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CNA International Age Positive Profit from Experience

Build your Business with the help of the UK’s Largest Independent Recruitment Company

CNA International Age Positive Executive Search

What’s included in your Franchise Package?

CNA will give you all the tools and training that you need to build a successful and profitable executive search recruitment business.

● Comprehensive initial training into the CNA recruitment consultancy processes● Lessons on how to win business… the smart way● Personalised coaching and mentoring throughout your franchise● Training seminars and masterclasses from recruitment industry leaders● Access to training by the Institute of Recruiters (IOR)● Support and advice ‘Hotline’● Legislative and HR advice● Marketing package and PR support, including corporate website page● International job board access ● IT support including email and Microsoft Office 365● Credit control, invoicing and debt factoring – vital for cash flow!● National and international conferences with other CNA franchises● Full corporate membership of the Institute of Recruiters (IOR)● Full membership of the Recruitment & Employment Confederation● Full membership of the Association of Professional Staffing Companies ● Full British Franchise Association (BFA) membership● Use of the leading Pertemps Network Group business systems

To find out more about building a high end recruitment business delivering:

● Retained Executive Search● Interim Management Solutions● Consulting Services

Duncan Keil, Managing Partner: +44(0) 07788 640937Email: [email protected]

Victor Cooper, Senior Partner: +44(0) 07969 061969Email: [email protected]

Nick Sprang, Managing Director: +44 (0)1676 822 222email: [email protected]

Gavin Chase, Global Franchise Partner: +44 (0)7838 206602 email: [email protected]

Web: www.cnafranchising.com www.cnaint.com/cna-international-age-posotive

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CNA International Age Positive Executive Search 3

The history of CNA International and Age PositiveThe idea for the Age Positive Community and CNA International Age Positive Executive Search grew out of the recognition that populations across the developed World are ageing fast. The ratio of tax payers to pensioners is falling and Governments are struggling with tax and pension deficits. This is coupled with, at one end of the market, a need and/or desire for people to work longer and at the other, massive skill shortages which could be alleviated by attracting retirees back to the work place.

Working practices are changing, remote working is more and more common and interim, part-time or portfolio working is also gaining ground.

Governments are encouraging and even incentivizing age diversity in the work-place.

Our more mature and seasoned candidates are generally more experienced, more reliable, more flexible and more loyal and constitute a considerable and untapped resource. This business is forward-thinking with virtually no competition at present and also has huge positive social impact.

We are sailing with the prevailing wind at our back and the Age Positive brand has established itself as the undisputed market leader. Our decision to partner with CNA enables us to scale up our business quickly and professionally and offers our franchisees an unrivalled level of training and support. Together we are a winning team!

CNA InternationalOriginally formed in 1993, CNA International has consistently delivered a high quality range of professional recruitment services to industry, commerce and the public sector.

CNA was acquired by the Pertemps Network Group in 2008 and is now one of Europe’s premier independent executive search and recruitment organisations with over 50 offices across the UK, Europe, USA and Asia. A truly global business proposition!

Pertemps itself was established in 1961 and is now the largest privately owned recruitment business in the UK with annual revenues of c.£800m

CNA International has been successfully combining specialist Executive Search processes utilising our unique and market leading Candidate Aspiration Based Search (CABS®) methodology to provide our clients with a premier recruitment service for over 20 years.

The Age Positive Community The Age Positive Community brings together like-minded people to share all manner of experiences especially around the employment market. Our web site provides an online forum so that our members can compare notes and exchange advice as well as offering professional recruitment, transition, consultancy and executive search services. We strive to ensure that the tremendous pools of talent and experience which our members combine are available to the business community.

Our recruitment services are offered as a joint venture with CNA International, combining our innovative and problem-solving business model with the experience, network and reputation of CNA. At a time of severe skill shortages and government apprenticeship initiatives there is a perceived lack of experience and resource to manage, mentor and train. CNA Age Positive mobilises experience and skills to bridge these gaps. We are able to offer high quality candidates for permanent and interim positions, consultancy, executive and Non-Executive Director and trustee positions and coaches and mentors for apprenticeship training and business incubators.

