colalife | key milestones - 1985 to dec-13
DESCRIPTION
This timeline highlights some of the key milestones since the birth of the ColaLife idea in 1985 to the end of the trial and move to scale-up in Dec-13. It focussed on the key people involved and describes how the relationship with The Coca-Cola Company and SABMiller has developed. Additional milestone: May 2010 Together, Simon, Jane and Rohit submitted their first proposal to the Clinton Health Access Initiative (CHAI) who were seeking out innovative financing and delivery mechanisms for ACTs under the Affordable Medicines Facility for Malaria (AMFm). The proposal got to final stages of consideration and reinforced the global interest in and potential of the model. Correction: Rohit Ramchandani's title at CIDA was Senior Health Advisor, not Public Policy Advisor.TRANSCRIPT
ColaLife | Key milestones (1985 to Dec 2013)
31-Dec-13
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
Coca-Cola seems to get everywhere in developing countries, yet essential medicines don't. Why?
Child mortality in less developed countries is unacceptably high.
In 1985 1 in 5 children didn’t make it to their 5th birthday (now it’s 1 in 8).
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
The public sector struggles to maintain reliable supplies of drugs to health facilities.
Child mortality in less developed countries is unacceptably high.
1 in 8 children don’t make it to their 5th birthday.
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
The public sector struggles to maintain reliable supplies of drugs to health facilities.
Child mortality in less developed countries is unacceptably high.
1 in 8 children don’t make it to their 5th birthday.
Yet you can get a Coca-Cola in the most remote, rural villages.
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
The public sector struggles to maintain reliable supplies of drugs to health facilities.
Child mortality in less developed countries is unacceptably high.
1 in 8 children don’t make it to their 5th birthday.
Yet you can a Coca-Cola in most remote, rural villages.
Why don’t we put medicines in Coca-Cola crates?
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
1985 | The ColaLife idea was born
2009
2010
2011
2012
2013
1985
2009
2010
2011
2012
2013
1985
1985 | No technology to enable sharing of the idea
2009
2010
2011
2012
2013
1985
1985 | No technology to enable sharing of the idea
In 1985 in NE Zambia we had no phones or fax, no internet (obviously) and no postal service. The only communications device was a telex machine – not at all effective for the sharing of ideas.
2009
2010
2011
2012
2013
1985
1985 | No technology to enable sharing of the idea
So the idea went nowhere.
May 2008 | Gordon Brown’s Business Call to Action
2009
2010
2011
2012
2013
1985
May 2008 | Gordon Brown’s Business Call to Action
2009
2010
2011
2012
2013
1985
The ColaLife idea was rekindled by the launch of Gordon Brown’s Business Call To Action which Coca-Cola were involved in.
May 2008 | Set-up Facebook Group
2009
2010
2011
2012
2013
1985
May 2008 | Set-up Facebook Group
2009
2010
2011
2012
2013
1985
Simon Berry did online research to see if anyone else had had the idea in the 23 years since 1985. No one had so he set-up a Facebook Group to share the idea.
May 2008 | BBC Radio run feature on ColaLife
2009
2010
2011
2012
2013
1985
He also put the idea on the BBC’s iPM Blog and suggested it was debated.The BBC ran a feature on the idea and pulled in the right person in The Coca-Cola Company (TCCC) – something he’d not been able to do himself.
Jun 2008 | Meeting with Salvatore Gabola
2009
2010
2011
2012
2013
1985
Jun 2008 | Meeting with Salvatore Gabola
2009
2010
2011
2012
2013
1985
The person in Coca-Cola was Salvatore Gabola, Global Head of Stakeholder Relations. They met to discuss the idea in Brussels and Salvatore provided advice on how best to engage The Coca-Cola Company (TCCC).
Nov 2008 | Coca-Cola workshop in Tanzania
2009
2010
2011
2012
2013
1985
Nov 2008 | Coca-Cola workshop in Tanzania
2009
2010
2011
2012
2013
1985
Simon was invited by Salvatore to a workshop in Dar Es Salaam, on how TCCC could increase its social impact. Simon took with him some mock up ‘AidPods’ including a wedge – Jane Berry’s idea – which fitted in the empty space between bottles.
Jun 2008 to May 2010 | Open Innovation
2009
2010
2011
2012
2013
1985
For 2 years the Facebook Group and later the blog provided an online environment for the development of the idea though the process of open innovation.
Jun 2008 to May 2010 | Open Innovation
2009
2010
2011
2012
2013
1985
For 2 years the Facebook Group and later the blog provided an online environment for the development of the idea though the process of open innovation.
