COLLABORATIVE EFFORTS IN COLLABORATIVE EFFORTS IN THE GOLF INDUSTRYTHE GOLF INDUSTRYSue PuetzSue Puetz

Sundance Golf Course and Learning Sundance Golf Course and Learning CenterCenter

Project GoalProject Goal

• Increase revenueIncrease revenue

Goals for the Alternative Goals for the Alternative FacilityFacility• Increase lessonsIncrease lessons

• Increase traffic on practice rangeIncrease traffic on practice range

• Increase membershipIncrease membership

Goals for the Traditional Goals for the Traditional FacilityFacility• Increase number of roundsIncrease number of rounds

• Increase membershipIncrease membership

PlanPlan

• Build on strengths.Build on strengths.

• Find complementing facilities.Find complementing facilities.

• Create & nurture relationships.Create & nurture relationships.

Strengths/WeaknessesStrengths/Weaknesses

• Alternative facilities - resources Alternative facilities - resources are dedicated to instruction & are dedicated to instruction & practicepractice

• Traditional facilities - resources are Traditional facilities - resources are dedicated to playdedicated to play

Collaborative Efforts ExampleCollaborative Efforts Example

Kids on Course Kids on Course Initiative Initiative

• Junior golf association participates as a Junior golf association participates as a USGA supported programUSGA supported program

• Sundance offers instruction to association Sundance offers instruction to association members through 5-STAR Junior Golf members through 5-STAR Junior Golf Program™Program™

• 5-STAR graduates qualify for discounted 5-STAR graduates qualify for discounted green fees at participating golf courses green fees at participating golf courses

Kids on CourseKids on Course Initiative Initiative

Kids on CourseKids on Course Execution Execution

Dear Golf Course,Dear Golf Course,

• 5-STAR graduates have learned respect for the 5-STAR graduates have learned respect for the golf course and for other golfers.golf course and for other golfers.

• May they play your course at a discounted green May they play your course at a discounted green fee during non-peak times?fee during non-peak times?

• The kids are too young to drive and their dads The kids are too young to drive and their dads play golf.play golf.

• These tee times will be reserved by ourThese tee times will be reserved by ourPGA Pro.PGA Pro.

Collaborative Efforts ExampleCollaborative Efforts Example

Winter Texans Field TripsWinter Texans Field Trips Initiative Initiative

• Minnesotans spend 4 winter monthsMinnesotans spend 4 winter monthsin Texasin Texas

• Sundance offers memberships to Sundance offers memberships to Winter TexansWinter Texans

• Sundance coordinates field trips to Sundance coordinates field trips to participating golf courses participating golf courses

Winter TexansWinter Texans Field Trips Field Trips

Winter Texans Field TripWinter Texans Field Trip ExecutionExecutionDear Golf Course,Dear Golf Course,

• We’ll post your advertising flyer forWe’ll post your advertising flyer forone month.one month.

• We’ll bring a group of Winter Texans to We’ll bring a group of Winter Texans to your golf course for a one-day outing.your golf course for a one-day outing.

• Please provide one gift certificate for Please provide one gift certificate for our member-appreciation drawing.our member-appreciation drawing.

SolutionSolution

• Build on strengthsBuild on strengths

• Find complementing facilitiesFind complementing facilities

• Create & nurture relationshipsCreate & nurture relationships