coke&wanglaoji sheldons 13th april 2012. coke a famous foreign brand of carbonated beverage
TRANSCRIPT
Coke&WanglaojiSheldons 13th April 2012
Coke
A famous foreign brand of carbonated
beverage
Wanglaoji
A brand of Chinese traditional herbal tea
aims To research the degree of
influence among different factors.
To identify the weakness of Wanglaoji as well as areas for them to improve in the future.
To find the preference of Chinese consumers between the two brand
To determine whether culture background can influence consumers’ behaviors.
When and where2 normal EAP class rooms in building 1 of XJTLUMarch 1/2012
Research tools
Questionnaire
PowerPoint software
Excel software
Process
Carrie: background and methodology
Sherry: limitation
Elliott: main findings
Ashley: conclusion
BackgroundMethodology
Background Coke Wanglaoji
Methodology
Sample→47 respondents
Material
Procedure
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LimitationRespondents
NumberIdentityGender
QuestionnaireFocus
Limitation
respondents; 47
XJTLU students, 4200
Number
Limitation
XJTLU Y1 students
100%
Identity
Limitation
Female70%
Male30%
Gender
Limitation
Focus
Health ？ Taste ？
Clarification ？
Main findings
Hypothesis
Coke gain more supports than Wanglaoji
Main factors: taste function
Main findings Results
coke Wanglaoji
Does better in the aspect of taste
has an advantage in the function of making body feel cool
Be purchased in most occasions
Be purchased only in some certain occasions such as having a hot pot
Main findings
interesting responses
Main findings
interesting responses
Recommendations
Operations Management
Marketing Department
Operations Management
R&D
New Taste
Sugar-Free
Related Industries
Production
Food Safety
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Marketing Department
Function
Health
Tradition &New Lifestyle
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Conclusion
General information
Backgrounds/Methodology
Results/Recommendations
Further Research
Further Research
Focus on the respondents of all occupation and various ages
Compare with other brands of Chinese traditional herbal tea
Thank You
Ashley Cindy Sherry Carrie Elliott
13th April 2012