Collaborating with consumers

in Asian markets Eat lsquon Learn

Smartees

This is the full slidedeck of our Eat lsquon

Learn Smartees session on

collaborating with consumers in Asian

markets co-organized with Direction

First The presentation elaborates on

how to structurally collaborate with your

consumers in order to generate richer

consumer insights and feed your

innovation funnel All of this illustrated

with a client case from Dorel

WelcomeWersquoll start in a minutehellip

in Asia

COLLABORATING

WITH CONSUMERS

Top 10 most innovative marketing research agency of the world (GRIT 2014)

Global Community Moderator Network

across +50 countries

Proud to work for +30 of the worldrsquos global brands

We have been

cheered by the

industry with

more than 25

international

awards

New York

London

Sydney

Rotterdam

Ghent

Timisoara

Our vision on contemporary marketing is evangelized through our best-selling books

BERTVDCASTEELE

4

From 1997

to 2014

BERTVDCASTEELE

collaborationtour

BERTVDCASTEELE

WelcomeWersquoll start in a minutehellip

in Asia

COLLABORATING

WITH CONSUMERS

Top 10 most innovative marketing research agency of the world (GRIT 2014)

Global Community Moderator Network

across +50 countries

Proud to work for +30 of the worldrsquos global brands

We have been

cheered by the

industry with

more than 25

international

awards

New York

London

Sydney

Rotterdam

Ghent

Timisoara

Our vision on contemporary marketing is evangelized through our best-selling books

BERTVDCASTEELE

4

From 1997

to 2014

BERTVDCASTEELE

collaborationtour

BERTVDCASTEELE

Top 10 most innovative marketing research agency of the world (GRIT 2014)

Global Community Moderator Network

across +50 countries

Proud to work for +30 of the worldrsquos global brands

We have been

cheered by the

industry with

more than 25

international

awards

New York

London

Sydney

Rotterdam

Ghent

Timisoara

Our vision on contemporary marketing is evangelized through our best-selling books

BERTVDCASTEELE

4

From 1997

to 2014

BERTVDCASTEELE

collaborationtour

BERTVDCASTEELE

4

From 1997

to 2014

BERTVDCASTEELE

collaborationtour

BERTVDCASTEELE

collaborationtour

BERTVDCASTEELE

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

Anouk Willems

Marie Rehal

Marieke Koningen

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

in Asia

Collaborating

with consumers

Anouk Willems Marie Rehal

Half of the Top 10 emerging

markets lie in Asia

ANOUKW1 MARIEREHAL

510 emerging

economies lie

in Asia

ANOUKW1 MARIEREHAL

Half of the worldrsquos internet

population lives in Asia

ANOUKW1 MARIEREHAL

45 of

internet

users from

Asia

ANOUKW1 MARIEREHAL

The majority of the social media

users is connected to brands

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

in Asia

Collaborating

with consumers

Anouk Willems Marie Rehal

Half of the Top 10 emerging

markets lie in Asia

ANOUKW1 MARIEREHAL

510 emerging

economies lie

in Asia

ANOUKW1 MARIEREHAL

Half of the worldrsquos internet

population lives in Asia

ANOUKW1 MARIEREHAL

45 of

internet

users from

Asia

ANOUKW1 MARIEREHAL

The majority of the social media

users is connected to brands

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

in Asia

Collaborating

with consumers

Anouk Willems Marie Rehal

Half of the Top 10 emerging

markets lie in Asia

ANOUKW1 MARIEREHAL

510 emerging

economies lie

in Asia

ANOUKW1 MARIEREHAL

Half of the worldrsquos internet

population lives in Asia

ANOUKW1 MARIEREHAL

45 of

internet

users from

Asia

ANOUKW1 MARIEREHAL

The majority of the social media

users is connected to brands

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Half of the Top 10 emerging

markets lie in Asia

ANOUKW1 MARIEREHAL

510 emerging

economies lie

in Asia

ANOUKW1 MARIEREHAL

Half of the worldrsquos internet

population lives in Asia

ANOUKW1 MARIEREHAL

45 of

internet

users from

Asia

ANOUKW1 MARIEREHAL

The majority of the social media

users is connected to brands

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

510 emerging

economies lie

in Asia

ANOUKW1 MARIEREHAL

Half of the worldrsquos internet

population lives in Asia

ANOUKW1 MARIEREHAL

45 of

internet

users from

Asia

ANOUKW1 MARIEREHAL

The majority of the social media

users is connected to brands

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Half of the worldrsquos internet