Apr 2010 | Rohit Ramchandani makes contact
2009
2010
2011
2012
2013
1985
Apr 2010 | Rohit Ramchandani makes contact
2009
2010
2011
2012
2013
1985
In April 2010 a public policy adviser at CIDA – Rohit Ramchandani – contacted Simon and Jane to offer support. He wanted to use the data from a possible future trial to support his DrPH at Johns Hopkins University.
Apr 2010 | Dennis Tretter makes contact
2009
2010
2011
2012
2013
1985
Apr 2010 | Dennis Tretter makes contact
2009
2010
2011
2012
2013
1985
Dennis made contact in April 2010 and moved from Germany to the UK to work with Simon and Jane on a voluntary internship from Jul-10 to Oct-10 as they planned for a trial somewhere in Africa.
Jun 2010 | Gave up jobs to try and get a trial started
2009
2010
2011
2012
2013
1985
In June 2010 it was clear that no-one was going to pick up the idea and Jane and Simon were in danger of going down as the people who created a lot of excitement and then did nothing about it. It was decision time!
Jun 2010 | Gave up jobs to try and get a trial started
2009
2010
2011
2012
2013
1985
So they gave up their jobs and gave themselves a year to see if they could get a trial of the idea underway somewhere in Africa.
Jun 2010 | Gave up jobs to try and get a trial started
2009
2010
2011
2012
2013
1985
Jane and Simon won an UnLtd Award and set to work around their kitchen table.
Jun 2010 | Gave up jobs to try and get a trial started
2009
2010
2011
2012
2013
1985
Jane and Simon won an UnLtd Award and set to work around their kitchen table.
Simon and Jane’s kitchen tableUK
Jun 2010 | Gave up jobs to try and get a trial started
2009
2010
2011
2012
2013
1985
Simon and Jane’s kitchen tableUK
Despite their humble resources, the Facebook Group and blog had generated global interest in the idea and these were mustered to try and get a trial started.
Jun 2010 | Gave up jobs to try and get a trial started
2009
2010
2011
2012
2013
1985
Rohit on SkypeCanada
Simon and Jane’s kitchen tableUK
Despite their humble resources, the Facebook Group and blog had generated global interest in the idea and these were mustered to try and get a trial started.
Jun 2010 | Gave up jobs to try and get a trial started
2009
2010
2011
2012
2013
1985
Rohit on SkypeCanada
Harvard & UNICEF on speaker phoneUSA
Despite their humble resources, the Facebook Group and blog had generated global interest in the idea and these were mustered to try and get a trial started.
Simon and Jane’s kitchen tableUK
Sep 2010 | Cycle ride across France raised £6,000
2009
2010
2011
2012
2013
1985
Sep 2010 | Cycle ride across France raised £6,000
2009
2010
2011
2012
2013
1985
In September 2010 Simon Berry and two Facebook supporters – Nigel and Keifer – cycled across France to raise the money needed to travel to Africa to work on a trial plan with local stakeholders.
Sep 2010 | Enrolled into the J&J Innovation Bootcamp
2009
2010
2011
2012
2013
1985
Sep 2010 | Enrolled into the J&J Innovation Bootcamp
2009
2010
2011
2012
2013
1985
At the same time ColaLife had been spotted by Johnson & Johnson and Jane and Simon were recruited into the Johnson & Johnson Innovation Boot Camp programme where the idea was further refined.
Oct 2010 | First of three trips to Zambia
2009
2010
2011
2012
2013
1985
Oct 2010 | First of three trips to Zambia
2009
2010
2011
2012
2013
1985
The cycle ride funded three trips to Zambia where Simon and Jane worked with local partners on a plan for a trial of the ColaLife idea.
Dec 2010 | Met Chris Griffin of PI Global at UnLtd event
2009
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2012
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1985
Dec 2010 | Met Chris Griffin of PI Global at UnLtd event
2009
2010
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2012
2013
1985
Between the first and second trip to Zambia, Simon Berry met Chris Griffin at an UnLtd Award Winners’ event. Chris is the founder and Managing Director of PI Global which later became ColaLife’s packaging partner.
Feb 2011 | Johnson & Johnson funding confirmed
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1985
Feb 2011 | Johnson & Johnson funding confirmed
2009
2010
2011
2012
2013
1985
After our second trip to Zambia in Jan-11 and at the end of the Johnson & Johnson Boot Camp, we went in front of a panel of J&J Vice Presidents, Dragon Den style, and won the support of J&J VP Christian Veerbeck.
May 2011 | Invited to Cape Town by TCCC and SABMiller
2009
2010
2011
2012
2013
1985
2009
2010
2011
2012
2013
1985
Simon and Jane were able to combine their last planning trip to Zambia with a visit to Cape Town to participate in satellite sessions around the World Economic Forum for Africa.
