升轉

品牌U

pgrading

Branding

Do

mestic Sales

營銷

內地計劃

東盟計劃

發展品牌、升級轉型及拓展內銷市場的專項基金Dedicated Fund on Branding, Upgrading and Domestic Sales

ASEAN ProgrammeMainland Programme

內地計劃

發展品牌、升級轉型及拓展內銷市場的專項基金Dedicated Fund on Branding, Upgrading and Domestic Sales

Mainland Programme

12

The Government of the Hong Kong Special Administrative Region (the Government) set up a “Dedicated Fund on Branding, Upgrading and Domestic Sales” (the BUD Fund) of HK$1 billion in June 2012. The Fund aims to provide funding support to assist Hong Kong enterprises in exploring and developing the Mainland China market through developing brands, upgrading and restructuring operations and promoting domestic sales in the Mainland.

To help more SMEs, including start-ups, grasp economic opportunities and boost their competitiveness, the Government further injected HK$1.5 billion and enhanced the BUD Fund so as to provide funding support for enterprise to undertake projects for developing the Mainland markets (the Mainland Programme). The Government has engaged the Hong Kong Productivity Council (HKPC) as the Programme Secretariat of the “BUD Dedicated Fund”.

ObjectiveTo provide funding support for individual Hong Kong enterprises to undertake projects to develop brands, upgrade and restructure their business operations and promote sales in the Mainland, so as to enhance their competitiveness and to facilitate their business development in the Mainland.

EligibilityAll non-listed enterprises registered in Hong Kong under the Business Registration Ordinance (Chapter 310) with substantive business operations in Hong Kong are eligible to apply, irrespective of whether they belong to the manufacturing or service sector, and whether they already have any business operations in the Mainland.

For an application which involves project implementation (such as equipment purchase or local hiring of Mainland employees) by the Mainland entity of the applicant, the applicant must provide documentary evidence proving its direct investment relationship with the Mainland entity. Please refer to the “Guide to Application for the Dedicated Fund on Branding, Upgrading and Domestic Sales (Mainland Programme)”(the Guide to Application for Mainland Programme) for details, it is available at www.bud.hkpc.org.

Dedicated Fund on Branding, Upgrading and Domestic Sales

13

Funded ProjectsAny projects falling within the scope of the Programme (i.e. any one or more areas of i) branding; ii) upgrading and restructuring; and iii) promoting sales) that assist individual Hong Kong enterprises in enhancing their competitiveness and facilitating their business development in the Mainland are eligible for applying for funding support under the Programme. Some examples that fall within the scope of the “Mainland Programme” are listed as follows:

Area Examples

Branding Brand Strategy, Brand Building, Positioning and identity, Brand Equity Research, Brand Promotion, and etc.

Upgrading & Restructuring

New Product Design, Adoption of Advanced Technology, Management and Logistics System Upgrading, Manufacturing Automation, and etc.

Promoting Sales

Marketing Strategy and Research, Sales Strategic Planning, Sales Channel Establishment and Management, Advertisements, Promotion of Product(s)/Service(s) and etc.

Applicant should submit the completed application form to show how the proposed project and its measures can enhance their competitiveness and facilitate their business development in the Mainland market.

Each funded project should be completed within 24 months. Project measures that have received / would receive any/other source(s) of funding support provided by the Government or the Mainland authorities, or other sources of sponsorships / donations will not be eligible for funding support under the BUD Fund.

14

Types of ProjectsThere are two types of eligible projects for Mainland Programme –

(A) “Type (i) Project Applications”: projects that involve the engagement of qualified service providers by the applicants to develop holistic business plans in the areas of branding, upgrading and restructuring and/or promoting sales for the applicants; and

(B) “Type (ii) Project Applications”: projects that involve the implementation of specific measures in the areas of branding, upgrading and restructuring and/or promoting sales by the applicants themselves.

“Type (ii) Project Applications” are for applicants which already have a holistic business plan for developing the Mainland markets. For enterprises which have not yet developed such holistic business plans, they may apply for funding support under the Mainland Programme to engage qualified service providers to help develop the plans by submitting “Type (i) Project Applications”. The eligibility of qualified service providers is set out in the “Guide to Application for Mainland Programme”.

