co-operative milk producers union ltd

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PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE Page 1

CONTENTS

Chapter

No.

Index Page No.

1 Introduction to the study 2

2 Objective of the study 5

3 Profile of the company

3.1Global scenario in Dairy Industry3.2 Indian scenario of Dairy Industry

3.3 Bans dairy3.4 Department study

7

4 Research methodology 53

5 Data analysis 59

6 Finding and Suggestion 74

7 Conclusion 76

8 Limitations 78

9 Recommendations 80

10 Bibliography 82


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1-INTRODUCTION


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INTRODUCTION

The present project report is based on my two-month training in Palanpur

(Gujarat & Banaskantha ) under BANAS DAIRY CO-OPERATIVE MILK

PRODUCERS UNION LTD. The summer training is meant to acquaint student with

the real life situation of the organization. It gives the opportunity to utilize and

integrate the theoretical knowledge, acquired in the class room in the practical field.

The business of brand marketing may be compared with the game of chess in

the area of marketing the brand name packing, a similar role as that of the pawns on

the board of chess.

Introduction of Marketing:

Need and want through creating, offering, and exchanging products and value

with others.

Marketing is very important function in any industry. Every company has to

handle its marketing function with care. As the whole world is turning into a globalmarket, marketing function is getting more and important in every company. The term

marketing is changing in the world. Now selling product by advertising, it is not only

the function of marketing. But in this new world marketing puts weight age on

satisfying consumer needs. If the market does a good job understanding consumer

needs, develops product that provide superior value and price, distributes and

promotes them effectively. These products will sell very easily.

Customer feedback

The customer feedback process is a critical part of the quality management

system, and should therefore receive adequate attention during a third party audit.

Feedback from the customer is one of the primary performance indicators that can be

used to judge the overall effectiveness of the QMS. It is important, therefore, for the

auditor to verify that

a) The organizations customer communication channels promote anadequate awareness of the process by which customers can provide

feedback


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b) Inputs to the customer feedback process include relevant, representativeand reliable, and

c) This data is analysed effectively, andd) The output from this process provides useful information to themanagement review and other QMS processes, to enhance customer

satisfaction and drive continual improvement.

About Project:

For selling consumer products like milkand other dairy products, it is a necessary to

know the consumer opinion. For this purpose, this project is carried out for Banas

dairy, Palanpur.

For this purpose I took feedback of about 100 customers who are using Amul, Banas

and Sagar dairy product.

Convenience sampling method and questionnaire metod was used to collect the data.

The area of the study was Deesa city.

1) 98% respondents use milk, 46% respondents use butter milk, 20% respondentsuse Ghee, 5% respondents use sweets and 3% respondents use other products.

2) 70% respondents purchase milk 2ltr a day, and 30% respondents purchasemilk more than 2ltr a day.

3) 70% respondents purchase product for self use, 21%respondents purchase aproduct for selling purpose, and 17% respondents purchase a product for

making a new product.


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2-OBJECTIVE


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OBJECTIVE OF THE STUDY

The main objective of this project is to know about consumer opinion for dairy

products of Amul, Sagar and Banas dairy in a designated area.

And the other objectives are:

To know about which product is more preferred To promote the sales of dairy product. To see whether promotional schemes is fruitful or not. To find out customer requirement. To know about:

a) Brand loyaltyb) Brand awarenessc) Usage ratesd) Brand consciousness.

To know about the competitor brand on above favors. To find out remedial suggestions for building up sales in the

designated area.


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3-COMPANY PROFILE


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3.1 GLOBAL SCENARIO IN DAIRY

INDUSTRY

WORLD SCENARIO :

India plays an important role in the dairy sector. This is crucial important to

the company. The country is the worlds largest milk producer, accounting for more

than 13 percent of world total milk production and it is the worlds largest consumer

of dairy product, consuming almost 100 percent of its own milk production, estimated

around 74 million ton in 1998.

Currently, India is a non-entity in the international dairy marketplace. Only

small quantities of dairy products are exported to Bangladesh, Sri-lanka, Nigeria, the

Middle East and very recently to the USA. The WTO provide India with the

opportunity to sell their products in other part of the world, especially to the 150

million non-resident Indians all over the world. An ample export potential exists for

unique traditional milk products such as ethnic sweets and foods like srikhand, Peda,

and cheese. Indias largest dairy company, GCMMF recently started exporting ghee,

butter and srikhand under the Amul brand to the USA. These products will soon be

available in Canada also.

The Indian dairy sectors challenges include the need for improvements in

animal feeding, vet services milk production, collection and transport as well as the

need for advances in corporate technology and marketing.

Further liberalization seems to be necessary to make private and foreign

investment in the dairy sector more attractive. The Indian dairy will need theseadditional investments to keep pace with the fast increasing demand for dairy

products. Export opportunities are certainly positive, but every litre of milk exported

will create a need for further expansion in the dairy industries unless an import is

grow considerably. On the other hand, during the coming WTO -round more pressure

will be put on the Indian government to improve the market access for dairy products.


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3.2 INDIAN SCENARIO OF DAIRY

INDUSTRY

DAIRY INDUSTRY IN INDIA:

a)CO-OPERATIVE:A man takes a musters seed and sows it in his field. It is the smallest of all seeds,

but when it grows up, it has the biggest of all plants. It becomes a tree, so that birds

come and make their nest in its shredded branches.

This approach of the growing and nesting birds-the spirit co-operation between

the natures, the person who sows the seed is the true essence of a co-operative.

Co-operation amongst competitive is the fundamental principle. One is

reminded of the story where the father tells his five sons to break small wood sticks

individually and then trying to breaks them when they are joins. The sticks do not

break.

b)CO-OPERATIVE MOVEMENT IN DAIRY INDUSTRY:Milk is a perhaps the only agricultural product that a farmer is required to sell

twice a day every day of the year. In view to its extremely limited keeping quality, the

farmer has also got to sell it within a few hours of production; otherwise it becomes a

total loss. In India as farming is carried on very small fragmentary holding and

because the production per farmer is extremely small it is not possible for a farmer

himself to market what little milk he produces. The production being small it does not

become worthwhile for him to sell the milk the consumer himself. Inevitably,

therefore draying so developed that middle-men entrench themselves in the milk

producing areas to buy the milk from the farmers transport it to the consuming centersand to sell in to the consumer. We are all aware of the tremendous exploitation that

the middle-men indulge in when marketing agricultural commodities.

Even in products like wheat, rice, tobacco, the exploitation of the farmer by

middle-men is very important but these are products that are needed to be marketed

only once a year. These are also products, which the farmer can stock for some time

in order to obtain a good market.


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c) THE GUJARAT CO-OPERATIVES MILK MARKETINGFEDERATION:

As district unions multiplied, kaira co-operative recognized that the marketing

federation would bring many economics, particularly to the small ones. The Gujarat

Co-operative Milk Marketing Federation (GCMMF) was established in November

1973, with Dr. v. kurien as its chairman. He had retired from kaira co-operatives that

year, along with Mr. Tribhuvandas K. Patel, one of the founder members of the union.

Following are the members of the union:

Banaskantha District Co-operative Milk Producers Union Ltd. Sabarkantha District Co-operative Milk Producers Union Ltd. Mehasana District Co-operative Milk Producers Union Ltd. Baroda District Co-operative Milk Producers Union Ltd. Gandhinagar District Co-operative Milk Producers Union Ltd. Bharuch District Co-operative Milk Producers Union Ltd. Valsad District Co-operative Milk Producers Union Ltd. Rajkot District Co-operative Milk producers Union Ltd. Ahmedabad District Co-operative Milk Producers Union Ltd. Khaira District Co-operative Milk Producers Union Ltd. Surat District Co-operative Milk Producers Union Ltd.


