college of business outcomes assessment plan (2014)€¦ · bbm 320 b. research, prepare, and...

College of Business Outcomes Assessment Plan (2014)

The following pages describe Wilmington University’s College of Business Outcomes Assessment Plan for the following programs:

Undergraduate Accounting

Accounting & Finance

Business Management

Finance

Human Resource Management

Marketing

Organizational Management

Sports Management

Graduate

Doctor of Business Administration

Master of Business Administration

Master of Science in Management

Master of Science in Accounting

The plan is comprised of the Competency Maps for each program. The University undergraduate graduation competencies common to

all programs are assessed by the College of Arts and Sciences with one exception, the Organizational Management (OMA) Program,

and are shown here for information only. The Organizational Management Program is a degree-completion program; hence, most

students will not take those courses in which undergraduate graduation competencies are assessed. For the OMA program, therefore, a

special map applies to the common college competencies. Program competencies are assessed by the College of Business.

Assessment methods for the College of Business programs relating to student learning include assigned rubrics for evaluation of

student performance in simulations, standardized tests, papers, and projects. Additionally, IDEA faculty evaluations are used to

measure student learning and student satisfaction. CECRAM data collected from those courses identified in the outcomes assessment

plan are used by the various programs to incorporate changes to increase student learning.

2

Graduation Competency Maps by Program

Measuring Graduation Competencies

through the ACCOUNTING Program

WC Graduate Competencies Program Competencies One

Pertinent

Course

Related Course Goal Assessment

Activity

Assessment

Date

3

B Employ the ethical principles

required in the accounting

profession.

BBM 319

The student will utilize the

ethical principles required

in the accounting

profession

Case study All

sections

C. Prepare a complete financial

statement package presented

in a professional format in

conformity with generally

accepted accounting

principles.

BAC 401

The student will prepare a

complete financial

statement package

presented in a professional

format in conformity with

generally accepted

accounting principles. (D)

Project with

rubric

All

sections

D. Use of technology to

efficiently communicate

accounting information.

BAC 401

The student will complete a

consolidation worksheet to

prepare a consolidated

balance sheet, including

elimination of inter-

corporate investments as of

the date of acquisition. (C)

Project with

rubric

All

sections


through the ACCOUNTING & FINANCE Program


Pertinent

Course


Activity

Assessment

Date

4

Program-Specific Competencies A. Demonstrate effective

information literacy and

communication with valid and

reliable research

BBM 320 Demonstrate effective information

literacy and communication with

valid and reliable research

Rubric 2-N, 1-D, 1-G

each semester

B Apply ethical standards as

required by accounting and

finance professionals.

BBM 319 The student will utilize the ethical

principles required in the

accounting and finance professions.

Case studies

All

C. Prepare a complete financial

statement package presented in a

professional format in conformity

with GAAP.

BAC 401 D The student will prepare a

complete financial statement

package presented in a professional

format in conformity with GAAP.

Project with

Rubric

All sections

D. Use technology to efficiently

communicate accounting

information

BAC 401 C. The student will complete a

consolidation worksheet to prepare

a consolidated balance sheet,

including elimination of inter-

corporate investments as of the date

of acquisition.

Project with

Rubric

All sections

E. Integrate financial terms,

concepts and theories affecting

corporations, brokerage firms,

insurance companies and

financial institutions (banks,

credit unions, pension funds,

etc.).

FIN 305 A. The student will integrate

financial terms, concepts and

theories affecting corporations,

brokerage firms, insurance

companies and financial

institutions (banks, credit unions,

pension funds, etc.)by: A.

explaining the role of finance and

the operating environment of the

firm; B. explaining the Theory of

the Time Value of Money and

discussing its importance to

factors affecting the corporation;

and C. describing the relationship

between risk and return.

Embedded exam

questions

2-N, 1-D, 1-G

each semester


through the BUSINESS MANAGEMENT Program


Pertinent

Course


Activity

Assessment

Date

5



communication with valid

and reliable research

BBM 320 Demonstrate effective



and reliable research (A)

Group formal

report

2-N, 1-D,

1-G each

semester

B. Apply ethical standards as

required by business

management professionals.

BLA 303

Apply ethical standards as


management

professionals.

Ethics

Research

paper

3 sections

each

semester

C. Identify and analyze factors

critical to business with

respect to strategic planning,

including operations

management and

globalization.

