COLLEGE OF BUSINESS EXECUTIVE EDUCATION

MESSAGES FROM OUR LEADERS

CITYU EXECUTIVE EDUCATION

WHY CITYU?

PROFESSIONALISM IN BUSINESS KNOWLEDGE

OUR CLIENTS

CONTACT US

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Messages fromOur LeadersMESSAGE FROM DEAN, COLLEGE OF BUSINESS

Over the years, through the hard work of our faculty, students and alumni, the College of Business was the fi rst business school in the Greater China Region to be triple-accredited by AACSB, EQUIS and AMBA. These remarkable achievements make us one of the top business schools in the world, and will elevate our motivation and confi dence in pursuing for excellence in both research and business education. Our globally-oriented faculty is at the forefront of business innovation, change management, leadership, and entrepreneurship. We welcome you to the College of Business!

Prof. Frank Chen

MESSAGE FROM DIRECTOR (EXECUTIVE EDUCATION), COLLEGE OF BUSINESS

CityU’s College of Business is a key business education hub in Hong Kong for the world. Adhering to our University’s motto - Offi cium et Civitas, together with our innovative teaching, we are confi dent in providing quality executive development programs for participants all over the world. Many of our diverse faculty members are world renowned experts in their fi elds, ready to share their insights about today’s ever changing business environment. Participants will leave our executive development programs with the knowledge, concepts, and confi dence to r each their own professional aspirations.

Prof. Wayne Yu

The courses are vivid with substantial case analysis. Students are provided with many opportunities to interact with one another in class. The course leaves a profound impression to the students.

Xiuzhong Liu (President, Tianjushi Group)

MESSAGE FROM DIRECTOR OF EXECUTIVE DEVELOPMENT (INTERNATIONAL PROGRAMS), COLLEGE OF BUSINESS

College of Business’s executive education is solidly grounded in cutting-edge academic research, coupled with extensive consulting experience of our faculty. We offer customized programs to meet our clients’ specifi c needs, as well as open programs to participants from all over the world. Our strategic location in Hong Kong, the gateway to the world’s second largest economy, and our truly international faculty, make us your best choice in executive development – on how to “go Global” for Chinese corporations, and how to “go China” for overseas companies.

Dr. Yanni Yan

Our Executive Education is comprised of high-yield customized company programs.

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CityU ExecutiveEducation

The lecturers are professional and experienced in both theory and practice. Teaching with case studies is highly effective in introducing the equity-incentive mechanism to enterprises.

Shujuan An (Director, Guangdong Chitone Human Resources Chain Co. Ltd.)

Substantial cases, strong operability, clear point of view, and down-to-earth interpretation.

Guanqiang Ye (General Manager, Guangdong Win. 1 Group)

TAILORED TO YOUR COMPANY’S NEEDS!Our customized programs are designed to ensure the development of your executives. We will work with you to understand your organizational goals and strategic imperatives. We will tailor learning programs for you by drawing on the expertise of our renowned faculty members and the real-world experience of our business consultants. When you invest in our executive development program, we will assist you in accelerating the development of your executives and in improving their performance, and ultimately, enable your organization to promote revolutionary changes. Our competitive strengths include the areas of risk management, sustainability, innovation, change management, corporate strategy, and leadership in the Chinese context.

Company Programs

SHARE OUR GLOBAL CONNECTIONS!We have established a strong bond with global educational institutions. World-renowned universities collaborate with us to work on international corporate/academic programs, including courses for government officials and Executive Master of Business Administration(EMBA) students. Our international and regional academic partners recognize our excellence in teaching, extensive network in Hong Kong and Mainland China, and state-of-the-art campus facilities.

Credit-Bearing Programs

For a detail list of our learning partners andclients, please refer to the section "Our Clients".

FINANCE INTERNET "+" INNOVATION ENTREPRENEURSHIP

Why CityU?We emphasize strategic partnership and aim to establish long-term relationships with our clients, develop an in-depth understanding of their needs, and provide the right solutions to satisfy such needs.

