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CLUSTER ANALYSIS:

Final Cluster Centers

Cluster

1 2 3VAR00001 2.17 3.17 1.88VAR00002 2.17 4.17 2.38VAR00003 2.50 2.00 3.25VAR00004 1.50 2.50 3.25VAR00005 2.17 3.00 3.13VAR00006 1.67 4.17 2.63VAR00007 2.50 1.83 1.88VAR00008 2.00 3.50 3.00VAR00009 2.17 3.33 2.75

VAR00010 1.83 2.67 2.63VAR00011 1.67 4.67 3.00VAR00012 2.00 2.83 2.25VAR00013 1.67 2.17 1.88VAR00014 2.17 2.33 2.25VAR00015 2.17 4.00 2.63

CLUSTER1:

1. Sometimes I feel foreign made products are superior in

quality.

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2. Sometimes I prefer to pay by credit card as a matter of

convenience

3. A computer can sometimes be considered as a

necessity rather than luxury

4. The liberalization of Indian Economy has increased the

efficiency of Indian companies

5. Sometimes I prefer old Hindi songs than the latest ones.

6. I feel vegetarian food is more nutritious than non-

vegetarian food.

7. Sometimes I enjoy surfing on the net.8. Television has become an integral part of Indian urban

life

9. Sometimes I consider Womens education to be an

important aspect for the overall development of the

country

10. A movie is a major source of entertainment

11. People are more conscious about quality of

product

12. I believe the economic status of India will improve.

13. I prefer readymade wear to tailored clothes.

14. Sometimes I prefer to take my food outside every

weekend.

15. Sometimes it is better to include Basic computer

education in primary level.

CLUSTER1:The above cluster comprises of people who consider foreign products to be of superior

quality, prefer making payments by credit cards, computer and its knowledge is

considered to be very essential, prefer old hindi songs to that of latest ones, enjoy surfing

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on net, prefer vegetarian food to be more nutritious and take their food outside every

weekend, consider movie to be a major source of entertainment, prefer readymade

clothes, are very much quality conscious. Consider women education and liberalizationof the economy to be vital for development of the economy

CLUSTER2:

The people belonging to this cluster think foreign products to be of superior quality,

consider computer to be a necessity, give equal preference to all kinds of songs, considernon-vegetarian foods to be equally nutritious, take their food outside on a regular basis,

are not great valuers of TV, prefer surfing on net , not at all quality conscious , prefer

readymade clothes , consider movie as a source of entertainment but not highly , think

computer education to be somewhat essential , do not prefer credit cards , considerwomen education and liberalization to be vital for development of the economy.

CLUSTER3:

This above cluster comprises people who consider foreign products to be of superiorquality, prefer to pay by means of credit cards, consider computer to be essential but npt

highly, enjoy old as well as latest hindi songs , provide equal importance to both types offoods , value using net, consider movie as a major part of entertainment , love dinning

outside , not very much conscious of quality of the product, prefer using tailor made

clothes