collected ed final report
TRANSCRIPT
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Business Plan Template
Supreme Frozen Food
122/g north kamlapur
Road-13, House-7, Dhaka
Phn: 98537!2, 98!752
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"a#le o$ %ontents
BUSINESS PLAN SUMMARY……………………………………………….
"he &us'ness(((((((((((((((())((((((((((
"he *arket(((((((((((((((((()(((((((((
"he +uture(((((((((((((((((((((())(((((
"he $'nane((((((((((((((((((((((((()((
T!E BUSINESS………………………………………………………………..."
&us'ness Deta'ls((((((((((((((((((((((((()5
Reg'strat'on Deta'ls((((((((((((((((((((((((5
&us'ness Prem'ses(((((((((((((((((((((((())!
rgan'.at'on %hart(((((((((((((((((((((((()!
*anagement 0nersh'p(((((((((((((((((((((7
e Personnel((((((((((((((((((((((((((8
Produt/er4'es(((((((((((((((((((((((((9
nno4at'on((((((((((((((((((((((((((())16
nsurane((((((((((((((((((((((((((((16
R'sk management(((((((((((((((((((((()))((11
perat'ons(((((((((((((()((((((((((((()12
usta'na#'l't Plan((((((((((((((((((((()((()1
T!E MAR#ET…………………………………………………………….……$"
*arket Researh((((((((((((((((((((((()))()15
*arket "argets((((((((((((((((((((((((()))15
%ustomer((((((((((((((((((((((((((((15
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)))") nals's(((((((((((((((((((((()())1!
%ompet'tors(((((((((((((((((((((((((())17
d4ert's'ng ales((((((((((((((((((((((())17
T!E FUTURE………………………………………………………………….$%
's'on tatement(((((((((((((((((((((((((18
*'ss'on tatement((((((((((((((((((((((()))))18
oals/#;et'4e((((((((((((((((((((((((()18
t'on Plan(((((((((((((((((((((((((((18
T!E FINAN&E…………………………………………………………………$'
e o#;et'4es +'nan'al Re4'e0((((((((((((((((()))19
ssumpt'ons(((((((((((((((((((((((((((19
tart up ost((((((((((((((((((((((((((()26
&alane sheet $oreast((((((((((((((((((((((()21
Pro$'t loss$oreast((((((((((((((((((((((((((((()22
SUPP(RTIN) *(&UMENTATI(N………………………………………+,-+
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&us'ness Plan ummar
"he &us'ness
Business name/ Our proposed business name will be Supreme Frozen
food.
Business stru0ture/ Partnership
Business lo0ation: 122/g north kamlapur, Road-13, House-7, Dhaka
*ate Esta1lis2ed/ Our established date will be January 2014.
Business (3ners/ Afroza Afroz !aishar Ahmed "umana "ashid Sai#at
Sade#in.
Produ0t4Ser5i0es/ Our produ$t name is Supreme Frozen Food
"he *arket
Tar6et Mar7et/ our tar%et mar#ets are wor#in% women and students.
&e$ause there are many women whose are %ettin% busy to their wor#
day by day. For sa'in% their time they need this #ind of food whi$h is
'ery easy to $oo#.
"H< +="=R<
8ision Statement/ Our business 'ision statement follows a simple motto(
inno'ati'e 'ersatile $reati'e) *e want only the best in e'erythin% we
do. *e pro'ide simple en+oyable food dire$tly to the mar#et true to its
ori%inal form , in the ri%ht pla$e at the ri%ht time and with the ri%ht
amount.
Mission statement( -n%a%e e'ery le'el to a$hie'e the hi%hest uality
$ustomer $are respe$t and shareholder 'alue.
)oal/ As our business is small our %oal is to e/pand our business in a
'ery lar%e situation.
"he +'nanes
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&asi$ally we need to la$#s ta#a. his fund will $ome from our
personal sour$e. *e do not ha'e any intention to see# money from
relati'es or %o'ernment fundin%.
T2e Business
&us'ness Deta'ls
Produ0t4Ser5i0es: Our produ$t isFrozen Food.
Reg'strat'on Deta'ls
Business name( *e ha'e not re%istered our business name yet. Ourproposed name will be Supreme Frozen food.
*ate re6istered( Our re%istered date will be January 2014.
Lo0ation Re6istered( 1223% north #amlapur ha#a
Business Stru0ture( Our business stru$ture will be partnership business.
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*omain names( www.supreme5frozenfood.$om.bd
Li0enses9 Permits( *e will re%ister for rade li$enses.
&us'ness Prem'ses
Business location(
Our business will be$ome based business. hat is why we will prepare
our produ$ts in our own home. 6n ha#a $ity we will start our business.
7ater on we will e/pand our business out of ha#a.
B:e4Lease( *e do not need to buy or lease any lo$ation be$ause this is a
small business and we will start our business in our home.