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We are a globally oriented business school and one of the elite business schools in the world. We are accredited by the Association to Advance Collegiate Schools of Business International and the EFMD QualityImprovement System.

1.Accreditation andInternational Recognitions

3rd business school in Asia 1

4th university in the world 2

36th business school in the world 1

OUR PLACE IN ASIA AND THE WORLD

2.Interdisciplinary Expertise from Six DepartmentsThe College of Business of CityU is one of the largest business schools among the eleven universities in Hong Kong. This dynamic and globally oriented business school consists of full-time faculty members, adjunct faculty members, international scholars, and distinguished business leaders—most of whom have an extensive spectrum of business and consultancy experiences.

4.World-classCampus FacilitiesCITYU’S MAIN CAMPUS IN HONG KONG

It has specialized teaching facilities ranging from executive seminar rooms that are fully equipped with audiovisual facilities to laboratories with state-of-the-art computers, networks, and hardware equipment.

The Russian PresidentialAcademy of National Economy and Public Administration

The biggest federal state-fundedinstitution for higher professionaleducation in Moscow, Russia

Participants

Over 30 Russian government offi cials and senior managers fromstate-owned enterprises

Program Duration

Two weeks

Training Topics

Global Outlook

Effi cient Public Management

Business Environment in HK

Site Visits to Various Government

Bodies in Hong Kong

SELECTED PAST PROGRAMS

3.Strategic LocationCityU is uniquely located at the heart of Asia’s World City—where East meets West.

Being epicenters of world economic growth,we have campuses in both Hong Kongand Shenzhen. Our Hong Kong campus is located conveniently next to Kowloon Tong train station, which is easily accessible from Mainland China or any part of Hong Kong.

CITYU’S RESEARCH INSTITUTE BUILDINGIN SHENZHEN

It is designed to function as a strategic focal point for the activities of the College in Mainland China.

There is an executive auditorium with breakout rooms, teaching studios equipped with multimedia facilities, and a lounge area that is over 10,000 sq ft.

5.Personalized ServiceWe respond to your needs!

Our customized program is highly fl exible in terms of program design, training mechanism, business partners, and logistics support.

To know more about our expertise, please refer to the section “Professionalism in Business Knowledge”.

During our visit to the College of Business of the City University of Hong Kong, we were exposed to the professional, careful, and strict working style of the university faculty. Meanwhile, the students are active, confident, and open-minded. The whole university is clean, beautiful, and the atmosphere is relaxing. Our executive students in the training program for Fudan entrepreneurs had two productive and pleasant days. We hope to have other chances to further our cooperation and communication with the College of Business of the City University of Hong Kong.

Mengya Xu (Senior Executive Offi cer, Executive Development Center, Management School, Fudan University)

1 2020 UT Dallas Rankings2 2021 QS Top 50 under 50 Rankings

Sino-Precious Metals Holding

Co., Ltd.

A state-owned enterprise and the leading enterprise in precious metals production industry in China.

Participants

Over 40 senior executives

Program Duration

Two weeks

Training Topics

Operation Management

Internationalization Strategy

Industrialization of Precious Metals

Professionalism in Business KnowledgeOur six departments are fully committed to executive education. We offerinterdisciplinary courses that best fit your training needs.

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"As one of the departments of the College of Business, the Department of Accountancy has long established a successful track record in executive education. Our department is one of the fi rst accountancy departments among all universities in Hong Kong to provide a graduate education program to professional accountants in Mainland China and develop their executive competence. We also offer executive education and training courses to various state-owned enterprises and business organizations in Mainland China through the coordination of the College of Business."

Department of Accountancy

"The Department of Economics and Finance has been engaged in executive education in the areas of executive compensation, internet fi nance, private equity, and fi nancial risk management through the coordination of the College of Business."

