10 July 2012 • The Manufacturing Confectioner

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In 2012, the World Cocoa Foundation (WCF) will design,develop and launch Cocoa Measurement and Progress

(CocoaMAP) — a global platform of critical cocoa sector

indicators developed with multistakeholder input.

CocoaMAP will track progress in the global effort to

achieve sustainable cocoa production through a set of indi-

cators and measurements that have been credibly verified.

By measuring and evaluating progress in the cocoa

sector, all partners can learn, improve and grow to sup-

port future cocoa farms and strengthen farming systems.

CocoaMAP will provide the big picture of how much

cocoa is produced, how many farmers are involved, how

much land is used and the price of cocoa. It will also

show the impacts of cocoa production, including the

health and prosperity of farming families and commu-

nities, the environment, sustainable practices, certifica-

tions and future generations. Producers, farmers and

cooperatives will benefit through this tool that shows

best practices and their impacts.

VISION FOR SUCCESS

CocoaMAP’s vision for success is based on four pillars:

• CocoaMAP will be a globally recognized resourcetracking progress to achieve sustainable cocoa pro-duction around the world.

• Progress will be reported against a set of indicatorsand measurements that have been credibly verified.

• Outputs will be used widely and frequently, as a strate-gic tool for industry and as a resource for the public.

• Future cocoa farmers and farming systems will bestrengthened.

The project began with a call to action at the WCF board

meeting in May 2011. Since then there have been

roadmap working sessions at the ACCRA board meet-

ing, visioning and working sessions at a joint meeting of

WCF and the World Bank, and a CocoaMAP overview

presented at the WCF Partnership meeting in June 2012.

It is anticipated that the data will be verified and a first

public report released in February 2013.

SUSTAINABLESYSTEMS IN COCOA

Sustainable cocoa sys-tems include farmerswho receive equitableeconomic returns forproducing qualitycocoa, practice soundenvironmental stew-ardship and contribute to thriving cocoa- farming com-munities.These efforts help increase the supply of cocoa, which

is a benefit to both farmers (who depend on the cropfor income) and consumers (who enjoy cocoa products).There are many global initiatives and cocoa sector-

related bodies addressing sustainability, including public-private platform ngos, certifiers, governments and indi-vidual companies. CocoaMAP will reinforce and drawfrom the respective monitoring and evaluation (m&e)activities of these bodies.WCF is also working to improve the overall m&e and

outreach of the West Africa programs in line with theCocoaMAP. WCF has hired an m&e specialist to workwith the programs (WCF CLP, ECHOES and WCF ACI)to assess the current m&e work and develop a commonm&e plan and framework across the programs.

COCOAMAP STRUCTURE

Participants and users will include national governmentsof all cocoa-producing countries. Initially this will beCôte d’Ivoire, Ghana and Indonesia — the three largestproducing countries.Programs in cocoa-producing countries are supported

by WCF and its partners, companies and other stake-holders in the cocoa value chain.Following are the envisioned benefits:

• For WCF members: a desktop resource that is con-sulted daily to provide a snapshot of industry activity.

• For the larger cocoa industry beyond WCF: informa-tion about the health of the industry.

• For producing-country governments: a resource to

CocoaMAP — A Global Sustainable CocoaPlatform

The Manufacturing Confectioner • July 2012 11

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help remain competitive and promote sustainability.• For research, ngos, development agencies and donors:a one-stop resource to answer questions about pro-gram impacts and scale.

• For producers, farmers and cooperatives: a tool forbest practices and impacts.

• For consumers: a resource to help them learn moreabout the industry and sustainable cocoa systems.

• For administrations and political stakeholders in con-suming countries: data to provide confidence on whatis imported and consumed.

CocoaMAP will also serve as a credible resource for aca-demics, media, socially responsible investors and screen-ing agents, and organizations interested in tracking theprogress and outcomes of sustainable cocoa programs.

Logistics

Participants will measure programs against set indica-tors using defined methodologies, units of measurement,data collection processes and methods of verification.National governments may report on indicators thatdescribe the state of cocoa in the sector more broadlyagainst their respective plans. Program practitioners willreport on indicators that describe elements of their work.The frequency of data collection will vary for some indi-cators and practitioners, but, in time, there will be ongo-ing updates from across the major cocoa sectors.

Measurements

CocoaMAP will measure key performance indicators infour areas: people, planet, profit and industry invest-ments. These measurements are collected on two tiers. Tier 1 (macro) consists of global- and sector-level indi-

cators, while Tier 2 (micro) consists of a consolidationof farm-, community- and field-level data.There is an opportunity for a third tier, where field-

level data from other m&e systems or partners can beintegrated as well.

Sources of Data

Data on global, sectoral, national and programmatic levels comes from many sources:

• Global organizations: ICCO, FAO, UNCTAD, UNDP,EuroStat, LMC

• Producing countries: Côte d’Ivoire, Ghana, Indonesiaas three lead countries at outset

• Projects: WCF and affiliated programs (CLP, ACI,STCP, ECHOES, AMARTA, etc.)

• Partners: IDH,GIZ, USAID, IFC, etc. • Members: trading companies, brands, ngos

Additional data will be gathered from other reportingefforts.

Governance and Accountability

CocoaMAP will be administered by WCF. A crediblesystem for verification and reporting will be included.Multistakeholder consultation processes and oversightwill be essential, including an advisory panel of indus-try and nonindustry to review data sources and processes.Producing-country governments will be primary stake-holders and users of CocoaMAP. Annual public report-ing on global indicators and programmatic results willbe incorporated to promote transparency.

