co creative companies developing city districts
DESCRIPTION
Helsinki 2011TRANSCRIPT
Kimmo Rönkä / 9.3.2011
EVIDENCE BASED URBAN POLICY &
CREATIVE DISTRICTS
Co-creative companies &
developing city districts
Kimmo Rönkä
Movense Ltd
Creative Metropoles Event in Helsinki
9.3.2011
Kimmo Rönkä / 9.3.2011
Movense Ltd is a user-driven & human-centric company developing living, working and
free-time environments, services and products. With its partners Movense aims to
improve functionality of environments and living experiences of users, companies and
communities.
Clients: Ministry of Environment, City of Helsinki, City of Jyväskylä, City of Mikkeli, City of Oulu, City of Turku,
Helsinki City Transport, The Finnish Community Association, The Finnish Centre for Technology and Innovation,
Art and Design City Helsinki Oy, FCG Group Oy, The Finnish Housing Fair, Skanska Oy, Sato Oy, VVO Oy, JM
Finland Oy, Culminatum Innovation Oy, Posintra Oy, Lahti Science and Business Park Oy, Seinäjoki Science
Park, SITRA, Helsinki Energy, Porvoo Energy Oy, Haaga-Helia, Laurea, Aalto University, …
MOVENSE Ltd – evolving living environments
Kimmo Rönkä / 9.3.2011
Creative companies &
developing city districts
OUTLINES OF PRESENTATION
I INTRODUCTION – co-creative
experiences & passion-driven
innovations
II ARABIANRANTA – a co-creative
campus
III HERNESAARI – from ship-yard to
home-yards with cultural dockers
IV CONCLUSIONS – Creative
companies & developing city districts –
TOP 5
Kimmo Rönkä / 9.3.2011
IINTRODUCTION
Co-creative experiences & passion-driven innovations
Kimmo Rönkä / 9.3.2011
CLASSIC APPROACH
Composition – composer
Arrangement – composer
Orchestration – composer
Performance – Professional orchestra of
professional musicians
Amount of user-driven – a little
The piece of art is played as it was
composed. Improvisation (innovation)
not included.
Creative companies & developing city districts
I INTRODUCTION
Kimmo Rönkä / 9.3.2011
MODERN APPROACH
Composition – composer (melody and
chords)
Arrangement – arranger or the band
Orchestration – the band
Performance – Professional or amateur
musicians
Amount of user-driven – a lot
The piece of art is played as the band wants
it to be played (self-organisation).
Improvisation (innovation) included.
Creative companies & developing city districts
I INTRODUCTION
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
I INTRODUCTION
Open innovation
Self-organized
Passion-driven
Grass-root
Communication & co-creation
City as a stage
Kimmo Rönkä / 9.3.2011
II
ARABIANRANTA
A co-creative campus
Kimmo Rönkä / 9.3.2011
Arabianranta
Hernesaari
Creative companies & developing city districts
II ARABIANRANTA – A CO-CREATIVE CAMPUS
Kimmo Rönkä / 9.3.2011
PROJECTS IN ARABIANRANTA
ARABIAN CUPOLI – a Cultural
Concept(2007)
What’s next, Arabianranta? (2008)
Arabia Campus (2009)
Arabia visible! (2010)
Arabia visual identity (2011)
CO-CREATION TEAM
Art and Design City Helsinki Oy
City of Helsinki
Movense Oy
Pentagon Design Oy
Kimmo Rönkä / 9.3.2011
Gustaf Wasa
founded the town
of Helsinki
(Old Helsinki in
Arabianranta)
1550 19861874 2000
Arabia factory
was founded in
Arabianranta
University of Art and
Design moves near
Arabia Factory
1995
Pop & Jazz
Concervatorium
moves near Arabia
Factory
New housing district
Arabianranta –
construction work
begins
Events in Arabia – part of
World Design Capital 2012
Creative companies & developing city districts
II ARABIANRANTA – HISTORICAL WAVES OF DEVELOPMENT
2012
King Gustaf WasaDirector Carl-
Gustaf Herliz Rector Yrjö
Sotamaa
Rector Klaus
Järvinen
Arcthitect Mikael
Sundman
Kimmo Rönkä / 9.3.2011
History &
nature
Design,
art, music
& events
Every day &
people
Creative companies & developing city districts
II ARABIANRANTA – Arabia for visitors: what attracts in Arabia?
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II ARABIANRANTA – How to develop a cultural concept?
Culture creates passion. Passion creates doing, using and interacting.
Arabian Cupoli as a concept of user-driven
(passion-driven) cultural innovations.
