COLLEGE TO CAREER Communication & Media

(Undergraduate Degree Required)

CAREER OPTIONS for Communication & Media Majors(Undergraduate Degree Required)

Careers Median Salary Merrimack College Graduate Median Salary: $42,500

Typical Entry-Level Education Required

Description Holland's Theory of Types *Departmental Courses to Consider

Editors $54,890 Bachelor's Degree Editors plan, review, and revise content for publication.

AEC 2401, 3452 & 3453

Film & Video Editors & Camera Operators

$52,470 Bachelor's Degree Film and video editors and camera operators manipulate moving images that entertain or inform an audience.

AEI 2401, 3450, 3360, 3422, 3401

Public Relations Specialist

$55,680 Bachelor's Degree Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.

EAS 2401, 3401, 2801, 3621, 4531, 4510, 4740, 3527

Reporters, Correspondents, Broadcast News Analysts

$37,200 Bachelor's Degree Reporters, correspondents, and broadcast news analysts inform the public about news and events happening internationally, nationally, and locally. They report the news for newspapers, magazines, websites, television, and radio.

AEI 2401, 3450, 3360, 3422, 3401, 3312, 3322

Writer: Magazine, Television, Online Publications

$58,850 Bachelor's Degree Writers and authors develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, or other types of media.

AI 2401, 3452 & 3453, 3312

Marketing/Advertising Manager

$123,450 Bachelor's Degree Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial sta! members.

EAC 4510, 2401, 3401, 2801, 4705, 3450

Event Planner $46,490 Bachelor's Degree Meeting, convention, and event planners coordinate all aspects of events and professional meetings. They arrange meeting locations, transportation, and other details.

ECS 2701, 4705, 3621, 4543

* Course availability may vary** Data from 2014 Bureau of Labor Statistics

Job Title Median Salary Merrimack College Graduate Median Salary: $42,500

Typical Entry-Level Education Required

Description Holland's Theory of Types

*Departmental Courses to Consider

Human Resources Specialist

$57,420 Bachelor's Degree Human resources specialists recruit, screen, interview, and place workers. They often handle other human resources work, such as those related to employee relations, compensation and benefits, and training.

ECS 4705, 2801, 4520, 3621, 4531, 4740

Social and Community Service Managers

$62,740 Bachelor's Degree Social and community service managers coordinate and supervise social service programs and community organizations. They manage sta! who provide social services to the public.

ES 3742, 4705, 3401

Radio & Television Announcers

$44,030 Bachelor's Degree Announcers present music, news, and sports and may provide commentary or interview guests about these or other important topics.

AES 2401, 3450, 3360, 3422, 3401, 3312, 3322

Training & Development Specialist

$57,340 Bachelor's Degree Training and development specialists plan, conduct, and administer programs that train employees and improve their skills and knowledge.

SAC 1020, 4633, 4705, 4740

Survey Researchers $49,760 Master's Degree Survey researchers design and conduct surveys and analyze data. Surveys are used to collect factual data, such as employment and salary information, or to ask questions in order to understand people’s opinions, preferences, beliefs, or desires.

ICE 2010, 4543, 4625

Fundraisers $52,430 Bachelor's Degree Fundraisers organize events and campaigns to raise money and other donations for an organization. They may design promotional materials and increase awareness of an organization’s work, goals, and financial needs.

ECA 3742, 4510, 3360, 3625

CAREER OPTIONS for Communication & Media Majors(Undergraduate Degree Required)

* Course availability may vary** Data from 2014 Bureau of Labor Statistics

HOLLAND’S THEORY OF TYPES

DESCRIPTION OF THEORY: John Holland (1919-2008) was an American psychologist and Professor Emeritus of Sociology at Johns Hopkins University. His theory is that career choice is an extension of a one’s personality. People express themselves, their interests, and values through their work choices and experience. In his theory, Holland assumes that people’s impressions and generalizations about work, which he refers to as stereotypes, are generally accurate. By studying and refining these stereotypes, Holland assigns both people and work environments to specific categories. APPLICABILITY FOR MAJORS: Communication majors can benefit from understanding these di!erent environment types when considering their career options and preferences.

The Interest Inventory via MyPlan (designed on the basis of Holland’s theory) can be accessed through the O’Brien Center website.

Work Environment Type Description of Environment

The Realistic (R) environment makes physical demands of the individual, having tools or machines that the individual manipulates. Individuals are required to have technical competencies that will allow them to do such things as fix machines or repair electronic equipment

The Investigative (I) environment is one in which people search for solutions to problems through mathematical and scientific interests and competencies. In such a situation, people are encouraged to use complex and abstract thinking to solve problems creatively.

The Artistic (A) environment is one that is free and open, encouraging creativity and personal expression. Such an environment o!ers much freedom in developing products and answers.

