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CLSA ASEAN FORUM7-9 MARCH 2018
BANGKOK, THAILAND
Company Overview
Financial Highlights
Industry and Competitive Landscape
Summary
Business SegmentsMedia Networks & Studio Entertainment Cable, Satellite & Broadband
Digital & Interactive Media Consumer Products & Experiences
- Pay TV (Cable &
Satellite)
- Broadband
- Online
- Mobile
- Over-the-Top- Live events
- Theme park
- Home shopping
- ABS-CBN stores
- Free-to-Air• Entertainment
• News
• Sports
• DTT
- Global
- Film & Music
- Cable Channels
- Publishing
- Licensing
- Radio
3
Revenue Mix
4
For the nine months ended September 30, 2017
Advertising Revenue Consumer Sales
23%13%
SkyGlobal
48%
46%
Kidzania/Retail/Others FilmsDTT
5% 4% 3%
12%
52%
Broadcast
& News
2%
S&A
Global,
& DTT
3%
Others
1%
Digital
Free-to-Air TV
5
• Consistent leader in national audience shares and ratings among 13 FTA channels.
• ABS-CBN Free-to-air TV advertising revenues account for more than 80% of company’s total advertising revenues.
• Primetime shows contribute 77% of total Channel 2 airtime revenues.
TOTAL DAY NATIONAL AUDIENCE SHARE
Source: Kantar Media TV Audience Measurement – Total Homes, Total Philippines (Urban + Rural)Period covered excludes Holy Week
CHANNEL 2016 9M 2017
ABS-CBN* 44.70 46.19 GMA 7 33.80 33.39
TV 5 6.50 5.12
Other FTA 4.10 3.51
Other Cable 6.50 6.65
* ABS-CBN Channel 2 only.
Source: Kantar Media TV Audience Measurement – Total Homes, Total Philippines (Urban + Rural)Period covered excludes Holy Week
Free-to-Air TV
* ABS-CBN Channel 2 only.
42 4244 43
45 45
3133 34
3634 34
12 119
7 7 6
2012 2013 2014 2015 2016 1H 2017
AUDIENCE SHARE %
TOTAL DAY
ABS-CBN 2 GMA 7 TV 5
48 4749 50 49 49
2831 32 31
33 33
119 8 7 7 6
2012 2013 2014 2015 2016 1H 2017
AUDIENCE SHARE %
PRIMETIME
ABS-CBN 2 GMA 7 TV 5
6
7
Digital Terrestrial Television
COVERAGE AREA
Benguet
Pangasinan
Tarlac
Nueva Ecija
Pampanga
Bulacan
Metro Manila (3)
Rizal
Cavite
Laguna
Metro Cebu
Davao
Bacolod
Cagayan De Oro
Iloilo
• Launched Feb. 2015; first-mover advantage
• More than 3.6 million boxes cumulative sold as of Sep 2017
• YTD average of 160k boxes sold per month at P1,499/box
(~US$30/box)
• Significantly improved reach in Mega Manila and Central Luzon
Incremental advertising revenues expected from:
increase in ratings for existing channels
additional four free-to-air channels
2,204 2,372
2,527 2,697
2,829 2,985
3,158 3,139
3,474 3,655
2016 Jan Feb Mar Apr May Jun Jul Aug Sep
DTT CUMULATIVE SALES (IN 000's)
0.21
0.69
1.30
2015 2016 1H2017
Yey Audience Shares (in %)
DTT: A Complete Range of Entertainment & Information Content
8
2 FTA (CH2 & CH23) + Additional 4 Channels (available only on ABS-CBN TVplus)
Ch
an
nel
Gen
re News/
Public AffairsMovies (Tagalog) Kids Edutainment
Educational
Programs
Co
nte
nt
Desc
rip
tio
n
Live broadcast of
radio format
programs on TV,
with news and
public affairs
component
An all-day Filipino
Movie Channel
that offers a wide
variety of action
and comedy
movies featuring