Our candidates have ‘been there and done that’ and add gravitas, experience and objectivity as well as carefully honed skills and business acumen. CNA Age Positive is the market leader and has partnered with government and industry bodies as well as big business to provide our, much sought-after professional services. Skill shortages? If we stop over-looking the tremendous resource of skills that exist among our more mature members, there are no skill shortages!”

CNA International Age Positive Executive Search 4Why invest in an Executive Search business?The retained executive search industry has reached the fifty year mark, or even longer by some counts and it is safe to say that the profession has reached maturity. This specialist service started as a by-product of management consulting just after World War II. Executive search has since grown into a global consulting industry with annual revenue over $10bn.

Executive search is a focused process of identifying, sourcing and selecting well qualified candidates for any given job vacancy and that can always be a challenge. It is a particular challenge nowadays when we are close to full employment and there are skill shortages in numerous markets.

By investing in a CNA International Age Positive Executive Search franchise you will be able to use our tried and tested procedures, network and support structure to work with your clients to identify and attract top talent for a diverse range of leadership, senior management and hard-to-fill job roles generating you a higher than industry average fee income for each project.

The Age Positive business model is a market leader. It answers a growing need in society and offers a great opportunity to exploit this need and establish a profitable and enduring business.

Why choose an Age Positive franchise rather than the usual Executive Search one?● According to the latest figures, there are 19,823 recruitment agencies in the UK● There are currently very few companies focusing on the more mature end of the market● The UK is experiencing a serious skills shortage which can be solved by harnessing the experience of older candidates● The UK government has numerous initiatives to keep people in work longer and bring retirees back into the work place● We have first mover advantage in an exciting new area of the market with little competition● CNA Age Positive is the market leader and is growing rapidly● Access to the Pertemps Network Group client base and business systems● Supported by a range of FTSE 250 companies

What is Candidate Aspiration Based Search (CABS™)● Developed by Albert P. Wilde, founder of CNA. CABS™ recognises that individuals have career aspirations, personal goals to achieve and targets to hit. These may include salary, where they live, job status, career prospects, commitment of company, environment, culture, impact on family life – no two people are the same.

● By using CABS™ we can discover what these aspirations are and we are able to introduce key elements into the candidate & job matching process.

● The result is that the candidates we present to our clients actually want what the client has to offer and we are confident the client can meet their aspirations.

CABS™ will help you to find the best candidates ‘in the world’ that match exactly the specific requirements of your clients hiring needs

C A B SConcerns

● About his/her future

Aspiration● What would be ideal

Business● His/her current position

Strengths● How he/she sees them

What are the challenges of Executive Search?

A war for talent exists around the globe. There is a shortage of mid to senior talent available due to an ageing workplace and skills shortage. Employers need to feel confident that Candidates are:

CNA International Age Positive Candidates meet all these criteria WITHOUT QUESTION.


Competent:

Capable :

Compatible:

Commitment:

This is still the first factor to consider. Does the potential employee have the necessary skills, experiences and education to successfully complete the tasks your client needs performed?

Will this person complete not only the easy tasks but will he or she also find ways to deliver on the functions that require more effort and creativity? Being capable means the employee has potential for growth and the ability and the willingness to take on more responsibility.

Can this person get along with colleagues, and more importantly can he or she get along with existing and potential clients and partners? A critical component to also remember is the person’s willingness and ability to be harmonious with colleagues and his or her boss. If the new employee can’t, there will be problems.

Is the Candidate serious about loyalty? Or is he or she just passing through, always looking for something better? Staff retention is at the heart of an employer’s human capital plan.


Do you have what it takes to be successful?

The CNA International Executive search opportunity is perfect for driven senior professionals and recruiters looking to rapidly build their own sector-specific, Executive Search. Have you got what it takes to achieve this with our help?

Are you ready to make the next step?

Have you got the desire to grow a high end recruitment business?

