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College Network Benefits Contact : 877-467-9301 UniversityDevelopmen t @ DORMtours.net

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College Network Benefits . Contact : 877-467-9301 UniversityDevelopment @DORMtours.net. What is DORMtours?. - PowerPoint PPT Presentation

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Page 1: College Network Benefits

College Network Benefits

Contact:877-467-9301UniversityDevelopment

@DORMtours.net

Page 2: College Network Benefits

What is DORMtours?

We are a network of colleges benefiting from the synergy and cost savings of working together to improve recruitment, increase yield and facilitate students’ transition to college life. Link to your custom college pages at www.DORMtours.net. Send custom DORMtour CD-ROMs to incoming students inside the acceptance package:

Virtual tours showcase your residence halls, proven to increase student & parent comfort level.

Features encourage students & parents to “connect” with your college and enroll.

A natural venue for continual contact between your college, students & parents during critical decision making period.

Patented tools ease the transition to campus life. JOIN OUR NETWORK OF COLLEGES WHO CARE!

Page 3: College Network Benefits

DORMtours Gives Your College The “Upper-Hand” Students & parents use DORMtours features that actually promote

your college to other potential new students; Brag Cards, Address Cards, Wish Lists, Tell-A-Friend and more!

97% of students will link to your colleges pages @ http://www.DORMtours.net within 24 hours! Students are “highly likely” to share your college’s DORMtours with friends and family/additional 14 students result from every student exposed to DORMtours! 2

You control your college’s content/super easy to update any time and as often as you wish. FINALLY you don’t have to beg your college’s web site administrator to update information!

Electronic delivery rather than print improves efficiency and image. Your entire college relevant content at student and parents

fingertips! Continual access to students & parents, beginning the moment they

open the acceptance letter, in a “neutral” environment for communication.

1 & 2 DORMtours focus group research.

Page 4: College Network Benefits

Continual College Promoting and Student & Parent Connecting1. Professionally Filmed

Virtual DORMtours2. College Promotional “Brag

Cards”3. Custom, Focus Group

Driven, College Content4. Expert Transition Tips5. Unlimited College Back-

End Access6. Residence Hall Floor Plans7. College Area Map8. Part-Time Student Job

Board

9. High School Graduation Gift Registry

10. College Promotional “Change of Address Cards”

11. College Logo Throughout CD & Web Site

12. Interactive Transition Checklist

13. Tell-A-Friend Further Promotes College

14. Exciting Give-Aways15. Newsflash-Continual

College PR

Page 5: College Network Benefits

DORMtours Does It ...So You Don’t Have To!

Did you know it takes 8 times as much to attract a new student to your college as it does to retain a student you’ve already accepted?

We’ve all talked about improving our recruitment funnels and student/parent transition programs.

DORMtours developed around the principal of enhanced “recruitment funnels,” endorsed by NACAC.

We’ve done the work for you; + Researched student & parent

physical and psychological needs + Developed tools to meet those needs +Showcase your college in the best

possible light +Give you easy, continual access to

influence final student decisions. +Built a network of colleges to create

synergy, reduce costs +Coordinate sponsors to facilitate the

program +And we’ll film, process and host your

colleges’ virtual DORMtours AND arrange sponsors for/produce your CD-ROMs!

http://www.dormtours.net/school_dorm_tour.asp?scid=14&doid=49&which=dormroom

Note: Click link to see example.

Page 6: College Network Benefits

What Are “Experts” Are Saying?

“I like this. Sweet!” - Shawn, college bound freshman and unsolicited DORMtours customer.

“While traditional means such as scholarships are still an important recruiting tool, we’re finding more and more students make living arrangements part of their criteria when choosing a college.” - W.D. Wassan, Associate Vice President Student Enrollment, University of Texas.

“Ten students more or ten students less can make the difference between a budget working or not working.” – Kathleen Dawley, President Maguire Associates.

“The last group of students I met with made a point of telling me how our dorms looked exactly as they did on the DORMtours CD we sent them. It definitely made them more comfortable which helped them choose our college. It definitely worked!”

Thanks for the DORMtours CD. They were a great addition to our package! Angela Grubert, Admission Director, Clark University

Page 7: College Network Benefits

Average Cost ComparisonANNUALLY+ Professionally Filmed andStitched Virtual Tours $595.00 per $12,425.00+CD-ROMs $1.00 per 5,000.00+15 Proprietary Retention/Transition Tool Unrestricted License $37,500.00+ Web Site $35,000.00 TOTAL BENEFIT VALUE: $89,995.00 ===========================YOUR NETWORK INVESTMENT +Professionally filmed and Stitched DORMtours FREE $ 0.00

+ One Time Set Up Fee:Up To 2000 Students $995 $ 895.00 Up To 5000 Students $1495Up To 7500 Students $1995Up To 10,000 Students $2495 Over 10,000 Students $2999 + CD-ROMs FREE $ 0.00 + 15 Proprietary Retention/Transition Tool Unrestricted License FREE $ 0.00+Web Site FREE $ 0.00

TOTAL: $ 895.00

DORMtours Network Synergies: PRICELESS

$0.00$10.00$20.00$30.00$40.00$50.00$60.00$70.00$80.00$90.00

$100.00$110.00$120.00$130.00$140.00$150.00$160.00$170.00$180.00$190.00$200.00

$ pe

r Res

pons

eDirect Mail Insert in

NewspaperHand to HandDistribution

DORMtours

Direct Response Costs

Your College Benefits From Network Savings!

Page 8: College Network Benefits

Network Participation DeliverablesFeatured College Partnership including:

– Professionally filmed virtual DORMtours– Unlimited back-end access to your custom college content,

including graphics and hyper-links!– Unrestricted license to use DORMtours proprietary transition

and retention tools– “Neutral” venue for continual access to promote your college

and enroll new students – Unlimited support– CD-ROMs for every freshman you accept- Multi-level PR opportunities– Network synergies– Right to use your college’s virtual DORMtours other ways

you wish!

Page 9: College Network Benefits

Next Steps Answer questions Determine optimal program deliverables Approve Agreement with payment Begin creative production Schedule virtual DORMtour filming Arrange Sponsorship/Distribute CD-ROMs Reap the benefits of the easiest to use, least

expensive, most creative, effective student retention program!