May 2011 | Invited to Cape Town by TCCC and SABMiller
2009
2010
2011
2012
2013
1985
Simon and Jane were able to combine their last planning trip to Zambia with a visit to Cape Town to participate in satellite sessions around the World Economic Forum for Africa.
May 2011 | Invited to Cape Town by TCCC and SABMiller
Jun 2011 | Partnership and trial plan in place
2009
2010
2011
2012
2013
1985
Jun 2011 | Partnership and trial plan in place
2009
2010
2011
2012
2013
1985
The trial plan was submitted to DfID with a request for funding support.
Oct 2011 | Moved to Zambia and DfID confirm funding
2009
2010
2011
2012
2013
1985
TCCC provided a grant of $10,000 to cover travel to Zambia and set-up costs before the DfID funding was confirmed.Subsequently SABMiller Zambia have contributed $5,000 towards the trial costs.
Dec 2011 | COTZ starts (set-up phase)
2009
2010
2011
2012
2013
1985
Dec 2011 | COTZ starts (set-up phase)
2009
2010
2011
2012
2013
1985
The focus group work with the customers during the set-up phase was pivotal. We learned about the challenges with:
• 1 litre ORS sachets • Measuring water
and the preferred branding and name.
Mar 2012 | Finalised the Kit Yamoyo design
2009
2010
2011
2012
2013
1985
Mar 2012 | Finalised the Kit Yamoyo design
2009
2010
2011
2012
2013
1985
Kit Yamoyo• Attractive
Mar 2012 | Finalised the Kit Yamoyo design
2009
2010
2011
2012
2013
1985
Kit Yamoyo• Attractive• Packaging is also:
• A measuring device for the water
Mar 2012 | Finalised the Kit Yamoyo design
2009
2010
2011
2012
2013
1985
Kit Yamoyo• Attractive• Packaging is also:
• A measuring device for the water
• A mixing device
Mar 2012 | Finalised the Kit Yamoyo design
2009
2010
2011
2012
2013
1985
Kit Yamoyo• Attractive• Packaging is also:
• A measuring device for the water
• A mixing device• A storage device (the
soap tray is a lid)
Mar 2012 | Finalised the Kit Yamoyo design
2009
2010
2011
2012
2013
1985
Kit Yamoyo• Attractive• Packaging is also:
• A measuring device for the water
• A mixing device• A storage device (the
soap tray is a lid)• A cup
2009
2010
2011
2012
2013
1985
Mar 2012 | Dr Beth Anne Pratt joins the team in Zambia
2009
2010
2011
2012
2013
1985
Mar 2012 | Dr Beth Anne Pratt joins the team in Zambia
Beth Anne, a health anthropologist, became our voluntary ‘Best Practice Advisor’ bringing 5 years of Zambian experience. She left in Dec-12, joining ColaLife’s Virtual Advisory Board continuing her support remotely.
Jul 2012 | GCC Funding confirmed
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1985
Jul 2012 | GCC Funding confirmed
2009
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2013
1985
Seven months into the nine-month set-up phase, Rohit won CAN$100,000 of additional funding from Grand Challenges Canada for additional research including a health centre impact survey.
Sep 2012 | COTZ Trial phase starts after baseline survey
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1985
Sep 2012 | COTZ Trial phase starts after baseline survey
2009
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2012
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1985
At the end of the nine-month set-up phase, and before the start of the trial, a baseline survey was undertaken in the two intervention districts (Katete and Kalomo) and the two comparator districts (Petauke and Monze).
2009
2010
2011
2012
2013
1985
Aug 2013 | COTZ 12-month trial phase ends
Aug 2013 | COTZ 12-month trial phase ends
2009
2010
2011
2012
2013
1985
In the 12 months of the trial, retailers bought 25,000 Kit Yamoyos. Before the trial no child received ORS/Zinc treatment. After 12 months 45% of children were treated with ORS/Zinc and it all came from Kit Yamoyo.
Awards | The Kit Yamoyo has won many global awards
2009
2010
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1985
Awards | The Kit Yamoyo has won many global awards
2009
2010
2011
2012
2013
1985
As well as winning many prestigious awards, the Kit Yamoyo was featured as one of the Top 10 ‘breakthrough’ innovations in mother and child health at the UN General Assembly in Sep-13.
2009
2010
2011
2012
2013
1985
Sep 2013 | Scale-up plan (KYTS) submitted to donors
Sep 2013 | Scale-up plan (KYTS) submitted to donors
2009
2010
2011
2012
2013
1985
The midline survey in Mar-13 indicated that the trial was having a big impact and care-givers were depending on the kit. So work started on a scale-up plan with the aim of having no gap between the trial and scale-up.