Funding AmountFunding will be provided on a matching basis, i.e. the Government will cover a maximum of 50% of the total approved project cost (except the audit fee of approved project) and the enterprise has to contribute no less than 50% of the total approved project cost in cash. The Government will provide full funding support for the audit fee of approved project, capped at HK$10,000 per audit which will be counted towards the cumulative funding ceiling per enterprise. During the tenure of the “Mainland Programme”, funding support will be granted to each enterprise for a maximum of ten approved projects*. The cumulative funding ceiling per enterprise under the “Mainland Programme” is HK$1,000,000. (including audit fee).

Scope of FundingOnly expenses directly incurred for the project (e.g. hiring of staff, procurement of new equipment, rental fee for a booth in trade show, organisation of or participation in promotional activities, etc.) can be funded. Please refer to the “Guide to Application for Mainland Programme” for details.

* If applicant had not implemented the project or had withdrawn the project after the approval of an application, it would still be counted as one approved project for the applicant.

15

Eligibility All non-listed enterprises registered in Hong Kong under the Business Registration Ordinance (Chapter 310) with substantive business operations in Hong Kong are eligible to apply

Types of Projects “Type (i) Project Applications”:

projects that involve the engagement of qualified service providers by the applicants to develop holistic business plans in the areas of branding, upgrading and restructuring and/or promoting sales for the applicants.

“Type (ii) Project Applications”:

projects that involve the implementation of specific measures in the areas of branding, upgrading and restructuring and/or promoting sales by the applicants themselves.

Funding ceiling per project　

HK$1 million

Cumulative funding ceiling per enterprise

HK$1 million for a maximum of 10 projects

Disbursement of Funds (Applicant enterprise can select either method [1] or [2])　

Method [1] – Initial payment required:

• Enterpriseisrequiredtoopen a designated bank account for project income and expenses.

• Projectcanonlycommenceafter signing of the funding agreement.

Method [2] - Initial payment not required:

• Enterpriseisnotrequiredto open a designated bank account for the project.

• Projectcancommenceatthe earliest on the date after the date of submission of application* (funding is subject to approval of the application).

Project Duration Maximum of 24 months. Project with duration over 18 months and up to 24 months requires one progress report and annual audited accounts for the first 12 - month period.

* The submission date of the application is according to the Secretariat confirmation of receipt date of application form and required documents.

Mainland Programme

16

Vetting ProcedureAll applications will finally be vetted by a Programme Management Committee (PMC). The PMC is chaired by a senior government official and comprising ex-officio members and non-official members drawn widely from the trade and those with expertise or experience in branding, upgrading & restructuring and promoting sales.

The PMC will usually meet once every three months (i.e. on a quarterly basis). Applications will be considered by the PMC in batches at its quarterly meetings. The cut-off dates for different batches of applications will be announced on the website of the Mainland Programme: www.bud.hkpc.org.

The Programme Secretariat will notify the applicant of the assessment result once the Government has made the decision having regard to the recommendation of the PMC.

Vetting Procedures

Submission of Application

Applicant Enterprise Programme Secretariat

Application Vetting

Final Payment

Mid-term Payment (if applicable)

Approved ProjectCommencement

Project Completion

Submission of Progress Report & Annual Audited Accounts (if applicable)

• Funding Agreement Signing• Initial Payment (if applicable)

Submission of Final Report &

Final Audited Accounts

17

Project Agreement, Accounts and Report(s)In respect of each approved project, the funded enterprise has to:

• signafundingagreementwiththeProgrammeSecretariat;

• openadesignatedbankaccountforprocessingallreceiptsandpaymentsoftheproject and keep separate and clear accounting records for the project if the enterprise chooses to receive initial payment ; and

• mustmaintain fullandproperbooksofaccountsandrecordsof theproject(including but not limited to purchasing records, quotations, invoices, official receipts, and etc.);

• comply to theproceduresand requirementsof theGuide toApplication inprocuring goods or services and staff recruitment;

• submit a final report together with final audited accounts upon projectcompletion; and depending on the duration of the project, submit progress report and annual audited accounts as follows:

Project Duration

Submission of Annual Progress Report and Annual Audited Accounts

Submission of Final Report and Final Audited Accounts

18 months or below

Not required Within 2 months upon project completion

Over 18 months to 24 months

Submission of annual progress report and annual audited accounts within 1 month after the relevant 12-month period

Within 2 months upon project completion

The Programme Secretariat may conduct on-site checking of the projects to verify the project progress and results. The owner and/or the project co-ordinator (Deputy project co-ordinator) are required to attend meetings and on-site checking. Otherwise, the enterprise would be considered not complying with the funding requirements that may affect its funding reimbursement.