population lives in Asia

ANOUKW1 MARIEREHAL

45 of

internet

users from

Asia

ANOUKW1 MARIEREHAL

The majority of the social media

users is connected to brands

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

45 of

internet

users from

Asia

ANOUKW1 MARIEREHAL

The majority of the social media

users is connected to brands

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The majority of the social media

users is connected to brands

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

610 social

network users

are connected to

brands

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Asian consumers donrsquot like co-creation amp

collaboration with brands that much

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

910 consumers

want to collaborate

with them

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The

Consumer

Consulting

Board

Consumers shaping

your business

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

COMMUNITIES

RESEARCH

4 INGREDIENTS

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Evaluation of the

IKEA catalogue

2013

ANOUKW1 MARIEREHAL

From offline focus groups to

online communities

5 reasons

ANOUKW1 MARIEREHAL

2 Standard evaluation tools

1 Snapshot of Reality

ANOUKW1 MARIEREHAL

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

ANOUKW1 MARIEREHAL

3 Limited range of participants

Customers

Potential customers

Lapsed customers

2 Standard evaluation tools

1 Snapshot of Reality

N=50-150

ANOUKW1 MARIEREHAL

5 Internal stakeholders not involved

4 Quality inconsistency

3 Limited range of participants

2 Standard evaluation tools

1 Snapshot of Reality

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Understanding the urban parent

ANOUKW1 MARIEREHAL

Smaller (mobile) screens lead to

less engaged participants

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Take a SHOT Mobile friendly tasks to SHare One Thing

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Smaller (mobile) screens lead to

less engaged participants

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Take a SHOT Mobile friendly tasks to SHare One Thing

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Take a SHOT Mobile friendly tasks to SHare One Thing

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Take a SHOT Mobile friendly tasks to SHare One Thing

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

EvaluatingPackage Innovations

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The role of the moderator is more

important in Asian markets

ANOUKW1 MARIEREHAL

Adapt your approach when

managing communities

in Asia

Motivations

Topics amp challenges

Moderator role

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The role of the moderator is more

