cmo council - digital marketing in china
TRANSCRIPT
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Peer-Powered Case Study:
Going Digital in China
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ESI's broad range of laser-based micro-manufacturing solutions empower manufacturers to bring innovative products to market by extending their processing capabilities beyond the limitations of mechanical. ESI provides unique process and engineering expertise to help manufacturers use the power of light to transform
materials throughout the supply chain for consumer electronics, wearable devices, semiconductor circuits, and high-precision components for market advantage.
Featuring the industry’s highest precision and speed, ESI's solutions are trusted for their reliability, durability, increased back-end yields and lowest total cost of ownership. Founded in 1944, ESI is headquartered in Portland, Oregon with operations worldwide.
More information is available at www.esi.com.
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ORIGINAL
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CHANGESONECHINA
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chinese preferences
Source: B2B International
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western companies
Source: B2B International
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opportunities
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priorities
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4P’s, plus a 5th: Patience Listen
Relationships Quality
Methodical
5 keys to marketing in china
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EXAGGERATION
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ESI Confidential 36
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What they see…
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What we think is delivered…
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Lists&
Greed
prospecting
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Mobile Patience
BuildValue
Personal
prospecting
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WeChat B2BAwarenessTimingDesignSnackableConnectionsBrand
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Test, Test, TestCTA Prominence
Intense LocalizationBalanced Design Perspective
Clear MessageHost Locally
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Peer-Powered Case Study:
Going Digital in China