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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  1 

    Course Contents for Subjects with Code: BBA 

    This 

    document 

    only 

    contains 

    details 

    of  

    courses 

    having 

    code 

    BBA. 

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  2 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐101  Introduction to Business  3  I 

    Year 

    Discipline 

    1  Business Administration, Commerce 

    Business: Meaning, Nature, Scope and Importance. Problems, Functions and Qualities of a

    Businessman, Types of Businesses.

    Sole Proprietorship: Features, Importance, Merits and Demerits.

    Partnership: Features, Merits and Demerits, Co-ownership Vs. Partnership; Classification of

    Partners; Rights, Duties and Liabilities of Partners, Dissolution of Partnership.

    Joint Stock Company: Features, Merits and Demerits, Formation, Memorandum of

    Association; Articles of Association, Prospectus, Capital, Management, Meetings, Winding

    up.

    Cooperative Society: Features, Kinds, Merits and Demerits.

    Combination: Meaning, Causes and Purposes, Advantages and Disadvantages. Types of

    Combination. Forms of Combination.Trade: Wholesales, Retail, Import and Export. Export Promotion Bureau and its role.

    Marketing Operation: Definition, Functions, Scope Advantage and Disadvantage,

    Marketing Versus Selling.

    Channels of Distribution: Meaning, Functions, Kinds, Selection of Channels, Advantages.

    Sales Promotion: Meaning, Objects and Methods.

    Advertising: Meaning, Objects, Types, Merits and Demerits Advertising Media.

    Warehousing: Definition, Functions, Kinds.

    Business Risk: Definition, Types, Methods of Handling Risk.

    Insurance: Meaning, Principles, Kinds (Life, Fire, Marine) Importance.

    Recommended Books: 

    1. 

    Asakari Zaidi S A, Fundamentals of Business, Orient Publishers, Karachi.

    2. 

     Nisar-ud-Din, Business Organization, Aziz Publishers, Urdu Bazar, Lahore.

    3. 

    Muhammad Irshad, Introduction to Business, Naveed Publications Lahore.

    4.  Khalid Mehmood Cheema, Introduction to Business, Syed Mobin Mahmood &

    company, Lahore.

    5. 

    Theodore J Sielaff and John W Aberle, Introduction to Business, Belmont,

    California Wardsworth Publishing Company, Inc.

    6.  Glass & Baker, Introduction to Business.

    7. 

    Ali M H, Introduction to Business.

    8.  Koontz & Weirick, Management.

     Note: Latest Editions of the recommended books may be included.

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  3 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐102  Principles of  Management  3  II 

    Year  Discipline 

    Business Administration

     

    1. Introduction to Management

    Theory versus Practice

    Evolution

    2. Decision Making

    a.  Theory in Decision Making

    b. 

    Decision Making in Practice 

    3. Planning

    a.  An Overview of Planning

     b. 

    Strategy Formation

    c. 

    Management

    4. Organizing

    a. 

    Organizing Structure 

    b. 

    Authority 

    c.  Staffing the Organization 

    d.  Organizing for Maximum Performance

    5. Leading

    a.  Motivation 

    b.  Leadership and Supervision 

    c. 

    Management Change

    d.  Communication and Conflict

    6. Controlling

    a. 

    An Overview of Controlb.  Control Techniques 

    7. Conclusions

    A Look Back and a Look Ahead

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  4 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐103  Financial Accounting (Basic)  3  II 

    Year  Discipline 

    Business Administration

     

    Role and importance of accounting business; Financial statements; Accounting equation;

    Business transactions and accounting equation; Debit and credit rules; General journal;

    Ledger and ledger account; Trial balance; Concepts of revenue and capital expenditure; Debit

    and credit rules for revenue and expenses transaction; Adjusting entries; Closing entries;

    Adjusted trial balance preparation; Income statement preparation; Balance sheet; Scope of a

    work sheet;  Preparation of work sheet; Accounting system for measuring costs; Inventory

    control; Cash flow statements; Financial statements; ratio analysis

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  5 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐104  Introduction to Psychology (BBA)  3  II 

    Year  Discipline 

    Business Administration

     

    •  Man studies himself

    •  The biological basis of behavior

    •  The development of behavior

    •  Clinical approaches to a personality

    •  Psychometric approaches to personality

    • 

    Defining and measuring learning and retention

    •  The management of learning and retention

    •  Knowing the world

    •  Observation and action

    • 

    Thinking and deciding•  Motivation and drive

    •  Emotion

    •  Reactions to frustration

    •  Mental health and therapy

    •  The individual and the group

    •  Communication and persuasion

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  7 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐202  Financial Management (Basic)  3  III 