“Pinoy” idols
An all-day Kids’
Channel that
features a mix of
wholesome action,
fun, adventure and
edutainment
programs for boys
and girls
Curriculum-based
programs and
content for
primary and
secondary levels
Source: Kantar Media TV Measurement, Total Philippines
Average Audience Share 2015-2017
0.34
1.09
2.50
2015 2016 1H2017
Cinemo Audience Shares (in %)
3Q2017
3Q2017
DTT : Changing the distribution landscape
9
Total Philippines – TV Households Mix by Platform
Source: Kantar Media - July- September 2017
Total
Philippines
Urban
Philippines
Mega
Manila
Metro
Manila
HOMES (in Thousands) 18,935 9,857 5,267 3,032
CABLE or DTT HOMES 36.1% 44.6% 63.3% 78.1%
Cabled Homes 23.8% 24.1% 27.5% 38.3%
DTT Homes 12.3% 20.5% 35.8% 39.8%
NON CABLE & NON DTT HOMES 63.9% 55.4% 36.7% 21.9%
ASIA AFRICA OTHERS
Cambodia Kenya Mexico
Indonesia Nigeria Peru
Malaysia Seychelles Kazakhstan
Myanmar Tanzania
Thailand Uganda
Vietnam
Middle East
Global
10
• ABS-CBN content distributed to Filipino subscribers abroad.
• Overall viewership of more than 3.1 million as of September 2017
• Program Syndication
• Revenue Streams:
Subscription
• Cable
• DTH
• IPTV
• TFC.tv
Movie Screening
Shows / Events
Remittance
Program Syndication Territories
70
114
142
9M 2015 9M 2016 9M 2017
Program Syndication+ 25%
+ 62%
Film Production and Distribution
11
• Star Cinema - Leading local film producer;
about 16 films for theatrical release per
year
• Revenue Streams:• Local and international theatrical sales
• Program rights from cable, and
• FTA, OTT, international sales, DVD sales,
merchandising
• One movie can generate up to Php 600M
in ticket sales locally and over US$ 2M
overseas
• Revenue sharing with theaters ~ 50%
• Growth strategies• Partnerships to operate theaters (e.g.
Citymalls)
• Open new territories (e.g. Malaysia,
Vietnam), and
• Subtitling in foreign languages to broaden
reach
Local Theatrical Receipts 9M2017 Local and Foreign Theatrical Receipts 9M2017
Star
Cinema
98%
Others
2%Star
Cinema
28%
Others
2%Foreign
Films
70%
Sky Current Network: • Homes passed:
Cable: 2.1m
Broadband: 1m
• DTH nationwide reach
147,000
520,000
UNIQUE SUBSCRIBERS
AS OF SEPTEMBER 2017
Cable, Satellite & Broadband
12
AS OF SEP 2017 SUBSCRIBERS ARPU
Cable * 609,000 PHP 571
DTH 295,000 PHP 129
Broadband 205,000 PHP 1,128
TOTAL 1,109,000
Cable, Satellite & Broadband total revenues grew by P438M or 7%
driven by the 24% increase in overall Sky subscribers
Fiber-powered broadband Up to 8MBPS Up to 16MBPS
+ Cable Channels:
HD Cable TV 10HD; 30SD 10HD; 30SD
+ Mobile Internet 1GB 1GB
Monthly Fee PhP1,799 (US$35) PhP2,199 (US$43)
One Sky Plans (Sample)
667,000
Two-play
One-play * Excludes free tier subscribers
Activity PlatformNo. of
Subscribers
Watching 904,944
Watching
(Overseas)72,617
Watching 63,250
Listening and
watching40,971
Reading* 253,768
Movie
Community1,058,000
*Unique users of No Ink app monthly
Digital and Interactive Media
13
ABS-CBN.com remains the #1 Philippine based website across all categories in the Philippines.
