Driving sales &building local credibilitywith the geo-responsive web

One website can’t serve multiple markets effectively

CloudEngage is like having a unique website that’s personalized for every market

91% of marketers plan to

personalize their website

91% of consumers

prefer to buy local

5%

95%Needs

somethingmore

Sold!

CloudEngage personalizes your website for the first time visitor, which increases their

conversion rate and generates higher sales

Simplified Personalization Localize your brand and present more targeted offers

Geo is the fastest, easiest way to get personalized Amplify current spends on PPC, mailers, radio, TV, print etc. Live in minutes not months with your existing CMS

ROI calculation Measure improved ecommerce sales & PPC conversion rate,

lower bounce rate

Boost Sales at Every Location

Give a “supersize share” of website real estate to every location

Each visitor just sees what’s relevant to them Highlight each store’s events simultaneously 100% mobile optimized

ROI calculation Measure improved offer take up, higher foot traffic, signups

from “passive” sponsorships. Plus brand intangible of “local”

Boost Ecommerce Sales Use weather & location to drive marketing message & inventory mix

Target customers with super relevant products Improve PPC conversion with consistent site-wide “local choice” message

ROI calculation Measure improved offer take up, PPC conversion rate.

Plus brand intangible of “local”

Happy Customers at Your Door Never send customers to Maps! Keep them on your site.

Auto-locate nearest store Per-store landing pages Facebook feed & photo gallery Turn-by-turn directions with voice

100% Mobile optimized

ROI calculation Measure clicks to maps & directions to evaluate customer

density and store choice.

Engaged Customers. No App Required

Reach customers with Push notifications even when their browser is closed

Push goes direct to customer’s desktop or mobile lock screen No native app required Integrated landing pages Send by geography or channel

ROI calculation Measure click through rate from push notifications to specific

campaigns

Customized messaging to encourage opt-in Create content channels to reduce opt-out rate

Engaged Customers. No App Required

CloudEngage is simple to use

A single line of code on your website Works with any CMS on any server Hyper accurate location & weather Literally five minutes to create a campaign Full suite of metrics

100% mobile optimized

Modal overlays

1. Build the modal inside CloudEngage WYSIWYG editor with text, video or images

2. Add links or forms for a good call to action 3. Set the rules for when the modal shows

Image swap

1. Click the image you want to replace on your site 2. Select a replacement image from your Asset Library 3. Set the rules for when the replacement image shows 4. Repeat for other location / weather swaps

1. Create the content

Push notifications

1. Write the push title & text 2. Set the URL for the push to point to 3. [Optionally] add a landing page on your site 4. Define which subscribers get this push

Store Locator

1. Upload CSV of locations with hours, contact, description, Facebook etc.

2. Set manager edit permissions 3. [Optionally] Add any coupons per location

1. Create the content (cont.)

2. Set the rules for who sees what

Geo-Location

1. Hand-draw polygons, select zips on map or paste a list of zips

2. Precise mode or Geo-IP only 3. Save favorites to Location Library

Weather

1. Rain, cloud cover, temp, wind, humidity, snow 2. Select 1 or more conditions & thresholds 3. Set timeframe for events

3. Measure your results

Metrics

1. All CloudEngage interactions tracked 2. Compare campaign performance against each

other and over time 3. 100% integrated with Google Analytics

The Economics of CloudEngage CloudEngage can pay for its own budget by improving the conversion rate of AdWords and other lead generation budgets.

4%

29%

34%

34%

Outbound (PPC) Organic (SEO)Referral (PR) CloudEngage

More customers for less money and better ROI