cnn of the food industry ¹ - aroq · in the food business, ... topical events, such as the...

“CNN of the food industry”- Treasurer, SD Fisheries

Media Pack

Dean Best

Dear advertiser,

In the food business, everyone is always looking for a competitive advantage.

Here at just-food, we have made it our mission to help packaged food professionals grow their businesses. In order to deliver on this promise, our analysts spend their days evaluating the most promising food businesses around the world, identifying successful strategies that we can share with our discerning army of 92,535 food industry readers.

This relentless focus on useful content helps create an enviable on-site environment for advertisers to reach the food industry’s true innovators. With 69% of the food companies in the Forbes 2000 using just-food as part of their competitive intelligence, we offer the perfect place to showcase your product or service to food executives; from manufacturing and packaging, to events and technology.

Together, just-food can help your business, and you, achieve your marketing objectives.

Dean BestManaging Editor, just-food

Introductionfrom the Editor

just-food helps packaged food professionals grow their business

Introductionfrom the Publisher

Michael Gove

Dear advertiser,

Here at just-food we believe that innovation and investment are the key to success. Fifteen years ago, just-food launched as the second subscription news website in the world. In the intervening years, the world has experienced two global recessions, the birth of the internet and a revolution in personal communication.

Each time, those companies that continued to invest in their brands during downturns were the first to benefit when good times returned. Investing by developing skilled workforces, innovating product developments, and by continuing to market to consumers and potential partners in the food industry.

Looking forward, expected global population growth will test the food industry as it attempts to feed 8.3 bn people worldwide by 2030. In addition, a burgeoning worldwide middle class will drive demand for meat and dairy produce. Rising to these challenges will require wholesale changes in the way that we produce, and even think about, what we eat.

Whatever happens, just-food will continue to be a voice for change by reflecting on the very best in food innovation around the world.

Thank you for continuing to support us, and our worldwide food industry readership,

Michael Gove

COO, just-food.com

just-food’s monthly users would fill Madison

Square Garden more than five times over

Source: Google Analytics

MainSections

Thought Leaders

Flavourings Buyer’s Guide

Interviews

Other sections

News Comment & Analysis Retail & Retailers Food Policy & CSR Shoppers‘ Trends BRICs & Beyond Private Label & Own Brand Hot Issues Management Briefings

just-food’s content is segmented into different thematic sections.

Key areas of the site include our continually updated News section, exclusive food executive Interviews, in-depth single-topic Management Briefings, expert Comment & Analysis and our sponsored Thought Leaders section.

16% 15% 14%19%

10% 7% 7%12%

Snacks & Confectionery

Frozen & Chilled Food & Ice Cream

Canned Food, Baby Food & Condiments

Dairy & Bakery

Natural, Organic, World & Fresh Foods

Cereal & Dried Foods

Commodities & Ingredients

Meat, Poultry & Seafood

CoverageBy Topic

just-food covers the global food industry.

Generally, our editorial focuses on the following themes, in order of weighting:

Source: Internal statistics

C - SuiteInterviews

The best companies know that successful business strategies are not created in a vacuum.

Every year just-food interviews dozens of food industry leaders on their approach to the latest market challenges, and their plan for the future of their business.

Paul Bulcke, Nestle | Paul Polman, Unilever | George Weston, Associated British Foods

Patrick Coveney, Greencore | Amy Berliner, Amy’s Kitchen | Kevin Brennan, Quorn Foods

Julie Smolyansky, Lifeway Foods | Age Korsvold, Orkla | Mark Allen, Dairy Crest

Adam Couch, Cranswick | Stephen Hughes, Boulder Brands | Carlos Ramirez, Powerful Yogurt

Recent interviewees include

- Ernst Tanner, CEO, Lindt & Sprüngli

Supply chain focus comes down to four-letter word

Why Danone/Lifeway deal could be next

Fonterra, Beingmate partnership formula for success

Battle lines drawn over added sugar

Kellogg still struggling with cereal

What could be impact of Heinz’s stevia ketchup?

US health food in play - but could be pricey

Nestle hopes to thaw Lean Cuisine sales chill

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02

03

04

05

06

07

08

SampleCoverage

just-food publishes around 15 new stories every working day.

Here is a selection of popular stories that have appeared on just-food in recent months.

Dean is just-food’s managing editor, leading the site’s daily news and insight output. He regularly gains exclusive access to the industry’s leading CEOs, including Unilever’s Paul Polman, Associated British Foods’ George Weston and Agropur’s Robert Coallier. He has featured in national and international broadcast and print titles like the BBC, France 24 and Time magazine.

Katy Askew is just-food’s deputy editor. Katy specialises in writing for the FMCG sector using her expert knowledge of the global food and food retail industries. She has broken news on some of the sector’s most topical events, such as the embroilment of Findus in the pan-European horsemeat scandal, and Katy’s food industry analysis has featured in mainstream national and international news outlets including the BBC, ABC, NPR and ITV.