iWant TV and TFC.tv with close to
8.8M and 73k active subscribers as
of September 2017
ABS-CBN digital properties
revenue in 2017 up 26% versus
last year
ABS-CBN Mobile with close to
946,000 subscriber count as of
September 2017
3,526
6,282
8,858
9M 2015 9M 2016 9M 2017
+ 41%
+ 78%
349
607
945
9M 2015 9M 2016 9M 2017
+ 56%
+ 74%
Digital and Interactive Media Initiatives
14
Platform
No. of
Followers/Talents
YTD
2017 Revenues 2016 Revenues % Variance
16,321,300 65,156,934 23,916,990 +172%
7,609,267 176,344,382 111,810,605 +58%
378 talents 26,856,697 16,947,571 +58%
550 talents 33,183,740 6,130,571 +441%
Programmatic N/A 49,935,158 28,083,558 +78%
Consumer Products and Experiences
15
• ABS-CBN has franchise for the Philippines
• Opened August 7, 2015
• 10,000 sq. m. indoor facility at the Bonifacio
Global City with 1,500 visitor capacity
• With 66 establishments and 50 industry
partners as of to date
Optimize content experience:
• FreeZtyle Play
• BooZt: Star Magic Workshop, Summer Camp,
Sports Camp
• New Establishments in 2017: Film
Academy, Museum, Disaster Preparedness
Center
Generated P324M in total revenue in 9M of 2017,
224k attendance as of September.
Consumer Products and Experiences
16
• Continuously offers new products and promos to assure
quality home TV shopping and online experience
• Generated P632M in revenues, 2% higher in 9M of
2017.
O Shopping Products
476
617 632
9M 2015 9M 2016 9M 2017
O-Shopping Revenue
+ 2%+ 23%
Consumer Products and Experiences
17
Our events bring the ABS experience closer
to our audiences with over P218Mrevenues generated in 9M of 2017.
• Licensed fan merchandise line for various ABS-
CBN TV programs
• Licensed on-ground activation for UAAP Volleyball
• Launch of Ravelo Komiks Superheroes brand
• Floor area of ~670 sqm inside a major shopping mall
• Capacity of ~2,000 visitors per day
• Themed Products and customized offerings (e.g.
interaction with celebrities, game shows, etc.)
• Target opening date: Q2 2018
ABS-CBN INTERACTIVE ENTERTAINMENT-
BASED RETAIL EXPERIENCE STORE
Customer Relations Management (CRM)Our Enterprise Customer Database (ECD) contains
contact information and viewing activity of our ‘known’
KapamilyasGlobal:
• TFC.tv
• IPTV
• DTH
• Films
• Remittance
• Cargo
• Concerts/events
Touchpoints:
Local:
• TV
• Radio
• Films
• Music
• Cable TV/DTH
• DTT
• Mobile
• Broadband
• Liveshows
• iWanTV
• Social Media
• abs-cbn.com
• ABS-CBN Online &
Retail Stores
• O-Shopping
• Kidzania
• Magazines/books
• Concerts/events
• Mall tours
ECD
12.6 MCustomers
Introduced loyalty program in July 2017 with more than 2.6 million registered members to date.18
Company Overview
Financial Highlights
Industry and Competitive Landscape
Summary
Financial Summary
20
For the nine months ended September 30, 2017
In millions PhP
6,151
7,410 7,035
9M 2015 9M 2016 9M 2017
EBITDA
27,761
31,166
29,512
9M 2015 9M 2016 9M 2017
Revenue
1,894
2,848
2,267
9M 2015 9M 2016 9M 2017
Net Income
- 5% - 5%
- 20%
+ 12%+ 20%
+ 50%
7% 9% 8%22% 24% 24%Margins
Business Segment Report
21
For the nine months ended September 30, 2017
9M 2016 9M 2017 9M 2016 9M 2017 9M 2016 9M 2017
Media Networks & Studio Entertainment 23,652 21,248 3,179 2,556 3,270 2,605
Margin 13% 12% 14% 12%