BBM 402 Identify and analyze

factors critical to business

with respect to strategic

planning, including

operations management

and globalization.

Case study

analysis

2-N, 1-D,

1-G each

semester

D. Demonstrate effective oral

and written communications

utilized within various areas

of the business environment.

BBM 320 Demonstrate effective oral

and written communications

utilized within various areas

of the business environment

by: 1) preparing and

delivering clear, concise,

complete, and correct oral

and written business

communications; and 2)

using contemporary

information technologies

available to create a variety

of business communications

Group

formal report

2-N, 1-D,

1-G each

semester


through the FINANCE Program


Pertinent

Course


Activity

Assessment

Date

6



communication with valid and

reliable research

BBM 320

Demonstrate effective



and reliable research (D)

Rubric 2-N, 1-D, 1-

G each

semester


required by finance

professionals.

BBM 319 A-7. Apply ethical standards

as required by finance

professionals.

Case study 2-N, 1-D, 1-

G-fall,spring

Start Fall

2009

C. Exercise critical thinking skills

in the analysis and evaluation of

financial information by

formulating appropriate

decisions and

recommendations.

FIN 410 B. Exercise critical thinking

skills in the analysis and

evaluation of financial

information by formulating

appropriate decisions and

recommendations.

Test

embedded

questions

All sections

Fall 2009

D. Integrate financial terms,

concepts and theories affecting





etc.).

FIN 410 A. The student will integrate

financial terms, concepts and

theories affecting





etc.) that have been presented

through the Finance Program.

Departmental

exam

All sections


through the HUMAN RESOURCE MANAGEMENT Program

WU Graduation Competencies Program Competencies One

Pertinent

Course


Activity

Assessment

Date

7









Formal

Report

2-N, 1-D,

1-G each

semester



management professionals.

BLA 303



management

professionals.

Ethics

Research

paper

3 sections

each

semester

C. Synthesize and apply

knowledge of various

Human Resource

Management issues

critically and creatively.

HRM 311 Synthesize and apply

knowledge of various

Human Resource

Management issues

critically and creatively

Paper 3 sections

each

semester

D. Effectively use technology

in the field of Human

Resource Management to

solve basic, as well as,

critical issues & problems.

HRM 312

Effectively use

technology in the field of

Human Resource

Management to solve

basic, as well as, critical

issues & problems.

Final Project All

sections


through the MARKETING Program


Pertinent

Course


Activity

Assessment

Date

8









Rubric 2-N, 1-D,

1-G each

semester

B. Assess how various

environmental and ethical

challenges affect the

marketing of products and

services

BMK 305

Assess how various

environmental and ethical

challenges affect the

marketing of products and

services by: A- Defining

the role of marketing

within society and within

the environment of the

firm; and F-Identifying the

uncontrollable variables

affecting the marketing

process

Standardized

Test

2-N, 1-D,

1-G each

semester

Data

analysis to

begin Fall

2009

C. Appraise the design,

implementation, control, and

evaluation functions relating

to marketing

BMK 413

Appraise the design,

implementation, control,

and evaluation functions

relating to marketing by:

C-Designing the

marketing research

project; D-Gathering and

collecting accurate data;

and E-Preparing,

analyzing, and reporting

data

Written

Marketing

plan

All

sections


through the MARKETING Program


Pertinent

Course


Activity

Assessment

Date

9

D. Evaluate the important role

marketing plays in relation to

meeting the strategic

objectives of the organization

BMK 413 Evaluate the important

role marketing plays in

relation to meeting the

strategic objectives of the

organization by

conducting a business

review that will provide

the decision-making basis

upon which the marketing

plan can be built

Written

marketing

plan

All

sections

E. Use a variety of marketing

concepts, theories, and tools

on both an individual and

team basis

BMK 413 Use a variety of marketing

concepts, theories, and

tools on both an individual

and team basis by

identifying and evaluating

alternative marketing

strategies that describe

how the marketing

objectives will be

accomplished and

supported by appropriate

tactical actions

Marketing

Computer

Simulation

All

sections


Through The ORGANIZATIONAL MANAGEMENT Program


Pertinent

Course


Activity

Assessment

Date

10

1. Oral Communication

A. Speak with confidence,

clarity and conciseness.

