Presented by:

Sushant kumarPankaj pathak Ashutosh vatsa

“Fashion is made to become

unfashionable.”

“Fashion is not something that exists

in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what

is happening.”

Introduction

• Born on August 19th, 1883• Born to Albert Chanel and

Jeanne Devolle• She had five siblings: Julie,

Antoinette, Alphonse, Lucien, and Augustin

• Her mother died when she was twelve years old, and her father abandoned the family to work

• She lived in an orphanage until she was eighteen years old

• 1910: Chanel opened her first boutique called Chanel Modes in Paris and sold hats.

• Chanel kept clothes simple and comfortable by taking common fabrics and upgrading them.

• Chanel clothes were casual yet chic and elegant.

• In 1913. Coco Chanel designs were an invention of a whole new style for outdoor living. Her boutique in Deauville, France, offered hats, shortly followed by jackets, jumpers and the “sailor blouse”. That became the wartime garment of all well-dressed ladies. 

• In 1916 she adopted another innovation: jersey, the material usually associated with men's undergarments. Her three-quarter-length overcoat made of jersey, free from ornament and loosely fitting, was an instant success. 

• In 1917 she adopted bobbed hair as an inseparable part of her style. 

• In 1923: the timeless perfume No.5. was launched

• In 1924: the “La Société des Parfums Chanel’’ was established to manufacture and sell perfumes and beauty products

• Chanel also introduced a costume jewellery product line

• In 1925: Chanel initiated their signature cardigan jacket and “little black dress”

• Chanel suit: Inspired by men’s wear it consists of a knee-length skirt with walking pleats

• In 1954: Chanel introduced quilted bag with the shoulder strap

• Many of Chanel’s initial styles changedlittle from year to year

• Chanel also introduced her women’s sportswear line.

• Chanel helped change women’s relationship with their bodies as well their way of life

• Chanel removed all unnecessary pretentiousness from and were built on the freedom of movement

• Coco Chanel was know for the creation of the little black dress, whose blank-slate versatility allowed it to be worn for day and evening

• The long-sleeved black dress, which was initially made for day in wool, and for evening in crepe, satin or velvet, shook up the world of fashion. Later appeared the other variations of a little black dress: short, sleeveless, in a pleated black chiffon, in black lace...

• In 1926 American Vogue named Coco Chanel black dress “a Ford”, meaning it’s simplicity and it's potential for an enormous and long-lasting success.

• The classic Chanel suit has "boxy" lines. • The typical suit also has braided trim and a slim

skirt lined with a gold link chain. • The buttons either resemble coins or are gold with

the double "cc" logo displayed amid them. • There is always a ribbon sewed in the waist of the

skirt to prevent the blouse from slipping and the zipper is placed on the side of the skirt to enable comfort.

• In a sense, wearing a Chanel suit is like wearing a customized ornate costume, made to fit so that when the wearer moves, the suit still maintains perfect grace and elegance

• Chanel No. 5 perfume was introduced by Chanel in 1925

• The perfume was the first to be sold worldwide, and its bottle's straight lines stood out from the other perfume bottles of the time.

• It has been described as "the world's most legendary fragrance," and ranks on the top places in the perfumery sales charts

• She designed the costumes for three Hollywood films: "Palmy Days" (1931), "Tonight or Never" (1931) and "The Greeks Had a Word For It" (1932).

• Despite the excellent reception of these films, Coco left Hollywood and never returned. She found it difficult being subordinate to the stars

• Chanel put women into slacks, which was possible due to the liberalization of morals and the opportunities of sports available to women.

• Wearing slacks in 1929 was a freedom that only truly rich women could afford. But the taboo was broken, and eventually the Coco Chanel fashion went down to the streets to become the preference of thousands of women

• Coco Chanel designs had broken the barriers set by the high society, making her a pioneer of women’s liberation, even before this distinction was formulated. 

• Chanel was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion.

• Her extraordinary influence on fashion was such that she was the only person in the field to be named on TIME Magazine's 100 most influential people of the 20th century.

• Coco Chanel died in 1971

• Left behind her a an inspiration for classic elegance that will never grow old

• In 1984 : Karl Lagerfeld took over as art director of Chanel

• He took the classic styles created by Coco Chanel and created new ways to wear them that meet the needs of the modern women

• Coco Chanel started her career with a small hat store

• Soon after she started making sweaters

• Coco introduced the tricot sailor frock

• The pullover sweater• Unearthed wool jersey was

made into a soft clinging dress• Gypsy skirts• Embroidered silk blouses and

accompanying shawls• Infamous box jacket• Costume jewelry

• Coco Chanel died in Switzerland in 1971.

• Her company, Chanel, is known worldwide, and is one of the most popular names in fashion

• Though she may not be here today, her clothes and impeccable taste live on today

Chanel 2008 Fall Collection