important in Asian markets

ANOUKW1 MARIEREHAL

Adapt your approach when

managing communities

in Asia

Motivations

Topics amp challenges

Moderator role

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

The role of the moderator is more

important in Asian markets

ANOUKW1 MARIEREHAL

Adapt your approach when

managing communities

in Asia

Motivations

Topics amp challenges

Moderator role

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Adapt your approach when

managing communities

in Asia

Motivations

Topics amp challenges

Moderator role

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

ANOUKW1 MARIEREHAL

Identifying Sleeping problems

ANOUKW1 MARIEREHAL

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

ANOUKW1 MARIEREHAL

TechniqueConsumers as culture

experts

ANOUKW1 MARIEREHAL

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Sleep Well

Community

ANOUKW1 MARIEREHAL

TechniqueConsumers as culture

experts

ANOUKW1 MARIEREHAL

TechniqueConsumers as culture

experts

ANOUKW1 MARIEREHAL

360deg view of the Catalogue

Relevant product

innovations

Brand positioning in a

new market

Fine-tuned packaging concepts

ANOUKW1 MARIEREHAL

4 takeaways when

managing communities

in Asia

Holistic view ndash More amp diversity

Mobile ndash Contextual amp personal information

Local by default

Use co-researchers for sensitive topics

ANOUKW1 MARIEREHAL

Did you learn a lot of new things

ANOUKW1 MARIEREHAL

THANK YOU

Questions

linkedincominanoukwillems

anoukw1

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominmarierehal

marierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

ANOUKW1 MARIEREHAL

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

Mobilizing Urban

Parents Around the

WorldMarieke Koningen | Market Intelligence Manager Dorel Europe

The story of the

longboardstroller1Challenge

2Approach

3Insights

4Impact

MARIEKEKONINGEN

Urbanizationis a trend we canrsquot beat

MARIEKEKONINGEN

On a quest for

universal insights

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

Did you learn a lot of new things

ANOUKW1 MARIEREHAL

THANK YOU

Questions

linkedincominanoukwillems

anoukw1

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominmarierehal

marierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

ANOUKW1 MARIEREHAL

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

Mobilizing Urban

Parents Around the

WorldMarieke Koningen | Market Intelligence Manager Dorel Europe

The story of the

longboardstroller1Challenge

2Approach

3Insights

4Impact

MARIEKEKONINGEN

Urbanizationis a trend we canrsquot beat

MARIEKEKONINGEN

On a quest for

universal insights

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

THANK YOU

Questions

linkedincominanoukwillems

anoukw1

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominmarierehal

marierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

ANOUKW1 MARIEREHAL

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

Mobilizing Urban

Parents Around the

WorldMarieke Koningen | Market Intelligence Manager Dorel Europe

The story of the

longboardstroller1Challenge

2Approach

3Insights

4Impact

MARIEKEKONINGEN

Urbanizationis a trend we canrsquot beat

MARIEKEKONINGEN

On a quest for

universal insights

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

Mobilizing Urban

Parents Around the

WorldMarieke Koningen | Market Intelligence Manager Dorel Europe

The story of the

longboardstroller1Challenge

2Approach

3Insights

4Impact

MARIEKEKONINGEN

Urbanizationis a trend we canrsquot beat

MARIEKEKONINGEN

On a quest for

universal insights

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

Mobilizing Urban

Parents Around the

WorldMarieke Koningen | Market Intelligence Manager Dorel Europe

The story of the

longboardstroller1Challenge

2Approach

3Insights

4Impact

MARIEKEKONINGEN

Urbanizationis a trend we canrsquot beat

MARIEKEKONINGEN

On a quest for

universal insights

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

The story of the

longboardstroller1Challenge

2Approach

3Insights

4Impact

MARIEKEKONINGEN

Urbanizationis a trend we canrsquot beat

MARIEKEKONINGEN

On a quest for

universal insights

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

Urbanizationis a trend we canrsquot beat

MARIEKEKONINGEN

On a quest for

universal insights

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

On a quest for

universal insights

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

Immerse into the world

of the Urban ParentInspire entire Quinny team

Understand daily challenges

Context mobility

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

120 urban parents

7 cities

3 weeks

2900 posts

Urban Parents Consulting Board

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

Shaking the cocktail of engagement

Thanks Quinny Now I can show

off the buggy to my other moms

out there and make them jealous

because this buggy is not available

in Malaysia and I OWN itYeay

By Asyikin Kuala Lumpur

1 Interest

Unlock new

parenting fun

facts

2 Impact

Behind the