Experience economy – events & user
experiences!
Culture – passion-driven innovation (user
engagement by passion)
Co-creators (cultural ecosystem):
musicians, artist’s, designers, producers,
companies of creative industries (a lot in
Arabianranta)
Service providers, property owners and managers
City of Helsinki
Students, teachers, researchers, workers
Citizens, visitors
Concert
Events
LIVE!
Universities
LEARN!
Production
Collaboration
Showroom
Concert
Citizens
EXPERIENCE!
Companies
INNOVATE!
Source: Arabian Cupoli – Arabianranta luovien toimialojen keskittymänä. (Arabian
Cupoli - Arabianranta as a centre for creative industries)
Art and Design City Helsinki Oy, Movense Oy ja Pentagon Design Oy. 2008.
Kimmo Rönkä / 9.3.2011
12.6.2008
14
Creative companies & developing city districts
II ARABIANRANTA – CUPOLI: a new cultural concept
Kimmo Rönkä / 9.3.2011
12.6.200815
Creative companies & developing city districts
II ARABIANRANTA – CUPOLI: a new cultural concept
Kimmo Rönkä / 9.3.2011
12.6.200816
Creative companies & developing city districts
II ARABIANRANTA – CUPOLI: a new cultural concept
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II ARABIANRANTA – How to create a co-creative campus?
Kimmo Rönkä / 9.3.2011
1. Kaj Frank
2. Tapio Wirkkala
3. Rut Bryk
4. Birger Kaipiainen
5. Gunnel Nyman
TOP 5ARABIA
Creative industries mean creative individuals.
Arabianranta is full of rich stories about creative designers in
their world wide projects.
The identitity of a creative area can be built based on these
creative individulas – names of the streets, parks and squares.
Creative companies & developing city districts
II ARABIANRANTA – Arabia’s Art & Design is in DNA
Kimmo Rönkä / 9.3.2011
1. Robert Wilson – Tapio Wirkkala Park
2. Howard Smith – Arabia stamps
3. Elina Aalto – Arabian MATTO
4. Sami Rintala – Noise wall
5. Samuli Naamanka – Graphic concrete
TOP 5ARABIA
Art in Arabianranta housing area – over 100 pieces of art in
the different parts of a housing area.
Creative companies & developing city districts
II ARABIANRANTA – New ideas with new designers and artist’s
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II ARABIANRANTA – visual identity of Arabia
Unique Urban
Combination
Experimentals and
pioneers
Human Scale
Visual identity
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II ARABIANRANTA – Visual identity: MOSAIC STRUCTURE
Visual identity
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II ARABIANRANTA – VISUAL IDENTITY: EXAMPLES
Visual identity
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II ARABIANRANTA – A CO-CREATIVE CAMPUS
Tomorrow more about Arabianranta:
PROGRAMME March 10th
Study Visits
ARABIANRANTA AREA AND AALTO UNIVERSITY
Kimmo Rönkä / 9.3.2011
III
HERNESAARI
From ship-yard to home-yards –
cultural dockers!
Kimmo Rönkä / 9.3.2011
Arabianranta
Hernesaari
Creative companies & developing city districts
II HERNESAARI – From ship-yard to home-yards – cultural dockers!
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II HERNESAARI – From ship-yard to home-yards – cultural dockers!
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
III HERNESAARI – CULTURAL DOCKERS
DoTank
DoTank / Cultural dockersGenerator of new ideas for Open Living in Urban
Culture
People want to share things with purposes –
grassroot creativity – sharing-caring-daring: empowering
the city – using environMENTAL resources for better life
Kitchen for people & business – active mixture of
various ideas – fresh desirable innovations – structure for
new forms of urban social network
Garage for creative spaces – creative doing by learning
Agelab for cultures – diversity of all ages from all cultures
Home-made-homes – homes for the community
Co-living, shared services and functions, bottom-up
design, environmental responsibility, contextual approach
DoTank – Cultural dockers
Francesco Allaix, Architect
Hilda Kozári, Visual Artist
Kimmo Rönkä, Idealist Engineer
Esa Vesmanen, Interior Architect
University Partner
University of Tampere, Research and
Education Centre, Synergos
Marko Laiho, Research Manager
Kimmo Rönkä / 9.3.2011
IDENTITY - HISTORY
An island
A peninsula
A harbour
A Ship-yard
Creative companies & developing city districts
II HERNESAARI – IDENTITY, ACTUALITY & VISION
DoTank
Kimmo Rönkä / 9.3.2011
ACTUALITY – TODAY
The Baltic cruise season -
from the beginning of May until
the end of September
400 000 visitors (passengers)
yearly
Arctech Helsinki Ship-yard Oy
Open Europeans Helsinki
2011 (29.6-15.7.2011) Sailing
Competition in Hernesaari
Creative companies & developing city districts
II HERNESAARI – IDENTITY, ACTUALITY & VISION
DoTank
Kimmo Rönkä / 9.3.2011
VISION – FUTURE
Home area
Open city
Harbour
Excitement & full of life
Events in World Design Capital Helsinki 2012?
