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24 th Sept 2008 CLSA Conference Investor Presentation

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Page 1: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

24th Sept 2008

CLSA ConferenceInvestor Presentation

Page 2: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Safe harbour statementThis Release / Communication, except for the historical information, may contain statements, including the words or phrases such as ‘expects, anticipates, intends, will, would, undertakes, aims, estimates, contemplates, seeks to, objective, goal, projects, should’ and similar expressions or variations of these expressions or negatives of these terms indicating future performance or results, financial or otherwise, which are forward looking statements. These forward looking statements are based on certain expectations, assumptions, anticipated developments and other factors which are not limited to, risk and uncertainties regarding fluctuations in earnings, market growth, intense competition and the pricing environment in the market, consumption level, ability to maintain and manage key customer relationship and supply chain sources and those factors which may affect our ability to implement business strategies successfully, namely changes in regulatory environments, political instability, change in international oil prices and input costs and new or changed priorities of the trade. The Company, therefore, cannot guarantee that the forward looking statements made herein shall be realized. The Company, based on changes as stated above, may alter, amend, modify or make necessary corrective changes in any manner to any such forward looking statement contained herein or make written or oral forward looking statements as may be required from time to time on the basis of subsequent developments and events. The Company does not undertake any obligation to update forward looking statements that may be made from time to time by or on behalf of the Company to reflect the events or circumstances after the date hereof.

Page 3: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Agenda

Financials & Summary

Overview

India Opportunity

HUL - Uniquely Placed

Page 4: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

••

••

••

••

••

• ••

• •

• •••

••

••

••••

••

•••

75 year history & Strong leadership

3.7

1.00.7 0.7 0.6 0.5 0.5 0.4 0.3 0.2

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

HUL Nestle ITC Britannia P&G Dabur Marico Colgate GSK GCPL

Touches 2 out of every

3 Indians everday*

Reach 80%

Households*

Shelf Availability

84% outlets in India

(6.3 mln)

Direct Coverage

1mln Outlets**

15000 employees

1100 managers

2000 suppliers & associates

71 manufacturing locations

2700 stockists, 35 CFAs

0.7 0.8 0.8 0.9 1.1 1.41.9

4.2

13.1

GSK GCPL Britannia Marico Tata Tea Colgate Dabur Nestle HUL

Turnover Market Cap

*Based on Hansa Research, Guide to Indian Markets, 2006 Turnover of companies - SQ’07 to JQ’08 ITC Turnover: FMCG others segment

** Based on AC Nielsen Market Research Market Cap BSE as on 11th September, 2008

P&G Turnover= sum of P&G Home Products (estimated), P&G Health & Hygiene and Gillette

Page 5: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Source : A.C Nielsen - Quarter Ended Jun 2008 Value shares

Market Leaders across Categories

46.9

66.9

36.8

5.7

23.230.4

59.6

46.553.4

58.452.7

38.3

21.2

12.915

23.9

7.58.19.113.3

FabricWash

PersonalWash

PacketTea

Skin Shampoo TalcumPowder

Dishwash Jams

24.530.0 27.6

47.9

Toothpaste Ketchups

Market Leader Strong No. 2

HUL – Market Share (%) Competition Market Share (%)

CoffeeDeos

Page 6: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

6 MEGA BRANDS ~ more than $ 200 mn each, 52% FMCG portfolio

An unmatched brand portfolio

Page 7: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

* Figures based on FY 2007 Audited Results ++ Market Capitalization as per BSE as on 11th Sep 2008

Financial Overview 2007

Exports10%

PersonalProducts

26%

Icecreams1%

Processed Foods

4%

Breverages11%

Soaps and Detergents

46%

Others2%

Turnover 3473

EBIT 499

EBIT % 14.4%

PAT (bei) 448

Reported Profit 487

EPS 21c

Market Capitalisation 13117

Mn $

Page 8: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Agenda

Financials & Summary

Overview

India Opportunity

HUL - Uniquely Placed

Page 9: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Increasing per capita income drives FMCG growth

India and its consuming class

Changing consumption patterns

Evolving trade structure

Opportunities & Challenges

Page 10: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

5.43.9 4.5

6.97.9

9.0 9.78.9

8.1

0.0

2.0

4.0

6.0

8.0

10.0

12.0

2000 2001 2002 2003 2004 2005 2006 2007 20080

200

400

600

800

1000

1200

GDP Growth Per Capita Income

Per capita Disposable Income ($)*

424461

494 505551

599

2002 2003 2004 2005 2006 2007

2008 estimates Source: CRISIL (S&P)

Favourable Economics & Demographics

15

25

35

45

55

Europe US China World India

2005 2020

Population below 25 years(%)

10

15

20

25

30

35

40

45

1950 1960 1970 1980 1990 2000 2010 2020 2030

(% of total population)

Urbanisation Source: CRISIL (S&P)

Page 11: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Changing Income Pattern

