coconut hotel & resorts
DESCRIPTION
Coconut Hotel & Resorts . Owners Marie- Daphnee Raymond Emma Benitez Oliveria Velasquez Lissette Recio. Executive Summary. Welcome to the Coconut Hotel ! We offer to our clients a relaxed environment to stay during their travel trips or business . - PowerPoint PPT PresentationTRANSCRIPT
Coconut Hotel & Resorts Owners
Marie-Daphnee RaymondEmma BenitezOliveria VelasquezLissette Recio
2/23/2012
Executive Summary Welcome to the Coconut Hotel!
We offer to our clients a relaxed environment to stay during their travel trips or business.
We have a comfortable building with excellent service, a safe place and good attention for our customer.
We offer different service and activities; swimming lesson, water games, dance show. For executive customer, we have a big room for their conferences and meeting.
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General Description Coconut Hotel is a five star hotel which
offers beautiful view to our clients. With our beaches full of coconut trees, our exotic meals, you will enjoy your stay.
Located near of the more beautiful beaches of the city.
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Ownership Coconut Hotel is a
partnership. Each of the four partnerships acts as an owner of the company and can share the decision making.
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Coconut Hotel Services 200 spacious rooms for about 500 customers. Accessibility for people with disabilities. Two adult pool - One kid pool First Aid 2 Conference rooms 3 International Restaurants Casino - Disco Beauty Salon - Spa Shops Play Area
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Marketing Plan
Price Service Quality0
20
40
60
80
100
52.3
90 94.775.8
87.8 88.3
62.7
40 35.8
Coconut Hotel Clarion Hotel Others
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SWOT Analysis Strengths• High quality of services• Best prices• Comfort and safety• Innovations in our
field(accessibility for people with disabilities)
• Location of our hotel
o Weaknesses• Need more stockholders
o Opportunities• Developing market such as
Internet• Market vacated by an
ineffective competitor• New international market
o Threats• New competitor• New services offered by
competitors
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Vision MarketingThe chain Coconut Hotel & Resorts is classified among the first class hotels. Our marketing agents wish to reach a wide number of customers by participating in social and cultural events. By using this strategy, the marketing staff seeks to expand revenues significantly, doubling over the next three years via implementation of this integrated marketing plan. Our image will be represented through visual elements and our high quality of service.
Objectives• Will maintain the quality and international prestige
that characterizes the chain around the world.• Expand our business over time.• Expand our partnership by adding new stockholders.
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Marketing Strategy
Good Sales
Customers Satisfied
Excellent Service
Attractive Offers
Good Prices
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Customero At the Coconut Hotel our customers are the
most important.o Coconut Hotel, respects the privacy for our
customer, and respects every kind of cultures, sex and race.
o People who just want to relax o People who stay at the hotel for business
work
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Advertising and Promotion One of our goals at Coconut Hotel & Resorts is to reach a wide number of customers. We can promote our business by: Using advertisement in the Web Using social networking By using mass media Special rates for premium customers Gift
Advertising using social networking will be effective thanks to the large number of people who use these websites.
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Advantages:o Local guides who know the area.o Some of the guides speak English, including other
languages.o Beautiful view to the beach full of coconut trees o Because of our desire to provide a high quality of services
and because of the competition with other hotels, the guides give the best they can to provide excellent service.
o Workshops to observe the birds o Best prices for an exemplary serviceo First aid service offered
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Management and Organization Manager 8 Assistant Manager 10 Counter 5 Accounting Assistant 3 Receptionists 8 Lodge staff 12
Food store staff Chefs 30 Waiters 20 Taxis Driver/clothing store 12 Maintenance staff 15 Cleaning staff 40 Entertainment Staff 16 Securities 20 Laundry Staff 18 Total Staff 217
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Financial PlanASSETS LIABILITIES
Current Assets Current Liabilities
Cash $500,000 Notes Payable $25,000.00
Petty Cash 200,000 Accounts Payable $200,000.00
Temporary Investments 100,000 Wages Payable $147,300.00
Inventory 300,000 Taxes Payable $150,000.00
Supplies 100,000 Warranty Liability $100,500.00
Prepaid Insurance 500,000 Unearned Revenues $133,700.00
Total Current Assets $1,700,000 Total Current Liabilities $756,500.00
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Notes Payable 20,000
Property, Plant & Equipment Bonds Payable 2,000,000
Land $1,000,000 Total Long-term Liabilities 2,020,000
Land Improvements 100,500
Buildings 500,000
Equipment 500,000 Total Liabilities $2,776,500
Less: Accum Depreciation (150,000)
Prop, Plant & Equip - net $1,950,500
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Intangible Assets STOCKHOLDERS' EQUITY
Advertisements 105,000 Common Stock 1,000,000
Trade Names 200,000 Retained Earnings 229,000
Total Intangible Assets 305,000 Less: Treasury Stock (50,000)
Total Stockholders' Equity $1,179,000.00
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Total Assets $3,955,500
Total Liab. & Stockholders' Equity $3,955,500
2/23/2012
Documents for legalization of business
Honduras Guatemala Dominican Republic