INTRODUCTION: Gourmet Bakers and Sweets´ is the largest food retail chain of Pakistan. It is based in Lahore, the second largest city of Pakistan known for its traditional food sand passion for eating. With our 4 processing units and 63 sales outlets we out reach to a huge population for their food needs. Gourmet is one of the most respected and trusted makers of bakery goods and now cola's in Lahore and seek to further expand their business throughout Pakistan. In Pakistan gourmet comes inexistence at 1992. They are ³Providing best quality products with suitable price´.They have only 95 branches in Lahore. So, gourmet believes to invest in their outlets that have their own physical appearance but don¶t want to waste their money on advertising. Gourmet has become a success story of business growth in Pakistan. At moment we have more than 1700 employees working in the organization. COMPANY OVERVIEW: Gourmet is one of the most respected and trusted makers of bakery good sand now cola's in Lahore and seek to further expand their business throughout Pakistan. Let Gourmet It!

  MISSION:  Gourmet cola is probably the most respected cola drink under the nationality of Pakistan and is now a major competitor of the cola industry in Lahore. Gourmet Thanks its customers for helping it through its way!      

QUALITY PERFORMANCE:

Many companies of soft drinks came in market to overtake Pepsi and Coca Cola in Pakistan but they did on basis of Islamic scandal only i.e. Pepsi and Coca Cola serve Jews so take Muslim¶s drink and they name their products like Makkah Colaand other Islamic names. None of them sustain in market because their basis wasn’t a better product but an issue. As their issue fade away from consumer mind so their products. Now we don’t see any other name in market except Shandy Cola which is building its market gradually but they are not upgrading their product. They should also give variety or update their product through market research except of producing more bottles. Shandy and other soft drinks are found mostly in remote areas or villages where people buy them because of low price and only available option. Gourmet Bakers and Sweets which is growing rapidly and introducing new product lines frequently. They dare to jump in soft drinks market

Hot summer is at peak and demands of soft drinks are also increased. In summer people usually prefer to chill soft drinks rather then coffee and tea. Here we will cover about cola drinks. Instantly two giant brands come in the mind when ever we talk about cola drinks we all knew they are Coca cola and Pepsi cola. Well in Lahore market Gourmet has also captured share due to low price. In start Gourmet soft drinks were only available at their outlet but now they are also available in other departmental stores and gourmet soft drinks also covering the other cities of the Punjab.

In my opinion the upper class of the Lahore prefer Pepsi cola or Coca cola and the middle or lower middle class has no hesitation to drink Gourmet cola may be due

to the price factor. I also go for Coca cola but if it is not available I don’t mind to take Pepsi cola. I remember in past I liked R.C cola which was very famous had very good taste but no more availability of RC cola in urban areas of Lahore.

There are also other cola like “Mecca” cola “Amrat” cola and others but there availability in urban areas of Lahore is very little. May be these cola have some share in backward areas and other cities of the Punjab as well in Pakistan. In the local brands only the gourmet cola have good taste availability and giving tough time to Pepsi and coke. In the end I would like to say enjoy summer with these cola drinks to reduce some internal heat.

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Hot summer is at peak and demands of soft drinks are also increased. In summer people usually prefer to chill soft drinks rather then coffee and tea. In my opinion the upper class of the Lahore prefer Pepsi cola or Coca cola and the middle or lower middle class has no hesitation to drink Gourmet cola may be due to the price factor. I also go for Coca cola but if it is not available I don’t mind to take Pepsi

cola. I remember in past I liked R.C cola which was very famous had very good taste but no more availability of RC cola in urban areas of Lahore.

There are also other cola like “Mecca” cola “Amrat” cola and others but there availability in urban areas of Lahore is very little. May be these cola have some share in backward areas and other cities of the Punjab as well in Pakistan. In the local brands only the gourmet cola have good taste availability and giving tough time to Pepsi and coke.

GOURMET SOFT DRINKS PRICE

: Rs. 55/- (1.5 Liter)

Half Pack (30 Rs)

Liter Pack ( 40 Rs)

Size: Rs. 70/- (2 Liter)

Many companies of soft drinks came in market to overtake Pepsi and Coca Cola in Pakistan but they did on basis of Islamic scandal only i.e. Pepsi and Coca Cola serve Jews so take Muslim’s drink and they name their products like Makkah Cola and other Islamic names.

None of them sustain in market because their basis was not a better product but an issue. As their issue fade away from consumer’s mind so their products. Now we don’t see any other name in market except Shandy Cola which is building its market gradually but they are not upgrading their product. They should also give variety or update their product through market research except of producing more bottles. Shandy and other soft drinks are found mostly in remote areas or villages where people buy them because of low price and only available option.

Gourmet Bakers and Sweets which is growing rapidly and introducing new product lines frequently. They dare to jump in soft drinks market; I hope with much research work at back. However they haven’t introduced any of their own created unique flavor but copied the other brands flavor very well.

FLAVOURS OF GOURMET BAKERS

Not a bit near to Pepsi or Coca Cola. It is typically

the same flavor as other local companies offered before. I’ve heard about the security of Coca Cola and Pepsi formula but I think of it as a joke. Now I realize that why no one can easily make a Cola like them.

I often take Gourmet Cola and I don’t know why I’ve started to like it evens their taste is inferior and much sweeter than Pepsi & Coca Cola.

