New Technologies for Club Communications

New Technologies for Club Communications

Vince Aversano, RI Communications CommitteeRotary Club of Chicago

Elizabeth Usovicz, past district governor 6040Rotary Club of Kansas City Plaza

Vince Aversano, RI Communications CommitteeRotary Club of Chicago

Elizabeth Usovicz, past district governor 6040Rotary Club of Kansas City Plaza

Communication Technologies

Communication Technologies

Electronic newsletters and Email platforms Video Radio and TV Websites and blogs Webinars Social networking sites and groups (Linkedin,

Facebook, Twitter, Google Groups)

Electronic newsletters and Email platforms Video Radio and TV Websites and blogs Webinars Social networking sites and groups (Linkedin,

Facebook, Twitter, Google Groups)

Help promote the RI Strategic Plan

Help promote the RI Strategic Plan

Rotary’s global resource networkRotary’s global resource network

Professionally written content that’s free Consistent and powerful -- Rotary message

and brand x 33,000 = global impact Easy to tailor/integrate with local content High interest, engaging stories and timely

information Provides clubs and their communities with a

global perspective on Rotary Best practice in strengthening Rotary clubs

and achieving RI Strategic Plan priorities

Professionally written content that’s free Consistent and powerful -- Rotary message

and brand x 33,000 = global impact Easy to tailor/integrate with local content High interest, engaging stories and timely

information Provides clubs and their communities with a

global perspective on Rotary Best practice in strengthening Rotary clubs

and achieving RI Strategic Plan priorities

(Show RI examples)

This Close -- http://www.thisclose.net/

RVM -- http://www.rotary.org/en/MediaAndNews/Multimedia/RVMVideoMagazine/Pages/ridefault.aspx

Rotary Images -- http://images.rotary.org/netpub/server.np?quickfind=&catalog=catalog&site=Rotary&template=search.np

RI logos http://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/RILogos.aspx

(Show RI examples)

This Close -- http://www.thisclose.net/

RVM -- http://www.rotary.org/en/MediaAndNews/Multimedia/RVMVideoMagazine/Pages/ridefault.aspx

Rotary Images -- http://images.rotary.org/netpub/server.np?quickfind=&catalog=catalog&site=Rotary&template=search.np

RI logos http://www.rotary.org/en/MediaAndNews/Multimedia/Graphics/Pages/RILogos.aspx

Slide SequenceSlide Sequence

More examplesMore examples Screen shot of www.rotary.org and maybe an inside page: This one

http://www.rotary.org/en/Contribute/Funds/PolioPlusFund/Pages/ridefault.aspx and maybe this one http://www.rotary.org/en/AboutUs/History/galleryofpastpresidents/Pages/TimelineofPresidents.aspx

Shots of The Rotarian front cover, including inside pages of the the digital version at http://www.zinio.com/reader.jsp?issue=416162402&RF=rotarian_may11&o=ext

Newsletter examples, including Rotary Leader http://www.rotaryleader-en.org/rotaryleader-en/en201105#pg1 and newsletter page http://www.rotary.org/en/MediaAndNews/Newsletters/MoreNewsletters/Pages/ridefault.aspx

Humanity in Motion -- http://www.rotary.org/en/Members/RunningAClub/InformingTheCommunity/Pages/HumanityinMotion.aspx

Screen shot of www.rotary.org and maybe an inside page: This one http://www.rotary.org/en/Contribute/Funds/PolioPlusFund/Pages/ridefault.aspx and maybe this one http://www.rotary.org/en/AboutUs/History/galleryofpastpresidents/Pages/TimelineofPresidents.aspx

Shots of The Rotarian front cover, including inside pages of the the digital version at http://www.zinio.com/reader.jsp?issue=416162402&RF=rotarian_may11&o=ext

Newsletter examples, including Rotary Leader http://www.rotaryleader-en.org/rotaryleader-en/en201105#pg1 and newsletter page http://www.rotary.org/en/MediaAndNews/Newsletters/MoreNewsletters/Pages/ridefault.aspx

Humanity in Motion -- http://www.rotary.org/en/Members/RunningAClub/InformingTheCommunity/Pages/HumanityinMotion.aspx

How Rotarians are using RI resourcesHow Rotarians are using RI resources

District 7930, Massachusetts, USA

Utilized Humanity in Motion Public Service Announcements (PSAs)

Customized voiceovers to provide local contact and website information

Placed PSAs on cable television stations and asked local advertisers to donate unused timewww.rotary7930.org/MakeDreamsReal.cfm/

Here are some other examples

A selection of PSA from India, New Zealand, and the Campbell River Rotary in British Columbia, Canada.

Rotary Club of Duartina, Brazil highlights the “This Close” PSA on their Facebook page.

Television PSA Rotarians in Norway modified the “Dancing Girl” PSA

to include a Norwegian voiceover.

Rotary district 3300, in Malaysia, used their Pr Grant to localize the video "Puzzle Piece".

In Hawaii, Rotary district 5000 produced a video featuring service projects they took part in.

Israeli Rotarians in District 2490 added Hebrew subtitles to the “When you Start with Rotary” Humanity in Motion PSA.

Norway

Hawaii Israel

Malaysia

Help promote the RI Strategic Plan

Help promote the RI Strategic Plan

Tips on how to use some of the RI tools

Tips on how to use some of the RI tools

How to add Rotary's RSS feed

1) Type www.rotary.org/rss.xml into a RSS feed creation program. You can do a search on the web for a program and pick your favorite.

2) Click on the "Generate Feed" button. This will generate the RSS code for your web content.

3) Enter the RSS code in the appropriate place on your own website. Ask your web vendor for more information about where to place this on your website.

RI resourcesRI resources•The Rotarian www.rotary.org/en/MediaAndNews/TheRotarian

•Rotary Leaderwww.rotary.org/rotaryleader

•RI newsletterswww.rotary.org/en/MediaAndNews/newsletters

•RI Images www.rotary.org/rotaryimages

•RVM: The Rotarian Video Magazinewww.rotary.org/rvm

•YouTube nonprofit channelwww.youtube.com/rotaryinternational

•Vimeowww.vimeo.com/rotary

•Humanity in Motion public service announcementswww.rotary.org/humanityinmotion

•This Close public service announcementswww.thisclose.net

•Rotary graphicswww.rotary.org/graphics

How do I get this presentation?

How do I get this presentation?

Go to www.slideshare.net/Rotary_International

Questions? Questions?