(r6anization &2art(
Our or%anization stru$ture will be 8at.
http://www.supreme_frozenfood.com.bd/http://www.supreme_frozenfood.com.bd/
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Afroza
Afroz9owner:
&randin% the
&usiness and duty
to prepare Food.
!aishar
Ahamed9owner:
&rin%in% all #inds
of raw material and
maintain web sites.
"umana
"ashid9owner:
;aintain a$$ounts
and prepared food
Sai#at
sade#in9owner:
eli'er all #inds of
prepared produ$t
dire$t to the super
Shop retailer andas well as
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*e four owners will run the business and as it is a small business we
do not need any
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Produt/ er4'es
Name( Our produ$t name is Supreme Frozen Food. *e $hoose Frozen
food be$ause now a dayEs frozen foods demand has risen up. Our
tar%et $ustomers are wor#in% $ouple and students who li'e without
their parents. As it a 'ery easy pro$ess to ma#e and eat that is why
people are %ettin% interested to this frozen food day by day. Our
ser'i$e will be uniue than others be$ause we ha'e website ser'i$e as
well as home deli'ery ser'i$e and these ser'i$es are not a'ailable still
now. @ere %i'en below some of the name of our frozen produ$ts.
Mar7et Position( Our mar#et position will be in -ntry le'el. And it is
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$ustomer that is why we will use website and also we will deli'er the
produ$t to home.
8alue to 0ustomer( *e hope $ustomers will a$$ept our business 'erypositi'ely.
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nno4at'on
Resear02 9 *e5elopment a0ti5ities(
As it is a 'ery $ompetiti'e business that is why we need
$ontinuousresear$h and de'elopment a$ti'ities. *e need to brin% newitems or new 'ariation in our produ$ts as well as in our ser'i$e.
nsurane
As we ha'e small business that is why we thin# we donEt need anybusiness insuran$e. *hen our business will e/pand in future then we
need insuran$e.
R'sk *anagement
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"is# 7i#elihood 6mpa$t Strate%y
he health
properties of
frozen foods li#e
parathas fries
meats and
desserts are
uestionable.
his is be$ause
their in%redients
will not be the
same as freshly
made meals. A
ma+or $on$ern is
the use of
partiallyhydro%enated
palm oil whi$h
mi%ht ha'e
hidden
dan%erous trans
fats.
Se$ondly the
sodium $ontent is
also an issue.
;any frozen
meals $ontain
between H00 to
1I00 m% of
sodium. *ith the
daily
re$ommended
ma/imum
dosa%e of 200
m% of sodium it
is hard to stay inthis limit) his
puts people with
hi%h blood
pressure at
further ris#.
Cnli#ely
Cnli#ely
;edium
;edium
*e mention our
manufa$ture date
as well as our
e/pire date.
*e will try to use
little amount of
sodium in our
produ$t.
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perat'ons
Produ0tion pro0ess
For produ$in% our produ$t we will use handmadepro$essin%. *e need
only pa$#a%in% ma$hine otherwise we donEt need any e/tra
manufa$turin% ma$hine or anythin% else. As we will ha'e website that
is why we will use personal $omputer with internet $onne$tion for
rea$hin% $lose to $ustomer. 6n our business there is no in'ol'ement of
third party
Suppliers( we do not ha'e any suppliers. *e will $olle$t our raw
materials by our own.
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Plant 9 E=uipment(
Equipment purchase date purchase pricerunning cost
Pa$#a%in% ma$hine e$ 201 1000000
000 ta#a monthly
n4entor
Te02nolo6:(
he te$hnolo%y we use for our business that is our personal website.
As our business is home based business that is why we donEt need any
#ind of te$hnolo%y. hrou%h this website we $an #eep in tou$h with our
$ustomers.
Tradin6 2our/
Our tradin% hour is durin% the o$e time after the o$e time period
as well as for students when they Dnish their $lass.
&ommuni0ation 02annels(
For %ettin% $ustomers in $onta$t we $an use telephone landline or
mobile post bo/ email fa/ internet et$ for $ommuni$ation $hannel.
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Pa:ment 0as2 a00epted/
e 0'll use ash and red't ard tpe>s pament) lso 0e 0'll use g'$t ards $or #rand'ng
our #us'ness)
>arranties and Re;unds/
s our #us'ness 's $ood #us'ness so that there 's no 0arrant term) ?es '$ there 's an
rotten $ood then 0e de$'n'tel e@hange that $ood 'tem)
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Mem1ers2ip and A;;iliation/
e 0'll ha4e mem#ersh'p ard and da # da 0e 0'll tr to a$$'l'ate 0'th an other
organ'.at'on)
usta'na#'l't planEn5ironmental 4Resour0e impa0ts( As we wonEt use any ma$hineries so that
there no $han$e to $reate ne%ati'e impa$t on the en'ironment.