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3.3 BANAS DAIRY:

Banas Dairy is a well known dairy in Gujarat and is a leading supplier of milk

products to Banaskantha District. Banas Dairy Ltd; is a large-scale unit.

Banas Dairy markets its products under a very powerful brand name

AMUL. It produces a wide variety of products like Milk, Milk Powder, Ghee, Ice-

cream, Amul butter and Amul Cool etc.

A total geographical area of the Banaskantha district is 12248 square Km of

which 72% is cultivable while 12% land is irrigated by tube wells canals, etc. The

area covered under forest is only sq.Km.Of total 15.99 Lac livestock population 6.54

Lac Cattle and 9.45 Lac Buffalo as per the cattle census 2007.

Frequent droughts due to average rainfall as low as 22 writes on the wall,

serve shortage of water accompanied by high TDS (3000 to 5000 mg) and as high as

2-5 ppm fluoride content in water, makes live hood almost difficult.

The district enfolds the human population of about 25 Lac predominantly

depending upon the income source from agriculture and allied activities like keeping

milk animals. Majority of population dwells in rural hinterland. However agriculture

mainly depends upon the rainy season as there is a severe shortage of ground water

besides poor quality of soil profile.

Scenario is quite gloomy on literacy rate which is around 55% and women

literacy is only 21%. As high as 40% children turnout from schools at primary levels

makes the Damocles sword of unemployment always looming.

The district is also pride abode of the famous Kankrej, dual purpose breed of

cattle.


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Existing Managing Body

S.N. NAME DESIGNATION1. Shri. Partivbhai G. Bhatol. Chairman

2. Shri. Balwant Singh. Barad Vice Chairman

3. Shri. S. R. Chaudhary. Managing Director

4. Shri. M. G. Patel. General Manager (PO)

5. Shri. R. D. Kathrotiya. General Manager (P&E)

6. Shri. V. D. Pavaya. Senior Manager (Prod)

7. Shri. A. R. Patel. Senior Manager (Prod)8. Shri. G. R. Bhatol. Manager (Sales & Marketing)

9. Dr. H. B. Joshi. Manager (GDCTC)

10. Shri. P. M. Karen. Manager (SS)

11. Dr. Z. D. Rathore. Manager (DH)

12. Shri. M. P. Joshi. Manager (F&A)

13. Shri. N. P. Garg. Manager (CP)

14. Shri. D. G. Bera. Dy. Manager (Adminand Hrd)15. Shri. R. Chechani. Dy. Manager (F&A)

16. Shri. V. S. Desai. Dy. Manager (QA)

17. Shri. I. J. Memon. Dy. Manager (Prod)

Bankers

The Banaskantha District Central Co-Operative Bank Ltd. Palanpur Bank of Baroda, Palanpur. State Bank of Saurashtra, Palanpur. B.K. Mehsana Gramin Bank, Palanpur. National Dairy Development Bank. Dena Bank of India. State Bank of India.


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Auditors

Special Auditor ( Milk ) Milk Auditor Office Palanpur.

Year of Establishment.

The Banas Dairy was registered on 31st January 1969. The Plant Banas, it was Established on 14th January 1971. The Plant Banas II, it was Established on 2nd October 1998.

Besides the above said Milk it is going to introduce a special kind of milk

called the UHT(Ultra Heat Treated ) milk.

Today Banas Dairy is one of the fully automatic dairy plants with its holding

capacity of 10, 00, 000 lit. / day. The central control room controls the whole process.

The controls air-conditioned plant controls the environment.

Banas Dairy also has a very good network of milk suppliers. Raw milk is

supplied by the village co-operatives by the means of tankers and there tankers can

bring around 10000-15000 liters of milk. Banas Dairy has a very strong team of

distribution and retailers.

Banas Dairy is said to be a leading manufacturer and exporter of Amulya Milk

Powder, Butter and Pure Ghee. The Countries where the dairy products exported are

Abu-Dhabi, Alziria, Nepal, and Tanzania etc.

Banas Dairy does not have the problem of severe competition in milk because

it enjoys a share of 60% in headband.

Banas Dairy is a part of the GUJARAT CO-OPERATIVE MILKMARKETING SOCITY.


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ADDRESS AND REGISTERED OFFICE:

Banaskantha District Co-operative Milk Producers Union Ltd.

Banas Dairy,

PB No.20, PALANPUR-385001

Bans Dairy is registered under the Gujarat Co-Operative Society act 1912. So

it is Co-Operative unit.


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HISTORY OF AN ORGANISATION

The dream of late Galbabhai Patel, founder chairman and the selfless sage to

uplift Socio-economical status of village farmers came true after creation of Co-

operative milk union for Banaskantha district, on the foot print of AMUL Dairy of

Kaira (Presently Anand) district, the model of a true co-operative. Consequently eight

village level co-operative milk societies in Vadgam and Palanpur Taluka of district

were registered and started collecting and pouring milk at Dudh Sagar Dairy,

Mehsana from 10th March 1966. With this grass-root level work, followed by the

registration of the milk union under co-operative Act on 31st January 1969 as

Banskantha district co-operative milk producers union limited Palanpur, popularly

known as BANAS DAIRY came in to existence.

A legend thus goes on, the foundation stone laid down by late Galbabhai Patel

on 14th January 1971 at 122 acres land acquired near Jagana village in order to set up

a dairy plant under the Operation Flood Program launched by National Dairy

Development Board. ON 5th February 1971 (Day of Vasant Panchmi), a dairy started

functioning at the same place with handing capacity of 1.51 Lac liters of milk. This

dairy plant was expanded later on with processing capacity of 4 Lac liters milk per

day.

As a result of subsequent relentless efforts of dedicated and committed

leadership by founder chairman late Galbabhai Nanjibhai Patel, Ex Chairman Shri

Dalubhai S. Desai and present Chairman Shri Parthibhai G.Bhatol, working on co-

operative principles won the truest of milk producers. Ultimately, a real shape of

todays modern dairy complex, the second largest Dairy Co-operative in India carved

out.

A small step, organizing some societies and collecting few hundred liters of

milk in the year 1966 has turned in to a quantum leap, when the ambitious and ultra

modern automated dairy plant of Asia continent has taken a real shape adjoining to

first dairy plant (BANAS II DAIRY) with cost of 130 crores to meet not only present

but also future need to handle 10.5 Lac liters milk per day. This Banas II Dairy planthas highly sophisticated computer driven milk handling and processing facilities to


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produce 60 metric tone milk powder, 40 metric tone table butter with a 6.5 Lac stone

of Banas II project was laid on 2nd October 1998 (Dashera Vijyadasmi) by Dr. V

Kuriene, the chairman of NDDB and GCMMF, Anand, father of white revolution and

the milkman of India.

By having Banas-I and Banas-II Dairy project, Banas Dairy can meet with

future challenges to collect the entire milk produced in district, processing and

manufacturing quality milk products to satisfy customers. Altogether Banas-I (old

Dairy) and Banas-II Dairy plant and 5 MILKCHILLING CENTERS (Khimana,

Dhanera, Tharad, Radhanpur, and Danta), Banas Dairy is able to process 10.5

Lacs liters of milk per day having total production capacity of manufacturing 100

TPD milk powder, 40 TPD Table Butter Dairy would achieve yet another mile stone

on progressive passage when a 0.96 Lac liter capacity UHT plant will be functional

for commercial production from September 2003.