scenes of

Quinny

3 Reward

Voucher amp

book travel

tips for

parents

4 Reward

Become the

ldquoQuinny

Casterrdquo

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

In-sight |rsquoinsit|

From data touniversal insights

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

My love for my city is so

big that Irsquom ready to take

up every challenge accompanied with this

lifestyle

1

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

The City for Life Parent

Even with the problems that happen in

this huge city we love to live here It

has so many great restaurants lots of

theatres shopping malls parks the

cultural life is very nice here SP is

also the financial capital of the country

so lots of business happen here

Changing experience with people

around the world will help me and my

family to deal with bad stuff that SP

has making our life more enjoyable

Clarissa

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

Besides experiencing the

dynamics of city life I

want my children to go

lsquoback to basicrsquo and not

forget about the authentic

things in life such as

nature

2

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

2 Going back to basic

My daughter loves being outside so

much so that if she wants to go play

outside she will get her shoes and have

me put them on and the get my shoes and

try to put them on for me So whether she

is just sitting in the grass exploring or

getting to run around on a playground

she just loves being outside

Starlitsky

MARIEKEKONINGEN

The city can be quite

impersonal and I donrsquot

want my children to grow

up thinking there are no

people who care about

themrdquo

3

MARIEKEKONINGEN

3 The Modern FamilyMy parents encouraged me to leave the kids at

home with them as they love kids and would be

more than happy to look after them It is

important in our family that we see the children

grow up and they do not spend hours being looked

after in a daycare center or a babysitter We love

to keep the ties with the children tight in the

family

Sontschi

Our families donrsquot live in Berlin We Skype

regularly with them My 15month old daughter

starts to realize that her grandparents talk to

her through the iPhone or tablet and she loves

it She waves her hand to them and talks

something in her baby language

Supersavvy

MARIEKEKONINGEN

Although we live in such a

big and sometimes

anonymous city I really

want my children to feel

safe and at home in our

own neighborhood

4

MARIEKEKONINGEN

4 Getting around

Routine trips are to the store up

into town to meet friends to baby

groups and group activities If

wersquore staying local we use the

stroller because Iz LOVES to face

out and stare at people as we pass

nosy little biddylol

We have regular play groups in our

area theyrsquore very important for her

socialization and for my sanity

Some of them have music and

singing all of them have friends for

her to play with and we love them

Bigmamabrown

MARIEKEKONINGEN

AndhellipAction

MARIEKEKONINGEN

Creating positivedisruption

Urban parents have many reasons for

loving the city life but what reason do

parents mention most often when

talking about why they like the city

A Good schooling

B Wide offer of activities

C Many opportunities

MARIEKEKONINGEN

3 The Modern FamilyMy parents encouraged me to leave the kids at

home with them as they love kids and would be

more than happy to look after them It is

important in our family that we see the children

grow up and they do not spend hours being looked

after in a daycare center or a babysitter We love

to keep the ties with the children tight in the

family

Sontschi

Our families donrsquot live in Berlin We Skype

regularly with them My 15month old daughter

starts to realize that her grandparents talk to

her through the iPhone or tablet and she loves

it She waves her hand to them and talks

something in her baby language

Supersavvy

MARIEKEKONINGEN

Although we live in such a

big and sometimes

anonymous city I really

want my children to feel

safe and at home in our

own neighborhood

4

MARIEKEKONINGEN

4 Getting around

Routine trips are to the store up

into town to meet friends to baby

groups and group activities If

wersquore staying local we use the

stroller because Iz LOVES to face

out and stare at people as we pass

nosy little biddylol

We have regular play groups in our

area theyrsquore very important for her

socialization and for my sanity

Some of them have music and

singing all of them have friends for

her to play with and we love them

Bigmamabrown

MARIEKEKONINGEN

AndhellipAction

MARIEKEKONINGEN

Creating positivedisruption

Urban parents have many reasons for

loving the city life but what reason do

parents mention most often when

talking about why they like the city

A Good schooling

B Wide offer of activities

C Many opportunities

MARIEKEKONINGEN

Although we live in such a

big and sometimes

anonymous city I really

want my children to feel

safe and at home in our

own neighborhood

4

MARIEKEKONINGEN

4 Getting around

