clouds and the transformation process: bridging today and tomorrow

0Copyright 2010 FUJITSU

Jan A. Stoetzel, Director Productmarketing Cloud Computing CEMEA&I Lisboa, 11.11.2010

# 3 In Global IT Services Ranking

Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS

#1 IBM 7.2%#2 HP 4.5%#3 Fujitsu 3.1%#4 Accenture 2.7%#5 CSC 2.1%

Others 80.4%Grand Total 100%

Share %Company

Net Sales FY08*

IT Services 27,6 (54.7%)Systems Platforms 6.7 (13.3%)Other Products 16,1 (32.0%)Total 50,5 (100 %)

US$ billion

Rank

• Fujitsu Group consolidated figures for fiscal year ended March 31, 2010• US$1 = ¥93,43, €1 = ¥ 125,93

1. Created – "One Fujitsu" – worldwide2. Complete portfolio – services & IT

products3. Establishing the ability to deliver globally

consistent services and products 4. Industrialization of data centre services 5. Infrastructure as a Service – "open for

business“ and already serving customers6. Data centre service growth despite the

recession7. Clear strategy: Globalization and Cloud

1

INTERNAL USE ONLYINTERNAL USE ONLY

Why Fujitsu Focuses on Cloud

Cloud is a game changer – from traditional HW to servicesFujitsu’s technological expertise is a key pre-requisite Global IT Portfolio is ideal basis for the Dynamic Cloud

• Dynamic Cloud Services to let customers use our Cloud• Dynamic Cloud Infrastructures to let customers build their Cloud

We enable enterprises to combine the best by using different Cloud types • Public, Trusted, Private / Enterprise and Hybrid Cloud

We believe in it and are an active driver for an intelligent society Generate new business opportunities and business communities Contribute a great deal to improve standard of living and quality of work /

life balance

Copyright 2010 FUJITSU2

Agenda- A disruptive technology - So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios

- A disruptive technology - So what? - A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios

How disruptive is Cloud Computing?

Through 2014 Public IT Cloud Services Will Grow at More Than Five Times the Rate of Traditional IT Products By 2012, all Fortune 1000 firms will use some level

of cloud computing 25% of IT will be delivered through

nontraditional models


Source: Worldwide and Regional Public IT Cloud Services 2010-2014 Forecast IDC 2009The Executive Guide to Strategy and Governance in a Cloudy World GARTNER Sep 2010

And that´s the end of IT, performance, security, portfoliosourcing and vendor management aswe know it.

5

The pace of change


In the past 10 years, who benefitedmost from changes in your industry?

TraditionalCompetitors

NoIdea

MyCompany

26%31%

5%

NewCompetitors

38%

Source: Gary Hamel/MCI Gallup Studie

6

Think out of the box


Which strategy drove the successof these new competitors?

Higher level of professionalism

& efficiency

NoIdea

7%

They changedthe rules ofthe game

62%

31%


7

Any Learning?


Looking 10 years into the future:Who will be your strongest competitors?

ExistingCompetitors

NoIdea


NewCompetitors

64%

34%

2%

8

Technology - IT infrastructure Evolution

New technologies drive IT infrastructure to the next level

©2010 FUJITSU TECHNOLOGY SOLUTIONS

Tools forOrchestration

HyperVisor

Cloud Computing

Industry Standards time

tran

form

atio

n

Managed Infrastructures

9

- A disruptive technology- So what?- A systematic view – definitions and taxonomy- The paradigms shifted- Use cases – future scenarios

IDC Cloud Services Definition - updated

Consumer and Business products, services and solutions delivered and consumed in real-time over the Internet

Cloud Services

Public - open to a largely unrestricted universe of potential users; designed for a market, not a single enterprise

Private - designed for, and access restricted to, a single enterprise (or extended enterprise); an internal shared resource, not a commercial offering; IT Org is the “vendor” of the shared/std service to its users

