coastal medicine

Summer/Fall 2013 • Volume 1, Number 2

The Official Magazine of the Santa Cruz County Medical Society

6 • COASTAL MEDICINE • VOLUME 1, NUMBER 1 • WINTER 2012/2013 2 • COASTAL MEDICINE • Summer / Fall 2013

Summer / Fall 2013 • COASTAL MEDICINE • 3

4 • COASTAL MEDICINE • Summer / Fall 2013

16 Getting Ready for Health Care Reform on the Central Coast Cecilia Espinosa

18 Health Reform Heats Up as the Clock Races James Noonan

24 Act Now To Avoid Medicare Penalties in 2015

Departments

3 Welcome New Members

5 Physician Practice Websites: Exclusive Member Benefit from Mayaco

7 The President’s Desk Jeannine Rodems, MD

SCCMS President

12 But To Be More Donaldo Hernandez, MD

15 Your Care Team Is Now Available on DocBookMD

22 Medi-Cal Cuts & Clawback Tom Gehring

28 2013 Education Series

30 Advertisers - Classifieds - Key Dates / Calendar

PRESIDENT Jeannine Rodems, MD

PRESIDENT-ELECT Brian Brunelli, MD

PAST-PRESIDENT Donaldo Hernandez, MD

SECRETARY Christopher O’Grady, MD

TREASURER Juan Rodriguez, MD

BOARD MEMBERS

Nicholas Abidi, MD, John Christensen, MD

W. Richard Hencke, MD, Lisa Hernandez, MD

Jennie Jet, MD, Patrick Meehan, MD

Dawn Motyka, MD, Susan Schaefer, MD

Kim Schulz, MD, Rosalind Shorenstein, MD

Michelle Simon, MD, Jack Watson, MD

COMMITTEE/PROJECT CHAIRS & REPS

FINANCE Juan Rodriguez, MD

HEALTH SCIENCES MENTORSHIP (UCSC) Jack Watson, MD

LEGISLATIVE OUTREACH Tim Allari, MD, Jack Watson, MD

MEMBERSHIP To be announced

MRAC Tobias Yeh, MD

NOMINATING Brian Brunelli, MD and Jeannine Rodems, MD

NORCAP COUNCIL Rosalind Shorenstein, MD

PHYSICIAN WELL-BEING John Gillette, MD

and Martina Nicholson, MD

PRACTICE MGRS NETWORK Mary Champlin

QA, CONDUCT & ETHICS Robert Jones, MD

and Michele Van Ooy, MD

CMA HOUSE OF DELEGATES REPRESENTATIVES

Brian Brunelli, MD, John Christensen, MD

W. Richard Hencke, MD, Jennie Jet, MD

Christopher O’Grady, MD, Jeannine Rodems, MD

Susan Schaefer, MD, Jack R. Watson, MD

COMMUNITY ENGAGEMENT/PARTNERS

CMA Paul R. Phinney, MD, President

CRUZMED FOUNDATION Joydip Bhattacharya, DO, President

EMERGENCY MANGEMENT COUNCIL David McNutt, MD, Rep.

EMERGENCY MEDICAL CARE COMMISSION Marc Yellin, MD, Rep.

HEALTH IMPROVEMENT PARTNERSHIP Donna Odryna, Board

MEDICAL RESERVE CORPS Jeff Terpstra, President

Coastal Medicine Magazine

EDITORIAL COMMITTEE Jeannine Rodems, MD and

Donaldo Hernandez, MD

MANAGING EDITOR Donna Odryna

CONTRIBUTING WRITERS Tom Gehring, Donaldo Hernandez,

MD, James Noonan, Jeannine Rodems, MD, Cecilia Espinosa,

Coastal Medicine Magazine is produced by

The Santa Cruz County Medical Society

OPINIONS expressed by authors are their own and not necessarly

those of Coastal Medicine Magazine or SCCMS. Coastal Medicine re-

serves the right to edit all contributions for clarity and length, and to

reject any material submitted in whole or in part. Acceptance of adver-

tising in Coastal Medicine in no way constitutes approval or endorse-

ment by SCCMS of products or services advertised. Coastal Medicine and

SCCMS reserve the right to reject any advertising.

SUGGESTIONS, story ideas, or completed stories written by current

Santa Cruz County Medical Society Members are welcome and will be

reviewed by the Editorial Committee.

DIRECT all inquiries, submissions, and advertising to:

Coastal Medicine Magazine

1975 Soquel Drive, Suite 215

Santa Cruz, CA 95065

831-479-7226

Fax: 831-479-7223

[email protected]

MEDICAL SOCIETY OFFICE HOURS:

Monday through Thursday 8:30 AM to 4:30 PM

MEDICAL SOCIETY STAFF

EXECUTIVE DIRECTOR Donna J. Odryna

OFFICE MRG / MEMBER SERVICES COORD. Mary Champlin

BOOKKEEPER Christie Hicks

SANTA CRUZ COUNTY

MEDICAL SOCIETY


14 • COASTAL MEDICINE • Summer / Fall 2013 10 • COASTAL MEDICINE • Summer / Fall 2013

HELP PROTECT MICA



But to Be More—Continued from page 13

Inside Back Cover


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Coastal Medicine The Official Magazine of the Santa Cruz County Medical Society

1975 Soquel Drive, Suite 215

Santa Cruz, CA 95065

coastal medicine

Documents

md membership

md sccms president

md christopher ogrady

md jennie jet

md susan schaefer

md dawn motyka

md kim schulz

md michelle simon