Welcome

Our Dearest, Sir G.M.BUTT

PRESENTED To

PRESENTED BY

BBA-III

BBA-III

INTRODUCTION TO ORGANIZATION

COCA

COLA

INTRODUCTION TO ORGANIZATION

The Coca-Cola Company is a beverage company and the world leader in soft drink sales.

The Coca-Cola Company is based in Atlanta, Georgia.

The company also produces and markets many fruit juices and other non-soda beverages.

Coca-Cola’s soft drinks include its flagship product Coca-Cola (popularly known as Coke), Diet Coke, Tab, Sprite, Fanta, Fresca, Mello Yello, Minute Maid fruit juices, PowerAde sports drinks.

INVENTOR OF COCA COLA

Coca Cola was invented inMay, 1886 by Dr. John S. Pemberton in AtlantaGeorgia.

His book-keeper, Frank M. Robinson, suggested the name Coca-Cola and also wrote the product’s name in distinctive script.

HISTORY OF ORGANIZATION

Coca-Cola traces its origins to 1886 when John Smith Pemberton, an Atlanta pharmacist

During its first year sale of Coca Cola averaged 6 drinks a day.

The company had a sale of $50 during first year.

Pemberton died later and Asa Candler, an Atlanta wholesale druggist, purchased total interest in Coca-Cola for $2300 in 1891.

HISTORY IN PAKISTAN

Coca cola entered in Pakistan when it established its first plant in Lahore in 1953.

Benjamin H. Oehlert Jr. former senior vice president of the Coca-Cola Company, served as United States Ambassador to Pakistan from 1967 to 1969.

In Pakistan, Coca Cola Company monitors the activity of various plants to ensure highest standards of quality.

HISTORY IN PAKISTAN

The regional head quarter is in Lahore, controls 20 plants.

Other countries in this region are Sri Lanka, Bangladesh Maldives, Afghanistan and Nepal.

Coca cola started business in Pakistan as a franchise before 1997.

Coca Cola registered as a Private Ltd.

Company in 1997.

HISTORY IN PAKISTAN

In Pakistan 8 bottling plants were working. But company merges the Sialkot plant into Gujranwala plant and Hyderabad plant into Karachi plant.

Now there are 6 plants are working in Pakistan.

MISSION STATEMENT

“To have a strong dominant and profitable business in Pakistan & Refresh the People’s body, mind, and spirit”

VISION

“Customer Satisfaction Our Success”

Coca-Cola Co. are committed to produce quality products under the guidelines of Coca-Cola International Standards and Quality requirements.

COCA COLA IN GUJRANWALA INTERVIEWS

We conducted interview from

Hamid Bashir (HR manager) of

Coca Cola. Who gave us

valuable Information about

the company.

MANAGEMENT STRUCTURE

General Manager

Regional manager

Director HR

DirectorTechnical Services

DirectorQuality Control

DirectorLogistic

DirectorMarketing &

Sales

DirectorFinance

ManagerTechnical Services

ManagerQuality Control

ManagerLogistic

ManagerMarketing &

Sales

ManagerFinance

Manager HR

MARKET STRUCTURE

MARKET DISTRIBUTIONGujranwala plant market has divided into twosegments:

Base Market In base market Gujranwala city and

Cantt. areas are included Outstation Market

Sialkot ,Daska,Wazirabad,Mir Pur ,Jehlam,Chakwal & Kashmir

ORGANIZATIONAL FACTS

Direct Distribution. 700 employees working at

Gujranwala Plant. 40% Market Share. 7 Plants in Pakistan The regional head quarter is in Lahore. The Lahore regional headquarter controls

20 plants.

Coca-Cola’s  main soft drinks include the following: Diet Coke Tab Sprite Fanta Fresca Mello Yello Barq’s Root Beer

MAIN PRODUCTS OF COMPANY

MAIN PRODUCTS OF COMPANYThe company’s non-soda beverages

include: Minute Maid Fruit Juices PowerAde Sports Drinks Nestea

COMPARISION

Pepsi & Coca Cola are somewhat perfect substitute of each other.

In Pakistan Pepsi is consumed lightly more than Coca Cola because of taste.

Pepsi & Coca Cola

COMPARISION

Fanta is one of the important products of Coca Cola. Fanta Orange is liked most.

Fanta is preferred due to its taste and quality than Mirinda.

Mirinda & Fanta

COMPARISION

Sprite and Teem are perfect substitute of each other.

Generally, sprite is consumed more due to quality and availability.

Teem & Sprite

STAFF FACILITIES

Coca-Cola provides following facilities to their

employees: Training Coaching Residential Facility Medical Care Transportation Pension

WHO IS COMINIG

MARKET SHARE

40%

55%

5%

Coca-Cola

Pepsi

Others

COMPETITORSPepsi Cola Products

RAMAZAN OFFER

RAMAZAN OFFER

The Coca Cola has an increased sale during different Islamic Festivals. Especially during Ramazan the Coca Cola sale boost up to a maximum level.

MARKETING MIX“Factors that help a

company or firm to sellits products”

MARKETING MIX

Coca cola is the world famous company of soft drinks.

it is American based company which has world wide operations.

Founded in 1886 and company is the world leading manufacturer ,marketer , and distributor of nonalcoholic beverage.

The first international bottling plants were opened in 1906 in Canada, and Panama.

Main BrandsCoke, Sprite, Fanta

PRODUCT

MARKETING MIX

Coca cola has its own set of techniques for setting the price of the product.

It emphasizes on the market demand of the product.

The price is also settled by APBA (All Pakistan Beverages Association).

Price of coke is not more than its competitors. We can get a 250ml bottle of coke at the same rate as that of Pepsi.

PRICE

MARKETING MIXPLACE Selection of place is also a very vital step in

the success of the organization. The place must be right where the customers

wants to be, it must be easily access able. Coca cola makes it sure that its products are

available at every corner of the country.

MARKETING MIX

Coca cola is very much conscious about its promotion.

Coca cola sets its promotional budget on annual basis.

Advertisement plays very important role in promoting the image and name.

Effective advertisement plays important role in the success of product.

PROMOTION

SOWT ANALYSIS

An analysis of organization’s Strength Opportunity Weaknesses and Threats

SWOT ANALYSIS

The coca cola image is displayed on T-shirts, hats and other things. This extremely recognizable branding.

Enjoyed more than 685 million times a day around the world.

Coca Cola stands as a simple , yet powerful symbol of quality and enjoyment.

Coca Cola bottling system is one of their greatest strengths.

STRENGTH

SWOT ANALYSIS

Latin America, Southeast Asia, and Japan account for about 35% of coke volume.

In Pakistan it is a lot to be done to capture the market from their well know competitor Pepsi.

Pepsi is almost 55% of the market share of the Pakistan beverage industry

WEAKNESSES

SWOT ANALYSIS

Coca Cola bottling system also allows company to take advantage of infinite growth opportunities around the world.

This strategy gives coke the opportunity to service a large geographic, diverse, area.

OPPORTUNITY

SWOT ANALYSIS

Consumers buying power also represents a key threat in the industry.

The rivalry between Pepsi and Coke has produce a very slow moving industry.

Management must continuously respond to the changing attitudes and demands of their consumers.

Consumers can easily switch to other beverages with little cost or consequence.

THREATS

FUTURE PLANS

“The future plan of the Coca-Cola Company

is to become dominant in the market and to

become the market leader”

u said ,but they will never forget

how u made them They may forget what feel

QUSETION & ANSWER SESSION