PowerPoint Presentation

Code Name: CygnusJonathon Myers Myers InteractiveMatthew Albrecht - BRIGHTdriver1Raising a glass to our inspiration

Before going any further. Where did we find inspiration for this concept?(click)Were paying homage to the classic Infocom interactive fiction novelsAs well as the Choose Your Own Adventure series of books(click)For theme and genre, were working off of everyones favorite spy, James Bond, who defined the spy thriller genre(click)Also, this includes a serialized content delivery systemWhich is planned for a format much like the classic radio drama serials of the early 20th century just updated(continue)3What is New Here?

(click)We plan to provide narrative gameplay entertainment for mobile users,Integrating with innovative voice technology for a unique interactive experience.For example(click audio clip plays)At its core, this will be an serialized audio drama in which you participate with your voice(continue)4

Is Interactive Drama Viable?Sales as of January seven months8.5 million episodes soldOver $40 million25% of sales on the App Store via IAP

Source: WSJ, Jan. 2013

Okay, neat idea, right? But is it interactive drama viable?(click)If you pay attention to gaming trends, you already know the answer to this one.The Walking Dead clearly proved this year that there is there a future in interactive dramaIt showed the entire games industry that role playing to make interesting and difficult decisions can be very powerful(click)The story and characters, those interactive decisions, mattered more than shooting/killing zombies, and this fueled its popularityAs well as its critical acclaim. Nominated for too many awards to mention several Game of the Year awards So did it sell? You bet! (click)As of January, with seven months on the market(click)8.5 million episodes sold(click)Which amounts to more than $40 million(click)Most important to consider, across all platforms of release, 25% were App Store IAPhttp://blogs.wsj.com/digits/2013/01/04/behind-the-hit-iphone-game-the-walking-dead/

5The marketAudiobook industry is now $1.2 billionTop seller is mystery thrillerMost audiobooks are accessed in the carDec. 2012 Audio Publishers Association

However, we plan to focus beyond traditional gamers,By targeting those who are already interested in paying for stories,If we capture a small piece of the traditional audiobook market, which is now at $1.2 billionWe could potentially grow something entirely new with an interactive edgeInteractive drama audiobooks that you play as a game**Note that most audiobooks are accessed in the car

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Nielsen, 2012, Arbitron 2003 Time in the car exceeds time watching TV!In fact, people spend more time in their car than watching TV now.http://mediadecoder.blogs.nytimes.com/2012/05/03/nielsen-reports-a-decline-in-television-viewing/And 56K tweet EVERY SINGLE DAY about being stuck in traffic

7Early beta test in-car voice purchase20% conversion for in-game purchase while in the carFar superior to industry metrics (1-2%)Revenue model for audio contentFreemium / SubscriptionUser receives initial gameplay for freeReduces hurdle for first useGoal to convert user from free to paid (with IAP)Much like Walking Dead, we intend to release initial free episodesWith options for content subscription, likely on a monthly basis.(click)This approach reduces hurdle for first useThen, if you like it and want more, weve got it.(click)So our goal is get our players to pay for extra content with IAP(click)Early beta tests for in-car purchases were phenomenalProves that people want to pay for entertainment in their carAnd voice recognition provides ease of access to additional content8

Distribution

(click)Myers Interactive and BRIGHTdriver plans to form a joint venture with Speakable Studios(click)Starting with guerilla marketing, BD has already received plenty of press, this will continueThose 56K ppl/day who tweet about being stuck in traffic can be part of acquisitionBRIGHTdriver tests indicate 18% install rate from tweeting back to this group(click)Once we have a product for leveragePotential partners with emerging platforms include aha radio and AudiblePossibilities for commercial advertising and cross promotion (click)In the longer term, were behind the idea that voice recognition interface will grow in popularityThe new line of in-car applications (Ford) Kinect / MS / More Mass Effect 3 type voice recognition interactionCan we someday be a leader of connecting story, audio, and voice recognition?9Team & Tech

Bruno Batarelo: TechHead of Development, PayPal CroatiaCS Lecturer

Jonathon Myers: Design/StoryGame of Thrones Ascent (FB)Indiana Jones Adventure World (FB)Jack Lumber (iPad/iPhone)Matt Albrecht: BusinessFounded 2 mobile start-upsMobile product designerMIT Graduate Brian Moriarty: AdvisorGame Design Professor at WPIAuthor of Infocom interactive fiction and LucasArts designer of Loom

Arshan Gailus: SoundAward-winning sound designer

Were setting up a team.(click)From Myers Interactive, Arshan Gailus is an award-winning sound designer, currently nominated for best sound design in a play (IRNE)He and I have worked together on other similar projects.Ive established myself as a leader of narrative design and writing in the casual space.Prototyped the choice-based quest system, planned and implemented all original and adapted narrative content for GoTAIve lead a team of writers who previously worked on SW:TOR, ZeniMax, and Eve: Online.(click)From BRIGHTdriver, who has already been working on the voice technology for more than a yearMatt Albrecht has experience with prior mobile startups as a product designer and producerBruno is an accomplished Director of Engineering, has shipped BRIGHTdriver apps in Objective C for the iPhone(click)Were advised by Brian Moriarty, who worked with Infocom and LucasArts and created Loom, on of the best designed story experiences of all time.10Games Created

Considering our experience and previous titles shipped11Aesthetics Rather than ArtSECRET

OPEN

To leave you with a final note on content:We plan to include the typical successful elements of the spy thriller genre:Intrigue, seduction, Villains!, Cliffhangers!, and Gadgets!These elements will coalesce in an atmosphere of music, sound effects and voice essentially, techniques of radio drama Bottom line - interesting characters and decisions with consequences(click audio and animation play)(continue)12What will you choose?Jonathon Myers@jonathonmyersjon@jonathonmyers.com13null17005.635null10893.047null12747.714