Speak with confidence, clarity

and conciseness.

BBM 320

Preparation and delivery

of clear, concise,

complete, and correct oral

and written business

communications.

Formal

report/group

presentation

All OMA

sections of

BBM 320

B. Research, prepare, and

deliver professional

presentations.

Research, prepare, and deliver

professional presentations.

BBM 320 Develop a persuasive

formal business report.

Formal

report/group

presentation

All OMA

sections of

BBM 320

2. Written Communication

A. Write clearly, concisely and

appropriately using correct

English grammar,

punctuation, usage,

mechanics, sentence

structure, and vocabulary.

Write clearly, concisely and


English grammar, punctuation,

usage, mechanics, sentence


BBM 407

Write clearly, concisely

and appropriately using

correct English grammar,

punctuation, usage,

mechanics, sentence


Rubric for

the final

research

report

All

sections

B. Utilize appropriate APA

format for scholarly

writings.

Utilize appropriate APA format

for scholarly writings.

BBM 407 Utilize appropriate APA

format for scholarly

writings.

Rubric for

the final

research

report

All

sections

3. Disciplined Inquiry

A. Utilize quantitative,

qualitative and scientific

reasoning to solve problems.

Utilize quantitative, qualitative

and scientific reasoning to solve

problems.

BBM 407

Utilize quantitative,


reasoning to solve

problems.

Rubric for

the final

research

report/

All

sections


Through The ORGANIZATIONAL MANAGEMENT Program


Pertinent

Course


Activity

Assessment

Date

11

B. Exercise critical thinking

strategies, including

reasoning, problem solving,

analysis and evaluation.

Demonstrate ability to find ,

evaluate and use information

for effective problem solving

and decision making in

organizations

BBM 407 -Demonstrate the ability

to assimilate and

communicate knowledge,

ideas, and innovations

covering significant

aspects of organizational

research through written

and oral presentations

Rubric for

the final

research

report/

Fall









Rubric 2-N, 1-D,

1-G each

semester

B. Demonstrate an

understanding of how legal

and ethical principles

influence and impact

organizations

BLA 303



management

professionals.

Ethics

Research

paper

3 sections

each

semester

C. Evaluate how individuals

and groups influence and

interact with an

organization.

BBM 400 Develop an

understanding of how

individual differences

such as personality,

attitudes, perceptual

process impact behavior

in organizations

Case study All

sections


through the SPORTS MANAGEMENT Program


Pertinent

Course


Activity

Assessment

Date

12

Program-Specific Competencies

A. Demonstrate effective








Rubric All

sections


required by sports

management professionals

SPM 301

Apply ethical standards

as required by sports

management

professionals.

Research

paper/

Case Study

All

sections

C. Evaluate differences

between sports

management, sports

marketing, and sports

finance within the firm.

SPM 490

and

SPM 491

Goal A – (3) Evaluate

differences between sports

management, sports

marketing, and sports

finance within the firm.

Project/

Portfolio

And

Employer

Evaluation

All

sections

D. Analyze how the legal

system impacts the fields of

amateur and professional

sports

SPM 301 Goal D- Analyze how the

legal system impacts the

fields of amateur and

professional sports;

Goal C- Appraise the

American legal system

through study and direct

application of its

principles

Research

paper/

Case Study

All

sections

E. Demonstrate an

understanding of strategic

planning in budgeting,

marketing, and promotions

in athletics at the college

and professional levels, and

in public and recreational

organizations.

SPM 405 Plan, organize and run an

event. Understand the

importance of maintaining

an athletic budget,

marketing and

promotions.

Sports Event

Project

Fall


through the SPORTS MANAGEMENT Program


Pertinent

Course


Activity

Assessment

Date

13

F. Recognize the diversity, and

societal impact of sports in

the past and present day

society (6).

SPM 302 Recognize the diversity,

and societal impact of

sports in the past and

present day society (6).

Paper Spring


through the DOCTOR OF BUSINESS ADMINISTRATION Program


Pertinent

Course


Activity

Assessment

Date

14

1. Oral Communication

A. Speak with confidence,

clarity and conciseness.

Demonstrate advanced oral

business communication skills

by selecting appropriate

communication tools and

utilizing them in a highly

effective, professional manner.