Banaskantha District Co-Operative Milk Producers Union Limited known as

Banas Dairy is a co-operative organization established in the year 1969 under the

Gujarat Co-operative societies Act 1961 with the support of NDDB as a part of their

Operation Flood Program launched to bring about white revolution in the country. It

manufacture a large number of dairy products underAMUL, SAGER and BANAS

brands. Our product range includes Amul Pasteurized Milks, Amul longer Shelf Life

Milk, Amul Butter milk, Amul Ghee, Sager Ghee, Amulya Powder, Sager Tea and

coffee Whitener, Sagar SMP, Amul SMP, Amul Shakti Powder, a wide range of

Amul Ice Creams, Banas Peda, Banas Tea etc. The products of dairy are marketed

through Gujarat Co-operative Milk Marketing Federation, Anand. It also provide a

large number of technical inputs to over 1.8 Lac farmer households, which are

organized through 1200 old village level Co-Operative Milk Societies. Thus, the

products are mainly marketed under world famous brand names AMUL and

SAGAR. The dairy has also recently started exports of ghee and milk powders to

Middle East, Far East, Australia and African Nations. It was one more feather in the

cap of Banas dairy when it got ISO 9002 and HACCP certification. The dairy has

taken benefit of custom duty exemption for import of capital goods under the EPCG

scheme of GOI, and has saved large sum of approx, Rs.11 Crore.


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Allied Services :

Co- operative Education & Development (CED) Vision Mission Strategy Workshop (VMSW)


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Galbabhai Dairy Co-Operative Training Centre: (GDCTC) Member Janshree Group Insurance Scheme & Janshree Education

Scheme: (MJGIS & JES)

Credit scheme for the DCS Building: Mega Project in animal Husbandry for BPL families: Animal Breeding Services & Conservation of Kankrej breed: DHIPA ( Dairy Herd Improvement Program Action) Cattle Manger, Chaff cutter and Ai Trsvis: Information and communication: ISO Certification of DCS: Automatic Milk Collection Station (AMCS) Training and Visit

Motivation Schemes

Ideal DCS and Rotation Shield scheme: Milk Competition Scheme: Banas Laxmi Scheme: Motivation Scheme in internal Consultant Development Program

(ICD)

Motivation scheme for AI Workers: Bulk Milk Cooling Unit (BMCU):


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Mission and Vision

Banas Dairy will cover district 2 lack milk producer, which include 50%

partnership of women farmers under the framework of 1300 District Co-operatives

Societies (DCS). Out of these, 500 DCS will have Bulk chiller installation. Milk

production per animal will be 5 liters daily in buffalo & 10 liters daily in crossbred

cow. Banas Dairy will cover districts 2.0 Lac milk producers, which include 50%

partnership.

The union will procure 12 Lac liters of milk daily. The milk processing

capacity of the plant will be 12 Lac liters per day & cattle feed processing capacity

will be 500 MT per day ERP (Enterprise Resource Planning) will be implemented.

Milk & Milk products will be manufactured to suit the requirement of customer.

Vision Statemen

Banas Dairy will be strengthening co-operative movement by making

available best quality, healthy, nutritious milk & milk products according to the

customer taste with the help of Gujarat co-operative Milk Marketing Federation to the

entire customer. It strives for excellence through commitment for the overall

development of milk producer & employees, protecting the environment, adopting the

modern technology, and the best practices prevailing in the industry.


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BANAS DAIRY ON THE PASSAGE OF PROGRESS

Sr,N

o

Particulars 2003-04 2004-05 2005-06 2006-07 2007-08

1 Milk pouring DCS 1212 1225 1255 1295 1337

2 Registered DCS 1,008 1,037 1,089 1,119 1,163

3 Milk Procurement

(MT)

Buffalo milk 1,44,681 1,81,472 1,92,990 1,74,819 1,96,556

Cow Milk 64,015 80,133 81,634 67,749 63,269

Bulk Chilled Mixed

Milk

70,996 96,,677 1,50,814 1,94,458 2,68,629

Total Milk 2,79,662 3,58,282 4,25,439 4,37,026 5,28,454

4 Special Visit Case

No.

2,35,320 2,68,985 3,05,098 3,05,565 3,57,181

5 No of A I center 272 359 391 419 497

6 No Of A I Cases

Cow

1,04,053 1,26,850 1,33,001 1,53,819 1,88,391

Buffalo 92,670 96,679 1,10,160 1,30,292 1,66,346

Total 1,96,723 2,23,529 2,43,161 2,84,111 3,54,737

7 Vaccination

Program me

a)F&MD(Doses) 4,23,046 1,84,900 2,84,950 3,63,100 4,60,750

b)H S(Doses) 1,62,300 1,81,550 2,22,000 2,96,600 3,31,500

c)Rabies(Doses) 9,200 9,314 8,450 9,871 13,026

8 Study Visit of

Dairy

- 3,070 2,240 7,500 6,900

9 Banas Dan Sales

(MT)

96,626 1,27,424 1,39,432 1,39,693 1,60,454

10 DCS having own

House

523 529 592 652 721

11 No of participants

trained in GDCTC

194 254 971 305 309

12 No. of VMS

program

- 154 167 165 199


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SHARING SOME PRESTIGIOUS MOVEMONT

The Dairy is committed to supply quality milk and milk products to its esteemed

customer at the right time and as a result of it s commitment with sincere follows-up,

the Dairy was recognized for its best performance in productivity and quality by

Indian Govt. and awarded the prestigious National Productivity Award for the year

1992-93, 1993-941996-97 as well as Shreshtha Pramanpatra for the year 1993-1994.

In the year 1992-93 the union completed 25 year of meaningful existence the

service of the farmers of the Dist. and celebrated it Silver Jubilee year on may,

7,1994.

Initially the plant was established with the capacity of 1.5 LLPD milk processingcapacity but from July, 28, 1971 the capacity was increased to 4.0 LLPD.

A sub project Banas Dairy phase 2 (fully automatic plant) already started under

NDDB having 6.5 LLPD milk processing capacity, establishment of this plant will

increase the total capacity of Banas Dairy to10.5 LLPD.

The products at present manufacture in Banas Dairy are as follows: - Liquid

Milk (this includes Amul Gold (whole milk 6.0/9.0), Amul Shakti (standardized milk

4.5/8.5), Amul Taza (tonne milk 3.5/8.5), Amul Slim & Trim, Amul Shakti, TableButter, Ethite Butter, Ghee, Casein Powder (this include SMP, Amuulya (partially

skimmed sweetened by the plant two year ago. In this product 50% of milk fat is

replaced by vegetable fat. The mix is homogenized to disperse vegetable fat.)

The profit during 1997-98 was 82 lacks with the turnover of Rs. 251.04 Crore

while in 1998-99 the profit was Rs. 1.5 crore with the turnover of Rs 327.40 Crore.

Total human resource assets at the plant are 1992 in Feb. 1999.