Department ofEconomics & Finance

They have a vigorous faculty team. The entire training has been well arranged, with the curriculum content at the forefront of the industry. The teaching does not only inspire us, but also gives us opportunity to practise what we have learnt through discussions with people from other industries. The course provides a foundation for innovation.

Anonym (Senior Management, HNA Capital Group Co., Ltd.)

HIGHLIGHTED COURSES

Accounting and Financial Analysis

Cross-cultural AccountingMonitoring Systems

Accounting Information Systems

Management Accounting Issues in Multinational Enterprises

Accounting Issues for theGlobal Manager

HIGHLIGHTED COURSES

Corporate Governance and Risk Management

Corporate Finance

Financial Markets of Hong Kong and Mainland China

Asia-Pacifi c Economies

Global Economy Studies

Advanced International Trade

The Huawei and Alibaba cases are analyzed thoroughly. The framework of the equity-incentive mechanism and the review of its concept are highly conducive topractical work.

Zihong Chen (General Manager, Guangdong Convergence Star City Group)

The program is informative and covers a wide range of areas. Each aspect is considered extensively.

Yaonan Zheng (President, Guangdong Cosmo Lady Industry Co., Ltd.)

"The Department of Management is known for its unparalleled expertise in two areas: strategic management and human resource management. The Management faculty consists of highly qualified educators who have not only won prestigious teaching awards, but are also popular presenters at “teach the teacher” business school workshops in Asia, Europe, and North America."

Department of Management

"The Department of Information Systems is world-renowned for its research in the areas of big data analytics, social media and networking, electronic and mobile commerce, technology adoption, open innovation, business process automation, business intelligence, security and privacy, and technology-driven business strategies."

Department of Information Systems

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The teachers are well-prepared and many new and forefront cases have been discussed in class. The content of the courses is profound, with an international perspective. All these experiences are beyond my expectations.

Anonym (Senior Management, HNA Capital Group Co., Ltd.)

The visit to the Bank of Communications, with showcase for their information technology tools, inspires metremendously.

Anonym (Senior Management, HNA Capital Group Co., Ltd.)

… We have the opportunity to enjoy a well-organized program, attend great lessons given by experts, join activities with local students, visit wonderful places, and are treated courteously by CityU staff members. We will definitely repeat the experience.

Marta Bergua Forne (MSc Program Manager, ESADE Business School, Ramon Llull University)

HIGHLIGHTED COURSES

Business Intelligence Applications

e-Commerce Business Strategiesand Management

Social Media Applications

Leading Risk ManagementInitiatives with Big Data

Innovative and Effective Systems Analysis and Design

Information Systems Infrastructure and Security Management

HIGHLIGHTED COURSES

Developing and Updating Strategic Planning Processes

Managing Globalization

Maximizing Effectiveness of Mergers and Acquisitions and Alliances

Organizational Change Management

Design of Human Resource Systems

Strengthening Linkage betweenHuman Resources and Strategy

"Our department, with its distinguished faculty members, is one of the largest ManagementSciences departments in the Asia-Pacific region. We are very experienced in providingconsultations and executive trainings. Our list of clients includes American Express, Mass Transit Railway Corporation, and Cathay Pacific Airways."

Department of Management Sciences

HIGHLIGHTED COURSES

Case Studies in Operation Strategy - The Local Experience

Data Mining Techniques

Service Quality Management

Innovations in SupplyChain Management

Operations Management forCompetitive Advantages

"The Department of Marketing aspires to strengthen its role as a leading academic force in training future managers in the Asia-Pacific region. It has developed an excellent reputation as a student-centered and learning-centered department since its inception. Our faculty members are dynamically engaged in high-quality research projects and frequently publish in top-tier international marketing journals."

Department of Marketing

HIGHLIGHTED COURSES

Social Media Marketing

Big Data Marketing

Customer Relationship Management

Brand Marketing Management

Strategic Marketing Management

Digital Marketing

Marketing Communication

Pricing Strategy

Marketing Innovation

Our Clients

The following is a partial list of our learning partners and clients (in alphabetical order):

Agricultural Bank of China

Bank of Communications

Bank of East Asia

Beijing Capital International Airport

Bloomberg L. P.