CONCLUSION

With success, CocoaMAP will be a globally recognizedresource tracking progress to achieve sustainable cocoaproduction around the world. Progress will be reportedagainst a set of indicators and measurements that havebeen credibly verified. Outputs will be used widely andfrequently, as a strategic tool for industry and as aresource for the public.With success, future cocoa farmers and farming sys-

tems are strengthened.Companies interested in getting involved in this effort

may visit www.worldcocoafoundation.org

CocoaMAP

NGOs public-private platform

Government/donors

Individual company e!orts

Certi"ers

Indonesian Government

Council for Coffee and Cocoa

Cocoa Livelihoods Program

African Cocoa Ini!a!ve

ECHOES Program

CocoaMAP will reinforce and draw from the respective monitoringand evaluation activities of these bodies.

CocoaMAP

12 July 2012 • The Manufacturing Confectioner

CocoaMAP

Preliminary List of CocoaMAP IndicatorsPeriod: 2012-13 • Countries: Ghana, Côte d’Ivoire, Indonesia

WCF CocoaMAP indicators version 2.0 (simplified launch structure)Tier 1: Sustainable Cocoa Industry Global Indicators

Tier 2: Sustainable Cocoa Program, Farm and Community Indicators

Unit of MinimumPeople Indicators (social) measure frequency

S1.1 Tier 1 Total number of cocoa farmers (000’s) AnnualS1.2 Tier 1 Total number of farmers in recognized farmer organizations (000’s) AnnualS1.3 Tier 1 Number of farmers producing under certified-production systems (000’s) AnnualS1.4 Tier 1 Number of children participating in the worst forms of child labor in the cocoa sector # AnnualS2.1 Tier 2 Literacy rates in cocoa communities/families (% of 15-24 yr olds) % AnnualS2.3 Tier 2 Total number of legally recognized farmer organizations # AnnualS2.4 Tier 2 Total number of women in recognized farmer organizations (000’s) AnnualS2.5 Tier 2 Total number of women in leadership positions in recognized farmer organizations (000’s) AnnualS2.6 Tier 2 Nutrition indicator for communities (% of underweight children < 5 yrs old) % AnnualS2.7 Tier 2 Child mortality rates (% < 5 yrs old) by country and community served % AnnualS2.8 Tier 2 Average age of cocoa farmers Years Annual

Planet Indicators (environmental)

E1.1 Tier 1 Total area of land managed for cocoa production Hectares AnnualE1.2 Tier 1 Number of cocoa-producing countries with a national standard for sustainability # AnnualE1.3 Tier 1 Number of cocoa-consuming countries with a national standard for sustainability # AnnualE2.1 Tier 2 Total area of cocoa landscape under a minimum number of good agriculture practices Hectares AnnualE2.2 Tier 2 Number of cocoa farmers trained in good agriculture practices during the past year (000’s) AnnualE2.3 Tier 2 Number of farmers applying a minimum number of good agriculture practices (000’s) AnnualE2.4 Tier 2 Number of farmers applying one or more good agriculture practices for soil fertility (000’s) AnnualE2.5 Tier 2 Number of farmers performing soil analysis on their cocoa farms each year # AnnualE2.6 Tier 2 Number of cocoa trees per hectare Trees/ha AnnualE2.7 Tier 2 Rates of reforestation (ha replanted for canopy cover/ha cleared) % AnnualE2.8 Tier 2 Rates of deforestation (ha with canopy cover/ha without canopy cover) % AnnualE2.9 Tier 2 Number of hectares under certified production systems Hectares Annual

Profit Indicators (economic)

P1.1 Tier 1 Production of cocoa (MT) MT MonthlyP1.2 Tier 1 World reference price of cocoa $USD/MT MonthlyP2.1 Tier 2 Production of cocoa (MT) by small-scale farmers (5 hectares or less) MT MonthlyP2.2 Tier 2 Quantity of cocoa (MT) traded on the global market MT MonthlyP2.3 Tier 2 Quantity of cocoa (MT) traded on the global market by recognized farmer organizations MT MonthlyP2.4 Tier 2 Percent of world price paid to farmer (average farm gate $USD/kg dry) % QuarterlyP2.5 Tier 2 Percent of FOB price paid to farmer (average farm gate $USD/kg dry) % QuarterlyP2.6 Tier 2 Cocoa farm productivity (kg/hectare/year) Kg/ha AnnualP2.7 Tier 2 Cocoa tree productivity (kg/tree/year) Kg/tree AnnualP2.8 Tier 2 Per capita cocoa farm household income ($USD/farmer/6) $USD AnnualP2.9 Tier 2 Cocoa-derived income per day compared to alternative crops $USD AnnualP2.10 Tier 2 Percent change in cocoa farmer household income % Annual

Future Production and Cocoa Industry Investment Indicators

F1.1 Tier 1 Total investment in cocoa production and community improvements $USD QuarterlyF2.1 Tier 2 Total investment in cocoa farm productivity improvements $USD QuarterlyF2.2 Tier 2 Total investment in cocoa community health, education and welfare $USD AnnualF2.3 Tier 2 Total investment in supply chain improvements $USD QuarterlyF2.4 Tier 2 Total volume of certified cocoa (MT) produced MT QuarterlyF2.5 Tier 2 Total volume of certified product sold under seal (MT) MT QuarterlyF2.6 Tier 2 Total value of certified product sold under seal $USD/MT QuarterlyF2.7 Tier 2 Percent of world price paid to certified farmer (avg farm gate by cert) % Quarterly