Creative companies & developing city districts
II HERNESAARI – IDENTITY, ACTUALITY & VISION
DoTank
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II HERNESAARI – IDENTITY, ACTUALITY & VISION
Picture: Francesco Allaix, DoTank
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
III HERNESAARI – WORKSHOP CO-CREATION
Hernesaari Workshop!
DoTank
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II HERNESAARI – WORKSHOP CO-CREATION
DoTank
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II HERNESAARI – WORKSHOP CO-CREATION
DoTank
Kimmo Rönkä / 9.3.2011
Creative companies & developing city districts
II HERNESAARI – WORKSHOP CO-CREATION
DoTank
Kimmo Rönkä / 9.3.2011
CONCLUSIONS OF WORKSHOP – CULTURAL DOCKERS’ TO DO LIST
1. Hernesaari open – opening Hernesaari for citizens
1. Hernesaari co-creation – using the innovation potential of differents users
3. Hernesaari unique – understanding the added values that exist
4. Hernesaari temporary – utilizing the process from ship-yard to home-yard
5. Hernesaari action – action creates attraction
Creative companies & developing city districts
III HERNESAARI – WORKSHOP CO-CREATION
DoTank
Kimmo Rönkä / 9.3.2011
Hernesaari
Creative companies & developing city districts
II HERNESAARI – From ship-yard to home-yards – cultural dockers!
In the evening more about Hernesaari:
A CRUISE TO HELSINKI OF TOMORROW
Venue: Ford headquarters, Henry Fordin katu 6,
Hernesaari
Kimmo Rönkä / 9.3.2011
IVCONCLUSIONS:
Co-creative companies &
developing city districts
- TOP 5
Kimmo Rönkä / 9.3.2011
1. PASSION!
Passion-driven doing!
Free-time & hobbies areessential part of city districts
Experiences and new businesses
Co-creative companies &
developing city districts
– TOP 5
Soitinkorjaamo Timo Rantanen
Meilahti, Helsinki
www.soitinkorjaamo.fi
Kimmo Rönkä / 9.3.2011
2. VERY LOCAL APPROACH!
Grass-root mixing culture & business
Grass-root as a new paradigma
Cultural activity based on grass-roots own ideas and motivation
Co-creative companies &
developing city districts
– TOP 5
http://www.artova.fi/index.php/kaantopaikka
Kimmo Rönkä / 9.3.2011
3. LIVING DRAMA AND ACTION!
New approaches in developing city districts
From ship-yard to home-yard with cultural dockers
Co-creative companies &
developing city districts
– TOP 5
The Heir of Gustaf - a walking-tour performance (2009)
What’s next Arabianranta (2008)
Arabia visible – workshop (2010)
Read more: urbaaniluovuus.metropolia.fi
Kimmo Rönkä / 9.3.2011
4. EXPERIENCES AND EXCITEMENT!
Human-centric approach in creative industries
Kindness and social responsibility
We are living in experience economy
Co-creative companies &
developing city districts
– TOP 5Paradise Oskar, Finnish Eurovision Song Contest Winner 2011
Studies in Pop&Jazz Concervatorium (Arabia)
Restaurant Dylan, very popular lunch and a great
place for a weekend brunch (Arabia)
SININEN VERSTAS/BLUE WORKSHOP is an European
Social Fund project that employs unemployed young people
in four different workshops: lunch cafe, dying, sewing and
visual theatre. There are about 10 young people, aged 17-24
years, in each of them for 6 month periods
Kimmo Rönkä / 9.3.2011
5. YOU GET WHAT YOU GIVE –SHARING!
People want to share things that have purposes – use the human power!
Co-creative companies &
developing city districts
– TOP 5
Kimmo Rönkä / 9.3.2011
EVIDENCE BASED URBAN POLICY &
CREATIVE DISTRICTS
Co-creative companies &
developing city districts
THANK YOU!
Kimmo Rönkä, [email protected]
Movense Ltd, www.movense.fi
Creative Metropoles Event in Helsinki
9.3.2011