18

Disbursement of FundsAll funding disbursement by the Programme Secretariat in respect of approved project is to be made on a matching basis. Depending on the project duration, the arrangement of disbursement of fund is as follows:

Payment Option

Project Duration

Number of Installments

Initial payment (% of total approved Government funding)

Mid-term payment (% of total approved Government funding)

Final payment (% of total approved Government funding)

Initial payment required

18 months or below

2 25% Not applicable Balance of approved Government funding %*

More than 18 months and up to 24 months

3 25% 25% at maximum, subject to project progress and actual total allowable project expenditure

Balance of approved Government funding %*

Initial payment not required

18 months or below

1 Not applicable

Not applicable Balance of approved Government funding %*

More than 18 months and up to 24 months

2 Not applicable

50% at maximum, subject to project progress and actual total allowable project expenditure

Balance of approved Government funding %*

* Subject to the recognisable total project expenditure on project completion, including full funding support for the audit fee of approved project, capped at HK$10,000 per audit.

19

Suspension or Termination of Funding SupportThe Government reserves the right to suspend or terminate funding support for an approved project. Once a project is suspended or terminated, the applicant will not be entitled to the receipt of Government funding under the Mainland Programme. Any cost incurred in the project will be solely borne by the applicant. The applicant should return the Government funding disbursed in respect of these projects (regardless of whether the applicant has already spent the funds or not) together with all administrative, legal and other costs and interest.

Procurement ProceduresThe applicant enterprise shall make reference to the guidelines of the Independent Commission Against Corruption (ICAC)1 and Competition Commission (CC)2 in preparing the quotation/tender invitation document. In particular, the applicant enterprise should (i) ensure that: a probity clause, an anti-collusion and anti bid-rigging clauses are included in the quotation/tender invitation document; and (ii) where appropriate request bidder/tenderer to sign a confirmation on compliance when submitting quotation/tender.

The applicant shall exercise the utmost prudence in procuring equipment, goods or services for the project and must adhere to the following procedures unless the Government agrees otherwise:

(A) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which does not exceed HK$2,000, the applicant is not required to provide written quotation, but the selection of the suppliers/service providers/consultants/contractors must be endorsed by the Project Coordinators in writing.

1 The ICAC has published a booklet “Strengthening Integrity and Accountability – Government Funding Schemes Grantee’s Guidebook” providing applicant enterprises with a practical set of guidelines in utilising the funds, including sample of probity clause and anti-collusion clause. Softcopy of the Guidebook is available on ICAC’s website (http://www.icac.org.hk). Applicant enterprises are advised to make reference to the best practices in the Guidebook in utilizing government funds and contact the Corruption Prevention Advisory Service of ICAC (Tel: 2526 6363) for any questions concerning the Guidebook or if they need any corruption prevention advice.

2 The CC has published the "Getting the most from your tender" brochure providing enterprises with a practical set of guidelines in ensuring an open and effective tendering process by preventing and detecting possible bid-rigging cartels. Softcopy of the brochure is available on CC’s website (https://www.compcomm.hk). Applicant enterprises are advised to contact the CC (Tel: 3462 2118) for any questions concerning the brochure.

20

(B) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which exceeds HK$2,000 but does not exceed HK$50,000, the applicant shall invite at least two suppliers/service providers/consultants/contractors or lessors for written quotations and accept the lowest bid. Full justifications must be given if less than two suppliers/service providers/consultants/contractors or lessors could be identified from the market. If the lowest bid is not selected, prior written consent must be obtained from the Programme Secretariat and full justifications must be given.

(C) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which exceeds HK$50,000 but does not exceed HK$300,000, the applicant shall invite at least three suppliers/service providers/consultants/contractors or lessors for written quotations and accept the lowest bid. Full justifications must be given if less than three suppliers/service providers/consultants/contractors or lessors could be identified from the market. If the lowest bid is not selected, prior written consent must be obtained from the Programme Secretariat and full justifications must be given.

