coca-cola driving engagement with mobile - mobile ... ® driving engagement with mobile mobile...

Coca-Cola®Driving Engagement

with MobileMobile Marketing Association

May 10, 2017

Classified - Confidential


Brand Love

Dependability

Commitment

Intimacy

Integrity

Passion

Authenticity


Brand Love has evolved

Dependability

Commitment

Intimacy

Integrity

Passionate

Authenticity

meaning

purpose for me

contextual

relevant


Within a“CLICKS REACH OF DESIRE”


RelevantMoments

Inspire Action


Mobile Captures Micro Moments


A Mobile Mindset for Connected Coca-Cola

TV

SOCIAL

CUSTOMERS

VENDING

COKE.COM/OFFERS

MOBILE COUPONS


Mobile mustAdd Value to the Consumer

Second ScreenExperience

TV

CUSTOMERS

In-Store Engagement Precision

COKE.COM/OFFERS

Mobile Wallet

VENDING

SOCIALNative Apps

Snackable

MOBILE COUPONS

Consumer Convenience


Mobile mustPrioritize Business Growth


CTA

TV

CUSTOMERS

In-Store Engagement

Partner Apps

MOBILE COUPONS

Precision

CRM

COKE.COM/OFFERS


Trial

Mobile Wallet

Seamless Payments

VENDING

SOCIALNative Apps

Snackable

Link to Buy

Classified - Confidential12

Mobile mustBe Tied to a Data Strategy


CTA

TV

CUSTOMERS

In-Store Engagement

Partner Apps

MOBILE COUPONS

Precision

CRM

COKE.COM/OFFERS


Trial

Mobile Wallet

Seamless Payments

VENDING

SOCIALNative Apps

Snackable

Link to Buy


Creating Mobile Moments

NCAA Bracket Refresh Sprite Obey Your Verse


Meet consumer moments with brand experiences


NCAA Bracket Refresh

Relevant to the NCAA

Fan


Sprite Obey Your Verse

Connect Packaging toExperience


CONNECTING YOUR BRAND ECOSYSTEM IS THE FIRST STEP TO MEETING THE

CONSUMER WHERE THEY ARE

1

A MOBILE MINDSET MUST BE GROUNDED IN CONSUMER AND

BUSINESS BENEFITS

2


DATA INFORMS INSPIRED MOMENTS AND LIGHTS UP DEAD ENDS

3


Thank You!

Corinne Baker @cocorinning


coca-cola driving engagement with mobile - mobile ... ® driving engagement with mobile mobile...

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