ADVERTISING

FAIZAL B MOHD YUSOF

ADVERTISING

• Snob-appeal

• Very low key

• Available for pickup

• No application for membership

• Be honest

• If using an adjectives, make sure that they understate the activity

• Mention any facilities not normally offered by other club

• Repair facilities

• Storage facilities

• Mobile bar service

• Wind shields

• Sauna rooms

• Banquet facilities

• stock-market ticker

• Teenage programs

• Baby-sitting

• Giant-screen television

• Unique wine cellar

• Bicycle facilities

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• List all the services the club could provide for

• Emphasize the professionalism the club has

• Feature the ease of entertaining at the club, the service, the unique manus available a complete gourmet dinner

• Single-sheet advertising for a single event

• The cost is low and distribution can be widespread

• It is unparalled for simple effectiveness

• A small, attractive card, clipped to the menus, both in the dining room and cocktail lounge

• A table tent (a folded card resembling an open-ended tent) is a little more expensive as both sides must be printed, but is more effective

• Provided by means of a monthly Club Bulletin

• Concerned with past events as well as coming ones

• Each monthly bulletin must appear different from the preceding month

• Changing size, shape, color and format

• the members are interested in seeing their names in print, with the picture or friend’s pictures

• Brag a little as long as it is based on fact

• Tell the members about the new idea you had, the new employee or piece of equipment that is going to serve them or anything else that applies to them

• Type of customer

• Location of dining room

• Type of dining area

• Hours of service

• Athletic menus

• Special entertainment menus

• The main dining room menus

• Breakfast

• Lunch

• Dinner

• Coordinate the kitchen work

• Have a good quantity recipe

• Know the finished product

• Have proper preparation equipment

• Have proper serving chinaware, glassware, and silverware

• Attach a picture of the item

• Print the item in the center of the menu

• Mark the item with a star

• Have the server announce this item

• make it special

• Use table tent suggesting the item

• Block it

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• will contain house wines by the carafe and popular wines by the glass and bottle

• This can be done by dividing the entrees into beef, other meats, seafood and poultry

• The list can be beautifully presented in many fashions

• Some fine clubs have a bound book with a description of each wine, others are less ostentatious but should be nice displays

• The manager uses every asset and all of the training and experience available

• There is such a fine line between promotion and advertising here that management must clearly understand that promoting the club is contributing to its growth and prosperity

• Promotion is the long-range program, advertising is the short range

• Occur in the room itself

• The courtesy and care of the dining room employees, and the atmosphere of the room

• Should have items available that not every restaurant has, like foreign deserts and unusual coffees

• The responsibility should be delegated to the professional who head the various divisions

• Promotions that are absolutely essential are tournaments, start-up, and season’s end banquets

• These should always be affairs that are looked forward to with great anticipation and pleasure by the member

• Management must be alert to the member's desires in the sports area

ADVERTISING