cocona competitive landscape a comparison of cocona fabrics against other fabrics
TRANSCRIPT
Cocona Technology
• Cocona™ is a patented technology• Cocona™ is made with activated carbon• The activated carbon structure is micro-porous.
• This vast micro-pore structure differentiates the performance of Cocona™ fabrics from competitors
• Cocona™ fabrics adsorb & disperse moisture, odor and UV light
Natural
• Cocona™ is derived from naturally occurring coconut shells
• Patagonia has accepted the Cocona™ product as being, sustainable, sourced as a by-product, and is free of hazardous chemicals
• Cocona™ reduces the carbon foot profile of Cocona™ containing garments
Patented Technology
• US Patent 7247374 Issued July 24, 2007
• World wide coverage• Patent claims all active particles• Patent claims a process to keep the particles active during processing
• All activated carbons are covered in the patents
• All surface active materials are covered in the patent
Active Particles
• Defined: particles which interact physically or chemically with the surrounding environment
• Physical interactions are adsorbance
• Chemical interactions are catalyst, chemical changes
• For active particles to work they need to be exposed to the environment, they can not be covered or coated.
odor, water
Active Particle
Polymer
Certification - Verification
• Determine active particle is active– OAV Certification (ASTM D5742)– Butane adsorbance
• Determine fabric wets– Water Drop (AATCC 79)– FlashDryTM Test– Wicking Height
• UV Protection– AATCC 183
Cocona Benefits
• FlashDryTM
• Cooling Effect
• UV Protection
• Natural
• Durable Technology
• Easy Care
Differentiators – Cocona vs Antibacterial
• Activated Carbon
• Adsorb odors
• UV Protection
• Natural
• Durable
• FlashDryTM
• Anti-bacterial
• Kills bacteria
that create some
odors
• No UV Protection
• Not Natural
• Performance
decrease with
washing
• No Drying benefit
Differentiators – Cocona vs Other Activated Carbon
• Processed via patented technology
• Adsorb odors
• UV Protection
• Natural
• Durable
• FlashDryTM
• How do they process?
• Non-certified
• Performance
variable
Bamboo Products
• Bamboo Activated Carbon– activated carbon product– how they keep the carbon
active is unknown– has different pore size
compared to coconut activated carbon
– refresh temperature is higher than coconut activated carbon
– is not anti-bacterial/microbial
– absorbs ammonia
• Bamboo Fiber– fibers made from
Bamboo wood– viscose product– has limited anti-
bacterial properties– poor wetting– poor wicking– poor drying– is not an activate
carbon
Adsorbance
• Reversible process• Exothermic process (releases heat)• Temperature dependant process• Size dependant process
+Temp
Odor Molecules
HH
H
HH
HH
HH
H
Molecular Form ula = C 4H 10
Form ula W eight = 58.1222
Molar Volum e = 94.5 ± 3.0 cm 3
butane
O
OHH
HHHH
HH
butyric acid
Molecular Form ula = C 4H 8O 2
Form ula W eight = 88.10512
Molar Volum e = 89.1 ± 3.0 cm 3
OH
O
2-methylpropanoic acid
Form ula W eight = 88.10512
Molar Volum e = 89.5 ± 3.0 cm 3
Molecular Form ula = C 4H 8O 2
N,N-dimethylmethanamine
M olecular Form ula = C 3H 9N
Form ula W eight = 59.11026
M olar Volum e = 85.3 ± 3.0 cm 3
N
HH H
HH
HHH
H
Odor Test Methods
• Cocona Inc uses ASTM D 5742– Butane adsorbance– determines if the process worked properly– used for certification purposes
• Other Methods– Ammonia removal test (SGS Detective Tube
Method)– Acetic Acid removal test (SGS Detective
Tube Method)– Anti-bacterial test (AATCC 6538)– Scent-Lok test– Artificial nose
Quick Drying Mechanism
• Experimental data shows Cocona fabrics dry faster compared to the same non-Cocona fabric (Dryer testing, 0.2mL water drop test, hang drying)
• Known facts:– Activated carbon has a huge surface area (1000 m2/g)
– Adsorbance is an exothermic process (releases heat)
– Cocona fabrics have exposed activated carbon surface area and adsorb butane
Quick Drying
• The largest part of Apparel's carbon footprint is the washing & drying (82% of the life time energy consumption)
• Manufacturing, disposal, & packaging makes up remaining 18%
• Cocona™ fabrics reduce the amount of drying by 50 to 1000 % in comparison to current competitive products
• When blending Cocona™ with cotton similar results occur versus other poly/cotton blends
Carbon Footprint
Independent studies show that most of the energy consumption involved with apparel pertains to after a garment is manufactured. Washing and drying consume far more energy than the actual manufacturing process.
Blouse Disposalless than 1%
Consumer Use 82%
Manufacturing 18%
Energy Footprint
Drying 40.4 kWhWashing Machine 31.3 kWh
Consumer Transport 3.0 kWh
Detergent 7.5 kWhWater 2.6 kWh
Dryer Energy Use Comparison to Cocona™
Izod-G Cocona
Izod Cocona Polo
Ex Officio Poly Cotton (long sleeve)
100% Polyester
Nike Dri-Fit
Coolmax
55% Cotton 45% Polyester
100% Cotton
70% Bamboo viscose
0% 50% 100% 150% 200% 250% 300%
Increase Energy Use
FlashDryTM Test Method
0 20 40 60 80 100 120 140 160 180 2000
10
20
30
40
50
60
70
80
Dry Time Comparison
ControlCocona
Time (/s)
Tem
per
atu
re /
F
FlashDryTM
• FlashDryTM fabrics are defined by drying in 120 seconds using the FlashDry™ testing method
• This corresponds to a 10 minute dryer dry time for a Polo Shirt
• FlashDryTM fabrics will be branded accordingly in TexBase
Cooling Effect
• Evaporating perspiration is the body’s cooling mechanism
• Cocona™ has a large amount of surface area because of the porous surface area of particles on the surface of the yarn
• Not only wicks faster but dries 50% faster
• Wear testers emphasize a perceptible “cool effect”
• Additionally Dry in winter (fleece) = warm
UV Protection
• “It is estimated that over 1 million
new cases of skin cancer occur
annually in USA.” MedicineNet inc.
• UVA and UVB rays absorbed naturally
• Up to 50 UPF (Ultraviolet Protection
Factor)
• No chemical treatments
• Will not wear out or wash off
Cocona™ UV Protection Comparison
Cocona/Cotton Blend 40%/60% Oceana
Cocona Izod G
100% Polyester Izod Cool FX
Bamboo fiber Shirts of Bamboo
100% Polyester Mountain Hardwear
100% Cotton
0 5 10 15 20 25 30 35 40 45 50
UPF
Durable
• Cocona™ technology is permanently
embedded within the fiber.
• Will not wear out.
• Will not wash off.
• In fact it works better after
washing!!
Reliable
• Cocona™ fabric technology is
developed, tested and certified.
• It is tested and certified through the
manufacturing process.
• The performance of every Cocona™
fabric is measured to ensure reliable
benefits for your customer.