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Do you have excellent communication and people skills?3Are you strong at calling potential clients and offering your services?4

Have you got a background as a senior professional or recruiter?5Are you willing to take advice and follow proven business models?6

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Our support

Training

IT HR

Operation Finance

We understand that growing your own business can be a challenge for you but we are here to offer our

ongoing support and help you succeed!


Initial and ongoing training

● Ongoing training is given by the Head Office.● Content is driven by the franchise Partners who are encouraged to deliver training sessions themselves in areas where they have shown particular ability.● Franchise Partners are provided with continuous Induction training, regular meetings and webinars delivered in-house and via the IOR, scheduled into individual business plans.

● Newsletter as central point for shared communication● Training on operational topics● Support with daily operations of business● Best practice shared across the network

● Business planning● Full factoring of your fees● Invoice management● Flexible payment

● Email ● Office 365● Social network platforms● Advice on IT matters● Bond Adapt CRM Software

● Marketing material● Website pages● Business cards● Advice on HR issues● Support in the recruitment and development of team as business grows.

Operations

Finance

IT

HR

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Current Office Locations

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48 Offices in 18 Countries

1. Adriatica 7. India 13. Singapore2. Austria 8. Italy 14. Slovakia3. Bulgaria 9. Netherlands 15. Sweden4. Czech Republic 10. Poland 16. UK5. Germany 11. Romania 17. Ukraine6. Hungary 12. Russia 18. USA


CNA Events and Conferences

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Frequently asked questions

1. What Makes Age Positive different? People have been commoditised and most recruiters do not even bother to meet their candidates. Age Positive believes in the traditional values of good business. We engage with our client companies and spend the time to understand the brief, the company culture and the type of person they are looking for. We then selectively pursue those we think best fit the bill and we spend time with them to make sure that our candidates is as keen on the position as the company is on the candidate . We save both sides time and money by making sure that we find the right people for the right jobs, first time.

2. Why choose CNA International Age Positive? There is a large number of experienced, erudite and energetic candidates who are currently not being valued and there are large numbers of companies failing to find the right talent to fill important positions. Age Positive is fulfilling a need and solving a growing problem.

3. Is there legislation to encourage the employment of older people? The government has guidelines on diversity and requires companies to reflect demographic trends in their staffing levels.

4. How big is this manpower resource? According to the Office for National Statistics the UK population over 55 is more than 17 million and over 65 is over 10 million and this ageing trend is set to increase.

5. Is this trend a temporary blip? The median age for the UK population rose from 33.9 years in 1974 to 40.0 years in 2014, a rise of 6.1 years. This is its highest ever value and the figure shows that the UK population has been consistently getting older.

6. What Support can we expect from CNA International Age Positive Executive Search? As a franchisee, you will have the benefit of access to the CNA network and that of their parent company Pertemps, this will open many doors that would remain closed to individual recruiters. You will also have all the administrational and accounting and IT support normally associated with a big company. In addition, the Age Positive Community works with numerous government and independent organisations in the Age Positive space which will attract attention and facilitate business.

7. Do you only work with people over 50? Age Positive does not discriminate over age, we are happy to work with people of all ages. We tend to focus on the over 50’s since we have identified that this group is under-valued, under-represented and presents a valuable untapped resource.

8. How long have you been in franchising? Since 1993

9. How many franchised businesses are you running at the moment? 48 and growing

10. May I interview any number of these franchisees? And may I choose whom I interview? Yes please feel free to talk to any of our Franchisees, we call them Senior Partners their contact details are on: www.cnaint.com

11. What does your head office organisation consist of? CNA is based at 7 George Road, Edgbaston, Birmingham, B15 1NP with many of it’s support functions managed by Pertemps Network Group Ltd.