Banas Dairy has introduced quality management system based on international

Standards 9002 and safety management system based on codex standard 15000 on

HACCP to ensure highest quality products with built in safety to consumer. Banas

Dairy has got the ISO 9002 certification in June 1999. ISO 9002 certification ensures

the good quality management and housekeeping practices in the plant. The plant had

implemented different plant for improving quality like TQM, SGA, HOUSE

KEEPING, ERP, TPM, BANAS CHIRAG etc.

The dairy is providing different extension services and aids increasing milk

production and its quality. The aids include veterinary aid, A.I centers, Cattle Feed.

Along with these aids, different extension services like Audio-visual aids Banas dairy


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patrika, study tours of the farmers etc, are provided. Besides these extension services,

the dairy has started various schemes for providing assistance to milk producers like

Cattle insurance, Financial aid for purchasing cattle, members group insurance

LAND MARK ACHIEVEMENTS

A voluminous quantity of 21.06 lkg pd milk received on 30th January, 2008 ina single day by Society Services Sectiona new mile stone

A whopping number of 32187 special visits attended by vets in dairyHusbandry section in September 2006a time record.

All time record for vaccination of F&MD -4,60,750 animals in year 2007-08 Galbabhai Dairy Co-operative Training Center organized and conducted

training for highest ever number of participants 971 during 2005-06 an

epoch making event.

The turnover of milk union skyrocketed to Rs .11,498.8 Million during thefinancial year 2007-08 a remarkable success.

Total 369 Bulk Milk cooling Units installed in Village Dairy Co-operatives anunique record in the country.

Highest ever milk price paid to milk producer members Rs.300 /- per kg fatat present.

It was triumphant to win the award from GCMMF for the best ice-creammaking unit (Banas Dairy) consecutively for second year out of all 6 ice-

cream manufacturing units.


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3.4 Department Information

3.4.1 Production Department:

Production means creation of utilities and energy to satisfy the wants and

requirements of the people. It covers all the activities of the allocation and utilization

of resources such as laborers energy, material equipments etc.

Production is a basic function of the firm as an output. As there are so manyproducts of the dairy, the production departments staff is quite intelligent and hard

working. Production is a combination of the four factors land, labors, capital and

entrepreneur. In the dairy, the four factor are combined and so the production goes

high day-to-day.

LIST OF PRODUCT

AMUL MILK

Raw Material Milk given by the villages

Quality - 16 Lacs liter/day

Nutrition- 1.5 to 6.0 Fats

SAGAR/BANAS GHEE

Raw Material Milk Butter

Quality - 6547 M tons

SAGAR MILK POWDER

Raw Material Milk

Quality - 30,554 M tons


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AMUL BUTTERRaw Material Milk Fat

Quality - 15,212 M tons

AMULYA INSTANT MILK MIX

Milk Fat 20%

PRODUCTION PROCESS DEPARTMENT

There are different kinds of process doing in the different department of the

production process.

Milk receiving Department Milk pasteurization Department Milk Storage Department Milk Pouch Packing Section Butter Making Department Ghee Making Department Powder Making Department

MILK RECEIVING DEPARTMENT:

In this department, the following processes are being done:

A. This is the first process done into this unitB. First all the trucks take to the Milk Receiving Dock.

There is a special quality of every unit is that

throughout every process Nil & is No one person

doesnt touch the product


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C. All the canes stands in the truck are put on the chain.Which is circular following?

D. Then all the canes weighted by the weighting machine.Also, some milk taken into the bickers for testing.

E. Then all the empty canes are taken into machine forwashing on the chain. All the canes are washed by

steam & hot water. At the end all the canes goes to end

rout of this unit & sprayed a chemical named Sodium

Silicate to at clean

F. This department is checked by the food productorganization.

MILK PASTEURIZATION DEPARTMENTIn this process Milk is heated up to 80 c & after immediately cooled it because of it

become microbes free. This process is done twice in a day after cream removed from

it & stored it.

MILK STORAGE DEPARTMENTa) After pasteurizing, the milk & cream are stored into the insulated tank.b) In this department there are tanks stands & they are used for filling Milks. The

capacity of each tank in 20,000 litres.

c) Also, for filling cream the tanks are available.d) Standardize milk is used for making milk powder.e) Cream is used for making table butter & ghee.

MILK POUCH PACKING SECTIONa) In this department the milk pouch for 500ml are filled.b) Each machines can fill 60 pouch per minutec) All the pouches are put into the cold storage.d) The pouches in the cold storage are send to district head quarters,


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BUTTER MAKING DEPARTMENTa) In this department the table butter is made from the pasteurized cream.b) This butter is made with the help of condiment butter making machine.c) It is paked in 500gm & 100gm packet.d) The capacity of the machine is to make butter is 40 tonnes/day.

GHEE MAKING DEPARTMENT

a) In this process first butter is obtained from the milkb) After the process the butter is heated and then the ghee is obtained.c) It is packed in 500 grams. 1kg, 2kg, 5kg, & 10 kg tin packing.d) The capacity of the machine to make ghee is 16 tones.

POWDER MAKING DEPARTMENT

a) In this process milk is put in a big pipe & steam it is concentrated& it is convertedinto powder foam.

b) It is packed into box..c) Hear two plant

30-TDP PLANT 60-TDP PLANT The capacity of the 60 TDP Plant powder is 60 tones

The capacity of the machine to make 75 packed/min

RANGE OF PRODUCT

SAGAR SKIMMED MILK POWDER

Which is especially useful for diet preparation or for use by people on low calorie and

high protein diet?


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Special Features:

Packed under an atmosphere of Nitrogen, has excellent natural miscibility (without

the use of lecithin), has a fine granular texture. It convenient alternative to condensed

milk, market in India since last 6 years.

Amul Cool

Flavour

Elachi Kesar Rose

Amul Sagar /Banas Pure Ghee

Made from fresh cream, has typical rich aroma and granular texture. An ethnic

product made by diaries with decades of experience.

Composition

Milk Fat 99.7% Moisture 0.3%

Amul Ice-cream
http://www.amul.com/cooking-sagar.htmlhttp://www.amul.com/cooking-sagar.html


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Composition:

Milk Fat 13.5% to 14.5% Total Solids 40% to 41% Sugar 15% Approx. Acidity 0.17% to 0.19% Protein 3.9% to 4.1%

Food Energy Value:

Calories per 100 ml -196.7 kcal

Flavours:

Vanilla, Strawberry, Pineapple, Orange, Rose, Mango, Chocolate, Honey-Dew-

Melon, Tutti Frutti, Litchi, Kesar Pista, Kaju Draksh, Butterscotch, Chocochips,

Rajbhog and Cashew Break

AMUL FRESH MILK

(A) AMUL MILKis made from Pasteurized Milk

Composition:

Variety Fat (%) SNF (%)*

Amul Gold (Whole milk) 6 9

Amul Shakti (Standardized milk) 4.5 8.5

Every 100 parts of SNF (Solids Not Fat) contains 56 parts of carbohydrates,

34 parts of protein and 9 parts of minerals.

Special Features:


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Amul Milk is the most hygenic liquid milk available in the market. It is

pasteurized in state-of-the-art processing plants and pouch-packed to make it

conveniently available to consumers.

Product Specification:

Amul milk meets the PFA standards for the respective type of milk.

(B) AMUL GOLD MILK

Amul Gold is Long Life standardized milk. It is fresh and only fresh milk,

which has been processed with a technology called UHT (Ultra High Temperature),

hence also known as UHT milk. Notwithstanding popular misconception, UHT

technology does not involve any use of preservatives. The UHT treatment ensures

zero microbial activation, while preserving the maximum flavour, taste, andnutritional value. The aseptic packaging system protects the product from air and light

and guarantees a long shelf life of 180 days without refrigeration.