(D) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which exceeds HK$300,000 but does not exceed HK$1.4 million, the applicant shall invite at least five suppliers/service providers/consultants/contractors or lessors for written quotations and accept the lowest bid. Full justifications must be given if less than five suppliers/service providers/consultants/contractors or lessors could be identified from the market. If the lowest bid is not selected, prior written consent must be obtained from the Programme Secretariat and full justifications must be given.

(E) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which exceeds HK$1.4 million, the applicant shall use open and competitive tender procedures. Channels which are easily accessible by the general public shall be used to publicise the tender notices. If the lowest bid is not selected, prior written consent must be obtained from the Programme Secretariat and full justifications must be given.

The applicant or any person authorised by the applicant to call for or in any way involved in the quotation or tender exercise shall not participate in the bid itself.

The above procurement procedures are applicable to the projects submitted and approved after 1 August 2018.

21

Avoidance of Conflict of Interest in Engaging Service Providers, Consultants and ContractorsIn engaging service provider(s)/consultant(s)/contractor(s) for implementing the projects approved under the Mainland Programme, the applicant should not engage a service provider/consultant/contractor of which are the owners, shareholders, management of the applicant enterprise or their relatives.

22

Project Measures

• Additional manpower (Not to exceed 50% of the total project expenditure)

• Additional machinery/equipment/molding (Not to exceed 50% of the total project expenditure)

• Expenses for producing samples (Not to exceed 20% of the total project expenditure)

• Advertisement (Not to exceed 50% of the total project expenditure)

• Exhibitions / Promotional events and related traveling and accommodation expense (Event related traveling, transportation, and accommodation expense shall not exceed 20% of the total project expenditure)

• Design and production of promotional materials

• Online sales platform

• Establishing/enhancing company website

• Mobile Apps (For promotional purpose) (Not to exceed 50% of the total project expenditure)

• Testing and certification registration

• Cost for patent/trademark registration directly related to the project(s) (Maximum amount HK$170,000)

• External audit fee for auditing the approved project ( Maximum amount HK$10,000 per audit fully reimbursable)

23

Application Submission and EnquiriesEnterprises interested in applying for funding support under the Mainland Programme should complete the application form and submit the form, together with the required supporting documents, to the Programme Secretariat by post or in person. For more details about application, please refer to the “Guide to Application for the Dedicated Fund on Branding, Upgrading and Domestic Sales (Mainland Programme)”. The guide and application form can be downloaded from the website of the Mainland Programme.

Enquiries can be addressed to the BUD Secretariat by phone or email.

Address : The Secretariat The BUD Fund HKPC Building, 78 Tat Chee Avenue, Kowloon, Hong KongTelephone : (852) 2788 6088Fax : (852) 3187 4525E-mail : bud_sec@hkpc.orgWebsite : www.bud.hkpc.org

東盟計劃

發展品牌、升級轉型及拓展內銷市場的專項基金Dedicated Fund on Branding, Upgrading and Domestic Sales

ASEAN Programme

12

The Government of the Hong Kong Special Administrative Region (the Government) set up a “Dedicated Fund on Branding, Upgrading and Domestic Sales” (the BUD Fund) of HK$1 billion in June 2012. The Fund aims to provide funding support to assist Hong Kong enterprises in exploring and developing the Mainland China market through developing brands, upgrading and restructuring operations and promoting domestic sales in the Mainland.

To help more SMEs, including start-ups, grasp economic opportunities and boost their competitiveness, the Government further injected HK$1.5 billion and extend the scope of the BUD Fund to include the Association of Southeast Asian Nations (ASEAN)* so as to provide funding support for enterprise to undertake projects for developing the ASEAN markets (the ASEAN Programme). The Government has engaged the Hong Kong Productivity Council (HKPC) as the Programme Secretariat of the “BUD Dedicated Fund”.

ObjectiveTo provide funding support for individual Hong Kong enterprises to undertake projects to develop brands, upgrade and restructure their business operations and promote sales in the ASEAN, so as to enhance their competitiveness and to facilitate their business development in the ASEAN.

EligibilityAll non-listed enterprises registered in Hong Kong under the Business Registration Ordinance (Chapter 310) with substantive business operations in Hong Kong are eligible to apply, irrespective of whether they belong to the manufacturing or service sector, and whether they already have any business operations in the ASEAN.