Hannah-Farah Abdulla is just-food’s news editor. Hannah is responsible for seeking out the issues hitting the headlines on a day-to-day basis. She also heads up the site’s Bitesize interview section which focuses on the SMEs within the global packaged food industry. Hannah has worked on titles including John Lewis’ Chronicle and ITP’s Facilities Management Middle East and Caterer Middle East.

Dean Best

Katy Askew

Hannah-Farah Abdulla

Our EditorialTeam

just-food employs an experienced editorial team from around the world to provide our users with the most reliable and comprehensive food industry coverage available.

Ben Cooper is just-food’s contributing editor and specialises in business ethics, corporate social responsibility, policy and sustainability. Ben has written in-depth management briefings on the Fairtrade market, the use of food colourings, sponsorship, and environmental issues. He holds MAs from Cambridge University and the University of London, respectively in Social and Political Sciences and Social Policy.

For the last twelve years regular contributor Stuart Todd has written on a range of food-related issues for just-food, including meat and poultry, dairy, seafood, chilled foods and M&A. A former Paris correspondant for Reuters, Stuart ‘emigrated’ from north-east England to France over 20 years ago, where he carved out a niche covering French business developments for the English-language press.

Ben Cooper

Stuart Todd

Our EditorialTeam

Keith Nuthall is an experienced journalist specialising in international organisations, law and regulation, especially the European Union and the World Trade Organisation. He has written extensively on EU support for the food sector – notably on the Common Agricultural Policy, EU labelling and packaging rules, the WTO’s Agreement on Agriculture, related WTO disputes, the European Food Safety Authority, and bilateral or multilateral trade agreements impacting the food sector.

Keith Nuthall

Audience by region Total audience

Europe

Americas

Asia & Oceania

Africa Monthly users Increase in users Y/Y

45%

32%

21%

2%

1,924 40,915

92,535 32.7%Source: Google Analytics July ‘14

just-food is the food manufacturing industry website with a truly global reach.

With over 92,000 users, just-food remains the prime media outlet for marketers seeking to reach food executives worldwide.

World Coverage

Source: 2014 Readership Survey

just-food continues to attract an influential, senior audience from food manufacturers and retailers.

OF JUST-FOOD’S READERS WORK FOR A FOOD

MANUFACTURER/PRODUCER

OF JUST-FOOD READERS ARE INVOLVED IN

CONFECTIONERY & SNACKS

OF JUST-FOOD’S READERS ARE IN SENIOR

MANAGEMENT ROLES

OF JUST-FOOD’S READERS ARE IN DIRECTOR OR BOARD LEVEL ROLES

Meet OurAudience

65% 45%59% 34%

44.1% of just-food’s readers have a departmental budget of over $500k

61.6% of just-food readers visit just-food at least once a week

52.2% of just-food readers work in organisations with turnovers in excess of $100m

80.8% of just-food readers visit just-food at least once a month

83.6% of just-food readers agree that just-food helps them do their job

83.1% of just-food readers pass on or discuss content from just-food with their colleagues

77.8% of just-food readers agree that just-food helps them find new products and services

78.4% of just-food readers agree that they use information from just-food in their decision making


just-food’s readers are the driving force behind many of the biggest companies in the packaged food industry.

And because eight out of ten readers choose to tvisit just-food at least once a month, you can be sure that they’ll be ready to read about brand first on just-food.com

Get To Know Our Readers

100m

500k


just-food’s distinct coverage of the packaged food marketplace attracts a loyal and engaged audience.

That’s why so many executives choose to read just-food over other food industry journals.

MaximisingUnique Reach

70% of just-food’s readers DO NOT read Food Navigator

64% of just-food’s readers DO NOT read The Grocer

52% of just-food’s readers read neither Food Navigator nor The Grocer

85% of just-food’s readers DO NOT read Supermarket News.

75+25+P63+37+P

62+38+P85+15+P

70%

64%

52%

85%

a+100+90+79+78+75+70+61+52RESEARCH AND TESTING

PACKAGING

LABELLING

FLAVOURINGS

ADDITIVES AND INGREDIENTS

LOGISTICS

PRODUCTION MACHINERY

REFRIDGERATION

68%

60%

53%

52%

50%

47%

41%

35%


just-food’s readership is involved in the purchasing decisions for a range of products and services.

Purchase Influencers

“How involved are you in the purchasing decisions for the following products and services?”

35%

35%

33%

31%

31%

29%

27%

22%


just-food asked our readers to tell us when they intended to review their suppliers for specific products and services.

This is what they told us.

ReceptiveAudience

“Will you review your supplier/suppliers for the following products and services in the next 18 months?”

RESEARCH AND TESTING

PACKAGING

LOGISTICS


FLAVOURINGS

LABELLING


REFRIDGERATION

Mobile

just-food is proud to offer users a completely responsive design.

