Project # 3Color Harmony and Design PrinciplesBy:Shantell Alcazar, Ja’juan Graham, April Brakefield, Africa Martinez & Wendy

Posada

October 13, 2014 - Dr. Cho - FCS 453

Color Harmony: all elements properly lend Create a mood, emotions, warm & cool● VM use it to improve the Displays● Follow specific rules● End result: Motivate customer to buy

Monochromatic:Analogous: Complementary: enhances strengths of 2 colors

Application of Design Principles: Balance: Weight distribution, formal/symmetrical or informal/asymmetrical

Rhythm: Repetition, , continuous line or alteration

Emphasis: Central or focal point, through size variation, repetition or contrast

Complimentary: Bad example

● Cluttered window display● No focus on a particular

product

Monochromatic:

Bad example ● Cluttered space● Window decal does

not “stand out”● No particular spot

that catches the human eye

Analogous:Bad example

● Little effort put into the window display

● Some texture● No creativity

● Mood: cheerful ● Very bright & inviting● Sun● Spring

Analogous

Monochromatic ● Grays- dark gray

scale● Fall- Holidays● Very sophisticated

Complementary

Grays, pink, and tealBright Mood: relaxing/girlyBlue & Gold

Formal Balance: ● Symmetrically balanced and appealing

to the consumer eye

● Well executed design, prevented the display from becoming boring

● Used rich colors, making the merchandise more appealing

Rhythm: Diagonal Lines ● Strategic use of diagonal lines to

guide the consumer eye to merchandise being displayed

● Great use of colors

● Clean effective way to use rhythm as their display type

● Repetition: jeans & strings

T E X T U R E

Emphasis: Texture Contrast

● Unusual but unique textural contrast used to capture interest

● Textural contrast displays Free People’s sense of style

● Great use of colors helping gain the consumer eye

● Creates excitement

Balance & Emphasis: Claire’s

*Bad example

Rhythm: Bad example Things Remembered

ConclusionColor Harmony & Principles of design create a story for the customer and make that customer interested in buying a product.

Referenceshttp://www.bing.com/images/search?q=monochromatic+color+wheel&FORM=HDRSC2#view=detail&id=26929D3345055D97A7CC9168D30F06C88B1136FF&selectedIndex=321

http://designwithmshsquared.wordpress.com/interior-design/elements-and-principles-of-design/