cloud powers the new connected€¦ · cloud powers the new connected economy michael barnes vice...

Cloud Powers The New Connected

Economy

Michael Barnes

Vice President and Research Director

1 September 2016

© 2015 Forrester Research, Inc. Reproduction Prohibited 3

We work with business and technology leaders to develop customer-obsessed strategies that drive growth.


Empowered customers have given rise to a new era

Customers are fundamentally digital


The expectation that I can get what I want

in my immediate context and moments of need.

Customers are definitely mobile


Drive business

growth with privacy.

Turn big data into

business insights.

Embrace the

mobile mind shift.

Accelerate your

digital business.

Transform the

customer experience.

Age of the

customer

Business imperatives in the age of the customer


of tech spending is either business-led or involves significant

business input to the CIO’s organisation for the purchase.

71%

Technology decisions are increasingly led by business leaders

Base: 3994 Business and Technology Decision Makers

Source: Business Technographics Global Budgets Survey, 2014


Source: Forrester Research. July 16, 2014, “Digital Disruption Hits Retail Financial Services” report.

New entrants are driving disruption Investing

Insurance

Banking

Payments

Digital

money

managers

Digital

investment

managers

Comparison

engines

Digital

financial

advice

Social

lending

Crowd-

funding

Social

investing

Digital

banks

Digital

wallets Mobile

point of sale Mobile

payments Virtual

currencies

Social

insurance Digital

insurers Corporate

foreign

exchange

Small

business

funding

Digital

retirement

plan advice

P2P

currency

exchange

Digital

lenders

http://www.forrester.com/go?docid=86822

“Disrupters are giving banks a run for

their money and we cannot operate in

the traditional way.”

CTO, large Australian bank

Source: Forrester Consulting Thought Leadership Paper sponsored

by Microsoft, April 2016


You can optimize your internal processes and still go out of business

Customers are changing their

behavior faster than firms can evolve

their business model, processes,

and technology


Digital business is different

Bolt-on

Functional efficiency

Safety and cost

reduction

Traditional business

Better products

Digitally enhanced

products and services

Cross-functional agility

Speed and innovation

Digital business

Enhance customers’

ecosystem of value

Digital touchpoints

Operational

Excellence

Technology attitude

Value proposition

“We see a direct correlation between

cloud and speed/agility – quicker

deployment, bypassing traditional build

models, rapid prototyping and quick

releases.”

Head of Group Strategy and Architecture,

global bank.

Source: Forrester Consulting Thought Leadership Paper sponsored

by Microsoft, April 2016


Cloud is increasingly viewed as a key enabler of digital transformation

›Speed and agility – faster implementation time

›Freeing up resources – moving away from

managing infrastructure

›Responsiveness – embracing agile and

continuous delivery


And this cuts across industries and geographies

17 © 2016 Forrester Research, Inc. Reproduction Prohibited

New IaaS + PaaS

Replacement

38% annual growth rate

Cloud spending will reach $191B by 2020

Source: April 24, 2014, “The Public Cloud Market Is Now In Hypergrowth” Forrester report

Business realities pose issues

© 2013 Forrester Research, Inc. Reproduction Prohibited Source: Navigate The Future Of Identity And Access Management


Yesterday’s approach won’t work


Cloud security vendor landscape


Spending on cloud security solutions will reach $2B by 2020

42% annual growth rate

Businesses have to allow more access . . .

(weakening network perimeters)

. . . with increased, targeted attacks . . .

(increasing attack sophistication and frequency)

. . . all at higher levels of accountability

(demanding audit and compliance requirements).

Defending a changing business

The result? Enterprises are aggressively pursuing

newer security models and frameworks.


forrester.com

Thank you

Michael Barnes

VP & Research Director

[email protected]

Twitter: @mb_analyst

mailto:[email protected]

http://twitter.com/mb_analyst

http://twitter.com/mb_analyst

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