This new design provides users with a more satisfying browsing experience and reflects the fact that food industry executives today expect to be able to consume the latest industry news whenever and wherever they are.

In March 2014 over 15% of all sessions were from a mobile or tablet device (Google Analytics).

Mobile sessions alone were up 37% year-on-year.

Source: Google Analytics, August ‘14

just - food gains a new user every 40 seconds


MarketingServices

Heather Thorp

Most food industry websites offer advertising. just-food takes a different approach.

This year just-food launched our Marketing Services division. This crack team of trained digital professionals works with B2B marketers, like you, to develop out-of-the-box campaigns that create impact, build awareness in the food industry, and generate a real financial return.

That’s why we’re ready to make this pledge to you:

1. You need to be able to rely on us to deliver your campaign. That is why, here at just-food, we will never make promises to you that we cannot keep.

2. We treat our loyal audience of food industry professionals with the utmost respect, which is why we refuse to bombard them with ads. But, on a positive note, as a result, we find that our readers tend to respond well to the advertising messages that we choose to share with them.

3. Every media owner talks about the importance of building relationships with their clients, but many just want a relationship with the client’s wallet. Because advertising isn’t our only source of revenue, we can give you honest advice to build successful, long-term campaigns.

From branding campaigns which reinforce your market share, to lead generation pushes that fill your sales team’s pipeline, just-food is ready to meet your marketing objectives.

I would love to show you how just-food can be the key part of your next campaign. When you are ready, you can call me, Heather Thorp, directly on +44 (0)1527 573 611.

I’m looking forward to working with you,

Heather ThorpMarketing Services Manager, just-food

Sponsorship Display Webinars

Advertorials Email Advertising White papers

Brand Awareness Lead Generation

Give your brand the exposure it deserves. From in-depth, issue led Management Briefings, to the topical Hot Issues section, just-food can align your company with the right content.

And because just-food segments our content by topic, content type and geography, your message will be able to reach your precise target audience.

just-food’s half-page and MPU ad formats deliver impact.

Our DoubleClick by Google ad server lets you target users by country, and even by company.

By using our IAB-standard banner ad positions you will be able to build your brand and drive clicks and engagement.

Eight out of ten just-food readers use just-food to find out about new products and services.

Webinars are the perfect vehicle to educate, involve and generate interest from just-food’s senior packaged food audience.

Our managed webinars deliver leads right to your sales team.

Put your brand at the centre of the conversation. If your message demands the freedom of longer-form content, then an advertorial placement on just-food is the perfect solution.

From case studies and opinion pieces, to technical research studies, just-food gets you in front of decision makers.

With guaranteed promotion on the homepage, you can amplify your message with just-food.

Every four seconds just-food sends a newsletter email to a food industry executive.

Our daily and weekly newsletters feature prominent text ad positions designed to drive traffic to your site.

Increase the reach and frequency of your activity by adding email marketing to your campaign with just-food.

just-food’s Thought Leaders area puts your white paper in front of senior food decision makers.

Useful and thought provoking white papers build credibility and deliver high quality leads.

If content creation is a problem we can provide a complete white paper writing service.


just-food provides marketers with the perfect contextual environment to showcase your product or service to packaged food industry decision makers with substantial budgets.

From branding opportunities that reinforce your position in the market, to content marketing and lead generation campaigns that start conversations and drive sales, ROI and profits.

Marketing Solutions

“The Encyclopaedia of the food industry.”

- Shakil Ahmed, Director Marketing, PharmEvo Pvt Ltd

We’re proud to have helped some of the biggest names in food manufacturing achieve their marketing objectives.

What OurAdvertisers Say

“Our own statistics show that we’ve had a marked increase in the number of visitors to our website and the interest in our solution as a direct result of

advertising on just-food. The team at just-food has proved their customer service is definitely over and above that of many other publications.”

- Sarah Heiniger,Marketing Manager, Quofore

69% of the food manufacturers and retailers in the Forbes 2000 use

just - food. Together they account for $1,609 bn of annual sales.


Editorial Team

Managing EditorDean Best

Deputy EditorKaty Askew

News EditorHannah-Farah Abdulla

By post

just-food c/o Aroq Ltd, Aroq House, 17A Harris Business Park, Bromsgrove, Worcs, B60 4DJ, UK.

VAT No: GB785642391. Registered in England No: 4307068.

Advertising

Marketing Services SalesHeather Thorp+44 (0)1527 573 [email protected]

Marketing DirectorJohn Newton+44 (0)1527 573 [email protected]

Production DesignerTom Mellonie+44 (0)1527 573 [email protected]

Sales

Head of Sales Mike Chiswell+44 (0)1527 573 [email protected]

Corporate SalesJames Jordan+44 (0)1527 573 [email protected]

Contact

Every four seconds an food industry executive

receives a email from just - food.

Source: Internal statistics

cnn of the food industry ¹ - aroq · in the food business, ... topical events, such as the...

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