China Chongqing International Construction Corporation

China Everbright Bank

Deloitte Touche Tohmatsu

Guangzhou Bai Yun Shan Pharmaceutical General Factory

Hang Seng Bank

Hankou Bank

HNA Capital Group

HNA Group

HNA Logistics Group

Hong Kong Cyberport

Hong Kong Education City

Hong Kong EV Power

Hong Kong Science Park

ICAP (Hong Kong)

Li and Fung Group

PricewaterhouseCoopers

Sichuan Tianfu Bank

Sino-Precious Metals Holding Co., Ltd.

Technological and Higher Education Institute of Hong Kong

The Society of Chinese Accountants and Auditors

Thomson Reuters

Tianjushi Group

VF Asia

BUSINESS CORPORATIONS

852 34428473E-mail wtwong@cityu.edu.hk

CONTACT OUR SHENZHEN CENTER

Ms. Jessica LiAssociate Director of the Center for Advanced Business Research and Executive Education (Shenzhen) TelE-mail

+86 (0745)86581512 xli342@cityu.edu.cn

Contact UsCONTACT OUR HONG KONG CENTER

Ms. Candy Wong

Executive OfficerTel +

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Civil Service Training and Development Institute, HKSAR

Dongguan SME Bureau, China

Education Bureau, HKSAR

Hong Kong City Gallery, HKSAR

Hong Kong Efficiency Office, HKSAR

Hong Kong Housing Authority, HKSAR

Hong Kong Monetary Authority, HKSAR

Hong Kong Planning Department, HKSAR

Hong Kong Productivity Council, HKSAR

Hong Kong Trade Development Council, HKSAR

ICAC, HKSAROrganization Department of CPC Sichuan Provincial Committee, ChinaSichuan Committee of the Communist Youth League of China, China Sichuan Provincial Economic and Information Commission, China

GOVERNMENT AND PUBLIC ORGANIZATIONS

Chinese Culture University, Taiwan

Fudan University, China

ESADE Business School, Ramon Llull University, Spain

Graduate School of International Business, RANEPA, Russia

Shanghai Jiao Tong University, China

Sogang University, Korea

SungKyunKwan University, Korea

Techno Business Leader School, Yonsei University, Korea

The Russian Presidential Academy of National Economy and Public Administration, Russia

University of Toronto, Canada

WU Executive Academy, Vienna University of Economics

and Business, Austria

EDUCATIONAL INSTITUTIONS

Over the past decade, we have gained extensive experience in training executives from various industries and sectors, including finance and banking, accounting,marketing, telecommunications, IT, retail, manufacturing, energy, chemical,healthcare, government, and educational institutions.

…I observed that our executive students who joined the trip were very impressed by CityU’s seminars on various management topics, which have provided them with insights into the global market dynamics and instilled inspiration in them. For all our executive students, the seminars organized by CityU provided an excellent opportunity to be updated with the more profound layers of the constantly evolving global market landscape. I firmly believe that these visits to Hong Kong and participations in seminars have given us a valuable opportunity to learn about new developments in the global marketplace…

Gwangheon Hong (Executive Director, EMBA Program, Sogang Business School, South Korea)

HNA Group

The HNA Group, founded in January 2000, has a wide range of businesses, which include air transportation, real estate, retail, financial services, tourism, logistics, and others.

Participants

20 middle- to upper-level managers

Program Duration

One week

Training Topics

Brand and Marketing

Leadership

Financial Management

Strategic Management and Innovation

Human Resource Management

Dongguan SME Bureau

A government body in charge of all small- and medium-sized enterprises (SMEs) in Dongguan area of China.

Participants

Over 50 senior executives from various

SMEs in Dongguan

Program Duration

Two days

Training Topics

Share Option Incentive Schemes

Executive Pay and Performance

SELECTED PAST PROGRAMS