    Year  Discipline 

    Business Administration

     

    Introduction to Financial Management; Understanding financial management; Taxes; and

    cash flows; Evaluating a firm's financial performance; Financial forecasting planning; and

     budgeting; The time value of money; Risk and rates of return; Valuation and characteristics

    of bond; Stock Valuation ; Capital-Budgeting decision criteria; Cash flows and other topics

    in capital budgeting; Capital budgeting and risk analysis; Cost of capital; Managing for

    shareholder value; raising capital in the financial markets; Analysis and impact of leverage;

    Planning the Firm's Financial mix; Accounting receivable and inventory management; Risk

    management; International business finance; Corporate restructuring; Combinations and

    Divestitures; Term loans and leases.

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  8 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐203  Cost Accounting  3  III 

    Year  Discipline 

    Business Administration

     

    Cost accounting delves into advance treatment of costs with particular emphasis on cost

    records and their maintenance. It deals with the treatment of material, labor and overhead

    allocation and development; installation of standard costing and budgetary control system

    in an organization. Application of cost accounting in manufacturing and non-

    manufacturing concepts is explored.

    Course Contents:

    1.  Concepts and objectives

    2. 

    Cost Accumulation procedure

    3. 

    Planning and control of the elements of cost

    4. 

    Budgeting and standard costing 

    5. 

    Analysis of costs and profits 

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  9 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐204  Data Base Management System  3  III 

    Year  Discipline 

    Business Administration

     

    ESSENTIAL TOPICS TO BE COVERED:

    a. 

    Basic Database concepts

     b. 

    Relational Database System: understanding, query and report

    c.  Various problems in Database management and their solutions

    COURSE DESCRIPTION:

    Basic database concepts; Entity Relationship modeling, Relational data model and

    algebra, Structured Query language; RDBMS; Database design, functional dependencies and

    normal forms; Transaction processing and optimization concepts; concurrency control and

    recovery techniques; Database recovery techniques; Database security and authorization.

    Introduction to data mining, object oriented, distributed and multi dimensional databases.

    Small Group Project implementing a database

    Recommended Books:

    1.  Database Systems: A Practical Approach to Design, Implementation and

    Management by R.Connolly and P.Begg, 4th

     Edition, Addison-Wesley Pub.

    Co (2003) 

    2.  Database Systems by C.J.Date, 8th

     Edition, Addison Wesley Pub. Co. 

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  10 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐205  Financial Accounting (Advanced)  3  IV 

    Year  Discipline 

    Business Administration

     

    This course is designed to give the students an introduction to the concepts, methods &

     procedures of accounting. The subject matter includes the nature of accounts; recording

    changes in financial position; measuring business income & completion of accounting

    cycle. Accounting for merchandising concerns, financial assets, inventories & plant assets;

     preparation of classified & incorporated income statements are included in this basic

    course.

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  11 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐206  Mercantile Law  3  IV 

    Year  Discipline 

    Business Administration

     

    1. Law of Contract:

    Definitions, Formation of Contracts. Essentials of a Valid Contract. Performance of Contract.

    Discharge of Contract. Breach of Contract, Law governing indemnity, Guarantee, Bailment

    and agency.

    2. Sales of Goods:

    Types of Contract of Sales. Conditions and Warranties. Effects of the Contract of Sales.

    Performance of the Contract. Right of Unpaid Seller.

    3. Partnership:

    Essential Elements of Partnership. Registration of Finns. Kinds of Partners. Right and

    Obligations of Partners. Dissolution of Partnership.

    4. Negotiable Instruments:

    Definitions, Characteristics and Types of Negotiable Instruments. Negotiation,

    Endorsements. Liabilities of Parties. Discharge from Liability. Miscellaneous.

    5. Carriage of Goods:

    Common Carrier. Essentials of a Common Can-ier. Right, Duties and Liabilities of a

    Common Carrier. Restricted Liability of Railway. Car r iage by Sea Elementary Treatment.