For an application which involves project implementation (such as equipment purchase or local hiring of ASEAN employees) by the ASEAN entity of the applicant, the applicant must provide documentary evidence proving its direct investment relationship with the ASEAN entity. Please refer to the “Guide to Application for the Dedicated Fund on Branding, Upgrading and Domestic Sales (ASEAN Programme)”(the Guide to Application for ASEAN Programme) for details, it is available at www.bud.hkpc.org.

* ASEAN comprises Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam.

Dedicated Fund on Branding, Upgrading and Domestic Sales

13

Funded ProjectsAny projects falling within the scope of the Programme (i.e. any one or more areas of i) branding; ii) upgrading and restructuring; and iii) promoting sales) that assist individual Hong Kong enterprises in enhancing their competitiveness and facilitating their business development in the ASEAN are eligible for applying for funding support under the Programme. Some examples that fall within the scope of the “ASEAN Programme” are listed as follows:

Area Examples

Branding Brand Strategy, Brand Building, Positioning and identity, Brand Equity Research, Brand Promotion, and etc.

Upgrading & Restructuring

New Product Design, Adoption of Advanced Technology, Management and Logistics System Upgrading, Manufacturing Automation, and etc.

Promoting Sales

Marketing Strategy and Research, Sales Strategic Planning, Sales Channel Establishment and Management, Advertisements, Promotion of Product(s)/Service(s) and etc.

Applicant should submit the completed application form to show how the proposed project and its measures can enhance their competitiveness and facilitate their business development in the ASEAN market.

Each funded project should be completed within 24 months. Project measures that have received / would receive any/other source(s) of funding support provided by the Government or the ASEAN authorities, or other sources of sponsorships / donations will not be eligible for funding support under the BUD Fund.

14

Types of ProjectsThere are two types of eligible projects for ASEAN Programme –

(A) “Type (i) Project Applications”: projects that involve the engagement of qualified service providers by the applicants to develop holistic business plans in the areas of branding, upgrading and restructuring and/or promoting sales for the applicants; and

(B) “Type (ii) Project Applications”: projects that involve the implementation of specific measures in the areas of branding, upgrading and restructuring and/or promoting sales by the applicants themselves.

“Type (ii) Project Applications” are for applicants which already have a holistic business plan for developing the ASEAN markets. For enterprises which have not yet developed such holistic business plans, they may apply for funding support under the ASEAN Programme to engage qualified service providers to help develop the plans by submitting “Type (i) Project Applications”. The eligibility of qualified service providers is set out in the “Guide to Application for ASEAN Programme”.

Funding AmountFunding will be provided on a matching basis, i.e. the Government will cover a maximum of 50% of the total approved project cost (except the audit fee of approved project) and the enterprise has to contribute no less than 50% of the total approved project cost in cash. The Government will provide full funding support for the audit fee of approved project, capped at HK$10,000 per audit which will be counted towards the cumulative funding ceiling per enterprise. During the tenure of the “ASEAN Programme”, funding support will be granted to each enterprise for a maximum of ten approved projects*. The cumulative funding ceiling per enterprise under the “ASEAN Programme” is HK$1,000,000. (including audit fee).

Scope of FundingOnly expenses directly incurred for the project (e.g. hiring of staff, procurement of new equipment, rental fee for a booth in trade show, organisation of or participation in promotional activities, etc.) can be funded. The relevant operating cost for setting up new business entity in the ASEAN (e.g. business registration, operating license fees, rental/renovation expenses, utility expenses and the expenses for engaging professional services for setting up the new business entity) can be funded, but not to exceed 20% of total project expenditure. Please refer to the “Guide to Application for ASEAN Programme” for details.

* If applicant had not implemented the project or had withdrawn the project after the approval of an application, it would still be counted as one approved project for the applicant.

15

Eligibility All non-listed enterprises registered in Hong Kong under the Business Registration Ordinance (Chapter 310) with substantive business operations in Hong Kong are eligible to apply

Types of Projects “Type (i) Project Applications”:

projects that involve the engagement of qualified service providers by the applicants to develop holistic business plans in the areas of branding, upgrading and restructuring and/or promoting sales for the applicants.

“Type (ii) Project Applications”:

projects that involve the implementation of specific measures in the areas of branding, upgrading and restructuring and/or promoting sales by the applicants themselves.

