BRAND GUIDELINES2014

First Edition_Ver 1.0

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Connecting India to Bitcoin!TM

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INTRODUCTIONThe brandBrand platform: brand promise Brand platform: brand personality

IDENTITYLogo Logo clear space Logo placement Logo sizes Logo colors Incorrect use Attribution logo

TYPOGRAPHYPrint typeface Web typefaceTypesetting guides

Table of contents

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GRAPHIC ELEMENTSColor palette Icons

BUSINESS COLLATERALSLetter headStationery/collaterals

For more information

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connecting India to Bitcoin! TM

INTRODUCTION

BRAND GUIDELINES

These guidelines outline a framework for creating communications for coinsecure. All artwork elements can be supplied in relevant digital format; for any queries please contact the creative department.

This guide is Version 1.0 issued by coinsecure as the brand toolkit.

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BRAND PROMISE

coinsecure aims to tackle several challenges that have suppressed the progress of growth within the Indian ecosystem. We aim to design a wide range of software and hardware that caters to every Bitcoiner’s need. With this in mind, we have launched our block explorer for India and our paper wallet. Many more explosive builds are yet to follow. Our goal is to educate, simplify and enable. With this motto, we will be enabling a wide range of merchants, developers, stakeholders and other parts of the ecosystem that need easy access to Bitcoin in India.

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TMconnecting India to Bitcoin!

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India, being an active participant in the Bitcoin wave, has seen several new establishments and initiatives springing up over the past year. To continue down the path of contribution towards building up on the economy, we have launched some products.

Our “India Bitcoin Weekly News” aims to be at the forefront of evangelizing Bitcoin across India. The weekly news would enable people to keep in touch with the various verticals and disciplines of Bitcoin.

In addition to that; Coinsecure.info - our ‘block explorer’ is specially designed for India with INR values integrated into the system which allows users to check their Bitcoin balances in INR. It also sports a secure ‘paper wallet’ with di�erent designs which can be used to print out Bitcoin addresses and store Bitcoins in a safe manner.

We are continuing to develop both hardware and software applications to help ease the use of Bitcoin. We have a dedicated and committed team who are constantly working tirelessly to bring out the best to build a beautiful eco-system for Bitcoin in India.

Our Promise – “Connecting India to Bitcoin” will be the main motto of all our outputs.

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BRAND PERSONALITY

FUTURISTIC INNOVATIVE CONFIDENT CUSTOMERORIENTED

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BRAND STORY

We share this creative vibrancy, deep inspiration and progressive outlook, with our visual identity, our creatively compiled logo, our attention to detail and cutting-edge visual appeal.

To bring our brand to life visually, we have drawn inspiration from the future vision of security in monetary terms, blending it with the crisp, clean and a clutter-free branding process to create a brand expression that will take us into the future.

VISUAL IDENTITY

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LOGO

The coinsecure logo is an integral part of representing of our company, our people, and our brand to the world. It is a valuable corporate asset. The preferred way to use the coinsecure logo is over a white/light background or on coinsecure blue. Every attempt must be made to do this. The typeface of our brand can be used in two di�erent variants of light and dark backgrounds. The light background would use yellow and blue and the dark background would need the yellow and white combination.

Our brand name is modern. It’s futuristic, It’s clean. It’s a mark of quality that unites our diverse range of products that enable India to connect and use Bitcoin. Our brand identity has to talk to many audiences in many di�erent voices, and we are �rst and foremost India’s hottest Bitcoin Start-up.

The master logo utilizes Junction as the font, to represent modernity and minimalism.

The logo must be applied consistently and should in no way be manipulated or recreated.

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LOGO

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LOGO ELEMENTS

MA

STER

LO

GO

SYMBO

LTYPEFA

CE

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SYMBOL VARIATIONS

Colored symbol on white Colored symbol on black Colored symbol on blue

Symbol in gray scale Symbol in black and white Symbol with outlines

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TYPEFACE VARIATIONS

Colored typeface on white Colored typeface on black Colored typeface on blue

Typeface in gray scale Typeface in black and white Typeface with outlines

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LOGO GUIDELINESLogo clear space

To ensure that the visibility of our signature is clear in all media, be it print or digital media, we surround them with adequate clear space. Avoid any visual clutter to maximize the recall value and impact of our identity.

To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. When the logotype or full name is used, a clear space of 200% of the typeface height should be maintained.

In special circumstances when a 200% clear zone isn’t available or possible, use the second option of 100% clear space.

