SOCIAL NETWORKS

Collective Intelligenceachieved when a mass of participation is reached Ellysa Kroski, internet technology information consultant, Columbia University

result in decisions that are often better than could have been made by any single member of the groupcan only do as well as its smartest member- James Surowiecki, author and journalist

SOCIAL NETWORKSWe define social network sites as web-based services that allow individuals to: (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. DANNAH M.BOYD NICOLE B.ELLISON

EXAMPLES

PROS/CONSEASY ADVERTISING TARGET MARKET

PROFIT FOR NETWORK

REPETITION

HACKING

CENSORSHIP

Blogs

Blog is an abbreviation for weblog which maintain ongoing information usually focusing on a particular topic. The main features of a blog are:a diary type commentarylinks to other websitesand presented as a list of articles.

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Being one of the most effective means of Internet Based Communication blogs have been round since the 1990s, they used to be used as chronicles and diaries but today they are generally used to communicate about different topics. They are usually maintained by an individual with regular entries displayed in reverse chronological order.

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Its like automatically adding a Search Engine onto your website.

Blogs are easy to post and easy to find. People interact and give their comments. You can tag a post as having a certain keyword in which then relates to other people posting or reading those blogs. Its like automatically adding a search engine to your website. butIf there is a problem with the software that the developers do not realize anyone who discovers it beforehand and compromise it. You also have to deal with people spamming on your blogs giving you negative feedback occasionally.

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These strategies are based in finding the individual needs of each person and try to satisfy them. This could be the kind of marketing that EBay uses, because even if its service is the same, the products that they provide are totally personalised.

VS

Wikipedia is a perfect example of harnessing collective intelligence It is an online encyclopedia that is fully open sourceThat means anyone with internet access can go onto the wikipedia and write a new article or edit a preiviously created articleWikipedia therefore is a world wide operation that can is available to all forms of people in over 35 different languages

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Pros Vast amount of information (wikipedia has over 16.4 million articles of information) Because of so many articles wikipedia can cover almost any topic that comes to a persons imaginationVast amount of people editing the information which means its constantly kept up to date 14

ConsThe biggest problem with wikipedia is the fact that it is open People can come and edit any article they wish or create a new articleAnd while this may mean a lot of information it doesnt necessarily mean correct informationSo this leads to information that isnt always trueAnd because wikipedia can be edited by almost every1 sum times articles you find there dont really make sense sometimes

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