1. A Case Study

2. COLDPLAYColdplay are a British rock band formed in 1996 bylead vocalist Chris Martin and lead guitarist JonnyBuckland at University College London. After theyformed Pectoralz, Guy Berryman joined the group asa bassist and they changed their name to StarfishWill Champion joined as a drummer, backingvocalist, and multi-instrumentalist, completing theline-up. Manager Phil Harvey is often considered anunofficial fifth member. The band renamedthemselves "Coldplay" in 1998, was their firstrelease on a major label, after signing toParlophone.SORUCED FROM WIKIPEDIA 3. THE BEGININGChris Martin, Jon Buckland, Will In 1998, Coldplay released their firstChampion and Guy Berryman, who EP, which they funded themselves.met whilst they were staying at theOnly five hundred copies were made,same Halls of Residence at University, and after they had handed them out toformed Coldplay in 1996. family and friends, only fifty were left for distribution around London.All four members studied at UniversityCollege London Chris was doing a Shortly afterwards, the band werecourse in Ancient History, Jon readspotted playing in Camden by the co-Maths and Astronomy, Will was an founder of Fierce Panda Records,Anthropologist, and Guy was training Simon Williams. He offered them ato be an engineer. one-off deal and they soon released the Brothers and Sisters EP on theBoth Chris and Jon had been playingFierce Panda label.the guitar since their early teens, Guyis the bands bass player, and Will took The band graduated from UCL in 1999the role of drummer, despite that fact and, in the same year, were tipped bythat he prefers to play the guitar.the NME as a band to watch. Later that year they signed to Parlophone Records. 4. PAROLAPHONE RECORDS &EMIParlophone is a record label thatThe EMI Group, also known as EMIwas founded in Germany in 1896 Music or simply EMI, is a Britishby the Carl Lindstrm Company as multinational musiccompanyParlophon. The British branch washeadquartered in London, Unitedformed in 1923 as "Parlophone" Kingdom. It is the fourth-largestwhich developed a reputation inbusiness group and family of recordthe 1920s as a leading jazz label. labels in the recording industry and wasIt was acquired in 1927 by the one of the "big four" record companies.Columbia GraphophonE Company EMI Group also has a major publishingwhich later became EMI.arm, EMI Music Publishing also based in London with offices globally. 5. DISCOGRAPHY 6. YELLOWWhen looking at the style of the music video, theimmediate thought is how low budget it is. Most lowbudget music videos are made for bands, most commonlyindie or rock. This videos usually are made to becomesuccessful in the industry and move from independent tomajor record label. The fact that the video was film all inone shot shows that the budget was low but the bandwanted to make a impact with the clever use of this. 7. PRINCESS OF CHINAColdplay are typically known for be a indie rock, but thisvideo has the characteristics of a mainstream pop video.This could be the result of the collaboration of Rihanna (apop singer). The video starts with a MPAA style banner atthe start. This is an intertextual reference of most filmtrailers but the video has a particular theme of Chinesemovies. The give away is the Chinese opening titlescommonly featured in the films. The overall purpose of thisvideo is to relate to movies . 8. STYLEFrom their all of Coldplays music and videos, the image thatthey broadcast to the audiences is very much of a cool rockband. They dress in slightly unique ways, but usually typicalrock band clothing, for example the Beatles with uniform styleclothing. There music genre is indie rock/pop which is thecorrect link between how they are marketed. The targetaudience of Coldplay is boys aged 15 to about 30, purelybecause they dress in a stylistic way in which these youngpeople look up to. There secondary audience could be girls ofthe same ages, because of there sex appeal.