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  12 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐207  Money and Banking  3  IV 

    Year  Discipline 

    Business Administration

     

    EVOLUTION OF MONEY, FORMS &FUNCTIONS

    1. Value of Money:

    Quantity Theory of Money, Cash Balance theory of Money, Measurement of valued of

    Money

    2. Trade Cycle:

    Phases, Causes, Remedies, Theory of Trade Cycle

    3. Inflation:

    Kinds, Causes, Remedies, Deflation, reflection Disinflation, Stagflation

    4. International Monitoring Systems:

    IMF, IBRD, Asian Development Bank, Islamic Development Bank

    BANKING

    1. Introduction:

    Definition, Evolution, Kinds of Banks

    2. Commercial Bank

    Principles, Function, Importance, Role of

    Banks

    3. Bank Account

    Current, PLS, Tenn Deposit, Foreign Currency

    Accounts

    4. Bank Customers

    Different Types of Customers, Bankers Customers Relationship

    5. Letter of CreditKinds, Operations, Advantages

    6. Central Bank

    Principles, Functions, Role, Monitoring Policies, Method of Note Issues, State Bank

    of Pakistan, Functions and Role.

    7. Banking in Pakistan

    Brief History, Nationalization, Privatization, ADBP, IDBP, Small Business Finance

    Corporation.

    8. Islamic Banking

    Principles Functions, Islamic Modes of Finance

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  13 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐208  Visual Programming Concept  3  IV 

    Year  Discipline 

    Business Administration

     

    The course aim is to introduce visual environment and concepts applicable in windows

    operating systems. Students will be able to develop fundamental programming skills using

    the object oriented approach.

    Course Contents:

    1.  Key words, identifiers, variable, constants.

    2. 

    Functions, procedures

    3.  Arrays strings

    4.  Abstractions, inheritance, polymorphism Program semantics

    5. 

    Templates

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  14 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐211  Entrepreneurship  3  III 

    Year  Discipline 

    English 

    Course Contents:

    Introduction: The concept of entrepreneurship, The economist view of entrepreneurship, The

    sociologist view, Behavioural approach, Entrepreneurship and Management

    The Practice of Entrepreneurship:  The process of entrepreneurship, Entrepreneurial

    Management, The entrepreneurial business, Entrepreneurship in service institutions, The new

    venture

    Entrepreneurship and Innovation: The innovation concepts, Importance of innovation for

    entrepreneurship, Sources of innovative opportunities, The innovation process, Risks

    involved in innovation

    Developing Entrepreneur: Entrepreneurial profile, Trait approach to understanding

    entrepreneurship, Factors influencing entrepreneurship, The environment, Socio cultural

    factors, Support systems

    Entrepreneurship Organization: Team work, Networking organization, Motivation and

    compensation, Value system

    Entrepreneurship and SMES: Defining SMEs, Scope of SMEs, Entrepreneurial, managers of

    SME, Financial and marketing problems of SMEs

    Entrepreneurial Marketing:  Framework for developing entrepreneurial marketing,

    Devising entrepreneurial marketing plan, Entrepreneurial marketing strategies, Product

    quality and design

    Entrepreneurship and Economic Development:  Role of entrepreneur in the economic

    development generation of services, Employment creation and training, Ideas, knowledge and

    skill development, The Japanese experienceCase Studies of Successful Entrepreneurs

    Recommended Books 

    • 

    Paul Burns and Jim Dew Hurst: Small Business and Entrepreneurship

    •  P.N. Singh: Entrepreneurship for Economic Growth

    • 

    Peter F. Drucker: Innovation and Entrepreneurship Peter F. Drucker

    •  John B. Miner: Entrepreneurial Success

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  15 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐301  Credit Management  3  V 

    Year  Discipline 

    Business Administration

     

    CREDIT MANAGEMENT 

      Introduction to Credit Function.

      Commercial Credit - History, Components, Type and sources.

      Role of Credit Department.

      Credit Policy formulation & discrimination.

      Collection Policy appraisal

      Working Capital Management

      Capital Budgeting

      Bank Credit - types and sources

      Appraisal of Credit proposals and preparation of CLP, Assessment by risk factor.

     

    Analysis of Credit Information - financial and non-financial factors, Financial

    Statement analysis.