Amul Gold contains 6.0% fat and 9.0% SNF minimum and is ideal for making

sweet dishes (like kheer, payasam etc.) and for setting curds. It is also ideal for

drinking straight from the pack for kids and adolescents who simply love its creamy

taste sans the inconvenient cream layer! Amul Gold comes in convenient 1 liter and

500ml packs.

(C) AMUL TAAZA DOUBLE TONED MILK

Amul Taaza is Long Life double toned milk. It is fresh and only fresh milk,

which has been processed with a technology called UHT (Ultra High Temperature),

hence also known as UHT milk. Notwithstanding popular misconception, UHT

technology does not involve any use of preservatives. The UHT treatment ensures

zero microbial activation, while preserving the maximum flavour, taste, and

nutritional value. The aseptic packaging system protects the product from air and light

and guarantees a long shelf life of 180 days without refrigeration.


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Amul Taaza contains 1.5% fat and 9% SNF minimum and is ideal for tea and

coffee whitening and for setting curds. It is also just right for drinking straight from

the pack for those who would like to enjoy the taste the goodness of natural while

avoiding the hazards of too much fat! Amul Taaza comes in convenient 1 liter, 500ml

and 200ml packs.


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3.4.2 Human Resource Department

Human Resources Department is main department of dairy because themanagement department depends on Human Resources Department. The effective

control & use of man power like: manager, workers included in this Department of

banas dairy.

The Six M of Banas Dairy like: Man, Materials, Money, Market, and Machine

& Method. In this six M, the main part is man which is useful for the progress of

department. Human Resources Department is related with procurement, development,

& maintenance of people for the aim of contribution to individual and social goals.

The Manpower is the most important assets of the business. If the Manpower

of organization has co-operation< skilled as well as hard working, the organization

has easily achieved the goals, which collect by the organization.

ABOUT THE WORKERS

NUMBER OF EMPLOYEES

1520 Employed working in a dairy 1000 contract Employs

OTHER ACTIVITIY

One dispensary in dairy & give facility to their workers. One Bank in Dairy Female worker got special holiday on them special case Dairy provide insurance to all the worker. Society provides insurance to all worker.


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RECRUITMENT

Informs the first stage in the process, which continuous with selection causes

with the placement of the candidate recruitment is the discovering of potential

applications. There are 3 methods of recruitment.

1. Direct2. Indirect3. Third party method

TYPE OF WORKER

Skilled worker Semi skilled workerUnskilled worker

Training & Development

Every organization needs to have well trained & experienced people toperform the activated that have to be done.

Training is process of leaving a sequence of programmed behavior. It is a

system to improve the skill.

Training BANAS is done by three ways.1. Divisional.2. Manager proposal.3. Performance Appraisal.

Training is provided to the capable & responsible person in BANAS

For purpose of training BANAS made a one Training Centre in Dairy.

Employments are analyzed about their performance to their job. Those who are

selected for training has to submit their report after completed their training.

So, young talented officer are send for training their time period is three year.


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3.4.3 Marketing Department

A Market in general may be described as a place or geographical area where

buyrs and seller meet and there is an exchange of the goods and services against

money. Marketing management is a process or a system of business designed to plan,

promote and distribute by satisfying the wants and needs of the potential customer, or

industrial user or ultimate customers

Marketing is the analysis planning implementation and control of

programmers designed to bring about desired exchanges with target audiences for the

purpose of personal mutual gain. It relies heavily on the adoption and co-ordination of

product, price, promotion and place for achieving effective response.

MILK AND MILK MARKETING

As a part of marketing strategy, each year dairy takes up massive program of

the customer orientation and education which facilitates the symbiosis between

customer and Manufacturer.

Various milk production like Sagar Ghee, Skim Milk Powder, AMUL Butter,

White Butter, Amulya whole milk Powder, Sagar Tea and Coffee Whitener, Mithai

maker, Whole Milk Powder, Peda-Sweet , ice-cream, Namkin were manufactured by

the milk union and Marketed through Gujarat Co-operative Milk Marketing

Federation. Add to that, a quality Banas tea was packed and marketed by the milk

union. In Order to sell various dairy products, they have started 15 AMUL MILK

PARLOURwhich are appreciated by the customer.

A prestigious DUDH SANJIVANI Scheme has been mooted in

collaboration with the State Govt., where they have started supplying fortified

flavored milk to 56,000 tribal school children of Danta & Amirgadh talukas which has

been acclaimed by the whole country and Government of Gujarat wants to replsid the

scheme in other areas of state.


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Generally marketing activities of the Banas Dairy are totally done by GCMMF with

brand name of the Amul for following product.

Amul Butter Amul Ghee Amul Milk Powder Amul Mithai Maker Banas Tea, Sweets, Namkeen, Milk pouch and Cow Ghee Amul Cool etc.

SALES OF MILK IN RS. (CRORE)

YEAR TOTAL SALE(Crore)

2003-04 546.89

2004-05 597.43

2005-06 768.18

2006-07 933.97

2007-08 1149.88

546.89597.43

768.18

933.97

1149.88

0

200

400

600

800

1000

1200

1400

2003-04 2004-05 2005-06 2006-07 2007-08

TOTAL SALE(Crore)

TOTAL SALE(Crore)


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QUALITY POLICY

Banas Dairy, Palanpur is committed to produce safe food of excellent quality

to achieve total customer satisfaction & improve the quality of life of its member milk

producer.

Development of quality Management systems and state of arttechnology in all the spheres of our activities.

Application of food safety management system and eco-friendlyproduction process

Providing products & services for excellence satisfaction of thetotal customer.

Introduction of innovation Welfare Schemes & Serviceimprovement in the social-economic status of our milk producers

Development of motivated dedicated & devoted work force &constant up gradation of its skills


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3.4.4 Finance Department

Finance is the foundation key for a any organization. It is a pivot aroundwhich all the economics activity maximum use of profit is the main cogent of finance

management. Finance is the lifeblood of the business. It has rightly turned as the

sciences of money been needed finance for the production of goods & services as well

as their distribution.

It has been said that a businessman takes money to make money. If you have

money & you management it promptly you will make more money.

Finance management applied to an organization irruptive of its size, nature of

ownership & control whether it is manufacture of service organization.

Finance management is called upon to take two major decisions.

1. Investment decision2. Finance decision

These invite finance in an economy based on money & credit.

RELATION WITH OTHER DEPARTMENT

Finance department are closely selected with other department like production

department, marketing department & personnel department. Finance is the key for any

department. The efficiency of production & marketing operation is directly intense by

the manner in which the finance function of the enterprise is performed by the

finance. It has also helpful in efficiency of the personnel department.

Finance department is providing polices & producers which bring out a closer

co ordination between the various functional areas of business such as production &

marketing.

The financial planning is the forecast about the future requirements of fund &

use of funds. So the production department may get the information about how much

fund is needed in future for the producing of the product.

Finance department is closely related with the production department. Almost

all kind of business activity directly or indirectly involves the according & use of

funds.

For example requirement & promotion of employees in the production is

clearly a responsible of the production department but it resolved payment of wages& salaries and other benefits and this involves finance.


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Finance department are closely related with the marketing department.

Because in marketing department in the advertising distribute good & services the

funds is the necessary. The finance department is providing the funds to the marketing

department.