DBA 8000:

Seminar on

Research in

Management

Research

concept

presentation

rubric

Spring 11

B. Research, prepare and deliver


DBA 8000:

Seminar on

Research in

Management

Research

concept

presentation

rubric

Spring 11




English grammar,

punctuation, usage,

mechanics, sentence


Demonstrate a high skill level in

academic writing by properly

utilizing information literacy

and research methods, critically

analyzing results, and expressing

findings using clear, concise

tools and writing styles and

proper academic writing

formats.

RES 7110:

Research

Literature

review paper

rubric

B. Utilize appropriate APA

format for scholarly writings.

Demonstrate a high skill level in

academic writing by properly

utilizing clear, concise tools and

writing styles and proper

academic writing formats.

RES 7110:

Research

Literature

review paper

rubric




Pertinent

Course


Activity

Assessment

Date

15


A. Utilize quantitative,


reasoning to solve problems.

Select appropriate research

methods and be able to properly

apply them to economic,

behavioral, and social science

theories that provide the

foundation for strategic research

in business administration

problems in strategic business

research in the area of business

administration.

Dissertation

Skill and

rigor in

analysis

All





Exercise critical thinking

strategies relating to business

problem definition (reasoning),

problem analysis (problem

solving), and evaluation of

solutions and be able to apply

them within the organization.

Dissertation Skill and

rigor in

analysis

All

C. Define a problem or issue and

develop questions and

methods to address the

problem or issue and/or

create new knowledge.

Exercise critical thinking

strategies relating to business

problem definition (reasoning),

problem analysis (problem

solving), and evaluation of

solutions and be able to apply

them within the organization.

RES

7111:Research

Design

Goal D: Draft a research

concept brief.

Research

concept brief

Fall




Pertinent

Course


Activity

Assessment

Date

16

4. Information Literacy

A. Access and use information

effectively, efficiently, and

appropriately.

Demonstrate the ability to

access, evaluate, and use

information and information

technologies to enhance the

effective utilization and practice

of business research.

RES

7111:Research

Design

Goal C: Produce an

abbreviated preliminary

literature search relevant

to a specific research

problem.

Preliminary

literature

review

Fall

B. Evaluate the quality of

sources and content.







Research

Proposal

Sufficient and

important

sources

All

C. Use technology to effectively

locate and communicate

information.







Research

Proposal

Literature

review

supports

research

value

All

5. Ethics

Demonstrate knowledge and

application of prescribed ethical

code(s) and/or behaviors.

Properly evaluate and apply

ethical and principles to guide

professional behaviors and

decision-making in business

organizations.

DBA 7600:

Ethics in

Business and

Management

Goal B: Become skilled at

recognizing ethical

dimensions and making

decisions that take into

account stakeholder,

duties, and virtue.

Ethical issue

analysis

presentation

Fall




Pertinent

Course


Activity

Assessment

Date

17

6. Program Competencies

A. Leading change

Assess the knowledge and skills

that are essential to implement

change in the business

environment and be able to

apply them effectively at

strategic levels.

Comprehensive

Exam

Section 3

rubric

All

B. Global strategies Develop strategies to effectively

address issues facing business

leaders in a contemporary global

environment.

Final report Fall


through the MASTER OF BUSINESS ADMINISTRATION Program


Pertinent

Course


Activity

Assessment

Date

18

1. Oral and Written Communications

A. Speak with confidence, clarity, and

conciseness.



1. Oral and Written

Communications

A. Speak with confidence, clarity,

and conciseness.



MGT 6501

- Speak with confidence,

clarity, and conciseness.

- Research, prepare, and


presentations.

Case study

presentation

each

semester



appropriately using correct English

grammar, punctuation, usage,

mechanics, sentence structure, and

vocabulary.

B. Use appropriate APA format for

scholarly writing.








scholarly writing.

MGT 6501

- Write clearly, concisely and


English grammar,

punctuation, usage,

mechanics, sentence


- Use appropriate APA format

for scholarly writing.

Criterion™

results

In class writing

assignment

each

semester


A. Use Quantitative, qualitative and

scientific reasoning to solve

problems.


A. Use Quantitative, qualitative

and scientific reasoning to solve

problems.

MBA 8800

Use quantitative, qualitative

and scientific reasoning to

solve problems.