DeploymentModels

[Note: large gray zones between these

two broad categories]

Shared, standard service – built for a market (public), not a single customer Solution-packaged – a “turnkey” offering, integrates required resources Self-service – admin, provisioning; may require some “on-boarding” support Elastic scaling – dynamic and fine-grained Use-based pricing – supported by service metering Accessible via the Internet/IP – ubiquitous (authorized) network access Standard UI technologies – browsers, RIA clients and underlying technologies Published service interface/API – e.g., web services APIs

Key Attributes

11

http://www.idc.de/index.html�

IT Cloud Services Taxonomy

CloudApplications

(Apps-as-a-service)

Cloud(Application)

Platforms(Platform-as-a-Service)

CloudInfrastructure

(Infrastructure-as-a-Service)

App Deploy

IT Cloud Services

App Dev/Test

12

http://www.idc.de/index.html�

Why cloud computing NOW?

IT SOCIETY

Urbanism Women on the rise

Demographic

14

VISIT 2010 – Fujitsu Forum Europe

Make or buy?

15 Copyright 2010 FUJITSU


Fujitsu cloud strategy

Current Focus

InfrastructureConsumptionCompute, storage and

network move to a subscription model

Phase ONE

1 2 3 4

ApplicationConsumption

Applications move to a subscription model, reducing technology

footprint

Phase TWO

1 2 3 4Activity

ConsumptionCustomers subscribe to business services, specified in business not technology terms

Phase THREE

1 2 3 4

Content Consumption

Customers subscribe to brokered business services integrated by service suppliers at a price and quality determined by business value

Phase FOUR

1 2 3 4

Softwareas a Service

Platformas a Service

Infrastructureas a Service

IT BUYERS BUSINESS BUYERS

16

What will be naturally in the cloud in 2015?

Standardized business logicHorizontal business applicationsMulti-tenant Business Process Platforms Simple, standardized infrastructure services (IaaS) like

storage and compute power

What will remain on-premise?

Most custom-build applications

Application implementing customer’s intellectual property relevant and competitive business logic

17

Cloud growth

Future ICT market developments

Bus

ines

s vo

lum

e

time

Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS18

New businesses

Cloud-based Infrastructures

Existing business

• The market grows moderately because Cloud Computing business isn´t on top of existingdelivery schemes but compensating parts of them.

• Real growth requires new business models.

VISIT 2010 – Fujitsu Forum Europe Copyright 2010 FUJITSU LIMITED

Priority Measures

19

Fujitsu is aiming for net sales of 18 billion $ for its cloud-related business by FY2015

Talent development: Increasing Fujitsu’s team of cloud specialists to 5,000 by end of FY2012 Enhanced structure for creating hybrid cloud proposalsWorking together with customers to develop solutions that leverage the

advantages of cloud computing

Strategic investments: 1,3 billion $ in cloud-related investments by end of FY2011Development of “human-centric” products and services Enhanced services - also involving partnerships with other companies -

that employ PCs, mobile phones, sensors and other technologies

Global expansion: Accelerating alliances/acquisitions Expanding Fujitsu’s globally standardized cloud services platformGlobal alliances with top vendors

Global distribution of Cloud platforms

Globally unified FUJITSU cloud platforms Roll out commited outside of Japan within FY10 to UK, Australia, Singapore, Germany, USA Joint announcement (April 2010)Virtual Platform Environment

Customers access the service through the mainportal reaching out to all local platforms ensuring consitentlyhigh service levels

Centralized monitoring


Partner and Customer

Green IT

Integration

Security

IaaS - Dynamic Resource Pools for SME’s and LE’s

System Administration& Monitoring

Configuration & Change Management

IT Service Mgmt.