ORSReduce number of sachets to 4
NOTE: This will also enhance adherence
ZincProduce locally
Only include blister pack
SoapProduce locally
Leaflet PackagingRemove constraint of fitting in Coca-Cola crate
Produce locally
Produce re-fill option
Oct 2013 | Incorporating the learning into the scale-up
All components of the Kit Yamoyo were reviewed based on the findings of the trial.
2009
2010
2011
2012
2013
1985
ORSReduce number of sachets to 4
NOTE: This will also enhance adherence
ZincProduce locally
Only include blister pack
SoapProduce locally
Leaflet PackagingRemove constraint of fitting in Coca-Cola crate
Produce locally
Produce re-fill option
4
75% of care-givers used 4 ORS sachets or less. Reducing the number of sachets from 8 to 4 will improve adherence to the combined therapy and halve the cost of the ORS component.
Oct 2013 | Incorporating the learning into the scale-up
2009
2010
2011
2012
2013
1985
ORSReduce number of sachets to 4
NOTE: This will also enhance adherence
ZincProduce locally
Design the blister pack to enhance adherence to the 10-day regime
Blister pack needs no box
SoapProduce locally
Leaflet PackagingRemove constraint of fitting in Coca-Cola crate
Produce locally
Produce re-fill option
4
The imported Zinc used in the trial will be replaced by locally produced Zinc which should come on-stream in May-14.The blister pack will be designed to enhance adherence to the 10-day regime.
Oct 2013 | Incorporating the learning into the scale-up
2009
2010
2011
2012
2013
1985
ORSReduce number of sachets to 4
NOTE: This will also enhance adherence
ZincProduce locally
Design the blister pack to enhance adherence to the 10-day regime
Blister pack needs no box
SoapProduce locally
Leaflet PackagingRemove constraint of fitting in Coca-Cola crate
Produce locally
Produce re-fill option
4
The only soap manufacturer in Zambia has agreed to produce a 25g bar of soap from early 2014.This will replace the soap imported from India.They will sell the soap themselves as a stand-alone product.
Oct 2013 | Incorporating the learning into the scale-up
2009
2010
2011
2012
2013
1985
ORSReduce number of sachets to 4
NOTE: This will also enhance adherence
ZincProduce locally
Design the blister pack to enhance adherence to the 10-day regime
lister pack needs no box
SoapProduce locally
LeafletPrint in India?
PackagingRemove constraint of fitting in Coca-Cola crate
Produce locally
Produce re-fill option
4
The only opportunity to reduce the cost of the leaflet would be to have it printed in India or China.
Oct 2013 | Incorporating the learning into the scale-up
2009
2010
2011
2012
2013
1985
ORSReduce number of sachets to 4
NOTE: This will also enhance adherence
ZincProduce locally
Design the blister pack to enhance adherence to the 10-day regime
Blister pack needs no box
SoapProduce locally
LeafletPrint in India?
PackagingRemove constraint of fitting in Coca-Cola crate. Only 4% of retailers used this option
Produce locally
Produce re-fill option
4Oct 2013 | Incorporating the learning into the scale-up
2009
2010
2011
2012
2013
1985
ORSReduce number of sachets to 4
NOTE: This will also enhance adherence
ZincProduce locally
Design the blister pack to enhance adherence to the 10-day regime
Blister pack needs no box
SoapProduce locally
LeafletPrint in India?
Packaging
4
In the scale-up we will be using two new packaging formats: • a screw-top • a flexible packThe screw top will have all the functionality of the original packaging.The flexible pack can measure the water.
Oct 2013 | Incorporating the learning into the scale-up
2009
2010
2011
2012
2013
1985
Oct 13| New Kit Yamoyo format created
2009
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2011
2012
2013
1985
In the trial only 4% of retailers put the kits in Coca-Cola crates.
This provides an opportunity to re-visit the packaging design and make it cheaper WITHOUT losing any of the innovation features – measuring, mixing, storage device and cup.
Kit Yamoyo Screw-top• Attractive and desirable• Packaging is also:
• A measuring device for the water• A mixing device• A storage device (screw-top)• A cup• And can be re-used
Oct 13| New Kit Yamoyo format created
2009
2010
2011
2012
2013
1985
Kit Yamoyo Screw-top• Attractive and desirable• Packaging is also:
• A measuring device for the water• A mixing device• A storage device (screw-top)• A cup• And can be re-used
PLUS• A refill option in a plastic bag that can also
act as a measure for the water
Oct 13| New Kit Yamoyo format created
2009
2010
2011
2012
2013
1985
Oct/Nov 2013 | DfID & J&J confirm funding for KYTS
2009
2010
2011
2012
2013
1985
