2011. The event was extended to noon on December

7, resulting in a total of 36 hours of online giving. FirstBank contributed

$500,000 to be used for the FirstBank Incentive Fund ($300,000), third-party

processing fees ($140,000) and “High Five” prizes ($60,000). In addition, all

third-party processing fees were paid for by FirstBank, Community First

Foundation and ten Colorado foundations, so that 100% of every donation

benefited the participating nonprofits.

New this year was the addition of two types of prizes. Bonus Bucks gave

local businesses an opportunity to show their support, and provided 36

donors with an additional $1,000 to add to their randomly selected

donations. FirstBank’s new High Five prizes awarded 12 nonprofits $5,000

each for their remarkable achievements in four performance categories:

1. Most dollars raised, 2. Most donors, 3. Largest percent increase in dollars

over Colorado Gives Day 2010, and 4. Most dollars raised through

GivingFirst Fundraising Pages.

About this Report Data for this report were gathered from activity tracked through

GivingFirst.org and a survey of the participating nonprofits. This report

illustrates our key findings based on Colorado Gives Day 2011 data as of

January 31, 2012.

Total dollars distributed

to Colorado nonprofits

$12.8 million

Number of website visits

to GivingFirst.org on

Colorado Gives Day

61,443

Most common donation size

$50

Percent of nonprofits that

acquired new donors

93%

Total number of donors

27,127

RESULTS AT A GLANCE

Total number of dollars donated

$12.4 million

Total number of nonprofits

participating 932

Total number of donations

52,226

Average donation size

$237

Colorado Gives Day 2011

Giving Report


2010 and 2011 Colorado Gives Day Comparison

The following details the changes in key results from Colorado Gives Day 2010

(the inaugural year) vs. Colorado Gives Day 2011.

Nearly all nonprofits received at least one donation on both the 2010 and 2011

Colorado Gives Days and significant increases in number of donations and dollars

donated.

The number of donations

increased by

160% over last year

Nonprofits

2010

2011

Number of Participating Nonprofits 539 932 73%

Number of Nonprofits to Receive a Donation 529 928

Percent of Nonprofits to Receive a Donation 98.1% 99.6%

Average Amount Raised Per Nonprofit $15,915 $13,329 16%

Median Amount Raised Per Nonprofit $4,515 $5,125 14%

Donors & Donations

2010

2011

Number of Donations 20,119 52,226 160%

Number of Donors 12,540 27,127 116%

Number of Colorado Counties Represented by Donors

48 59

Most Common Donation Size $100 $50 50%

Average Donation Size $419 $237 43%

Median Donation Size $50 $50

Average Number of Donations Per Donor 1.6 1.9 19%

The number of dollars

donated increased by

47%

The number of participating

nonprofits increased by

73%

Changes in Dollars

2010

2011

Dollars Raised $8,419,507 $12,369,340 47%

Dollars Distributed $8,739,507 $12,765,340 46%


What We Know About the Nonprofits

What kinds of organizations participated in Colorado Gives Day 2011?

Types of Organizations GivingFirst.org featured 23 types of nonprofits on Colorado Gives Day 2011. Nonprofit

types are based on The National Taxonomy of Exempt Entities (NTEE) classification system

created by the National Center for Charitable Statistics at the Urban Institute. It categorizes

similar nonprofits according to purpose, type, or major function.

88% of nonprofits that

participated in Colorado Gives

Day 2011 were small or

medium-sized organizations as

measured by annual revenue

Type 2010

Qty

2011

Qty

%

Chg Type 2010

Qty

2011

Qty

%

Chg

Animal-Related 10 29 190% Human Services 119 182 53%

Arts, Culture & Humanities 75 119 59% International, Foreign Affairs & National Security

7 15 114%

Civil Rights, Social Action & Advocacy

14 38 171% Medical Research 3 9 200%

Community Improvement & Capacity Building

16 28 75% Mental Health & Crisis Intervention

21 34 62%

Crime & Legal-Related 6 12 100% Philanthropy, Voluntarism & Grantmaking Foundations