The Social (S) environment is one that encourages people to be flexible and understanding of each other, where people can work with others through helping with personal or career problems, teaching others, a!ecting others spiritually, and being socially responsible. The Social environment emphasizes human values such as idealism, kindness, friendliness, and generosity. Education is an example in which these ideals most commonly exist.

The Enterprising (E) environment is one where people manage and persuade others to attain organizational or personal goals. These are situations where finance and economic issues are of prime importance and risks may be taken to achieve rewards.

Organization and planning best describe the Conventional (C) environment. Most Conventional environments are o"ce environments, where one needs to keep records, file papers, copy materials, and organize reports. The conventional environment includes mathematical materials, such as bookkeeping and accounting records.

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Realistic Environment

Investigative Environment

Artistic Environment

Social Environment

Enterprising Environment

Conventional Environment

Course # Titles

COM

MU

NIC

ATIO

N &

MED

IACO

URS

E LI

STIN

G

COM1020

COM2010

COM2401

COM2601

COM2701

COM2801

COM2701

COM2801

COM3312

COM3322

COM3360

COM3401

COM3422

COM3425

COM3450

COM3454

COM3452

COM3453

COM3527

COM3529

Course #

COM3586

COM3621

COM3625

COM3742

COM3850

COM3851

COM4100W

COM4265

COM4281

COM4326

COM4420

COM4510

COM4520

COM4531

COM4543

COM4625

COM4633

COM4705

COM4740

COM4900

Public Communication

Research Inquiry

Intro to Mass Communication

Into to Interpersonal Communication

Intro to Organizational Communication

Intro to Applied Communication

Television Criticism

Radio

Visual Communication

Advanced Mass Communication

Intro. To Television Production

The Film Experience

Basic Digital Photography

Intro Journalism

Newspaper & New Media Production

Newspaper & New Media Production II

Principles of Public Relations

The future of Media: Integrated

Marketing Communication

Sports Communication

Conflict & Negotiation

Health Campaigns

Communication & Nonprofit Organizing

Communication Internship (FA or SP)

Communication Internship (Summer)

Humor & Media

Feminist Media Studies

Media Marathoning

New Media & Digital Communication

History of Photography

Persuasion & Social Influence

Gender & Communication

Intercultural Communication

Lying & Deception

Health Communication

Advanced Interpersonal

Communciation

Leadership & Collaboration

Advanced Organizational Theory

Senior Seminar

Titles

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LEARNING OUTCOMES: NATIONAL COMMUNICATION ASSOCIATION

Describe the Communication Discipline and its central questions.

Employ Communication Theories, perspectives, principles and concepts.

Engage in Communication Inquiry.

Create messages appropriate to the audience, purpose and context.

Critically analyze messages.

Demonstrate the ability to accomplish communicative goals (self-e"cacy).

Apply ethical communication principles and practices.

Utilize communication to embrace di!erence.

Influence Public Discourse.

• Ability to Make Decisions & Solve Problems.

• Ability to verbally communicate with persons inside and outside the organization.

• Ability to obtain and process information.

• Ability to plan, organize and priortize work.

• Ability to analyze quantitative data.

• echnical knowledge related to the job.

• Proficiency with computer software programs.

• Ability to create and/or edit written reports.

• Ability to sell or influence others.

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SKILLS EMPLOYERS MOST VALUE IN NEW HIRES: NATIONAL ASSOCIATION OF COLLEGES & EMPLOYERS

COLLEGE TO CAREERCONNECTIONS BETWEEN NCA LEARNING OUTCOMES & NACE LIST OF SKILLS

EMPLOY COMMUNICATION THEORIES, PERSPECTIVE, PRINCIPLES AND CONCEPTS

Ability to Make Decisions & Solve ProblemsAbility to verbally communicate with persons inside and outside the organizationAbility to obtain and process informationAbility to plan, organize and priortize workAbility to sell or influence others

CREATE MESSAGES APPROPRIATE TO THE AUDIENCE,PURPOSE, AND CONTEXT

Ability to obtain and process informationAbility to sell or influence others

CRITICALLY ANALYZE MESSAGES

Ability to obtain and process informationAbility to analyze quantitative dataAbility to create and/or edit written reports

DEMONSTRATE THE ABILITY TO ACCOMPLISH COMMUNICATIVE GOALS !SELF"EFFICACY#

Ability to Make Decisions & Solve ProblemsAbility to verbally communicate with persons inside and outside the organizationAbility to create and/or edit written reports

INFLUENCE PUBLIC DISCOURSE

Ability to verbally communicate with persons inside and outside the organizationAbility to sell or influence others

SPORTS & RECREATION1. Agganis Arena2. American Junior Golf Association3. Athletic Evolution4. Atlantic Hockey Online5. Aztec Soccer - Tots program6. Bauer Hockey7. Blue Trailer Mobile Lockers8. Boston Blades9. Boston Bruins10. Bosotn College Football11. Boston Sports Club12. Boys & Girls Club of Lawrence13. Bickstone Fitness14. Bright Light INC15. California Sports Surfaces16. Camp Cody17. Cadardale Health and Fitness18. Continental Pools19. Danvers Indoor Sports20. Doc Wayne Youth Services

