cocacolapowerpoint
TRANSCRIPT
-The beginning- Short facts from the beginning till now- The song- Coke or cocaïne?- Coca-Cola and advertising
1886-First year the Company sold about 9 glasses a day.- The first advertisement appears in the ‘Atlanta Journal’- Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today.
1887- Free drink coupons are distributed to encourage people to try Coca Cola
1891-Coca Cola uses for the first time calendars and outside posters for advertising
1893- The Coca Cola trademark is registered in the U.S patern
office.1894-Coca Cola is first put into bottles in
Vicksburg, Mississippi, by Joseph Biedenharn
1895-Coca Cola is sold and consumed in every state and territory of the
U.S
1896- The Coca Cola Company
distributes branded urns en clocks
1899-Large scale of bottling begins
in Chattanooga, Tennessee
1901-The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time
1904- The first magazine ads for Coca-Cola
appears in national consumer publications
1906- Cuba, Canada and Panama become the first countries outside the U.S to bottle
Coca Cola.
1912-Copycat beverages try
to capitalize on the succes of Coca-Cola
1909- Bottles of Coca-Cola are
delivered by hors-drawn cariages
1911-The annual advertising budget for Coca Cola
reaches the $1 million
1916-The 6,5 ounce refillable glass contour bottle is introduced to
distinguish Coca-Cola from competitors.- Though pattend in 1915, the contour bottle was introduced
to the public in 1916
1923- The Coca-Cola sixpack is
introduced , this system was purchased for encouraging people to bring Coca-Cola
home.
1931- The Coca-Cola Santa
Clause created by Haddon Sundblom, first appears in advertising
1925- The first billboard from Coca-
Cola appeared
1928-The IX Olympic games open in Amsterdam,
and Coca-Cola has it’s first Olympics
1929-The bell-shaped glass is
adopted as the standard glass for serving Coca-Cola at Soda
Fountains.
1935- The first
standaridized coin operated vending-
machines are introduced
1941- The elf-like Sprite is
introduced to promote the word ‘Coke’
1950- Coca-Cola becomes the
first-ever product that appears on TIME Magazine
1947- A new sleek look for the Coca-
Cola fountain dispenser
1958-Coca-Cola is a welcome
accompaniment to 1950s activities such as bowling, picnics etc.
1955-The first King-size and Family-
size bottles are introduced
1960- The 12 ounce can is
introduced
1963- TaB the company’s first Diet soft
drink is introduced
1961-Sprite is introduced
1978- Coca-Cola comes to
China, the first packaged cold drink
allowed in the country
1982- Diet Coke is introduced
1985-Coca-Cola becomes the first drink
appearing in space when an asstronaut tests the ‘Coca-Cola
Space Can’ on board of the ‘Space Shuttle Challenger’
1961-The Coca-Cola foundation, the
company's first philanthropic arm in the U.S is established
1986- Coca-Cola exists 100
years!
1990- Coca-Cola is introduced in
East Germany
1991- Coca-Cola introduces the first
bottles made by partially recycled plastic
1996- Coca Cola sponsors the Summer
Olympic Games in hometown Atlanta.
1993- The Polar Bear makes his first
appearance in an advertisement
1998- Coca-Cola extends its FIFA Partnership with a long term
commitment to the Federation Internationale de Football
association
2002- Coca Cola is one of the main
sponsors of ‘American Idol’
2007- The Company acquires Energy
Drinks inc.- On May 24 A New WORLD of
Coca-Cola opens in Atlanta, Georgia
2005-Coca-Cola introduces the M5S
( The maginificant five bottles )
- Coca-Cola Zero is introduced
2008- Coca-Cola is a main sponsor of
the Presidential campaigns
1886 - Drink Coca-Cola1904 - Delicious and Refreshing1905 - Coca-Cola Revives and Sustains1906 - The Great National Temperance Beverage1917 - Three Million a Day1922 - Thirst Knows No Season1923 - Enjoy Thirst1924 - Refresh Yourself1925 - Six Million a Day1926 - It Had to Be Good to Get Where It Is1927 - Pure as Sunlight1927 - Around the Corner from Everywhere1929 - The Pause that Refreshes1932 - Ice Cold Sunshine1938 - The Best Friend Thirst Ever Had1939 - Thirst Asks Nothing More1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think ofRefreshment Think of Ice Cold Coca-Cola1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself1948 - Where There's Coke There's Hospitality1949 - Along the Highway to Anywhere1952 - What You Want is a Coke1956 - Coca-Cola... Makes Good Things Taste Better1957 - Sign of Good Taste1958 - The Cold, Crisp Taste of Coke
1959 - Be Really Refreshed1963 - Things Go Better with Coke1969 - It's the Real Thing1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)1975 - Look Up America1976 - Coke Adds Life1979 - Have a Coke and a Smile1982 - Coke Is It!1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)1986 - Red, White & You (for Coca-Cola classic)1986 - Catch the Wave (for Coca-Cola)1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling1988 - You Can't Beat the Feeling1989 - Official Soft Drink of Summer1990 - You Can't Beat the Real Thing1993 - Always Coca-Cola2000 - Coca-Cola. Enjoy2001 - Life Tastes Good2003 - Coca-Cola... Real2005 - Make It Real2006 - The Coke Side of Life