Simulations

each

semester

B. Exercise critical thinking strategies

including reasoning, problem

solving, analysis and evaluation.


strategies, including reasoning,

problem solving, analysis and

evaluation and apply them

appropriately to management

MBA 8800 Exercise critical thinking



analysis and evaluation and

apply them appropriately to

management

Business

Strategy Game each

semester


develop questions and methods to

address the problem or issue and/or

create new knowledge


develop questions and methods

to address the problem or issue

and/or create new knowledge

MBA 8800 Define a problem or issue and

develop questions and

methods to address the

problem or issue and/or create

new knowledge by preparing a

strategic plan

Business

Strategy Game each

semester


through the MASTER OF BUSINESS ADMINISTRATION Program


Pertinent

Course


Activity

Assessment

Date

19



effectively, efficiently and

appropriately.




appropriately.

MGT 6501

Access and use information


appropriately.

Rubric

each

semester

B. Evaluate the quality of sources and

content.

B. Evaluate the quality of sources

and content. MGT 6501 Evaluate the quality of sources

and content

Rubric each

semester C. Use technology to effectively locate

and communicate information.



information.

MGT 6501 Use technology to effectively


information.

Rubric each

semester

5. Ethics

Demonstrate knowledge and application

of prescribed ethical codes and/or

behaviors promoted by the profession

5. Ethics



codes and/or behaviors promoted

by the profession

MBA 6503


application of prescribed

ethical codes and/or behaviors

promoted by the profession

Ethics exercise

each

semester

6. Program Competencies

A. Use financial management,

economics principles, and modern

marketing techniques to ensure the

efficient operation and strong fiscal

future of the organization.

A. Use financial management,

economics principles, and

modern marketing techniques to

ensure the efficient operation

and strong fiscal future of the

organization.

MBA 8800

Use financial management,

economics principles, and

modern marketing techniques

to ensure the efficient

operation and strong fiscal

future of the organization.

Strategic

game/simulatio

n

each

semester

B. Prepare a strategic plan that will

critically examine the organization’s

internal and external environments

and select creative, feasible business

alternatives.

B. Prepare a strategic plan that

will critically examine the

organization’s internal and

external environments and

select creative, feasible business

alternatives.

MBA 8800 Prepare a strategic plan that

will critically examine the

organization’s internal and

external environments and

select creative, feasible

business alternatives.

Business

Strategy Game each

semester


through the MASTER OF SCIENCE IN MANAGEMENT Program


Pertinent

Course


Activity

Assessment

Date

20



and conciseness.



1. Oral and Written

Communications


and conciseness.



MGT 6501

-Goal B. Demonstrate orally,

and in writing, the ability to

integrate and communicate

knowledge, ideas, and

innovations about individuals

and organizations.

Case study

presentation

each

semester








scholarly writing.








scholarly writing.

MGT8800

- Goal I-Demonstrate the

ability to assimilate and

communicate knowledge,

ideas and innovations

concerning significant aspects

of organizational research

through written and oral

presentations.

Thesis

each

semester




problems.




problems.

MGT 8800

Integrated

Independent

Study Project

MSM 8800 Guide-


assimilate and communicate


innovations concerning

significant aspects of

organizational research and


problems by communicating


innovations concerning

significant aspects of

organizational research.

Thesis

each

semester




Pertinent

Course


Activity

Assessment

Date

21


strategies including reasoning,


evaluation.




evaluation.

MGT 8800

Integrated

Independent

Study Project

Goal F. Apply critical thinking

skills in order to develop

sound application of research

to organizational problems.

Thesis each

semester



address the problem or issue






MGT 8800 ,

Integrated

Independent

Study Project

Goal F. Apply critical thinking

skills in order to develop

sound application of research

to organizational problems.

Thesis

each

semester




appropriately




appropriately

MGT 7710

Goal A: Develop skill in

conducting an electronic

literature search.

Literature

review

each

semester


content.

B. Evaluate the quality of sources

and content.

MGT 7710

Goal C: Develop the skills

necessary to critically read,

understand, and analyze

research

Literature

review each

semester



information.



information.

MSM 7710 Use technology to effectively


information.

