cognitive bias, product management and you
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DESCRIPTION
This presentation given at UXSA14 is about how our unconscious cognitive biases influence the decisions we make when managing and building products. It looks at how UX practices can help avoid these pitfallsTRANSCRIPT
- 1. productmanagement,cognitive bias,and youcarlo kruger@ironicbuddhaunboxed consulting
2. VERY GRADUALCHANGEWE CAN BELIEVE IN 3. what is cognitive bias? 4. Jump to Conclusions??? JUMPAGAINSTRIKEOUTLOSEONETURNYES! NO!ACCEPTITGOWILDONESTEPBACKTHINKAGAINCOULDBEMOOT!Start 5. the biases 6. Effect 7. starlingsprefer sourcesof foodwhich requireeffort toobtain- Aiken (1957) 8. sunk cost fallacy 9. The US dropped 6,7mtons of bombs onVietnam, comparedwith the 2,7m tons ofbombs dropped onGermany during WWII3M7M 10. unboxedtimesheets 11. THE SCIENTIFIC METHOD 12. a theoryshould beconsideredscientific if, andonly if, it isfalsifiable.- Karl Popper 13. ux practices 14. usability testing 15. a/b testing 16. cheap prototyping 17. hawthorne effect 18. fundamental attribution errorLet him go Lou.Someone going that fast has no time for a ticket 19. where the good fruit is 20. @ironicbuddhaslideshare.net/ironicbuddhaunboxedconsulting.com