The personnel department is closely related with the finance department. The

personnel department is provides the manpower to the organization. But there is need

to pay wages and salary and other facilities to the workers. The finance department is

provides the funds and other facilities to workers.

So, there is a close relationship of finance with production, marketing and

personnel department.


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3.4.5 VETERINARY DEPARTMENT

Veterinary department is the most important part for the Banas dairy. The

service of veterinary department plays a vital role for value perception of Banas dairy

in milk producers mind.

The main function of the veterinary department is top give the treatment to the

milk producers animals in Banaskantha District. The veterinary department of Banas

dairy is provides 24 hours services for the treatment of animals. There are mainly two

functions as the type of treatment by veterinary department.

BIJ DAAN TREATMENT INCLUDING OPERATIONS.

The assistant managers are responsible for all the veterinary department

function. They take all the decision about the doctors root, working facilities and

provided services. They also decide the quota (stock) and types and send the order for

medicines. The veterinary department divided in six roots to Banaskantha District.

The dairy given the mobile service to the doctors so they can communicate

with doctors if there is any emergency cases the clerk inform the doctors on their

mobile. So doctor can immediately reach at that place so can animals get treatment at

the right time.

The charge has being different to contact directly to the doctors.

Day charge and Night charges are 60 Rs.

BIJ DAAN - 60 Rs. NORMAL TREATMENT - 60 Rs. POST MORTUM - 60 Rs.


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Camp:

The dairy also organize the camp in villages of Banaskantha District. They

provide the normal treatment free for the animal in that camp. The dairy have also

plan for the time and schedules for the yearly camp.

Medicines:

The Milk Marketing Federation decide that which medicines to be used and

should be purchase from company. The price of those medicines which is customers

get is decided also by the federation.

Vehicle:

For the visit of the various are of Banaskantha District for the purpose to

treatment of animals the dairy provide the facility of vehicle -JEEP to the doctors.

The veterinary department has 55 JEEP facilities for the doctors. The vehicles are

mostly hired on the contract bases and its payment is given as the bases of Kilometers.

The selection of the vehicle is done as per the tender system.

Total numbers of Doctors in the district are 80. There are 300000 to 350000 case received by the Banas dairy per year.


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3.4.6 BANAS DAN

Plant Capacity: - 500mt/day

Composition:

Fat 3% Protein 20% Silica mix 4% Fiber 12% Moisture 10% Carbohydrates : Lactose 33% Sugar 18% Minerals 5%

Besides offering tangible benefits to the procedure member in terms of

remunerative prices and year around market for their milk, the dairy set up a cattle

feed factory of 500 MT/day. The district like Banaskantha where frequent drought isan established phenomenon, provision of balanced cattle feed is a boon to the milk


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producers as it balances the nutritional requirement of the milch animals in such

situation. At the same time it also helps in maintaining health and productivity of

milch animals. Cattle feed is produced under the brand name of BANAS DAN and

sold with no profit no loss basis at the doorstep of the milk producer. During the last

financial year 1, 60, 656 MT (2007-08) compound cattle feed was produced at cattle

feed factory owned by Banas dairy.


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3.4.7 PURCHASE DEPARTMENT

Every organization has a purchase department. The main objective of this

department is purchase a row material in the chipper than other suppliers.The process of purchase department in Banas Dairy is Follow:-

STORE REQUIREMENT

REGISTER SUPPLY INQUIRY

LETTER TO SUPPLY

REPLY OF SUPPLY

OFFER LETTER FOR SHCILED OFFER

COMPRATIVE STATEMENT

USER DEPARTMENTS OPINIUM

QUALITY + LOWER PRICE

RECOMMANDATION

FINAL APPROVAL


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In the Banas Dairy all are the criteria of purchase of raw material is considered

by the GCMMF.

Whenever require the raw material, they done purchase process before 45

days, but when the emergency requirement dairy take the material within the one

week. And the payment period of the supplier is 30 days.


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Advertisement

Advertisement is only the tool to inform to no. of customers at a time. By

advertisement any company can make aware to the general public of its new launchedproduct. Advertising is a very crucial decision because it may affect to whole meeting

strategy any company can advertise their product by the Radio, T.V., Newspaper etc;

The banas dairy Ltd; Does not spend big amount for advertisement of its products

such as other dairy does. So, cost of final product can be minimizing easily. As we go

on deep of Banas Dairy we can know that the ultimate customer of the Banas Dairy

customer is general public who consume final product.

in the country. Highest ever milk price paid to milk producers members Rs. 300/- per

KG fat at present.

It was triumphant to win the award from GCMMF for the best Ice-Cream making unit (Banas dairy ) consecutively for second year out ofall Six Ice-Cream manufacturing units.

In the country India, BANAS DAIRY Exports its product in every state. Themain Market of BANAS DAIRY is as under:-

a. Maharashtrab. Rajasthanc. Delhid. Madhya Pradesh

BANAS DAIRY also exports and sales its Product in Foreign Country like:-a. Bangladeshb. Nepalc. Bhutand. Kuwaite. Shrilankaf. Alziriyag. Afghanistanh. Dubai etc


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4-REESEARCH

METHODOLOGY


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Research Methodology

What is market research?

Various authors have defined it in different way. Research starts with the

question or problem. Its purpose is to find out answer to question through the

application or scientific method. It is systematic and intensive study directed to word

a more complete knowledge of the subject study. Research can be classified in to two

broad categories.

a. Basic researchb. Applied research

Market research is systemic and objective study of problems relating to the

market of goods and services. It may be emphasized that is not restricted to many

particular area of marketing. But it is applicable to all phase of aspect.

Marketing research is a key of education of successful marketing stretchy of

programmed research is used to study competition and analyses the competitors

product positioning and how to gain competitive advance stage. It is also an

importance tools to study consumer opinion.

The systematic and objective search for an analysis so information relevant to

the identification and solution of any problems in the field marketing

Marketing research is the systematic design collection and reporting of data

and finding relevant to a specific marketing situation facing the company.

4.1 RECEARCH OBJECTIVE

Basic concept of measurement and selling


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Once a research objective is finding and particular plan of action is chosen to

solve the problems that general plan set direction in the three major stages of

gathering primary data.

Designing questionnaires and related instrument for data collection Planning sampling techniques and size. Determining field procedures for the field workers.

The tasks in designing and writing the data collection forms to be used,

particularly the data by questions rather than observation.

In non-probability sampling method do not provide every elements of the

population any known chance of being selected in the sample. In non-probability

sampling method, the convenience sampling is used in my marketing research survey

for milk of Banas dairy. Under convinces sampling the samples are selected at the

convenience of the researcher investigation.

4.2 SELECTED PROBLEM FOR STUDY

First Step in marketing research is clearly state the problem statement, whichis stating the management dilemma, its background, its consequences and the

resulting management question.

Past and presently every organization focus on the customers feedback,

because Customers feedback it is most important and easy way to increase business.

After the get feedback we know what the problem of our customer. On that basis we

try to solve their problem and increase business.

After the get feedback we know what is their problem? May be we know

customer Problem regarding price, Quality, Quantity, Packing Size, Freshness of

product, availability of product, Purchase place, Behavior of Dealer as well as retailer,any complain etc. and should try to this problem. And know what is customer

actually wanted?

Also know what we should do an improvement in our business so increase our

business. Also helpful for make next business strategy.

