Codes and Conventions

Of Music Videos

Males (R&B) Topless men as it target audience is young

teenage girls who like seeing topless

girls. And normally when males are

topless, their are wearing jeans slighting

hanging when you can see the males

boxers, or designer belt which is a form

of advertising.

Jewellery- subtle watch, chain, and

earrings whereas hip pop would wear

bundles of jewellery.

Tattoos - have multiples tattoos which

shows creativity and independence from

the artists

Locations: Nightclubs, Parties, Hotels, Big

Houses, Bedroom

Big and Expensive Cars

Dance Routines

Alcohol

Females(R&B) Wears Minimal Clothing to convey

their sexuality to their males

audience, as their are seen as

objects of desire.

Wears Hair and Makeup - Dramatic

and eye catching up

Jewellery - Big necklace and earrings

( breaking gender stereotypes as

males wears a lot of jewellery)

Hair products, makeup, electrical

technology are shown in the music

videos to show some sort of

advertisement.

Locations- Bedroom, beach, hotel,

house,

Dance routines

Hip & Pop

Sets in a Party environment or

Nightclubs

Half naked dancers and models (

Woman)

Jewellery, alcohol and sports cars

Big Houses and Designers Clothing

Other Famous Artists are featured

Cigars

Usually no Narrative

Rock

Usually Deep colours (

Black)

Band performing on the

stage

Hand Held Shots

No use of special effects

Dark eyeliner or lipsticks

Usually no narrative

POP

Colourful

Appeals to young teen

audiences

Narrative

Good mood

Locations: Beach

houses

Dance routines

Light and happy

Indie/Rock

Sometime have a narrative

Calm settings

May be black and white

Shows band performing

Close up of the artist or

characters

Shows special effects

Dance

Dance routines

Nightclubs or Beach

party

Upbeat and fun

Bright colours

Women usually half

naked

Sometimes Narrative