Funding ceiling per project　

HK$1 million

Cumulative funding ceiling per enterprise

HK$1 million for a maximum of 10 projects

Disbursement of Funds (Applicant enterprise can select either method [1] or [2])　

Method [1] – Initial payment required:

• Enterpriseisrequiredtoopen a designated bank account for project income and expenses.

• Projectcanonlycommenceafter signing of the funding agreement.

Method [2] - Initial payment not required:

• Enterpriseisnotrequiredto open a designated bank account for the project.

• Projectcancommenceatthe earliest on the date after the date of submission of application* (funding is subject to approval of the application).

Project Duration Maximum of 24 months. Project with duration over 18 months and up to 24 months requires one progress report and annual audited accounts for the first 12 - month period.

* The submission date of the application is according to the Secretariat confirmation of receipt date of application form and required documents.

ASEAN Programme

16

Vetting ProcedureAll applications will finally be vetted by a Programme Management Committee (PMC). The PMC is chaired by a senior government official and comprising ex-officio members and non-official members drawn widely from the trade and those with expertise or experience in branding, upgrading & restructuring and promoting sales.

The PMC will usually meet once every three months (i.e. on a quarterly basis). Applications will be considered by the PMC in batches at its quarterly meetings. The cut-off dates for different batches of applications will be announced on the website of the ASEAN Programme: www.bud.hkpc.org.

The Programme Secretariat will notify the applicant of the assessment result once the Government has made the decision having regard to the recommendation of the PMC.

Vetting Procedures

Submission of Application

Applicant Enterprise Programme Secretariat

Application Vetting

Final Payment

Mid-term Payment (if applicable)

Approved ProjectCommencement

Project Completion

Submission of Progress Report & Annual Audited Accounts (if applicable)

• Funding Agreement Signing• Initial Payment (if applicable)

Submission of Final Report &

Final Audited Accounts

17

Project Agreement, Accounts and Report(s)In respect of each approved project, the funded enterprise has to:

• signafundingagreementwiththeProgrammeSecretariat;

• openadesignatedbankaccountforprocessingallreceiptsandpaymentsoftheprojectand keep separate and clear accounting records for the project if the enterprise chooses to receive initial payment ; and

• mustmaintainfullandproperbooksofaccountsandrecordsoftheproject(includingbut not limited to purchasing records, quotations, invoices, official receipts, and etc.);

• complytotheproceduresandrequirementsoftheGuidetoApplication inprocuringgoods or services and staff recruitment;

• submitafinalreporttogetherwithfinalauditedaccountsuponprojectcompletion;anddepending on the duration of the project, submit progress report and annual audited accounts as follows:

Project Duration

Submission of Annual Progress Report and Annual Audited Accounts

Submission of Final Report and Final Audited Accounts

18 months or below

Not required Within 2 months upon project completion

Over 18 months to 24 months

Submission of annual progress report and annual audited accounts within 1 month after the relevant 12-month period

Within 2 months upon project completion

The Programme Secretariat may conduct on-site checking of the projects to verify the project progress and results. The owner and/or the project co-ordinator (Deputy project co-ordinator) are required to attend meetings and on-site checking. Otherwise, the enterprise would be considered not complying with the funding requirements that may affect its funding reimbursement.

18

Disbursement of FundsAll funding disbursement by the Programme Secretariat in respect of approved project is to be made on a matching basis. Depending on the project duration, the arrangement of disbursement of fund is as follows:

Payment Option

Project Duration

Number of Installments

Initial payment (% of total approved Government funding)

Mid-term payment (% of total approved Government funding)

Final payment (% of total approved Government funding)

Initial payment required

18 months or below

2 25% Not applicable Balance of approved Government funding %*

More than 18 months and up to 24 months

3 25% 25% at maximum, subject to project progress and actual total allowable project expenditure

Balance of approved Government funding %*

Initial payment not required

18 months or below

1 Not applicable

Not applicable Balance of approved Government funding %*

More than 18 months and up to 24 months

2 Not applicable

50% at maximum, subject to project progress and actual total allowable project expenditure

Balance of approved Government funding %*

* Subject to the recognisable total project expenditure on project completion, including full funding support for the audit fee of approved project, capped at HK$10,000 per audit.