12. How many franchise business failures have been experienced by your franchisees? Since 2008 we have had three, all three recovered the franchise fee through placements but did not feel recruitment was right for them

13. How selective are you in choosing the franchisees? Very, we spend a lot of time making sure CNA is right for you and that the work we do is going to allow you to grow the type of business you wish to own

14. What does the franchise opportunity cost? What is included in the price? What fees do you charge? • We charge an ongoing 12.5% of fees billed as our management charge • The cost to the experienced recruiter and companies is £30,000 +VAT

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15. What capital costs will be incurred in addition to this price? And what will these costs be for? • There are no additional capital costs • You will need a computer, phone and your own internet access

16. How much working capital do I need? You will need to cover your cost of living, and we suggest for six months, to ensure you are financially comfortable

17. What will be the gross profit margin and what costs will I incur in arriving at a net profit? (Do these figures take my salary and depreciation into account?) • For a person working from home the profit margin will be close to 65% but as you bring on more consultants to work with you this will drop to about 35% because of salaries • This does not take into account income taken out of the business

18. May I see actual accounts which confirm or fail to confirm your projections? You can see the overall management fees earned but accounts are confidential to individual franchisees

19. What financing arrangements can you make and what terms for repayment will there be? See question 7, if more funding is needed we introduce you to a number of leading UK banks

20. Can I have a copy of the franchise contract? Yes but we like to meet you first

21. Am I obliged to purchase any supplies of goods and materials from you? Bond Adapt £30/month

22. What advertising and promotional expenditure do you incur? Do I have to contribute to it, if so how much? • We are head-hunters so there is no additional expenditure • Some of our Franchisees advertise and we can provide access to advertising at the same competitive rate as Pertemps is charged • Unlike most franchisors we do not charge our franchisees for marketing

23. Can I work from home or do I need an office? • We advise in the long term that you work from an office when your business can afford to

24. What initial services do you offer to franchisees? • Business planning • Training • Help setting up your business • Marketing • Back office support • Full factoring of your fees for cash flow

25. Do you train me? What does the training consist of? • Yes • 1 week’s initial training • 2 -3 master classes a year • 2 conferences a year • One to one coaching when it’s needed and requested • There is no cost for training for the life of your franchise • Access to IOR and REC training courses

26. What continuing/follow-up services do you provide after the franchise business has commenced? • As much or as little as a Franchisee wants. Some people are in constant contact with Head Office, others only when they request help • It is your business, you will know where and when you want help

27. Does the franchise contract permit me to sell my business? What restrictions are there affecting my rights to sell the business? • Yes you can sell on your business • Pertemps do have first refusal

28. For how long is the franchise granted? • 5 years plus an additional 5 years

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29. What will be my region of operation and how strict are the borders? • We give you the right to trade as CNA Executive Search Worldwide • It is a non restrictive contract, but we do have client ownership to protect your goodwill and clients

30. What will happen if I do not like the franchise business? Upon what basis can I terminate the contract? • If you would like to close your franchise you can do so with 6 months’ notice in writing • There is no further charge.

31. What promotional materials do you supply and what do I have to pay for them? • CNA has marketing material such as website pages, twitter, executive grape vine etc. and this is supplied free of charge

32. What IT systems do you supply and do I have to pay for them? • Bond Adapt £30 per month • Office 365 free

33. What systems do you have for keeping franchisees in touch with you and each other? • Yammer • 2 conferences a year • They talk to each other all the time via phone and email • Skype for business

34. Do you publish a newsletter? • Yes via the Yammer

35. Do you hold seminars / discovery days • No, we like to meet face to face and find out your needs first

36. What exclusive rights do I get? • None we don’t restrict you from working anywhere in the world • We do have client ownership to protect your business

37. How will I cope with my book-keeping? • We have a number of UK accountants we can recommend • Each month we supply you with an overview of what you have billed that month plus any outstanding payment from clients and what credit control are doing to bring these payments in

38. What would happen if I ran into operational problems I was not able to solve? What help would I get? • If we can help we will always try to resolve problems • You own this business 100% and are responsible for winning new clients and servicing your clients • We will help if and when we can

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START YOUR JOURNEY WITH CNA INTERNATIONAL AGE POSITIVE AND WE WILL SHOW YOU THE PATH

TO THE SUCCESS!

Contact us

+44 (0) 1676 822 222Email:[email protected]

7 George Road, Edgbaston B15 1NP

www.cnaint.com

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