cmo latam meeting 2014 final
TRANSCRIPT
![Page 1: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/1.jpg)
Impactoftechnologicaltrendsonoursociety&onmarke7ng
[email protected]@piclo_blaise
CMOLatamOctober2014
![Page 2: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/2.jpg)
ThephoneIwasusingat4
Thephonemy4-yearoldkid
isusing
![Page 3: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/3.jpg)
Sciencefic7onorreality
Bigtrends
Changesinconsumerlife
thenewmarke7ngway
![Page 4: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/4.jpg)
![Page 5: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/5.jpg)
![Page 6: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/6.jpg)
![Page 7: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/7.jpg)
8in1
![Page 8: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/8.jpg)
![Page 9: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/9.jpg)
Thefutureoftransporta1on
![Page 10: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/10.jpg)
![Page 11: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/11.jpg)
Thelargestindustrialrevolu7onever
![Page 12: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/12.jpg)
84%
OfCEOsinLatamthinkthatTechnologicalprogress
willtransform
theirbusinessinthenext5years
PWC17thannualCEOsurvey/Latam
![Page 13: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/13.jpg)
Butonly
43%thinkmarke1ngteamsarewellprepared
PWC17thannualCEOsurvey/Latam
![Page 14: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/14.jpg)
![Page 15: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/15.jpg)
&
![Page 16: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/16.jpg)
![Page 17: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/17.jpg)
Bigtrends
![Page 18: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/18.jpg)
INTERNETOFEVERYWHERE
![Page 19: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/19.jpg)
2billionuserstoday…
![Page 20: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/20.jpg)
2billionuserstoday…
5billiontomorrow
![Page 21: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/21.jpg)
![Page 22: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/22.jpg)
SELFIES
![Page 23: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/23.jpg)
HAIRCUTS
![Page 24: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/24.jpg)
SONGS&TONGUES…
![Page 25: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/25.jpg)
INTERNETOFEVERYBODY
![Page 26: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/26.jpg)
25$(vs$$$foraniphone)
![Page 27: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/27.jpg)
INTERNETOFEVERYTHING
-BIGDATA-INTERNETOFTHINGS-ADVANCEDANALITICS
![Page 28: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/28.jpg)
![Page 29: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/29.jpg)
24/7EverywhereNohumancostSolarenergy10-12kilograms
![Page 30: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/30.jpg)
Changesinconsumer
life
![Page 31: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/31.jpg)
WelcometotheCollabora1vesociety
![Page 32: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/32.jpg)
![Page 33: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/33.jpg)
Ecologic,cheap,risk-freetransporta7on
![Page 34: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/34.jpg)
Connected24/7withmydoctor
![Page 35: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/35.jpg)
GoogleXnanopar7clesdetec1ngdiseaseearly
![Page 36: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/36.jpg)
![Page 37: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/37.jpg)
Thenewmarke7ng
way
![Page 38: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/38.jpg)
MARKETINGISDEAD
LONGLIVEMARKETING!
![Page 39: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/39.jpg)
FromInforma7on…
…toInspira7on
![Page 40: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/40.jpg)
FromInterrup7on…
…toInterac7on
![Page 41: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/41.jpg)
FromProducts
Tomovement
![Page 42: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/42.jpg)
FromReturnoninvestment…
ToReturnoninvolvement…
![Page 43: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/43.jpg)
Shia#1Frompricing&promo7ons
tovalue
![Page 44: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/44.jpg)
30to50%of
promo1onshave
noimpactonmarginorsales
![Page 45: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/45.jpg)
![Page 46: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/46.jpg)
• Sellingwithoutselling• Basedondata• Momentsoftruth
• Context-basedpricing• Dynamicpricing
• Moreprofitableselling
![Page 47: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/47.jpg)
1.00$
0.50$
![Page 48: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/48.jpg)
Improvingpromo7onefficiency&iden7fyingthesuccess/failuresfactorsbycountry,region,channel,customer,range,sku,typeofconsumers,periodoftheyear,
hourintheday…
![Page 49: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/49.jpg)
Shia#2FromInnova7onToOut-nova7on
![Page 50: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/50.jpg)
• Listen• Infrastructure• Externaliza1on• Startupmindset
• Trialanderror• Riskisokay• Complexityisokay
![Page 51: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/51.jpg)
![Page 52: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/52.jpg)
![Page 53: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/53.jpg)
![Page 54: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/54.jpg)
![Page 55: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/55.jpg)
Theyaskedfor$950,000
theygot
$8.6million(30dayslater)
![Page 56: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/56.jpg)
Shia#3FromDistribu7onToCircula7on
![Page 57: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/57.jpg)
![Page 58: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/58.jpg)
! Perfectaccessibility(whatever,towhomever,anywhere,24/7)
! Mobilemomentoftruth! Easytopay! Customizableexperience! Socialpurchasing! Reversedistribu1on! Convergence! Mul1channel! Customerservice2.0
![Page 59: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/59.jpg)
Fromdistribu1ontocircula1on-examples
Starbuckssalesalready1billiondollarinoneyear
BusinessInsider
1bn$In1yearonly
![Page 60: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/60.jpg)
![Page 61: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/61.jpg)
![Page 62: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/62.jpg)
DRONEDISTRIBUTION
![Page 63: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/63.jpg)
Shia#4FromAdver7sing
ToEcosystemmanagement
![Page 64: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/64.jpg)
1idea
1message
1media
Contagiousideas
Content&experiences
Mediaecosystem
NEWADVERTISING
![Page 65: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/65.jpg)
Relevantcontent,notmessages…
AndasoeenaspossibleAdaptedtothe1me,place,situa1on
Withoutbeingintrusive
![Page 66: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/66.jpg)
THENEWMEDIA:MEDIAECOSYSTEM
![Page 67: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/67.jpg)
• OutstandingIdeas• Earned(morethanpaidandowned)
• Cocrea1on• Measurable
• Networked• Openecosytems
• Mobile
• Targe1ngisok• Convergence
![Page 68: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/68.jpg)
Shia#5FromMarketresearchToPrescrip7veanaly7cs
![Page 69: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/69.jpg)
![Page 70: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/70.jpg)
! Insightoriented! Recommenda1onoriented
! Technologyenabled! Realworldreal1me! Highquality(lowcost)! Quicker! Innova1ve! In1macy! Morereliable! Storytelling
![Page 71: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/71.jpg)
• FromPricing&Promo1ontoValue
• FromInnova1ontoOut-nova7on
• FromDistribu1ontoCircula7on
• FromAdver1singtoEcosystemmanagement
• FromMarketresearchtoPrescrip7veAnaly7cs
Shiastoexpect
![Page 72: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/72.jpg)
Whatisthefutureof
CMO?
Digitalizedbusinessprocesses?
![Page 73: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/73.jpg)
Transhumanism:bigdata,dangerorbenefit?
![Page 74: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/74.jpg)
Newtechnology,newethics?
![Page 75: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/75.jpg)
M.Gandhi
![Page 76: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/76.jpg)
Thesecondbestmomentisnow…
Thebestmomenttoplantatreewas20yearsago…
![Page 77: CMO latam meeting 2014 final](https://reader031.vdocuments.site/reader031/viewer/2022020213/58a1f2021a28ab531e8b6fc9/html5/thumbnails/77.jpg)
Impactoftechnologicaltrendsonoursociety&onmarke7ng
[email protected]@piclo_blaise
CMOLatamOctober2014