19

Suspension or Termination of Funding SupportThe Government reserves the right to suspend or terminate funding support for an approved project. Once a project is suspended or terminated, the applicant will not be entitled to the receipt of Government funding under the ASEAN Programme. Any cost incurred in the project will be solely borne by the applicant. The applicant should return the Government funding disbursed in respect of these projects (regardless of whether the applicant has already spent the funds or not) together with all administrative, legal and other costs and interest.

Procurement ProceduresThe applicant enterprise shall make reference to the guidelines of the Independent Commission Against Corruption (ICAC)1 and Competition Commission (CC)2 in preparing the quotation/tender invitation document. In particular, the applicant enterprise should (i) ensure that: a probity clause, an anti-collusion and anti bid-rigging clauses are included in the quotation/tender invitation document; and (ii) where appropriate request bidder/tenderer to sign a confirmation on compliance when submitting quotation/tender.

The applicant shall exercise the utmost prudence in procuring equipment, goods or services for the project and must adhere to the following procedures unless the Government agrees otherwise:

(A) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which does not exceed HK$2,000, the applicant is not required to provide written quotation, but the selection of the suppliers/service providers/consultants/contractors must be endorsed by the Project Coordinators in writing.

1 The ICAC has published a booklet “Strengthening Integrity and Accountability – Government Funding Schemes Grantee’s Guidebook” providing applicant enterprises with a practical set of guidelines in utilising the funds, including sample of probity clause and anti-collusion clause. Softcopy of the Guidebook is available on ICAC’s website (http://www.icac.org.hk). Applicant enterprises are advised to make reference to the best practices in the Guidebook in utilizing government funds and contact the Corruption Prevention Advisory Service of ICAC (Tel: 2526 6363) for any questions concerning the Guidebook or if they need any corruption prevention advice.

2 The CC has published the "Getting the most from your tender" brochure providing enterprises with a practical set of guidelines in ensuring an open and effective tendering process by preventing and detecting possible bid-rigging cartels. Softcopy of the brochure is available on CC’s website (https://www.compcomm.hk). Applicant enterprises are advised to contact the CC (Tel: 3462 2118) for any questions concerning the brochure.

20

(B) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which exceeds HK$2,000 but does not exceed HK$50,000, the applicant shall invite at least two suppliers/service providers/consultants/contractors or lessors for written quotations and accept the lowest bid. Full justifications must be given if less than two suppliers/service providers/consultants/contractors or lessors could be identified from the market. If the lowest bid is not selected, prior written consent must be obtained from the Programme Secretariat and full justifications must be given.

(C) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which exceeds HK$50,000 but does not exceed HK$300,000, the applicant shall invite at least three suppliers/service providers/consultants/contractors or lessors for written quotations and accept the lowest bid. Full justifications must be given if less than three suppliers/service providers/consultants/contractors or lessors could be identified from the market. If the lowest bid is not selected, prior written consent must be obtained from the Programme Secretariat and full justifications must be given.

(D) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which exceeds HK$300,000 but does not exceed HK$1.4 million, the applicant shall invite at least five suppliers/service providers/consultants/contractors or lessors for written quotations and accept the lowest bid. Full justifications must be given if less than five suppliers/service providers/consultants/contractors or lessors could be identified from the market. If the lowest bid is not selected, prior written consent must be obtained from the Programme Secretariat and full justifications must be given.

(E) For every procurement or lease of equipment, goods or services in relation to or for the purposes of the project, the aggregate value of which exceeds HK$1.4 million, the applicant shall use open and competitive tender procedures. Channels which are easily accessible by the general public shall be used to publicise the tender notices. If the lowest bid is not selected, prior written consent must be obtained from the Programme Secretariat and full justifications must be given.

The applicant or any person authorised by the applicant to call for or in any way involved in the quotation or tender exercise shall not participate in the bid itself.

The above procurement procedures are applicable to the projects submitted and approved after 1 August 2018.

21

Avoidance of Conflict of Interest in Engaging Service Providers, Consultants and ContractorsIn engaging service provider(s)/consultant(s)/contractor(s) for implementing the projects approved under the ASEAN Programme, the applicant should not engage a service provider/consultant/contractor of which are the owners, shareholders, management of the applicant enterprise or their relatives.