Cable, Satellite & Broadband 6,411 6,849 69 75 44 54
Margin 1% 1% 1% 1%
Digital & Interactive Media 491 839 (361) (306) (202) (206)
Consumer Products & Experience 612 575 (39) (58) (16) (41)
Net Income NI Attributable to Parent
Segment
Operating Revenue
908 1,038
1,422 2,216
3,197
4,652
3 Q 2 0 1 7 2 0 1 7 L E
Program Rights Cable, Satellite & Broadband Digital initiatives, Maintenance & Others
Spent and committed Php 5.5B for 9M;Php 7.9 FY 2017 estimate
5,522
7,906
Capital Expenditures
22
Balance Sheet HighlightsIn millions PhP
For the nine months ended September 30, 2017
70,424
72,734 72,877
2015 2016 9M 2017
Total Assets
Ratios 2015 2016 9M 2017
Current 1.88 2.02 2.18
Debt-to-Equity 0.71 0.65 0.62
Net Debt-to-Equity 0.31 0.30 0.28
20,402 20,472 20,311
2015 2016 9M 2017
Total Borrowings
28,715
31,692
33,012
2015 2016 9M 2017
Equity
23
Company Overview
Summary
Financial Highlights
Industry and Competitive Landscape
Philippines: Age Demographics
25
Source: http://www.indexmundi.com/philippines/age_structure.htmlhttps://www.cia.gov/library/publications/the-world-factbook/geos/rp.html
Philippines: Media Landscape
26
• Philippine household ownership of TV at 75% (17.8 million TV households)
• Metro Manila – Philippines’ primary urban market
• 13.1 M people (13% of total population)
• 3.0M TV households (17% of total TV households)
Sources: In-house media landscape study 2016; NSO
Total Philippines Metro Manila
Cable TV penetration (among TV HHs) ~24% ~34%
PC ownership (among total HHs) ~13% ~40%
Internet access at home (among total HHs) ~13% ~41%
Wireless Broadband ~6% ~12%
Wired Broadband ~7% ~29%
Mobile phone ownership (among total HHs) ~84% ~98%
Mobile phone ownership (among 16+ population) ~60% ~83%
Smartphone ownership ~30% ~61%
Philippines: Media Market
27
Source: Media Partners Asia, 2017
Total Advertising Spend 2016 (P70.9 B)
Source: Company Data
2016 Ad Spend By Industry
Free-to-
Air
62%
Pay TV
6%
Radio
13%
Internet
10%
Newspapers
4%
Magazines
1%
Outdoor
4% Others
0.3%
Alcohol &
Tobacoo
4%
Financial
Institutions
2%
Industry &
Services
2%
Entertainment
1%Automotive
2%
Govt
Agencies
1%Others
2%
Telecom
4%
FMCG
82%
Company Overview
Financial Highlights
Industry and Competitive Landscape
Summary
ABS-CBN: The Philippines’ leading media and entertainment company
29
BUSINESSES
Free-to-Air √ √ √
Films and Music √ √
Global √ √
Remittance √ √
Publishing √
Pay TV √ √
Mobile √ √
Educational Theme park √
TV Shopping √
Note: TV 5 owned by First Pacific / PLDT Group
Except for historical and operating data and other information of historical matters, the statements contained herein are “forward-looking statements”. The words “believe”, “intend”, “plan”, “anticipate”, “continue”, “estimate”, “expect”, “may”, “will” or other similar words are frequently used to indicate these forward looking statements. Any such forward-looking statement is not a guarantee of future performance and involves a number of known and unknown risks, uncertainties and other factors that could cause the actual performance, financial condition or results of operation of ABS-CBN to be materially different from any future performance, financial condition or results of operation implied by such forward-looking statement.
30