#cnx14 - making mobile moments matter
DESCRIPTION
Join Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud, for a discussion on how to make the most of the mobile moments along the customer journey. Learn how the smartphone is disrupting traditional marketing funnels and why marketing creativity is now as much about creating new “moments that matter” as it is optimizing existing ones.TRANSCRIPT
![Page 1: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/1.jpg)
the journey ahead:
MAKINGMOBILE
@jkrohrs
MOMENTSMATTER
![Page 2: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/2.jpg)
JEFFREY K. ROHRSVP, MARKETING INSIGHTS
@JKROHRS
![Page 3: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/3.jpg)
![Page 4: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/4.jpg)
The journey of a thousand miles begins with a single step.
− Lao-Tzu
![Page 5: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/5.jpg)
Awareness
![Page 6: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/6.jpg)
Consideration
![Page 7: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/7.jpg)
Purchase
![Page 8: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/8.jpg)
Retention
![Page 9: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/9.jpg)
Advocacy
![Page 10: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/10.jpg)
The customer journey is comprised of a thousand moments.
![Page 11: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/11.jpg)
Moments matter.
![Page 12: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/12.jpg)
![Page 13: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/13.jpg)
![Page 14: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/14.jpg)
A career & cottage industry made from a moment that everyone overlooked
![Page 15: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/15.jpg)
![Page 16: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/16.jpg)
OPTIMIZE KNOWN MOMENTS
UNCOVER HIDDEN MOMENTS
CREATE
NEW MOMENTS
![Page 17: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/17.jpg)
CONNECTIVITYMOBILE
SOCIAL DATA
![Page 18: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/18.jpg)
CONNECTIVITY
SOCIAL DATA
4.55
BILLION
eMarketer Dec 2013
![Page 19: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/19.jpg)
SOCIAL DATA
30
BILLION
ABI Research 2013
4.55
BILLION
eMarketer Dec 2013
![Page 20: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/20.jpg)
DATA
30
BILLION
ABI Research 2013
4.55
BILLION
eMarketer Dec 2013
73%Pew Research
Sept 2013
![Page 21: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/21.jpg)
30
BILLION
ABI Research 2013
4.55
BILLION
eMarketer Dec 2013
73%Pew Research
Sept 2013
7%1% IDC May 2014
34%
![Page 22: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/22.jpg)
CONNECTIVITYMOBILE
SOCIAL DATA
MOMENT MAKERS
![Page 23: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/23.jpg)
ALL MARKETING IS NOW DIRECT
@JKROHRS
![Page 24: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/24.jpg)
MAKETHE
SALE
BUILDYOUR
AUDIENCE
INCREASEBRAND
LOYALTY
![Page 25: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/25.jpg)
OPTIMIZE KNOWN MOMENTS
UNCOVER HIDDEN MOMENTS
CREATE
NEW MOMENTS
![Page 26: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/26.jpg)
OPTIMIZE KNOWN MOMENTS
![Page 27: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/27.jpg)
A moment that transforms fans into stars.
![Page 28: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/28.jpg)
A moment that yields 15K+ email subscribers per week ($450K value/wk)
![Page 29: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/29.jpg)
![Page 30: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/30.jpg)
![Page 31: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/31.jpg)
A moment that fill seats & increases share of wallet.
![Page 32: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/32.jpg)
200K+ Entries in 60s5.4M Hashtag Uses2.6B TW Impressions+211K TW Followers12x Web TrafficA moment that transforms passive
viewers into active amplifiers.
![Page 33: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/33.jpg)
OPTIMIZE KNOWN MOMENTS
![Page 34: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/34.jpg)
UNCOVER HIDDEN MOMENTS
![Page 35: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/35.jpg)
![Page 36: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/36.jpg)
@JKROHRS
![Page 37: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/37.jpg)
A moment that generates “Super” sales and a proprietary audience.
![Page 38: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/38.jpg)
![Page 39: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/39.jpg)
![Page 40: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/40.jpg)
$35 Online SaleTransformed
into $800 In-Store Upsell
A moment to connect, serve & upsell.
![Page 41: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/41.jpg)
![Page 42: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/42.jpg)
![Page 43: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/43.jpg)
![Page 44: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/44.jpg)
A moment to network, increase reach & build an audience of business travelers.
![Page 45: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/45.jpg)
UNCOVER HIDDEN MOMENTS
![Page 46: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/46.jpg)
CREATE
NEW MOMENTS
![Page 47: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/47.jpg)
![Page 48: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/48.jpg)
![Page 49: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/49.jpg)
![Page 50: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/50.jpg)
A moment to steal the sale &increase customer loyalty.
![Page 51: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/51.jpg)
![Page 52: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/52.jpg)
A moment to build loyalty, good will &a $5.7B economic impact
![Page 53: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/53.jpg)
![Page 54: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/54.jpg)
![Page 55: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/55.jpg)
![Page 56: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/56.jpg)
![Page 57: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/57.jpg)
![Page 58: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/58.jpg)
![Page 59: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/59.jpg)
![Page 60: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/60.jpg)
A moment to provide real-time inventory,increase sales, boost customer sat. & uncover new product opportunities.
![Page 61: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/61.jpg)
CONNECTIVITYMOBILE
SOCIAL DATA
MOMENT MAKERS
![Page 62: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/62.jpg)
OPTIMIZE KNOWN MOMENTS
UNCOVER HIDDEN MOMENTS
CREATE
NEW MOMENTS
![Page 63: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/63.jpg)
MAKETHE
SALE
BUILDYOUR
AUDIENCE
INCREASEBRAND
LOYALTY
![Page 64: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/64.jpg)
ALL MARKETING IS NOW DIRECT@JKROHRS
![Page 65: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/65.jpg)
JEFFREY K. ROHRSVP, MARKETING INSIGHTS
@JKROHRS
![Page 66: #CNX14 - Making Mobile Moments Matter](https://reader036.vdocuments.site/reader036/viewer/2022081414/54c3acd84a7959465f8b45ba/html5/thumbnails/66.jpg)
the journey ahead:
MAKINGMOBILE
@jkrohrs
MOMENTSMATTER