&ommunit: impa0t 9en6a6ement( Our produ$ts are natural and fresh and it
doesnEt ha'e any ne%ati'e impa$t on the lo$al $ommunity. *e $an
$ommuni$ate with $ommunity throu%h or%anizin% some so$ial
a$ti'ities or e'ent.
"he *arket
Mar7et resear02
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Mar7et tar6ets( our tar%et mar#ets are wor#in% women and students. *e
want to sell K0= uantity of our produ$ts in a planned timeframe.
%ustomers
&ustomer demo6rap2i0( our tar%et $ustomers are wor#in% women and
students who li'e without their parents. &asi$ally we tar%et those ha'e
not enou%h time to $oo# food.
• ender ( FemaleA%e( 20,So$ial status, students wor#in% womenAttitudes( do not ha'e time to $oo# for study or for wor#
• ender( maleA%e( 20,So$ial status( students wor#in% peopleAttitudes( who li'e without their family.
&ustomer mana6ement( we will pro'ide membership $ard to the
$ustomer and also we will %i'e seasonal in$enti'es to our loyal
$ustomer.
" nals's :
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Stren6t2(
e ome up 0'th the most un'Aue Produt #eause other ompet'tor don>t pro4'de an
home del'4er ser4'e and the ha4e no 0e# s'tes and the ;ust pro4'de snaks #ut 0e
pro4'de snaks as 0ell as meal)
>ea7ness/ our 0eakness an #e 0e ha4e no e@per'ene)
T2reats: ther %ompet'tor also 'n the market and all o$ them ha4e good market share 'n
the market)
(pportunities/ our opportun't'es are 0e 0'll make home made produts and 't 0'll #e
4er $resh also 0e ha4e no e@tra ost $or human resoure as 0ell as 0e ha4e produt
4ar'at'on)
d4ert's'ng and sales
Ad5ertisin6 and Promotional strate6:/
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For promotin% and ad'ertisin% our produ$ts and ser'i$es we will use
pull strate%y. *e will o>er attra$ti'e o>er to the $ustomer but we wonEt
push them to buy our produ$t $ause this is not e>e$ti'e strate%y we
thou%ht.For ad'ertisin% we will use lea8et ma%azine paper billboard
website based ad'ertisin%.
E
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$ustomers. ;any$ompanies are failin% to do business be$ause they
$ouldnEt rea$h near to the $ustomers. *e want to %o near to the
$ustomer that is why we will use website and also we will deli'er the
produ$t to home.
"he +uture
8ision statement( Our business 'ision statement follows a simple motto(
inno'ati'e 'ersatile $reati'e) *e want only the best in e'erythin% we
do. *e pro'ide simple en+oyable food dire$tly to the mar#et true to its
ori%inal form , in the ri%ht pla$e at the ri%ht time and with the ri%htamount. *e surprise our $ustomers with inno'ations and our 8e/ibility
in bein% able to respond to indi'idual needs at short noti$e.
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Mission statement( -n%a%e e'ery le'el to a$hie'e the hi%hest uality
$ustomer $are respe$t and shareholder 'alue. "esults will be
a$hie'ed throu%h $rystal $lear e/pe$tations e/e$utions and a$ti'e
mana%ement.
)oal/ As our business is small our %oal is to e/pand our business in a
'ery lar%e situation.
"he +'nanes
#e: o1?e0ti5es 9 ;inan0ials re5ie3
Finan0ial Re=uired/
&asi$ally we need to la$#s ta#a. his fund will $ome from our
personal sour$e. *e do not ha'e any intention to see# money from
relati'es or %o'ernment fundin%.
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tart up ost $or ear
"R"-=P %" %ost
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&u'ld'ng and ontents 26666
eh'le 1666
Pu#l' l'a#'l't 366
Pro$ess'onal 'ndemn't 566
Produt l'a#'l't 1666
orkers ompensat'on 5666
&us'ness assets 56666
&us'ness re4enue 16666
Pr'nt'ng 1666
tat'onar and o$$'e suppl'es 1666
*arket'ng and ad4ert's'ng 2566
Total start-up 0osts $'@@@ Total e=uipment 0osts $+@@@@
&alane sheet $oreast
&alane sheet $oreast Eear 1F Eear 2F Eear 3F
&urrent assets
%ash 16666 26666 36666
Pett ash 566 1666 2666
n4entor 15666 26666 36666
Pre-pa'd e@penses 3666 5666 8666
Fi
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+urn'ture $'t out 16666 11666 13666
eh'les 5666 !666 7666
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ess ost o$ good 26666 36666 6666
ross pro$'t/net sales 86666 126666 216666
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upport'ng Doumentat'on
Here g'4en #elo0 some stat'st'al data a#out $ro.en $ood) Here 0e tr to sho0 the
aepta#'l't o$ $ro.en $ood as 0ell as market share o$ $ro.en $ood)
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