10 16 60%

Diseases, Disorders & Medical Disciplines

16 20 25% Public & Societal Benefit 7 14 100%

Education 72 133 85% Public Safety, Disaster Preparedness & Relief

4 4 0%

Employment 7 8 14% Recreation & Sports 6 10 67%

Environment 28 53 89% Religion-Related 4 6 50%

Food, Agriculture & Nutrition 9 22 144% Science & Technology 0 1 NA

Health Care 38 67 76% Youth Development 39 54 38%

Housing & Shelter 28 52 86% Unknown* 0 6 NA

Size of Nonprofits Measured by Annual Revenue

Medical

Research Experienced the

largest percent

growth

Small 44%Medium

44%

Large12%

Small $0 -$499,999

Medium$500,000 -

$4,999,999Large >$5,000,000

Nonprofits with annual revenues under $5 million

comprised 88% of the nonprofits participating in Colorado Gives Day.

* These organizations did not

declare an organization type



How much did the nonprofits raise?

Range of Dollars Raised Per Nonprofit

Number of Nonprofits

$0 — $4,999 459

$5,000 — $9,999 169

$10,000 — $49,999 258

$50,000 — $99,999 29

$100,000 —greater 17

$12,369,340 Total Raised 932 Total Nonprofits

473 organizations (51%) raised $5,000 or more on Colorado Gives Day 2011

Organization

Type

Total Dollars

Raised

Avg. Dollars

Raised

Total # Dona-

tions

Avg. # Dona-

tions

Organization

Type

Total Dollars

Raised

Avg. Dollars

Raised

Total # Dona-

tions

Avg. # Dona-

tions

Human Services $3,109,083 $17,083 12,311 68 Civil Rights, Social Action & Advocacy

$250,315 $6,587 1,734 46

Education $1,855,855 $13,954 5,794 44 Community Improvement & Capacity Building

$143,324 $5,119 793 28

Youth Development $1,217,635 $22,549 2,965 55 Philanthropy, Voluntarism & Grantmaking Founda-tions

$119,697 $7,481 457 29

Arts, Culture & Humanities

$970,820 $8,158 5,992 50 Public Safety, Disaster Preparedness & Relief

$106,837 $26,709 616 154

Crime & Legal-Related

$791,175 $65,931 683 57 International, Foreign Affairs & National Security

$102,249 $6,817 483 32

Health Care $743,632 $11,099 3,035 45 Religion-Related $92,830 $15,472 434 72

Housing & Shelter $558,056 $10,732 2,481 48 Recreation & Sports $86,085 $8,609 485 49

Environment $467,228 $8,816 3,216 61 Public & Societal Benefit $85,515 $6,108 588 42

Animal-Related $450,438 $15,532 3,637 125 Employment $75,975 $9,497 595 74

Food, Agriculture & Nutrition

$419,161 $19,053 2,365 108 Medical Research $71,436 $7,937 427 47

Mental Health & Crisis Intervention

$315,933 $9,292 1,548 46 Unknown* $20,765 $3,461 201 34

Diseases, Disorders & Medical Disciplines

$314,932 $15,747 1,381 69 Science & Technology $365 $365 5 5

Dollars Raised and Donations by Organization Type

* These organizations did not declare an organization type



What were the results by county? The Colorado state map below shows the number of charities, number of donations and dollars raised by

nonprofit county and the percent change in dollars raised over Colorado Gives Day 2010 (where applicable).

In a collaborative spirit, several nonprofits combined resources in 2011 to make an even greater

local impact on Colorado Gives Day. Collaborations took place in communities such as Arvada,

Boulder County, Eagle County/Vail Valley, Evergreen, Pikes Peak, and Weld County.


How did incentives affect results?