They need to improve their flavor to get a larger market. Before Gourmet Cola, in local companies I liked Amrat Cola most but it is not available in market now so I can’t compare these both.

It doesn’t match with big brands like Sprite and 7Up. But in case of lemon flavor I’ve seen that every local company manages to make it good. It might because the access of lemon flavor don’t make the taste bad where as in case of cola; if one use more flavor quantity than it will be completely in no-to-take list.

This flavor is easy to make that even those people who make soft drinks in house can make this good. I had a soft drink maker in my home and concentrate of this flavor was better than cola.

Like Cola it is little sweeter but we can accept this sweetness in lemon flavor.

In competition with Miranda and Fanta, we have Gourmet’s Malta. How good it feels with a casual name like Malta, easy to catch up consumer’s mind. How great that someone choose Urdu word for their product.

Like else Lemon flavor, Orange flavor is also easy to make. In my home made soft drink maker I loved this flavor most because this is the one nearest to the original or neartest to Miranda and Fanta. This is the easiest flavor to make. However in Gourmet’s Malta I miss the amount of carbon dioxide or which in common language we can say Gas. Yeah but here it is Gas in a bottle. By increasing this we can have more fizzy touch which is a spice of this flavor.

Every one doesn’t go for Orange flavor but this flavor is mostly famous in kids. They should try Gourmet as well, I hope won’t find greater difference.

From here Gourmet differentiate itself from all other local companies. Those all local companies which came in market and fade away make typical three flavors which are Cola, Lemon and Orange, and then never think of moving on.  Gourmet dares to break this tradition by competing Mountain Dew with its Twister. This initiative of Gourmet might give some other companies

energy to move on to different flavors. By competing this way it is possible that one day we can have a products purely made by Pakistani producers; not a copy of foreign product.

Till then we need to run this race with upcoming flavors. Twister is no doubt a good competitor of Mountain Dew and now I prefer to take Gourmet’s drink over it. Like Mountain Dew; it is also in yellow color however their bottle color is green.

Lately Sprite try to compete Mountain Dew with their new flavor 3G but it failed. They tried a little change flavor, on the other hand Gourmet has tried to give as much same flavor of Mountain Dew as possible.

When I was in class 2 I use to drink Pakola which was an ice cream soda. After sometime this drink become hard to find in market. I missed it but don’t have any option so forget it soon.

Now after more than sixteen years my younger bro bought ‘Soda Ice Cream’ of Gourmet. It’s first sip take me directly to class 2. I believe they have copied the exact flavor of Pakola and make a good substitute of it. Though there is no more competition because Pakola is not found in market nowadays, not in Lahore at least.

It is not acceptable flavor by everyone that’s why most of the people don’t like it. It is not because Gourmet didn’t make it well, it is because they don’t like ice cream soda whether it is from Pakola or any other company.

This taste is little different than our normally taken drinks. I like it but if I’ve other options than I’ll not go for it. My eldest and youngest bro are fan of this drink. If they go to buy soft drinks in market than they always go for this drink. In home I come to be the only next one to enjoy it.

In recent years Big Apple by Murree Brewery become one of the favorite drinks for youngsters. Gourmet seeks a good growth in this flavor and achieves to make a taste which matches with the original. This was the first Gourmet drink I tried. It was quite same as Murree Brewery offered. Due to it’s low price people immediately shift to Gourmet Apple.

No doubt it has given a good competition to Murree Brewery’s Big Apple and they must have lost much market share.

I didn’t use diet Coca Cola, Diet Pepsi or Diet 7Up and Zero Sprite much. I’ve just taken them for one or two times, same-wise the case with Gourmet’s Diet Cola and Diet Lemon Up. Those who take diet regularly would know better that how worse diet drink tastes when it’s not chilled. Or is this the only case with Gourmet?

GOURMET SOFT DRINKS ARE HIT:

There is one problem that you can’t find Gourmet soft drinks from any shop like international brands (Pepsi, Coca Cola Company) are found. You can find these international brands from Pan Wala and any general store where as Gourmet soft drinks are only available in their own outlets. But now they have more than 90 outlets in Lahore which cover almost every part of Lahore so people use to travel a little far to have Gourmet soft drinks.

This is not because of their superior taste. They also know that there taste is not as good as international brands are giving but their prices are low. Mostly Gourmet drinks are used in 1.5 liter which is of Rs. 45 and other big brands are of Rs. 60.

Other reason is their outlets, which are very neat & clean and give a high quality look. However some people have affairs with their quality which they mentioned in comments of my last post on Gourmet.  Generally people like Gourmet outlets environment and believe that products are of good quality.

SURVEY COMMENTS:

Personally I have visited in 2 different places in my office and other is one Education sector BETS College where i gave them one questionnaire which I have prepared few questions about different cola and gourmet cola mostly people tick on gourmet cola reason behind is mostly decided before purchase any cola that they visit gourmet bakers and will buy gourmet cola because there is one think behind it price and availability and taste as well because majority of people are belong to middle family and prefer to buy gourmet.

In prepared two products one is Pepsi cola and second is gourmet cola and know about the people choice 70 percent people preferred gourmet and 30 percent pepsi why? Because no in every where of Lahore people have access to buy gourmet cola and also have less prizes as compare to Pepsi :

WEEKNESS:

They don’t have strong marketing and unable to introduces in other provencies