Routine trips are to the store up

into town to meet friends to baby

groups and group activities If

wersquore staying local we use the

stroller because Iz LOVES to face

out and stare at people as we pass

nosy little biddylol

We have regular play groups in our

area theyrsquore very important for her

socialization and for my sanity

Some of them have music and

singing all of them have friends for

her to play with and we love them

Bigmamabrown

MARIEKEKONINGEN

AndhellipAction

MARIEKEKONINGEN

Creating positivedisruption

Urban parents have many reasons for

loving the city life but what reason do

parents mention most often when

talking about why they like the city

A Good schooling

B Wide offer of activities

C Many opportunities

MARIEKEKONINGEN

4 Getting around

Routine trips are to the store up

into town to meet friends to baby

groups and group activities If

wersquore staying local we use the

stroller because Iz LOVES to face

out and stare at people as we pass

nosy little biddylol

We have regular play groups in our

area theyrsquore very important for her

socialization and for my sanity

Some of them have music and

singing all of them have friends for

her to play with and we love them

Bigmamabrown

MARIEKEKONINGEN

AndhellipAction

MARIEKEKONINGEN

Creating positivedisruption

Urban parents have many reasons for

loving the city life but what reason do

parents mention most often when

talking about why they like the city

A Good schooling

B Wide offer of activities

C Many opportunities

MARIEKEKONINGEN

AndhellipAction

MARIEKEKONINGEN

Creating positivedisruption

Urban parents have many reasons for

loving the city life but what reason do

parents mention most often when

talking about why they like the city

A Good schooling

B Wide offer of activities

C Many opportunities

MARIEKEKONINGEN

Creating positivedisruption

Urban parents have many reasons for

loving the city life but what reason do

parents mention most often when

talking about why they like the city

A Good schooling

B Wide offer of activities

C Many opportunities

MARIEKEKONINGEN

ImpactRepositioning the brand

MARIEKEKONINGEN

ME

SK

ILL

SL

OO

KS

WE

From looks to skills from

me to we

MARIEKEKONINGEN

New social currency

MARIEKEKONINGEN

New productinnovations

Prioritize product ideas

Guide internal discussions

MARIEKEKONINGEN

The story of the

longboardstroller

Partner Studio Peter van Riet

Viral campaign

OVAM Eco Award PRO 2012

MARIEKEKONINGEN

MARIEKEKONINGEN

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

THANK YOU

Questions

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager

ME

SK

ILL

SL

OO

KS

WE

From looks to skills from

me to we

MARIEKEKONINGEN

New social currency

MARIEKEKONINGEN

New productinnovations

Prioritize product ideas

Guide internal discussions

MARIEKEKONINGEN

The story of the

longboardstroller

Partner Studio Peter van Riet

Viral campaign

OVAM Eco Award PRO 2012

MARIEKEKONINGEN

MARIEKEKONINGEN

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

THANK YOU

Questions

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager

New social currency

MARIEKEKONINGEN

New productinnovations

Prioritize product ideas

Guide internal discussions

MARIEKEKONINGEN

The story of the

longboardstroller

Partner Studio Peter van Riet

Viral campaign

OVAM Eco Award PRO 2012

MARIEKEKONINGEN

MARIEKEKONINGEN

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

THANK YOU

Questions

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager

New productinnovations

Prioritize product ideas

Guide internal discussions

MARIEKEKONINGEN

The story of the

longboardstroller

Partner Studio Peter van Riet

Viral campaign

OVAM Eco Award PRO 2012

MARIEKEKONINGEN

MARIEKEKONINGEN

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

THANK YOU

Questions

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager

The story of the

longboardstroller

Partner Studio Peter van Riet

Viral campaign

OVAM Eco Award PRO 2012

MARIEKEKONINGEN

MARIEKEKONINGEN

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

THANK YOU

Questions

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager

MARIEKEKONINGEN

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

THANK YOU

Questions

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager

Content

Running Research Communities in

Asian Markets

around the world

Dorel case study Mobilizing urban parents

QampA

THANK YOU

Questions

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager

THANK YOU

Questions

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager

LETrsquoS TALK

linkedincominanoukwillems

anoukinsites-consultingcom

Anouk Willems (InSites Consulting)

Research Innovation Manager

linkedincominbertvandecasteele

bertinsites-consultingcom

Bert Vandecasteele (InSites Consulting)

Senior Research Manager

linkedincominmarierehal

Marierehaldirectionfirstcom

Marie Rehal (Direction First)

Qual Research Director

linkedincominmariekekoningen

mariekekoningendoreleu

Marieke Koningen (Dorel Juvenile)

Market Intelligence Manager