In addition to the FirstBank Incentive Fund, Colorado Gives Day 2011 featured

two new types of incentives: 36 Bonus Bucks (random prize drawings worth

$1,000 each) sponsored by local businesses and 12 FirstBank High Five prizes

(earned prizes worth $5,000 each). These prizes added $96,000 worth of addi-

tional dollars for 47 nonprofits.

Corporate partner FirstBank contributed $60,000 for 12 nonprofits to receive

$5,000 each in High Five prizes. Prizes were awarded to organizations with the

best performance in the following four categories. Three prizes were awarded in

each category, based on three tiers created by annual revenue size.

Most Dollars Raised

1. Littleton Public Schools Foundation $118,315

2. Advocates for Children $245,090

3. Tennyson Center for Children at Colorado Christian Home $691,267

Most Donors

1. Colorado Animal Rescue Express (C.A.R.E.) 199

2. Colorado Environmental Coalition 382

3. Denver Rescue Mission 1,137

Largest Percent Increase over Colorado Gives Day 2010

1. Progressive Health Center 105,717%

2. Vail Valley Salvation Army 2,207%

3. YMCA of the Pikes Peak Region 116,525%

Most Dollars Raised via Fundraising Pages

1. Buntport Theater $6,560

2. Child Advocates—Denver CASA $20,425

3. Colorado Public Television (CPT12) $13,451

Like last year, one of the most important successes of Colorado Gives Day is

that the majority of nonprofits surveyed reported receiving donations from new

donors. All participating nonprofits were surveyed, with a statistically signifi-

cant response rate of 65% (620 organizations). Specifically, survey results re-

vealed the following about new donors:

Nonprofits acquired new donors 93% of responding organizations reported at least one new donor for their

organization.

28% reported 20 or more new donors.

49% of nonprofits on Colorado Gives Day reported as least one lapsed

donor (donors who had not given to a responding organization for two or

more years).

12% of nonprofits received $5,000 or more from first-time donors.

99.6% of participating nonprofits received a donation 928 of the 932 nonprofits that participated benefited from Colorado Gives Day

2011 by receiving at least one donation.

93% of nonprofits reported

at least one new donor

28% of nonprofits reported

20 or more new donors

Impact on Colorado Nonprofits

What impact did Colorado Gives Day 2011 have on Colorado nonprofits?

99.6% of nonprofits

featured on GivingFirst.org

received a donation

$13,329 was the average

amount raised per organization

$5,125 was the median

amount raised per organization

$96,000 was the total

amount of prizes awarded,

including Bonus Bucks and

FirstBank High Five Prizes

100% of every donation

benefited the nonprofits thanks

to FirstBank, Community First

Foundation, and ten Colorado

foundations that paid for the

third-party processing fees


The slogan “Give where you live” resonated more than ever in the weeks lead-

ing up to Colorado Give Day 2011. Increased media outreach, the number of

nonprofits spreading the word, a rise in social media, plus a growing familiarity

with the event, contributed to the 116% increase over 2010 in number of donors

participating.

How many people donated on Colorado Gives Day? 27,127

What was the most common donation size? The most common donation size on Colorado Gives Day 2011 was $50, down

from $100 in 2010. However, the number of donations increased 160%, from

20,119 in 2010 to 52,226 in 2011.

What was the largest single donation? The largest single donation from an individual was $500,000 for the Tennyson

Center for Children at Colorado Christian Home.

What was the average number of donations per donor? The average number of donations per donor was 1.9, up from 1.6 in 2010.

What We Learned About the Donors

GivingFirst.org website activity:

396,600 page views on the website

6.46 pages viewed per visit

Average time spent on the website was 8.37 minutes

Total website visits were 61,443

58.5% of visits were new

What was the number of individual donations by dollar range?

Dollar Range # Donations

< $49 18,623

$50 — 99 11,691

$100 — 249 13,674

$250 — 499 3,181

$500 — 999 2,562

$1,000 — 4,999 2,098

$5,000 — 9,999 265

$10,000 — 49,999 124

$50,000 — 99,999 3

$100,000— 499,999 4

$500,000 —1,000,000 1

The average donation size

$237

The most common donation size

$50

The greatest number of

donations by a single

individual was 66 donations for a total of $1,880



Did donors who participated in Colorado Gives Day 2010

return in 2011?