Service Management

Patch Management& Virus Protection

SLA-Managementand Reporting

Backup/Restore

Fujitsu Data Center "Infrastructure-as-a-Service"

Network

PRIMERGYETERNUS/NetApp

ServerView

IaaS Webportal

IaaS ConsumptionProductivity Storage

High Performance Storage

Economy Storage

Virtual Workplace

Virtual ServerDedicated Server

OperatingSystem

Infrastructure as a Service for Server

Infrastructure as a Service for Storage

Infrastructure as a Service for Workplace

Fujitsu Integration Platform for Cloud Services

22

What´s a „Sensor Network“?

„A sensor network “is a network system, that by the deployment of several sensors develops and that automatically conditions such as humans, articles and conditions seizes conditions automatically. These data are conveyed by the sensor network to be able to react over in different situations appropriately.


SensornetworkThe progressive use of sensors and the data supplied enables the collection of data from most diverse ranges by „Ad hoc networks“-Information Clouds

Surrounded by sensors

Sensors are used at different places for different purposes Sensors work automatically in accordance with their intended purpose

Temperaturesensor CCTV Smokesensor Rain Infrared-sensorFingerprint-

Scanner

Thermometer GPS IP Camera-Sensor Lumen / Humidity Speedometer IC Tag

24

Cloud Platforms enable new business models

Real World Data of numerous devices (Sensors, GSM phones, Appliances)

Creating new Service Businesses

Food Health Energy Transport Logistic Environment

…

…

…

…

IaaSPaaS

SaaS

Data-mining

Evaluation of scenarios

Virtual WorldSpecificServices

UsefullKnowledge


Network

Designing tomorrows agricultural industry

Agricultural Cloud

Farmers Sensing

Farm Field Sensing


Weather Info

Soil Info

Fertilization

Visualize farm status and actions with sensors Analyze the collected data, store in DB, and share the

knowledge

Growth Status

GPSCellular Phone

Actions

Supervision

Prediction

RecordManagement

26K

now

ledg

e,

Pas

trec

ords

Anal

yse,

gene

ralis

e

Sens

ing-

daab

ase

Aut

omat

edIn

put

Fujitsu Solution for the quality management of rice

Map orGPS Data

650 km in orbit

blue green red darkred Seed ( e.g. rice, corn)

Reflexion data

Data

Satellite images show theprotainvalue of the field Optical Satellite

(GeoEye-1) USA

Groud grid : 50 cm

Monitored area 15 sq. km

Rhythm: every 2-3 days

Analyse

Chlorophyll


sunlight

Satellite SP


Record working hours for Field Service employees

28 Copyright 2010 FUJITSU TECHNOLOGY SOLUTIONS

Customer´s need for action Elimination of decentrally “IT island

solutions” 7x24 high availability server operation

incl. operating system Need of server redundancy Individual backup requirements Need of up- and downscaling

functionality Possibility to move services into the

cloud without having any intermission in business processes

Need to use cloud capacities for other/own customer projects

Austrian IT service company has several Field Service engineers who provide IT services for various customers in all branches.

Hybrid cloud for a 3D rendering collaboration platform

Software deployment company with focus on 3D rendering technology

Customer´s need for action No own data center capacities No experience in server operating No resources for 7x24 operating Very specific technology requirements in

cloud computing Channel approach needed for own

service catalog

Implementation / technical data New customer environments can be ordered

via the web portal and setup very quickly. Storage capacity for extensive graphic data is

provided by IaaS for Storage out of the same data center

New customer environment with 7x24 access to the new infrastructure throughout the world

All the throughput and intensive computing services are centrally provided in Fujitsu's IaaS data center

Copyright 2010 FUJITSU Technology Solutions29

01.09.10 Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS

Now it´s your turn

Market Intelligence

“If we wait for the moment when everything, absolutely

everything is ready, we shall never begin.” Ivan Turgenev

30

clouds and the transformation process: bridging today and tomorrow

Technology

cloud cloud

fujitsu technology solutions

hybrid cloud

disruptive technology

level of cloud computing

theit services

consistent services

complete portfolio services