The shape of India is going to change… from a pyramid to a diamond

2003181 mn households

2013231 mn households

Source : National Council of Agriculture & Economic Research

131

46

3

124

11

96

Affluent

Aspirers

Strivers

Rich ClassesTop End Business

Changing attitudes

Trebling

Credit Culture

B.O.P Opportunity

Aspiring Classes

Striving Classes

Page 12: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

22.916.6

12.1

1.92.21.4India China Indonesia Brazil Germany USA

7.56.76.0

1.01.00.3

India China Indonesia Brazil USA Germany

Per Capita Consumption (US $ )

Source : Euromonitor, 2006

1.0 3.0 5.9

33.9

49.4

0.2

India Indonesia China Brazil Germany USA

3.2 0.8

12.2

26.9

36.6

0.3

India China Indonesia Brazil USA Germany

Opportunity to grow consumption

Detergents Shampoo

Ice Creams Skin care

India India

India India

Mkt Size Mln. $ 2247 Mkt Size Mln. $ 542

Mkt Size Mln. $ 698

Page 13: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Evolving trade structure…

General TradeModern Trade

90%10%201075%25%2025

95%5%2007General TradeModern TradeYear

Page 14: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Agenda

Financials & Summary

Overview

India Opportunity

HUL - Uniquely Placed

Page 15: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

HUL – Uniquely Positioned to Create Value

Our Strategy

Competitive Strengths

Innovation and R&D capabilities to straddle the pyramid

Versatile distribution network

Strong Corporate Responsibility and Governance

Strong Local talent base

Page 16: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Our vision

To earn the love and respectof India, by making a realdifference to every Indian.

Page 17: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

GOAL

Achieve sustainable, competitive and profitable growth across our portfolio

STRATEGY

Leverage brand portfolio and consumer understanding by

Straddling the pyramid

Driving consumption and penetration opportunity

Build segments & markets for the future where

Unilever has strong expertise such as, Foods, Top End and Deodorants

Leverage positive impact of growing Indian economy on consumer spending

Actively drive Portfolio Mix improvement through Innovation, Technology and R&D leading to better margins

Leverage Unilever scale to generate buying efficiencies and cost savings

Integrate our economic, environment and social objectives with strong commitment to sustainable development

Our Goal & Strategy

Page 18: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Portfolio straddling the pyramid across categories

Affluent

Aspiring

Striving

CoffeeTeaToothPaste

SkinShampooSoapsLaundryParticulars

177111369169854216582247Market Size - $ mln

13.3%

38.3%

36.8%21.2%47.9%7.5%23.9%9.1%Nearest Competitor

46.9%23.2%30.0%53.4%46.5%52.7%HUL Share

Source : A.C Nielsen - Quarter Ended Jun 2008 Value shares

Page 19: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Laundry Market Shares

34.1 34.3 34.635.2

36.537.0

37.5 37.838.3

Q2-06

Q3-06

Q4-06

Q1-07

Q2-07

Q3-07

Q4-07

Q1-08

Q2-08

Category Leadership: Laundry

Affluent

Aspiring

Striving

-Surf Excel Children Festival- Bring alive “Dirt is good” campaign

-More than 40,000 children participated

Wheel Smart ShrimatiSeason 3 higher TRP ratings than Season2

Launch of Wheel Active Gold – upgrading the consumer

Page 20: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Creating successful brands: Dove Hair

1.2

2.42.9

3.33.8

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Jun-07 Sep-07 Dec-07 Mar-08 Jun-08

Dove MT share graph

PR

INTERNET

OOH

POS- GT- MT

PRINT

TV

Launch Phase

Activation to Create Relevance, Provide Experience, Amplification

Survey for 1 week via Internet and SMS

Dove Beautiful Hair Gallery

5000 hair washes in malls

Market Leader in MT in premium shampoos within 1 year of launch

Page 21: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Building Category: Ponds Top EndTop End CountersGlobal trainers 943 advisors across 13 cities700 counters in 60 daysOne global look for counters

Superior Quality ProductsMore than 50 SKUs backed by Knock Out Claims

Market Leader in Anti Ageing Segment

Direct Marketing Model3 million consumer contacts in 9 monthsConsumer Satisfaction Ratio : 89%Reaching LSM 8+ through Alliances (Citibank, Readers’ Digest, etc)

Page 22: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Building Category: Processed Foods

Knorr Indian soups-moves soup from ‘alien/ foreign’ to ‘familiar/ for me’

Knorr enters the centre of the plate with the launch of Meal Makers

Launch of Jam in Tubes. Easy to use format

Actrivation through Disney cartoon characters

Will gain share from the 400 crore dish specific spice mealmaker market in India growing at 25%

Page 23: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Pureit’ … a breakthrough innovation

Complete protection … `as safe as boiled water’.

Meets US EPA standards.

No harmful viruses, bacteria, parasites.

Works without electricity, pressurised piped water.

Great tasting , clear water

• Affordable: Purifier INR 1800 ; Germkill Battery INR 300

• Ongoing price : Rs 0.20 per litreProgress364 towns, 20 states coveredLives protected so far:more than 1m homes

Pureit Zones > 40010,000 jobs generated

Page 24: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Tapping ‘Out of Home’ OpportunityGrowing incidence of Out of Home consumption Creating a Large &Growing Market

58% LSM 8+ consumers work between 9 a.m. to 6 p.m.Market in Premium channel estimated at 1500 cr. Growing at 23% p.a.

