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cmo vs cio: breaking down the barriers to achieve corporate technology financial transparency

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Page 1: CMO VS CIO: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency
Page 2: CMO VS CIO: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency

CMO + CIO = CDO

The CIO-CMO OMnIChannel CrOssrOads · The CIO-CMO Omnichannel Crossroads September 2014 5 As omnichannel takes over and technology becomes an increasingly central part of their interaction,

2013 CIO-CMO summit proceedings

Focus on the Customer: the Colliding Worlds of the CMO and CIO

CIO Council of South Florida · - 2010-2013 - - 2014-2016 - - 2017+ - o Digital Marketing and the confluence of CMO/CIO o Emergence of the CDO role o IT platform stability o Peer

THE CIO THE CMO

© 2013 IBM Corporation CMO and CIO: Friends with digital benefits iStrategy – May 15, 2013 Surjit Chana CMO, IBM Europe @SurjitChana

Comercio mas inteligente, fusionando los mundos del CMO, CIO y el COO

Meeting of the Minds: Bridging the CIO/CMO Gap

Studio IBM/IBV: CMO & CIO, conoscenti o alleati? (italiano)

Racepoint Group - The CMO and CIO – Getting Along for the Sake of the Future of Software

The changing role of the cio and cmo..v1r

Digital Marketing Market Map - Shea & Company · 6/13/2017  · • The CMO is the new CIO − CMO tech budgets are expected to grow at 11% per year, compared to 3% for CIOs − Solutions

the CIO-CMO PartnershIP · motivations, enhance marketing efforts, improve customer service and demonstrate rOI. the CMO and CIO need to collaborate to fully derive value from these

Digital Race - CIO CMO CDO or CEO?

CIO CMO Collaboration withHomeTrust · The Canadian Marketing Association convened a CMO-CIO Task Force to help us identify digital marketing leaders. In its deliberations, the Task

The CIO & CMO – Adversaries No More

THE EVOLVED CMO IN 2014 - Heidrick & Struggles/media/Publications and Reports/The-Evo… · The CMo and Cio Must accelerate on Their Path To Better Collaboration october 31, 2013

The new CIO-CMO relationship in Higher Education

Transparency Strategy and the I-role of the CIO€¦ · IT Strategy: Information and Technology Strategy The I of IT: INFORMATION STRATEGY ¾Transparency: Differentiate from competitors

Breakout session Digitalisering - pwc.dk - fra... · Fra strategi til implementering May 2018 20 Exec. Board CIO CFO COO CIO CDO CMO What characterizes a powerful digital leadership:

The Rising Opportunity for CMO-CIO Collaboration in …...for CMO-CIO Collaboration in the Pharmaceutical Industry Key Findings from a Global Survey of CMOs and CIOs in the Pharmaceutical

The Role of CIO & CMO Aignment Across Customer Experience

Beyond the CIO/CMO - The Rise of the Chief Digital Officer | CIO Perspectives Virginia 2014 | Keynote by Dion Hinchcliffe

Cutting Across the CMO-CIO Divide - accenture.com/media/Accenture/Conversion... · Executive summary In the digital world, ... The 2013/14 CMO-CIO Alignment survey is the fourth in

Mobile Wars - CMO vs CIO Kinvey

Wird der CIO bald der neue CMO?

CMO Solution Guide: Organizational Transparency & Modern ...thecmoclub.com/wp-content/uploads/2016/06/CMO-Solution-Guide... · But the vast marketing technology landscape has increasingly

CIO/CMO Partnership Survey 2013 Excerpt

ICD-10 perspectives of provider CFO, CIO, CMO › docudepot › 2012-04-20c Bormel... · ICD-10 perspectives of provider CFO, CIO, CMO Risk and clinical documentation improvement

The Bridge Between CMO and CIO – Roles and …...Head of Digital Projects and CRM Michael Fichtner Head of IT Globus SB–Warenhaus Julia Porath Former CMO Dr. Ralf Jung Departmental

the CIO-CMO PartnershIP · We would like to thank each of the attendees for their participation ... We use it to target the right people and segment our ... CIO of aimia commented,

FOUNDER, ON POINT CEO, ISOBAR THE 2020 CMO, LEADING ... BUS… · MARKETERS OFTEN STRUGGLE IN THE BOARDROOM 15 CMOs have the shortest tenure (months) CMO: 48 CIO: 64 CFO: 71 CEO:

Cutting Across the CMO-CIO Divide/media/accenture/... · the Accenture Interactive 2014 CMO–CIO Alignment survey of over 1,100 senior marketing and IT executives from key countries

Why the CIO & CMO Must Come Together over Big Data