Literature

review each

semester

5. Ethics



codes and/or behaviors promoted by

professions

5. Ethics



codes and/or behaviors promoted by

professions

MGT 6503

and identified

courses in

concentrations




promoted by professions

Ethics

simulation

each

semester




Pertinent

Course


Activity

Assessment

Date

22

6. Program Competencies (Three) A. Develop an understanding of

contemporary leadership and

management models and

theories.

MGT 6503

Leadership

development and

change

management

Goal 2-Develop ideas with

supporting theory on

leadership and the skills

required to lead change in

organizations.

Written project

with ethics

component

each

semester

B. Develop an understanding and

ability to apply change

frameworks and models.

MGT 6503 Goal 4-Develop the ability to

assess an organizational

change situation, to develop a

plan for intervening and

facilitating the organization’s

adaptation to change, and the

ability to assess the outcomes

as a result of your actions and

leadership.

Team

assignment each

semester

C. Articulate personal values and

goals as guideposts to personal

behavior

MGT 6503 Identify specific personal

skills needed to lead change

within organization and

formulate an action plan

Ethics

Assessment

each

semester


through the MASTER OF SCIENCE IN ACCOUNTING Program


Pertinent

Course


Activity

Assessment

Date

23



conciseness.

B. Research, prepare, and deliver


1. Oral and Written

Communications


conciseness.

B. Research, prepare, and deliver


MAC 7500

- Speak with confidence,

clarity, and conciseness.

- Research, prepare, and


presentations.

Tax Research

presentation

F – B2

Su- B2






vocabulary.


scholarly writing.






vocabulary.


scholarly writing.

MAC 7300

- Write clearly, concisely and


English grammar,

punctuation, usage,

mechanics, sentence structure,

and vocabulary.

- Use appropriate APA format

for scholarly writing.

Accuplacer

results

Case study

analysis

Spr – B1

Su – B2



scientific reasoning to solve problems.




problems.

MAC 7200

Use quantitative, qualitative

and scientific reasoning to

solve problems.

Exam questions

F – B2

Su – B1

B. Exercise critical thinking strategies

including reasoning, problem solving,


B. Exercise critical thinking strategies,

including reasoning, problem

solving, analysis and evaluation

and apply them appropriately to

management

MAC 7200 Exercise critical thinking



evaluation and apply them

appropriately to management

Exam questions F – B2

Su – B1

C. Define a problem or issue and develop

questions and methods to address the

problem or issue and/or create new

knowledge



address the problem or issue


MAC 7200 Define a problem or issue and




by preparing a strategic plan

Case

study/Project

F – B2

Su – B1


through the MASTER OF SCIENCE IN ACCOUNTING Program


Pertinent

Course


Activity

Assessment

Date

24


A. Access and use information effectively,

efficiently and appropriately.




appropriately.

MAC 7300

Access and use information


appropriately.

Project

Spr – B1

Su – B2


content.


content. MAC 7300 Evaluate the quality of sources

and content

Project Spr – B1

Su – B2 C. Use technology to effectively locate

and communicate information.



information.

MAC 7300 Use technology to effectively


information.

Project Spr – B1

Su – B2

5. Ethics

Demonstrate knowledge and application of

prescribed ethical codes and/or behaviors


5. Ethics


application of prescribed ethical codes

and/or behaviors promoted by the

profession

MAC 7300





Ethics exercise

Spr – B1

Su – B2

6.Program Competencies

A. Apply appropriate, relevant, and reliable

measurement results using applicable

standards for objective disclosure and

reporting.

A. Apply appropriate, relevant, and

reliable measurement results using

applicable standards for objective

disclosure and reporting.

MAC 7300

Apply appropriate, relevant,

and reliable measurement

results using applicable

standards for objective

disclosure and reporting.

Exam

questions/Case

study

Spr – B1

Su – B2

B. Analyze risk to identify and manage

audit and business risks.

B. Analyze risk to identify and

manage audit and business risks.

MAC 7300 Analyze risk to identify and

manage audit and business

risks.

Exam

questions/Case

study

Spr – B1

Su – B2

C. Use technology assisted tools to assess

and control risk and document work

performed.

C. Use technology assisted tools to

assess and control risk and

document work performed

MAC 7300 Analyze risk to identify and

manage audit and business

risks.

Exam

questions/Case

study

Spr – B1

Su – B2

college of business outcomes assessment plan (2014)€¦ · bbm 320 b. research, prepare, and...

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