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How to Create a New Habit Habitual Coffee Drinking A Case Study Kristy Allenby habits.stanford.edu

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A case study in habitual coffee drinking that develops a framework to develop new habits.

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Page 1: Coffee Case Study: How to Create A New Habit

How to Create a New Habit

Habitual Coffee Drinking

A Case Study

Kristy Allenbyhabits.stanford.edu

Page 2: Coffee Case Study: How to Create A New Habit

How a coffee habit develops

Gather enough info to know you want to try coffee

Try coffee drink(s) to see if you like it

Enjoy the taste & boost in productivity

Don’t enjoy the taste or side effects of caffeine

Learn:1)How to get coffee more often2) When you enjoy it the most

Drink coffee more often

Incorporate coffee into your routine

Adjust to the benefits as your new “normal”

Stays a treat

ReactionsActions

Page 3: Coffee Case Study: How to Create A New Habit

How a coffee habit develops

Gather enough info to know you want to try coffee

Try coffee drink(s) to see if you like it

Enjoy the taste & boost in productivity

Don’t enjoy the taste or side effects of caffeine

Learn:1)How to get coffee more often2) When you enjoy it the most

Drink coffee more often

Incorporate coffee into your routine

Adjust to the benefits as your new “normal”

Stays a treat

ReactionsActions

Page 4: Coffee Case Study: How to Create A New Habit

Coffee: Motivation, Trigger, Ability

Action Type Motivation Trigger Ability

Gathering Info to see if it fits values

Curiosity + fitting self-image

Other sources mentioning coffee

Need access to these sources

Testing to see if enjoyable

Curiosity Free sample (from store or friends)

Need to have product right there

Learning how to get more & when its best

Desire for the benefits

Location or craving

Learning how to gain the ability often

Drink more often

Desire for the benefits

Location or craving

Have learned the ability to make or get coffee

Incorporating into Routine

Maintain the new norm

Location or craving

Have learned the ability to make or get coffee

Page 5: Coffee Case Study: How to Create A New Habit

Can we generalize the coffee habit?

Page 6: Coffee Case Study: How to Create A New Habit

How habits can develop

Gather enough info to know you want to try something

Test to see if you like it

Enjoy the benefits

Don’t enjoy the negative results

Learn:1)How to do it more often2) When you enjoy it the most

Do the activity/action often

Incorporate it into your routine

Adjust to the benefits as your new “normal”

Stays a treat

ReactionsActions


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