In my Research study I have got a topic CUSTOMER FEEDBACK OF

BANAS/SAGAR/AMUL DAIRY PRODUCT in Deesa city by the BANAS

DAIRY. Its may be helpful to a BANAS DAIRY for increase own business and on

this basis

When I joined Banas dairy for summer training that time lot of complaincoming from the Deesa regarding OVER PRICING. and I also belongs from Deesa


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so Mr. G .R. Bhatol and Mr. Kanjibhai V. Patel give me this topic take the feedback

of customer. So on the basis of that result they should be make a control on the over

pricing and other problem of customer.

So I do work on that topic. The problem selected for the study is CUSTOMER

FEEDBACK OF BANAS/SAGAR.AMUL DAIRY PRODUCT.

4.3 RESEARCH DESIGN

Research Design is the plan, structure, and strategy of investigation conceived

so as to obtained answers to research questions and to control variance.

The definition consists of three importance term plan structure & strategy.

TYPE OF RESEARCH

1) Exploratory research2) Descriptive research3) Causative research

On the context of my topic consumers opinion survey, I had selected

descriptive research.

Descriptive research:-

Descriptive research is carried out to descriptive a phenomenon or market.

characteristics of the target market is a descriptive research continuing the above

example of services quality are search done on now customer evaluating the quality of

competitive services institution can be considered as an example of descriptive

research. Generally descriptive research is carried out only when the researcher

understand be phenomena or opinions characteristics.

Descriptive study can be divided in to two broad categories cross sectional &

longitudinal of the two, the former types of study is more frequently used.

Cross classification has two methods to research.

1) Cross field


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2) Survey

4.4 SOURCE OF DATA

There are two types of sources of gathering marketing information namely

primary sources and secondary sources.

Primary data:The primary data are those, which are collected fresh and for the first time,

and thus happen to be original in character. Here I have collected the primary datathrough survey of customer who use products of Banas/Sagar/Amul through

questionnaire.

Secondary data:The secondary data are those which have already been collected by

somewhere else and which have already been passed through the statistical process.

4.5 RESEARCH APPROACH

Primary data can be collected in the ways observation, focus group research

survey and experimental research. In my marketing research survey I had collected

primary data through survey research.

Survey best suited for descriptive research and it is only concerned with

getting practical knowledge. I had undertaken survey to learn about peoples

knowledge, beliefs, preference and satisfaction of Amul, Sagar and Banas dairy

products.

4.6 RESEARCH INSRUMENTMarketing research has choice of two main research instruments in collectingprimary data; questionnaire and mechanical devices. In my marketing research survey

I have used a questionnaire for collecting data.

A questionnaire consists of a set of questions presented to respondents for

their answers. The questionnaire is the most common instrument used to collect

primary data. A questionnaire consists of two types of questions close ended and

open-ended questions. Close-ended questions refer to provide two or more possible

alternatives to the respondent. And the open-ended questions allow the respondents to

answer in their own words. In my marketing research I have used both types of

questions in questionnaire.


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4.7 SAMPLE SIZE AND AREA:The survey was conducted in Deesa city over a period 12 days the sample size

is proportion of population in this survey 100 consumers are taken as respondents for

making the reports.

4.8 SAMPLE TECHNIQUESThe sampling method or design describe the procedure by which sample is

selected. There exist two classes of method.

1. Probabilities sampling method2. Non probabilities sampling method.

In probabilities sampling method every element of population has a known

chance of being selected as sample but the survey of the customer feedback of dairy

product. Only study purpose and it is not possible to give equal chance of every

element so in my project the non-probabilities sampling method is used.

In the non probability sampling method do not provide every element of the

population any known chance of being selected in the sample. In non-probability

sampling method, the convenience sampling is used in my Marketing research survey

for milk of Banas dairy under convenience sampling the sample is selected at the

convenience of the research investigators.

4.9 METHOD OF CONTACT

The method of contact is personal and the respondents are approached with the

research instrument.

r


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5-DATA ANALYSIS


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products purchased daily

PRODUCT NO. OF RESPONDENTS

MILK 98

BUTTER MILK 46

GHEE 20SWEETS 5

OTHER 3

INTERPRETATION:

According to my convenience method in Deesa city I selected 100 consumers

of dairy product, in this I found that nearly about 98% customers use milk, 46%

customers use butter milk, 20% customers use ghee, 5% customers use sweets and 3%

customers use other products like Amul cool, Amul ice-cream etc.

98

46

20

5 3

MILK BUTTER MILK GHEE SWEETS OTHER

Product user

NO. OF RESPONDENTS


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Purpose of purchase of a product

No. of Res.

SELF USE 62

SELLING PURPOSE 21

MAKE A NEW PRODUCT 17

INTERPRETATION:

From the above data collected graph it can be interpreted that 62% customers

purchase products for self use, 21% customers purchase for selling purpose and 17%

customers purchase for making a new product.

SELF USE

62%

SELLING

PURPOSE

21%

MAKE A NEW

PRODUCT

17%

PURPOSE OF PURCHASE PRODUCT


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Place of Purchase

No. of Res.

Bans dairy 06

Dealer 31Retailer 63

INTERPRETATION:

From the above data I conclude that nearly about 6% customers purchase

the products from dairy, 31% customers purchase from dealer and 63% customers

purchase from retailer.

0

10

20

30

40

50

60

70

Bans dairy Dealer Retailer

6

31

63

No. of Res.


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Dairy Product at Expected time or No

No. of Res.

Yes 93

No 07

INTERPRETATION:

From the above graph I conclude that nearly about 93% customers get the

products within expected time, So they customers do not face the shortage problem of

the product.

Yes

93%

No

7%

GET PRODUCT AT EXPECTED TIME


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Dairy Product in desired Quantity or No

No. of Res.

Yes 95

No 05

INTERPRETATION:

From the above data we can interpret that 95% customers get the product in

desired quantity so customers are satisfied with their own demand of dairy products.

0%

20%

40%

60%80%

100%

Yes No

No. of Res. 95% 5%

GET THE DAIRY PRODUCT AT DESIRED QUANTITY


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Satisfied with the packing of Dairy Products or No

No. of Res.

Yes 60

No 40

INTERPRETATION:

From above graph we can interpret that customers are not much satisfied with

the packing of the product due to lack of good packaging material customers face the

problems such as leakage and spoiling of the dairy product.

0%

20%

40%

60%

80%

Yes No

Res.in % 60% 40%

SATISFIED WITH PACKING OF PRODUCT


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Opinion about the Quality of Dairy Product

No. of Res.

Satisfied 75

Medium 24

Dissatified 01

INTERPRETATION:

From the above graph about 75% of respondents opined that the quality of

dairy products is satisfied, 24% of respondent said that the quality of dairy products is

medium and 1% of respondent are somewhat dissatisfied.

0%

10%

20%30%

40%

50%

60%

70%

80%

Satisfied Medium Dissatified

Res. In % 75% 24% 1%

QUALITY OF PRODUCT


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Satisfied with the weight/Quantity of Banas dairyProducts

No. of Res.

Yes 94

No 06

INTERPRETATION:From the above graph we can say that nearly about 94% customers are

satisfied with the weight/quantity of dairy products.. Dairy should continue with the

same quantity as well as quality.

94%

6%

SATISFIED WITH QUANTITY OF PRODUCT

Yes No


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Satisfied with the price of Banas dairy Products compareto the other brand products

No.of Res.

