cmun 352 digital strategy
TRANSCRIPT
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Social media strategy for your nonprofit
David Kamerer, PhD, APRLoyola University Chicago
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Focus on:
Goals of your agencydonations?clicks?visits to web site?email sign ups?other?
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Focus on:
Best practice todaySaaSCost savingsModern toolsMeasurement
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Digital focus area: Listening
Goal: your NPO will operate with full information about:
Peoples’ opinionsMentionsCompetitorsNPO’s category
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Digital focus area: Listening/monitoring
Activity:Google AlertsRSS FeedsNetVibes
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Digital focus area: Identity
Activity:Research and recommend
best names for server and digital properties
Whois Searchknowem.com
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Digital focus area: The server - content
Activity:Create model contentSite architectureUpdate pagesCreate forms
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Digital focus area: The server - analytics
Activity:Install analyticsAnalyze data – create insightsSet goals
http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html (steps 1-4, 6)
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Digital focus area: Search
Activity:Assess search success
(analytics)Optimize key/top pagesAdwords/scholarship
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Digital focus area: Outbound
Activity:Choose/implement online email toolCreate branded templateCreate collector
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Digital focus area: Outbound
Activity:Banner adsFacebook adsCoupon sites
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Digital focus area: Social media
Activity:Choose/implement tools (Facebook, Twitter, Flickr,
YouTube etc.)Friend acquistition planContent plan
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Digital focus area: Social media
Activity:Choose/implement tools (Facebook, Twitter, Flickr,
YouTube etc.)Friend acquistition planContent planEvaluation plan
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Digital focus area: Blogs/podcasts
Activity:Choose/implement blog tool on server/off serverSkin/theme blogCreate model content
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Digital focus area: Maps/locations
Activity:Register NPO with Google
Places, Yahoo/BingCreate/publish Google MapsClaim locations with
check-in apps
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Digital focus area: Donations
Activity:Investigate/choose/implement
donation tools/programsCreate related content