STAFFING & EXECUTIVE SEARCH1. ALKU2. America's Recruiting3. AP Sta"ng4. Apex Systems, Inc.5. BANK W Holdings, LLC6. Barton Associates7. Black Diamond Networks8. BRIGHT LIGHT INC9. Brine Group Sta"ng Solutions10. Comforce Sta"ng11. CoreMedical/CoreInfo Technology12. Cornerstone Consulting Group, LLC13. DizerCorp14. Edgerock Technology Partners

15. Eliassen Group16. Entegee17. Execu-Search Group18. Footprints Recruiting19. InnoTECH Sta"ng20. Insight Global, Inc.

PRINT & PUBLISHING1. 512 Media Inc.2. Boston Globe Media Partners3. BRIGHT LIGHT INC4. Burst Media5. Campus TCB6. Center for Applied Special Technology

(CAST)7. Courier Corporation8. Crawford Technolgies9. CreateMyTee10. Curriculum Associates, Inc.11. EBSCO Information Services12. GateHouse Media New England13. Interns 36514. Konica Minolta Business Solutions15. MassPrinting Inc.16. North of Boston Media Group17. Peartree Publishing18. Subscription Insider19. The Boston Globe20. Tick Tock, LLC.

NON"PROFIT & PHILANTHROPY1. A Shot For Life, Inc.

2. Action Against Hunger3. Alzheimer's Association4. Amergent5. American Cancer Society6. American Training, Inc.

7. AmeriCorps Massachusetts Promise Fellowship

8. Ameson Education and Culture Exchange Foundation

9. Andover A Better Chance10. Arlington Community Trabajando11. Army of Saints, Inc.12. Artsbridge Inc.13. Bakes for Break Cancer, Inc.14. Blueprint Schools Network15. Boston Center for Independent Living16. Boys Hope Girls Hope International

MARKETING1. Advnaced Pain Management Center2. AG Salesworks3. Aigner/Prensky Marketing Group4. All Star Incentive Marketing5. American International Chemical6. Avenue 100 Media Solutions7. Avery Dennison8. Avidyne Corporation9. Axis Promostions10. BAO11. BBS Inc Boston12. Boise Cascade Company13. Bright Light Inc.14. Brightcove15. Bryant University16. Burst Media17. C.A. Courtesy18. Camp Cody19. Campus TCB

EMPLOYERS REGISTERED ON ADVANTAGE (Non-exhaustive list)

EMPLOYERS REGISTERED ON ADVANTAGE (Non-exhaustive list)

HUMAN RESOURCES1. AccessibleHR2. Bright Light Inc3. ConforMIS4. Cornerstone Counsulting Group, LLC5. Courageous Careers6. Execu-Search Group7. Footprints Recuriting8. Genesis HealthCare9. GRN Boston North10. Interns 36511. Microdesk12. Missile Defense Agency13. Mutual of Omaha14. New York Univeristy Polytechnic Institute15. PharmaLogics Recruiting16. Precision Systems17. The Select Group18. Truth Teacher Services19. Zenefits

CONSULTING1. Advances Learning Center2. Aperian Global3. Arcadis4. Asian Consultants International Inc.5. Beacon ABA Services6. Beyond BookSmart7. Blueprint Consulting Group, LLC8. Bright Lght Inc.9. Bryant Univeristy10. Burning Glass Technologies11. CHA Consulting, Inc.12. Chatham Partners

13. ClickSoftware14. Cloud Spectator15. Concentric Energy Advisors16. Corridor Company17. Creativestar Solution18. Dynamic Solutions19. Edgewater Technology

COMMUNICATION & MEDIA1. American Tower Corporation2. Andover TV3. Arch Creative Group4. Arlington Public News5. BBK Worldwide6. Bright Light Inc.7. Bryant University8. Carney Communications9. Full and By10. GateHouse Media New England11. Hanscom Air Force Base12. Insight Global, Inc.13. Interns 36514. Lavoie Health Science15. Lionbridge Technologies16. livestage App Inc.17. MAGIC 1067, Greater Media Boston18. MarketCast19. Massachusetts Life Sciences Center

ADVERTISING1. Boston Globe Media Partners2. Bright Light Inc.3. Burst Media4. Campus TCB5. Fan LoualTEES, LLC6. Fuseideas7. GateHouse Media New England8. H&L Partners9. Herbalife, Inc10. Insight Global, Inc11. Interns 36512. Massachusetts Cultural Council13. Media Results14. MediaMate LLC15. MObileFuse LLC16. Momentous Technologies Corp.17. New Business Concepts, Inc.18. Nexage, Inc.19. Physicians Interactive