With two years of data to review, we were able to determine the number and

impact of 2010 donors who returned in 2011 to donate again. Below are our

findings. Returning donors refers to people who donated in both the first and

second Colorado Gives Days, and new donors refers to donors who donated

only in 2011.

Returning Colorado Gives Day Donors vs. New 36% of total dollars donated

on Colorado Gives Day 2011

came from returning donors

91% of nonprofits received

a donation from a returning

donor in 2011

17%Returning

Donors

83%New Donors

Returning: 4,539donors

New: 22,588 donors

17% of Colorado Gives Day 2011 donors gave on both

Colorado Gives Day 2010 and 2011.

How did 2011 giving of returning donors compare to their

2010 giving?

Returning donors contributed more than $4 million each year.

The number of donations from returning donors was up 45% in 2011.

The average donation from returning donors was $991.50, up 9% over last

year.



Donors from how many counties participated in Colorado Gives Day 2011?

Donors from 59 of Colorado’s 64 counties participated in Colorado Gives Day, representing 92% of

Colorado counties.


Governor John Hickenlooper reads a proclamation deeming

December 6, 2011, Colorado Gives Day. Representative Ken Summers at left.

“Humbled by so many donations (over 241)!”

Colorado Environmental Coalition, via Twitter

“Due to the generosity of Colorado donors, Habitat for Humanity of Metro Den-

ver was able to raise an entire house on Colorado Gives Day. This represents

more than $93,000 fundraised in just 36 hours, allowing us to buy the building

materials needed for a family’s home.”

Heather Lafferty, Executive Director, Habitat for Humanity of Metro Denver

“CO Gives Day contributions will enable Food Bank of the Rockies to provide

789,956 meals to our neighbors in need! Thanks to everyone who chose to sup-

port us.” Food Bank of the Rockies, via Twitter

“Thank you for making Colorado Gives Day our most successful day of online

giving in CareConnect history!” Boulder County CareConnect, via Twitter

“We doubled our original goal of $30K and beat our CEO challenge of $55K.

Thank you for your awesomeness!” Rocky Mountain PBS, via Twitter

“Thank you to the wonderful donors who have helped Bootstraps to double the

amount we received in donations last year!” Bootstraps, via Facebook

“I love the idea of helping our local community and I chose to donate to Hope

House Colorado because this is an organization that I believe in and because my

parents speak so highly of it. I was absolutely thrilled to hear that my donation

was picked for the Bonus Bucks prize...absolute proof that a small act can have

large and wonderful ramifications.” Stephen Wehner, donor and Bonus Bucks

winner, via e-mail

What We Heard

GivingFirst.org is an online resource featuring Colorado charities.

Made possible by Community First Foundation, it encourages

charitable giving by providing comprehensive, objective and up-to-date information

about Colorado charities, and an easy way to support them online.

GivingFirst.org is an online resource featuring Colorado charities.

Made possible by Community First Foundation, it encourages

charitable giving by providing comprehensive, objective and up-to-date information

about Colorado charities, and an easy way to support them online.

MEDIA SPONSORS

ADDITIONAL SPONSORS

FOUNDATION FRIENDS

Adolph Coors Foundation The Anschutz Foundation

The Colorado Health Foundation

The Colorado Trust The Denver Foundation

The Gay & Lesbian Fund for Colorado

Kaiser Permanente The Kenneth King Foundation

The Piton Foundation

Western Union Foundation

CiviCore

Rose Community Foundation

BONUS BUCKS SPONSORS

Eide Bailly LLP

EKS&H

Exempla, Inc.

Holme Roberts & Owen LLP Innovest Portfolio Solutions LLC

IMA Foundation

JPMorgan Chase & Co. OtterBox

Pepsi Beverages Company

PCL Construction Tuthill & Hughes LLP

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