22

Project Measures

• The relevant operating costs for setting up new business entity expenditures (Not to exceed 20% of the total project expenditure)

• Additional manpower (Not to exceed 50% of the total project expenditure)

• Additional machinery/equipment/molding (Not to exceed 50% of the total project expenditure)

• Expenses for producing samples (Not to exceed 20% of the total project expenditure)

• Advertisement (Not to exceed 50% of the total project expenditure)

• Exhibitions / Promotional events and related traveling and accommodation expense (Event related traveling, transportation, and accommodation expense shall not exceed 20% of the total project expenditure)

• Design and production of promotional materials

• Online sales platform

• Establishing/enhancing company website

• Mobile Apps (For promotional purpose) (Not to exceed 50% of the total project expenditure)

• Testing and certification registration

• Cost for patent/trademark registration directly related to the project(s) (Maximum amount HK$170,000)

• External audit fee for auditing the approved project ( Maximum amount HK$10,000 per audit fully reimbursable)

Application Submission and EnquiriesEnterprises interested in applying for funding support under the ASEAN Programme should complete the application form and submit the form, together with the required supporting documents, to the Programme Secretariat by post or in person. For more details about application, please refer to the “Guide to Application for the Dedicated Fund on Branding, Upgrading and Domestic Sales (ASEAN Programme)”. The guide and application form can be downloaded from the website of the ASEAN Programme.

Enquiries can be addressed to the BUD Secretariat by phone or email.

Address : The Secretariat The BUD Fund HKPC Building, 78 Tat Chee Avenue, Kowloon, Hong KongTelephone : (852) 2788 6088Fax : (852) 3187 4525E-mail : bud_sec@hkpc.orgWebsite : www.bud.hkpc.org

24

©2019 年BUD 專項基金秘書處本書版權為 BUD 專項基金秘書處所有。除獲版權持有者書面允許外，不得在任何地區，以任何方式或任何文字翻印、仿製或轉載本書文字、圖片或圖表。本書只供參考，有關資料以 BUD 專項基金秘書處最新公布及申請指引為準。秘書處對本刊物有最終解釋權，如內容有所修訂，恕不另行通知。

修訂版：2019 年 2 月

出版 BUD專項基金秘書處香港九龍達之路 78 號生產力大樓電話：(852) 2788 6088傳真：(852) 3187 4525網頁：www.bud.hkpc.org電郵：bud_sec@hkpc.org

Published by BUD SecretariatHKPC Building, 78 Tat Chee Avenue, Kowloon, Hong KongTel: (852) 2788 6088Fax: (852) 3187 4525Website: www.bud.hkpc.orgEmail: bud_sec@hkpc.org

©2019 BUD Secretariat, all rights reserved.No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the Hong Kong Productivity Council. This publication is solely for reference only. All information related to the BUD Fund should be based on the latest published Guide to Application for ASEAN and Mainland Programme. The Secretariat reserves the right at our sole discretion for interpretation and modification on this publication without further notice.

Revised version: February 2019

升轉

品牌U

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Branding

Do

mestic Sales

營銷

©2019 年BUD 專項基金秘書處本書版權為 BUD 專項基金秘書處所有。除獲版權持有者書面允許外，不得在任何地區，以任何方式或任何文字翻印、仿製或轉載本書文字、圖片或圖表。本書只供參考，有關資料以 BUD 專項基金秘書處最新公布及申請指引為準。秘書處對本刊物有最終解釋權，如內容有所修訂，恕不另行通知。

修訂版：2019 年 2 月

出版 BUD專項基金秘書處香港九龍達之路 78 號生產力大樓電話：(852) 2788 6088傳真：(852) 3187 4525網頁：www.bud.hkpc.org電郵：bud_sec@hkpc.org

Published by BUD SecretariatHKPC Building, 78 Tat Chee Avenue, Kowloon, Hong KongTel: (852) 2788 6088Fax: (852) 3187 4525Website: www.bud.hkpc.orgEmail: bud_sec@hkpc.org

©2019 BUD Secretariat, all rights reserved.No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the Hong Kong Productivity Council. This publication is solely for reference only. All information related to the BUD Fund should be based on the latest published Guide to Application for ASEAN and Mainland Programme. The Secretariat reserves the right at our sole discretion for interpretation and modification on this publication without further notice.

Revised version: February 2019