      Determination of Collateral securities

      Models off creating changes on securities Commercial Vs Bank Credit

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  16 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐302  Business Research Methods  3  V 

    Year  Discipline 

    Business Administration

     

    This course deals with the tools & techniques of scientific research methods & their

    application to business administration. Topics covered are formation of the problem &

    related hypotheses; development of research design; measurement of variables; data

    collection methods; sampling techniques; construction of questionnaires; interviewing

    techniques, analysis of data & its interpretation & writing of the research report

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  17 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐303  Company Law  3  V 

    Year  Discipline 

    Business Administration

     

    The course is designed to familiarize students with the basic legal framework governing a

    company as outlines in the companies' ordinance of 1984. The topic covered are kinds of

    companies; corporate law authority; formation of a company; memorandum & articles of

    association; prospectus; shareholders & capital, winding-up; fundamentals of Contract Act &

     Negotiable Instrument Act. Islamic ethics emphasizes on sources of Islamic teachings &

     basic ingredients of Islamic belief. It focuses on the directive regarding zakat, taxes on non-

    issues in the prohibition of Riba

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  18 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐304  Web Engineering  3  V 

    Year  Discipline 

    Business Administration

     

    Course Objectives : 

    The course intends to introduce students with the knowledge and skills necessary to develop

    web applications by using Web development tools and technologies.

    Course Contents : 

    History of world wide web; Internet protocols; Internet service; Web browsers; Markup

    languages; Building static pages using HTML; Introduction to DHTML; Including filters;

    Building static pages using HTML. How to make a serviette, deploy a serviette access a

    serviette. Sending the request from HTML page. Use of ASP to implement dynamic web site

    development. Introduction of XML, valid and well formed XML file. About web descriptor

    and directory structure. War file and how to deploy web application after making own

    directory structure

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  20 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐306  Auditing  3  VI 

    Year  Discipline 

    Business Administration

     

    Definition, scope and objectives of Audit. Audit programme, Audit working papers,

    standards and procedure. Types of Audit, internal control & internal Audit, Audit of

     journals, subsidiary Books Trial Balance, Profit and loss Account and Balance Sheet

    vouchers, Verification of Balance sheet items. Audit of Textiles, Sugar, Audit of Hotel,

    insurance and Banking and Newspaper Companies, Investigation of Accounts and Detection

    of fraud. Conclusion of Audit, Audit Reports. Rights, powers Duties and Liabilities of

    Auditor. Audit of computerized Accounting records

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  21 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐307  Taxation Management (Basic)  3  VI 

    Year  Discipline 

    Business Administration

     

    Taxation structure and Administration Pakistan Income Tax Law. Income Tax problems of

    Individuals, Partnership and Joint Stock Companies.

      Capital and revenue, income exempt from tax, income tax authorities, salaries etc.

      depreciation, capital gains etc

      Assessment procedure, wealth tax etc

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  22 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐308  Management Information System  3  VI 

    Year  Discipline 

    Business Administration

     

    Managing the digital firm; Information systems in the enterprise; Information systems

    organizations, management and strategy; The digital firm: Electronic commerce and

    electronic business; Ethical and social issues in the digital firm. Managing hardware and

    software assets; Managing data resources; Telecommunications and networks; The internet

    and the new information technology infrastructure; Managing knowledge for the digital firm;

    Enhancing management decision making for the digital firm; Redesigning the organization

    with information systems; Understanding the business value of systems and managing

    change; Information systems security and control; Managing international systems

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  23 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐309  Development Economics  3  VI 

    Year  Discipline 

    Business Administration

     

      Introduction to Development Economics

      Historic Growth to Development Economics

      Contemporary Development

    Policies & Issues

    •  Poverty

    •  Unemployment

    •  Population

    • 

    Education•  Environment

    •  Globalization

    •  Balance of Trade & Balance of Payment

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  24 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐310  Current Business Affairs  3  VI 

    Year  Discipline 

    Business Administration

     

      International affairs

      International Organization (World Bank, IMF, United Nations, WTO)

      G - 8, D - 8, ASEAN

      International Economic Associations

      Environmental Governance

      Political Issues (Kashmir, Nuclear Proliferation)

      International Treaties

      Globalization and its Impact

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    BS (4 Years) for Affiliated Colleges 

    Center for Undergraduate Studies, University of  the Punjab  25 

    Code  Subject Title  Cr. Hrs  Semester 

    BBA‐311  Corporate Governance  3  VI 

    Year  Discipline 

    Business Administration

     

      Comparison of CG practices across countries in South Asia

      Implications of small vs. large shareholders on performance of boards

      Corporate governance after privatization

      Disclosure rules and accounting standards

      Merger, takeovers and self serving management practices

      Cross shareholding and pyramiding

      SECP's code of corporate governance and effects

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    Code

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    BS (4 Y

     

    Code

    BBA-40Year

    4

    Objecti

    The pri

    encounte

    activitie

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