collaborating in a social era - intrateam event 2016
TRANSCRIPT
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COLLABORATINGIN A SOCIAL ERA
Oscar Berg
IntraTeam Event Copenhagen 2016
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Let’s
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1964: Arthur C Clarke
”The transistor and the communication satellite
will make possible a world where we will be in
instant contact with each other, wherever we will
be.”
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1990: Steve Jobs
”An electronic organization…is the only type of organization that can begin to keep pace
with the changing business conditions”
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2016
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Welcome to the social era!
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The power (of communication)
is shifting from companies
to customers
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Houston, we havea problem…
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Corporation Inc
Market B
Market AProduct marketing
The industrial corporationperceived the world like this
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…and now it has to adaptto a new and different reality
Corporation Inc
Service
Service
Service
Service
Service
CustomerExperience
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Expectations Capabilities
Companies can’t keep pace with the customers
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#1 They’re working like it’s 1995
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#2 They’re designed like it’s 1950
Tried to collaborate
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#3 They’re managing like it’s 1930
What managementfocuses on
What knowledgeworkers value
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What to do?
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Close to the customers
Strong networks
and community
Dare to try new things
High level of engagement
Photo credit: Bethany Legg
But most importantly, people collaborate spontaneously!
Big companies must become more like startups
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High visibility
Team
collaborationLow visibility
The Collaboration Pyramid
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Social collaboration
Builds trust to makecollaboration happen
spontaneously
The Collaboration Pyramid
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Communities
Social network
Rich profiles
Micro-sharing
Feeds Discovery
The Collaboration Pyramid
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ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication
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ConversationTransparency
Openness Recognition
Participation
If ideas aren’t shared openly,
how will they be discovered?
The 5 Principles of Collaborative Communication
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ConversationTransparency
Openness Recognition
Participation
If people aren’t recognized for their contributions, why
continue contributing?
If ideas aren’t shared openly,
how will they be discovered?
The 5 Principles of Collaborative Communication
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PraisingSharing
Linking
Commenting
Tagging
Following
Authoring
Recommending
Connecting Joining
ConversationTransparency
Openness Recognition
Participation
The 5 Principles of Collaborative Communication
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Platforms, API:s and Services
SocialPlatform
Services
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Rich profiles
Micro-sharing
Socialnetwork
Commu-nities
Sharing
Feeds Discovery
Linking
Tagging
Following
Connecting
Joining Commenting
Authoring
Recommending
Praising
The digital workplace must be social
ChatWeb
meeting
Co-autori
ng
People search Blog
Discuss
Review
SocialPlatform
Services
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technology
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The technology is just an enabler.
You must want to use it - in the right way
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Be open by default
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Work out loud
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Be generous with positivefeedback
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Start with yourself.Change how you communicate.
Lead the change!
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Thank you!@oscarberg
www.oscarberg.net
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Photo credits
Markus Spiskehttps://unsplash.com/markusspiske
Sebastian Mullerhttps://unsplash.com/sebastianmuller
Tracy Thomashttps://unsplash.com/stanmeg
Jason Howie