HUL uniquely poised to unlock the opportunityBrands:

Lipton Tea-World’s Largest, Brookebond Tea, Bru Coffee, Knorr Soups-India’s Largest

Dominant presence in all ; tea, coffee & soup Currently serve 1.7 bill cups per annum

Appropriate customer/ consumer solutions to unlock value

Cardamom Tea, Bru Coffee,Tea Bag Tea

Penetration

Freshly brewed coffee, Ice Tea &

Cold coffee

Masstige

Connoisseur Tea Bags, Turbo Tea

Topend

ProductsSolutionSegment

Leverage key relationships for accelerated growth

Page 25: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Modern Trade - Reaching ShoppersDAIRY Ice creamMEAT

WINE

CHECKOUTS

BAK

ERY

DEL I

Jam

s, S

quas

hes

Soap

Cosm

etics

LAU

ND

RY

SOU

P

SEAS

ON

ING

S

DR

ESSI

NG

S

SNAC

KS

PAST

A S

AUC

E

SAU

CETe

a

OIL

Cus

tard

s an

d je

lly

Cof

fee

Hai

r

Skin

Toot

hpas

te

T

ooth

bru

sh

Dis

h W

ash

DEO

DIA

PER

S

Sani

tary

nap

kins

Pape

r pdt

s

Page 26: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Town Based

Distributor

Rural distribution Model

SS

Villages

Large Villages – accessible by Motor-able Roads

Villages Accessible from nearer villages

Small Villages

Van BasedFixed Route

Coverage

Phase I

25% Rural pop

Shakti Entrepreneurs

Phase III

50% Rural Pop (Target)

SS - Star Seller Distributor Based

In the Village Hub & Spoke Model

Phase II

37% Rural Pop

Villages

Page 27: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Project Shakti- Enabling direct rural reachTo Reach:

Small, scattered settlements and poor infrastructure make distribution difficultOver 500,000 villages not reached directly by HUL

To Communicate:Low literacy hampers effectiveness of print mediaPoor media-reach: 500 million Indians lack TV and radio

To Influence:Low category penetration, consumption, brand awarenessPer capita consumption in Unilever categories is 33% of urban levels

Acc

essi

bilit

yTurnover per market

Conventional business models

500,000 villages

Page 28: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Capabilities :Leveraging IT for Growth

Planning Hub

Kirana Distributor C & FA Factory

Supplier

Daily Daily DailyDaily

35 Brands, 1500 skus 35 Depots, 2700 stockists

- On shelf availability

- Stocks

- sales

- Sales

- Stocks

- Prices, Invoicing

- Prod. Plan – wkly

- Despatch - Daily

Hand – held terminal

Dist Mgmt System

Central Unify

Page 29: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

HUL leads global research in Oral, Skin and Laundry

Some achievements:

• Single Shot Soap making process

• Skin Lightening Cream

• Non Soap Detergent Bars

• Poly coated Dish Wash Bar

• Drinking water purifier (Pure-It)

• Amaze

Innovation and R&D capabilities

Page 30: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Continued focus on Safety and EnvironmentCO2 reduction 2004-2007

311.9276.4 250.9 242.2

2004 2005 2006 2007

Kg/

T

Total Water Consumption2.38 2.14 1.87 1.87

00.5

11.5

22.5

2004 2005 2006 2007Year

M3/T

Energy Consumption3.27

2.73 2.28 2.21

2004 2005 2006 2007Year

GJ/T

Reducing water consumption

Received carbon credits for innovative soap manufacturing process.

Reducing Oil Dependency through

Bio Mass Based Boilers

Page 31: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Corporate Responsibility –Aiding in the Development of the Country

Combining corporate responsibility and business strategies to aid development of rural India

Lifebouy Swasthya Chetana - Health & Hygiene

Shakti – Empowerment of women through micro-enterprise Opportunity

Yashodadham - Relief and Reconstruction in Gujarat's Kutch district

Asha Daan - Happy Home actively supported by Unilever

Page 32: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Agenda

Financials & Summary

Overview

India Opportunity

HUL - Uniquely Placed

Page 33: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Key Financials

420 Mn

15.4%

14.4%

13.5%

13.3%

2007

11.4%9.4%Reported Growth

$365 Mn

16.2%

14.1%

10.0%

2006

$489 MnOperating cash flow*

1.1%EBIT Growth

13.3%EBIT/ Sales %

11.5%Continuing sales growth*

2005

* Before restructuring, disposal

As per audited financial statements of the company; accounting as per Indian GAAP

Page 34: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

3rd consecutive year of accelerated growth in FMCG portfolio.

Growth broad based and across all categories

Consumer spending in FMCG continues

Successfully implement the top end skin & processed Foods

strategy.

Build momentum to the Water Business

Build on competitive capabilities across business system

Manage Cost inflation effectively, through pricing, cost savings

and better mix

Strong commitment to governance and CSR

Summary

Page 35: CLSA Conference Investor Presentation · GOAL Achieve sustainable, competitive and profitable growth across our portfolio STRATEGY zLeverage brand portfolio and consumer understanding

Thank you