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Spacing between symbol, typeface and trademark

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LOGO GUIDELINES

Logo placement

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LOGO GUIDELINES

Incorrect logo use

Inappropriate ratio between symbol and typeface

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LOGO GUIDELINES

Using wrong font

coinsecure

Incorrect logo use

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LOGO GUIDELINES

Using wrong symbol

Incorrect logo use

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LOGO GUIDELINES

Using wrong colors

Incorrect logo use

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LOGO GUIDELINES

Wrong placements (1M) Trade mark

Incorrect logo use

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Typeface

Junction Regular has been used to create our typeface in the master logo. Junction Regular is only to be used for the typeface of the coinsecure master logo.

Our secondary font is Open Sans (Regular). It’s a title font and should be used in large sizes for titles on the cover of brochures, headlines in advertising and also on our documents. It is not suitable for setting large sections of copy.

The Open Sans font is preferred because it re�ects the spirit and feel of the brand, it is elegant, classic yet crisp and clean, conveying a sense of modernity. Open Sans Regular is well known for its simplicity and legibility.

We have chosen to support lighter font Open Sans that re�ects our friendly tone and warmth.

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OUR TYPEFACE

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OUR PRIMARY TYPEFACE

Junction Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z! @ # $ % ^ & * ( ) 0 1 2 3 4 5 6 7 8 9

Aa

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X Y Z

Brand on devices

OUR SECONDARY TYPEFACE

Open Sans Regular

A B C D E F G H I J K L M N O P Q R S T U V W

a b c d e f g h i j k l m n o p q r s t u v w x y z! @ # $ % ^ & * ( ) 0 1 2 3 4 5 6 7 8 9

Aa

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GRAPHIC ELEMENTS

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COLOR NAMEDEEP SKY BLUE

HUEBLUE

OUR BRAND COLORS

OUR COLORS

WE FOUND LOVE FOR ROYAL BLUE #002745

CMYK: 100/83/44/47RGB: 0/36/69HEX: #002745

COLOR NAME

HUEBLUE

Blue is the color of royalty, stability, trust and con�-dence. It suggests integrity and clarity of mind.

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OUR COLORS

WE FOUND LOVE FOR Bright Yellow #002745

COLOR NAMEDEEP SKY YELLOW

HUEYELLOW

CMYK: 6/30/100/0RGB: 240/180/28

HEX: #F0B41C

Our Yellow depicts a new beginning, with a very strong, energetic and positive outlook. As yellow is the only color to have been scienti�cally proven to make people happy, we wanted to incorporate these key aspects into our brand colors.

OUR BRAND COLORS

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OUR BRAND COLOR WHEEL

#F0B41C

#002745

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ICONS

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BUSINESS COLLATERALS

Letter-head

2A/73 Punjabi Bhag West, New Delhi - 110026mohit@coinsecure.inSecure Bitcoin Traders Pvt. Ltd.

SUBJECTQuotation

DATEJuly 25th, 2014

RECEIVERJuly 25th, 2014

Ah, business letter format-there are block formats, and indented formats, and

modified block formats . . . and who knows what others. To simplify matters, we're

demonstrating the block format on this page, one of the two most common formats.

For authoritative advice about all the variations, we highly recommend The Gregg

Reference Manual, 9th ed. (New York: McGraw-Hill, 2001), a great reference tool for

workplace communications. T here seems to be no consensus about such fine points

as whether to skip a line after your return address and before the date: some guide -

lines suggest that you do; others do not. Let's hope that your business letter succeeds

no matter which choice you make!

When you use the block form to write a business letter, all the information is

typed flush left, with one-inch margins all around. First provide your own address,

then skip a line and provide the date, then skip one more line and provide the inside

address of the party to whom the letter is addressed. If you are using letterhead that

already provides your address, do not retype that information; just begin with the

date. For formal letters, avoid abbreviations where possible.

Skip another line before the salutation, which should be followed by a colon.

Then write the body of your letter as illustrated here, with no indentation at the

beginnings of paragraphs. Skip lines between paragraphs.

After writing the body of the letter, type the closing, followed by a comma,

leave 3 blank lines, then type your name and title (if applicable), all flush left. Sign the

letter in the blank space above your typed name. Now doesn't that look professional?

Sincerely,

XXXXXXX

Coinsecure Support

Dear client,

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Stationery

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BRAND REPRESENTATION

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Brand on devices

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Brand on website

urlofyourwebsite

coinsecure.in

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Logo

.info BETA

OUR BLOCK CHAIN

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urlofyourwebsite

www.coinsecure.info

In Action

OUR BLOCKCHAIN

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www.coinsecure.in

Issued by 2014Brand Toolkit

www.coinsecure.in

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