Yes 72

No 28

INTERPRETATION:From the above graph we can interpret that nearly about 72% customers are

satisfied with the prices of the Banas dairy products and also almost prices of other

brands providing dairy products are almost similar.But the quality of Banas dairy

product is more preferable as compared to other brands.

0%

20%

40%

60%

80%

Yes No

Res. In % 72% 28%

PRICE OF BANAS DAIRY PRODUCT COMPARE TO OTHER

BRAND PRODUCT


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Purchase place from your house

No. of Res.

Near 95

Far away 05

INTERPRETATION:

From the above graph we can interpret that the customers get the products

easily, for purchase of the product nearly about 95% customers get the products

nearby their house. It means dairy have enough retailers.

0%

20%

40%

60%

80%

100%

Near Far away

Res. In % 95% 5%

PURCHASE PLACE FROM OWN HOUSE


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Opinion regarding the behavior of dealer

No. of Res.

Satisfied 93

Dissatified 07

INTERPRETATION:

From the above graph I conclude that the 93% of the respondents are satisfied

with behavior of dealer as well as retailer. So it means no need to change a dealer as

well as a retailer. But then also according to my opinion the Dairy should keep an eye

on them and see that their behavior with customers is satisfied.

0%

20%

40%

60%

80%

100%

Satisfied Dissatified

Res. In % 93% 7%

BEHAVIOUR OF DEALER


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Difficulties while purchasing the dairy products or No

No. of Res.

Yes 30

No 70

INTERPRETATION:

From the above graph we get result that the 70% of respondents do not find

any difficulty while they purchase a product,it is a good achievement of the dairy but

then also dairy should take some steps so that remaining nearly about 30% do not face

any difficulty while purchasing the product.

Yes No

No. of Res. 30% 70%

0%

20%

40%

60%

80%

ANY DIFFICULTY WHILE PURCHASING A

PRODUCT


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Complaind if any defect in the dairy products or NoNo. of Res.

Yes 33

No 67

INTERPRETATION:

From the above graph and table we can know that 33% of customers have

some problems and they complain for the product. But it is to be noted that Banas

dairy is replacing the spoiled dairy product with the fresh product so it depends on the

consumers whether to complain or no.

0%

20%

40%

60%

80%

Yes No

Res. In % 33% 67%

COMPLAIN IF ANY DEFECT IN THE

PRODUCT


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Whom to complain.No. of Res.

Dairy 1

Seller 33

INTERPRETATION:From the above graph we can interpret that the 97.05% of customers complain

to seller. As sellers are nearby there house and do not face any problem and they get

the spoiled product replaced with the fresher one from the seller itself.

No. of Res. Res. In %

Dairy 1 2.941176471

Seller 33 97.05882353

0

20

40

60

80

100

120

WHOM TO COMPLAIN


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6-FINDINING


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FINDINING

After the completion of this research survey I found some problems which are

helpful to make some necessary decision which are beneficial for the dairy.

Generally, I found that most of the customers used milk as a primaryproduct.

Most of the customer use dairy product for self use only. Mainly customer purchases the product from the retailer. Customers are satisfied as they get the product within the expected time

and in desired quantity.

Mainly the customers are facing problem with packaging of the productfrom my survey I found out that out of 100 nearly 40 customers were

complaining about the packaging of the product.

Customers are somewhat satisfied with the quality of dairy product.Butnearby 25% customers complain of bad quality of dairy product and

specially of milk.

Customers are satisfied with the weight as well as quantity of dairyproduct.

Many retailers are available so customers do not face any problem and getthe dairy products easily.

I found that the behavior of dealer is good because 93% customerssatisfied with their behavior.


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7-CONCLUSION


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CONCLUSION

I really got a unique experience in Banas dairy, Palanpur during my training

period. I learned many new things, which are out of my knowledge of management

aspects. I experienced management in my practical life. I have collected all the

necessary information from the concerning department. I have come across many

intelligent and experts person in the Banas dairy.

The visit in a whole was a great experience for me. As it was the first time, I

got opportunity to view those things and learn practically that we donot study in our

classes.

This visit gave a great knowledge and experience of practical business to me,

which will be really and highly beneficial for me in my future.

I am again thankful to the concerned manager and entire staff of Banas dairy

to deliver me good response and co-operation.


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8-LIMITATIONS ANDSCOPE


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9- RECOMENDATION


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RECOMENDATION

Dairy should use questionaire method for the feedback of the products atregular intervals of time and do the necessary changes as per the feedback.

First the dairy should give to the customer a toll free number for theircomplains.

Dairy should use good packaging material as well as new machine for packingpouch

Dairy should provide more agencies in the Deesa city to avoid over pricingand monopoly.

Dairy should provide the new dairy products like curd, lachchi etc. as per thecustomers demand in order to increase the sell.

Dairy should increase the commission of dealers so they sell the product atlower price and overpricing can be avoided.

Dairy should maintain the quality of dairy products so that they are not spoiledin a short time.

Dairy should develop all the new technology to maintain the quality of dairyproducts.


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10-BIBLIOGRAPHY


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10-BIBLIOGRAPHY

BOOKS:a. Marketing Management: Philip, Kotlerb. Marketing Management: Kilter, Keller, Jhac. Marketing Research: Rubin& Luck

ARTICLES: Broacher of Banas Dairy.

WEBSITE www.banasdairy.org.in
http://www.banasdairy.org.in/http://www.banasdairy.org.in/http://www.banasdairy.org.in/


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CUSTOMER PROFILE

NAME:-________________________________________________AGE:-

_______

ADDRESS:-

__________________________________________________________

CONTACT NO:-_________________

1).Which dairy products do you purchase daily?

NAME MILK BUTTERMILK

GHEE OTHER

SIZE

2).For whom do you purchases a product.

Self UseSelling Purpose

PAI INTER NATIONAL CENTRE FOR MANAGEMENT EXCELLENCE PUNE

&

BANASKANTHA DISTRICT CO-OPRATIVE MILK PRODUCERS UNION LTD

BANAS DAIRY, PALANPUR

QUESTIONNAIRE


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For make a other Product

3).From where do you Purchases a product?

Banas Dairy Dealer Retailer

4).Do you get the Dairy Product at Expected time?

Yes No No

5).Do you get the Dairy Product in desired Quantity?

Yes No

6).Are you satisfied with the packing of Dairy Products?

Yes No

7).Any Suggestion regarding Packing:-

_______________________________________________________________

8). Please give the opinion according to Quality of Dairy Product

Satisfied Medium Dissatisfied

9).Any Query about Quality of Dairy Product:-_______________________________________________________________

___

10). Are you satisfied with the weight/Quantity of Banas dairy Products?


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Yes No

11).Are you satisfied with the price of Banas dairy Products compare to the other

brand products?

Yes No

12).How far a Purchase place from your house?

Near Far Away

13). Please give the opinion according to behavior of dealer;

Satisfied Medium Dissatisfied

14).Any Suggestion regarding the behavior of dealer:-

_______________________________________________________________

___

15).Are you find any difficulties while purchasing the dairy products?

Yes No

If yes than which type:

______________________________________________________

16).Do you complain if any defect in the dairy products?

Yes No

If yes then to whom?Dairy seller

17) Do you expect to get any other Dairy product from Banas Dairy?

Name:-_________________________________________


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Quality:-________________________________________

Quantity:-_______________________________________

Date:- Customers Sign.

co-operative milk producers union ltd

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